SellBrite
MARCH 25, 2019
There’s a lot of competition on eBay. Whether customers are looking for new or used golf clubs or the latest MacBook, there are hundreds of options for them to choose from. With the sheer number of products available to sift through, sellers like you need a way to stand out and get noticed or risk finding a permanent home on the back pages of eBay search results.
My Wife Quit Her Job
MARCH 25, 2019
Looking back, one of the biggest challenges of starting our ecommerce store was the lack of support. For example in 2007… We had no one to talk to. We had no one to share our experiences with. We had no one to compare strategies with. And to make things worse, most people doubted that we would ever be able to replace my wife’s 6 figure income selling handkerchiefs online.
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GetElastic
MARCH 28, 2019
Blockchain distributed ledger technology, the tech behind Bitcoin, has the potential to improve ecommerce. These are early days, however. So early that many people don’t understand what a blockchain is and what it means for business. Let’s start with the basics, then look at some of the potential use-cases for ecommerce. What is a blockchain? A blockchain is a database “ledger” that cryptographically seals records of digital data or events in an immutable time-stamped chain.
Forrester eCommerce
MARCH 25, 2019
When was the last time you answered a phone call from a phone number you didn’t recognize or opened an email from an unfamiliar sender? Like, never? Same here. The sad truth about most modern marketing tactics is that they’re too cheap and too easy. When anyone can do it, everyone will — which also […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
BigCommerce
MARCH 27, 2019
Over the last two decades, social media has become an integral part of people’s lives—and a crucial way for brands…
Optimizely
MARCH 25, 2019
We have someone you MUST meet! Zam (like Sam, but with a ‘Z’). If you’re a marketer, Zam is about to become your new best friend. Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. Zam is constantly analyzing all of your customer data and serving up predictive and prescriptive insights that — with one click — you use to interact directly with the right customers and offer the right products at the right time.
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Forrester eCommerce
MARCH 26, 2019
Apple and Goldman Sachs are partnering to deliver a new credit card. The industry seems to be quick to dismiss the partnership, especially the rewards program – but we think they’re missing the bigger picture. There’s an awful lot more at stake here than credit card rewards. The bigger concern for digital banks, traditional banks, […].
BigCommerce
MARCH 29, 2019
Understanding the motivations behind your buyers, how they interact with your ecommerce site, and where they are in terms of…
Optimizely
MARCH 27, 2019
This is a guest post from D Branding. Is RedBull the best energy drink? It doesn’t really matter if it’s the best since it’s been the biggest brand in the energy drinks category for 20 years. Why? Because RedBull has built a great brand. What do we mean by that? In 2014, AdAge Magazine wrote about RedBull: “Having a better brand is better than having a better product.” Trader Joe’s won the second year in a row as the American’s favorite grocery retailer on the Dunn
Kissmetrics
MARCH 26, 2019
As a child, I did everything that most kids did. I played outside with friends, I watched a lot of TV, I loved eating cereal for breakfast, and I went to school. My childhood wasn’t too much different than yours. But there was one thing that was a bit unique. I grew up watching Bloomberg before I went to school. Now, I don’t want you to think I was some child prodigy because I wasn’t.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Forrester eCommerce
MARCH 27, 2019
Direct-to-consumer brands (DTC) are making a splash — for example, Glossier and Rent the Runway just reached unicorn status (a valuation of $1 billion or more) last week. What does this mean for incumbent brands? We’ll be unpacking the DTC trend and its repercussions next week at Forrester’s Consumer Marketing Forum in New York City, […].
BigCommerce
MARCH 26, 2019
Today, we are excited to announce additional headless heads for ecommerce brands of all sizes as a CMS-agnostic headless checkout…
Ecommerce Platforms
MARCH 25, 2019
Is this the year you’re going to redesign your ecommerce website? If it’s been a few years since you have, then you need to know that a lot has changed. It almost goes without saying that a modern ecommerce site has to be designed for mobile first, as most that I work with now get 70% or more of their traffic from mobile devices. However that’s just a starting point—there are a lot of subtleties to consider if you want to your site to convert users into customers.
Optimizely
MARCH 27, 2019
The Empowered Marketer was at Shoptalk 2019 in Las Vegas, along with more than 8,000 smart retailers and eCommerce experts. I was there with an eye out for trends, interesting new marketing ideas, and original observations. Whether you attended or just wish you could have made it, this very special episode of The Empowered Marketer is all Shoptalk, all the time.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Forrester eCommerce
MARCH 29, 2019
We’ve just published this year’s edition of “The State Of Retailing Online 2019: Omnichannel, Marketing, and Personalization,” a report we conduct annually with the National Retail Federation (NRF). This research summarizes how retailers and digital business professionals are thinking about and investing in their stores and online businesses.
BigCommerce
MARCH 26, 2019
Earlier this month, Shopify announced a series of changes to its partner terms of service – changes that dictate the…
Ecommerce Platforms
MARCH 26, 2019
SquareSpace is without a doubt one of the biggest players when it comes to website builders. Most of its appeal lies in the fact that it boasts a wide variety of beautiful design templates. Tell you what though: This platform isn’t for everyone. For instance, if you need to add features such as more cookie banner options, multilingual experience, filter blog posts, automatically optimize images or even add more SEO options, SquareSpace just won’t do.
Optimizely
MARCH 26, 2019
Destination CRM. The post Zaius Introduces Zam Marketing Assistant appeared first on Zaius.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Forrester eCommerce
MARCH 25, 2019
I get asked 2 questions at least weekly, in some cases almost daily: Where do we start for Zero Trust – Fix your IAM and user side of the equation. What is the difference between other frameworks and Zero Trust – Ok, now we can get down to the nuts and bolts on this one. Zero Trust turned ten years old this […].
Groove
MARCH 27, 2019
What is eCommerce Copywriting? Marketing copywriting has come a long way since the “big idea” days of the Mad Men era. Today's copy still requires strategy and creativity, but for an eCommerce site it ultimately boils down to two key factors: brand consistency and SEO. Both disciplines are equally important, but each requires unique tactics and skills to successfully implement.
GetElastic
MARCH 26, 2019
ICYMI: In February, we shared an article on the 4 ecommerce marketing takeaways from Netflix’s Black Mirror – Bandersnatch. Black Mirror – Bandersnatch from Netflix has been a great indicator to the way users will consume digital content in the future. This emerging trend could spill over into the ways brands decide to deliver marketing communications to their audiences (soon).
Inflow Insights
MARCH 26, 2019
For eCommerce companies looking to increase organic traffic, “scaling” content production, that is, building systems to produce a higher volume of content is usually a strategy that is on their radar. We hear this often from clients: “We’re looking to scale content production”, or “In the past, we tried scaling content production, then this happened”, etc.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Forrester eCommerce
MARCH 27, 2019
At Adobe’s marketing conference, the company focused on content and experiences as the key differentiators for brands. Watch my video summary of the event that explores these key themes. Questions or comments? Find me on Twitter. Forrester clients: setup an inquiry.
RTP blog
MARCH 29, 2019
By Ashwin Ramasamy, PipeCandy If you’re a follower of retail, you have definitely stumbled upon these terms in your newsfeed — DTC, D2C, DNVB. Andy Dunn, the co-founder of men’s clothing retailer Bonobos, coined the term “DNVB ” which stands for Digitally Native Vertical Brands. This abbreviation refers to brands that don’t operate on the traditional value chain model of design-produce-market/distribute through channel.
Optimizely
MARCH 26, 2019
Martech Advisor. The post Zaius Unveils Data Science Powered Marketing Assistant, Zam appeared first on Zaius.
GetElastic
MARCH 27, 2019
In recent months, we have seen “friendly” fraud take center stage as Facebook and Fortnite became victims to rampant friendly fraud. In fact, friendly fraud continues to be a problem for ecommerce merchants, not just the high-profile companies. A recent report from Juniper showed that 34 percent of merchants had experienced friendly fraud. “Friendly fraud” refers to chargebacks that arise out of legitimate transactions.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Forrester eCommerce
MARCH 26, 2019
Information technology keeps moving forward at an ever increasing pace. Business Intelligence (BI) technology isn’t falling behind and keeps constantly evolving. Gone are the days when vendors categorized themselves as IT focused and enterprise scalable vs. business user focused BI platforms mostly going after departmental and line of business (LOB) use cases.
RTP blog
MARCH 27, 2019
By Alicia Esposito, Senior Content Strategist The retail community can always expect to get a few nuggets of wisdom from Sucharita Kodali, VP and Principal Analyst at Forrester. Whether on stage at one of the many retail conferences worldwide, on a cable news show or chatting with the Retail TouchPoints team, she has the ability to effortlessly break down complex concepts — and transform them into actionable insights.
Ecommerce Platforms
MARCH 29, 2019
BigCommerce serves as a way for legitimate businesses to make a fluid move to online selling. By legitimate, I mean that the majority of plans from BigCommerce provide extensive tools and product options for turning your already profitable, or upscaling, business into something special. But what is the BigCommerce pricing actually like? Is it more expensive or cheaper than the competition?
GetElastic
MARCH 29, 2019
At the heart of Internet connectivity is the Internet of Things (IoT). Every enterprise today that utilizes digital technology in its core processes or organizational infrastructure adopts some form of IoT. While these connections can give businesses the dynamic they need to compete in an increasingly competitive market, they can also add to a company’s online vulnerability.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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