Kissmetrics
APRIL 14, 2020
They say in SEO you need to use headings. Those can be H1, H2, or even H3 tags. But do they really impact your rankings? Sure, a lot of CMS systems put headings on each of your web pages by default. They do this with the title of the page (or blog post) and sometimes to sections within a page. But again, the real question is, do they help with rankings?
eCommerce Training Academy
APRIL 15, 2020
Let’s be honest honest about something here. Building an online store is NOT difficult. Finding a product to sell online or creating an online store that sells is harder. In this post, I’m going to show you exactly, step-by-step how to build your store by yourself without experience. Don’t believe me? Hundreds of people have done so in my Build a Store in 21 Days eCommerce challenge.
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Email Audience
APRIL 17, 2020
Do you know your ABC’s of marketing? This is not meant to test you (or your patience) but as modern-day marketers, we must understand the power of A/B testing. Measuring performance is how we understand if we are successful or not. In science experiments, there is a controlled variable. In medical research, there is a placebo. And in A/B testing, there should always be a control group.
Forrester eCommerce
APRIL 14, 2020
With the onslaught of data and statistics about the pandemic, the world has seen an explosion of armchair virologists and policy pundits. Everyone has an insight to share, but not everyone gets it right. The World Health Organization, the European Commission, and national governments strive to harmonize data — a laudable effort, but the need […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
BigCommerce
APRIL 16, 2020
Whether you’re new to inbound marketing or are looking to enhance your ecommerce strategy, let’s start by answering this question: Why should…
Groove
APRIL 14, 2020
Successful eCommerce businesses that use the inbound marketing methodology to drive traffic to their websites are also A/B testing as often as possible. Whether it be click-through rates or open rates, there's always something that can be A/B tested on your website and emails. A/B testing is a great way to determine which marketing strategies produce higher results and which parts may need a refresh.
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Forrester eCommerce
APRIL 15, 2020
Organizations around the world have moved quickly to deal with COVID-19, sending users to work from home, reducing staff, and taking other cost control actions. While these steps are necessary, they combine to create ideal conditions for insider threat. Motivations that compel employees to become malicious insiders include financial distress, disgruntlement, and announcement or fear […].
BigCommerce
APRIL 13, 2020
In times of hardship, your business needs to be able to adapt quickly.
lateshipment
APRIL 17, 2020
Video email marketing is an efficient way to engage your users on a personal, individual level, and yet so many retail businesses don’t make the most of this email marketing strategy. This is important now more than ever at a time when online engagement is booming because of the COVID-19 pandemic. Video content marketing has been proved time and time again to engage users more than textual marketing, and video marketing content is also consistently shared more and ranked higher on social media a
Groove
APRIL 17, 2020
According to BigCommerce, mobile eCommerce sales are expected to account for 54% of total eCommerce sales by 2021. If your eCommerce website is not optimized for mobile, you could be missing out on valuable revenue. In addition to keeping up with mobile eCommerce trends and strategies , we recommend following these mobile eCommerce best practices so that you can capture the majority of these online sales.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Forrester eCommerce
APRIL 15, 2020
Quite a lot has happened since 2020 started. As Australian banking leaders roll out initiatives to help consumers and small business owners cope with the fallout from the coronavirus, they also face an impending deadline: to make consumer data available by July this year. Although open banking was announced two years ago, most Australian banks […].
BigCommerce
APRIL 15, 2020
Headless commerce is the talk of ecommerce at the moment, and for good reason.
Optimizely
APRIL 15, 2020
We’ve all heard it a thousand times—it’s cheaper to retain a customer than to convert a new one. Most of the time, though, that adage doesn’t come with any additional guidance on how to retain them. So, what next? At Zaius, we’ve recommended, and watched our clients successfully implement, a winback campaign that runs after a period of dis-engagement.
Groove
APRIL 16, 2020
Congratulations, you’ve launched your eCommerce site! Now it’s time to sit back and watch the sales come in. If you build it, they will buy, right? If it were that easy, there's no way you would be reading this blog right now. You're probably wondering how to promote your eCommerce website. Whether you've launched your website or are still getting ready for a website launch , there are a few things you can do to make a splash with your new site and continue to collect data.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Forrester eCommerce
APRIL 15, 2020
Getting decent survey response rates is hard and getting harder for CX professionals. That means you need to start mining other data that can give you a sense of the quality of the experiences your customers are having.
My Wife Quit Her Job
APRIL 13, 2020
Is Klaviyo worth the money? This Klaviyo review will break down the pros and cons and compare Klaviyo pricing and features with other email marketing providers in the ecommerce space. Having run my own ecommerce store for over 12 years, I’ve used or evaluated almost a dozen email marketing platforms for my online store. And for a while, I was switching email providers every 1-2 years because I was either unsatisfied with certain features or the customer service degraded over time.
Optimizely
APRIL 14, 2020
Zaius is excited to be the only CDP certified in Shopify Plus app marketplace. Shopify announced their Shopify Plus Certified App Program earlier today and Zaius is honored to be the only CDP certified in the app marketplace. Zaius continues to invest heavily in the Shopify ecosystem , including one of the most comprehensive integrations in the industry, and being named a certified app ensures that the 7,000 Shopify Plus merchants can trust Zaius as the industry-leading Activated CDP for all of
Steve Dennis
APRIL 12, 2020
The following is an excerpt from my new book , which will be released on Tuesday. Most people strive for connection. From our earliest years we take comfort (if we are fortunate) in our families, seek out friendships, and join classes, teams, and social groups. The urge for companionship is powerful, and at some point, the desire to find a romantic partner becomes strong.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Forrester eCommerce
APRIL 14, 2020
Forrester has just released our updated forecasts for the US tech market in 2020, factoring in the impacts of the COVID-19 virus and the efforts to contain its spread: “US Tech Budget Outlooks In A COVID-19 Recession.” As I’ve noted, we are working with three scenarios for the US economy and thus the US tech […].
TradeGecko
APRIL 14, 2020
Apple is famous for its innovation and design. But few people know that the way Apple handles inventory is also a factor that led to success. As a matter of fact, Apple’s Supply Chain has led Gartner's Supply Chain Top 25 list since 2013.
My Wife Quit Her Job
APRIL 13, 2020
Whenever I publish 100 episodes, I always have an extra special guest on the show. And today, I have my Mom, Janice Chou, on the show. Now my Mom is not an entrepreneur in the classical sense but she recently discovered a cure for a rare disease called Glycogen Storage Disease. It is her life’s work and her cure is currently undergoing clinical trials.
Steve Dennis
APRIL 17, 2020
We could have an interesting philosophical debate about whether it’s desirable that so many of us have become weapons of mass consumption. We can make a good case for the many perils of an always connected, constantly distracted, FOMO-driven, social-media-obsessed culture. Real societal questions can be raised about the power and wealth that have shifted to an elite few in this age of digital disruption.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Forrester eCommerce
APRIL 13, 2020
From tech vendors to governments to industry consortia to the Vatican, it seems that every day a new entity is announcing its set of AI principles — broad guidelines for how AI systems should be responsibly developed, trained, tested, and deployed. On the surface, this is great news, as it demonstrates an awareness of the fact […].
ESW
APRIL 13, 2020
Your eCommerce store is at risk of identity theft. In fact, the threat is probably much bigger than you’d care to think. Identity theft is the most common type of eCommerce fraud, says UKTN Online News Editor Alara Basul at Ravelin. It accounts for almost three-quarters of all attacks and doesn’t just rely on stolen credit card details. Email and user accounts, names, addresses and other identifying information is used by attackers trying to look like real consumers.
GetElastic
APRIL 16, 2020
Next-gen vending machines: 5 reasons intelligent vending is trending in ecommerce. /sites/default/files/blog_images/GettyImages-480002950.jpg. Anonymous (not verified). Fri, 04/17/2020 - 00:00. News and Events. Move over pop-up shops, there’s a new digital-meets-physical invasion that’s got the likes of Walmart, Uniqlo, CVS, Adidas, ASICS and Nespresso serving commerce through connected boxes.
Retail Technology Review
APRIL 13, 2020
Booking.com has named Seema Khinda Johnson, co-founder of blockchain-powered payments and ID platform Nuggets, as Entrepreneur of the Year in its annual Booking.com Technology Playmaker Awards.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Forrester eCommerce
APRIL 15, 2020
Nuovi dati di Forrester Research rivelano i sentimenti, le percezioni, e le aspettative della forza lavoro italiana in relazione al coronavirus ed alle misure adottate dalle aziende durante l’emergenza. Nelle scorse settimane, Forrester ha condotto un’ampia ricerca sulla forza lavoro globale per capire l’impatto che il coronavirus sta avendo sui lavoratori e le aziende nel […].
ROI Revolution
APRIL 15, 2020
Published April 16, 2020. Our Complete Checklist for SEO Success During the Coronavirus Pandemic. During the current coronavirus pandemic, the ecommerce landscape is changing rapidly. Consumer priorities have shifted in recent weeks in response to COVID-19, and this means that ecommerce brands need to react quickly and nimbly in order to maximize organic traffic and revenue.
GetElastic
APRIL 16, 2020
B2B Mobile Commerce Apps are Hot: Here's Why. /sites/default/files/blog_images/GettyImages-1023224312.jpg. Anonymous (not verified). Fri, 04/17/2020 - 00:00. News and Events. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase.
SellBrite
APRIL 17, 2020
Google revolutionized how we search the Internet, and now, with Google Shopping Actions, the technology giant is fundamentally changing how we shop online. The ecommerce marketplace allows retailers of all sizes to list their products across various Google platforms, enabling consumers to shop directly from Google Search, Google Shopping, Google Images, Google Assistant, and soon, even YouTube.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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