Sat.Aug 31, 2019 - Fri.Sep 06, 2019

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Getting Your Customers to Recommend your Business

Omniconvert

A guy ends up locked in a bookstore overnight It all began late one evening when David Willis, an American tourist in London, was in the upstairs section of a bookstore at closing time, unaware that lights were being switched off just below him. When he went to leave, he found his way blocked by a locked door, leaving him desperately looking… The post Getting Your Customers to Recommend your Business appeared first on eCommerce Growth Blog.

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Mobile Marketing and Geolocation: Up Your Effectiveness With Location Targeting

Sailthru

Mobile marketing is an important aspect of every marketing plan (or at least it should be.) Even when they’re on the go, consumers expect to receive relevant messages that meet their specific needs, whether that’s on their phone, tablet, or wearable device. The good news is that technological advances like geolocation enable marketers to do make that happen, more effectively and more accurately.

Mobile 98
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10 Key Things Your Subscription Box Business Needs to Have

Bootstrapping Ecommerce

Take a look at the 10 key things your subscription box business needs to have in order to have the best chance at success. The post 10 Key Things Your Subscription Box Business Needs to Have appeared first on Bootstrapping Ecommerce.

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The Data Protection Market Is Reforming: Hedvig Is Commvault’s Stake In The Ground

Forrester eCommerce

The world of data protection — once considered a static and back-office service — is changing considerably. There’s been a lot of momentum in this marketplace over the past few years, especially with new approaches and models that serve enterprise requirements. Multiple business imperatives have affected this industry, including business leaders who expect I&O pros […].

Marketing 406
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Website Homepage Design 101: 9 Homepage Examples to Inspire Your Ecommerce Shop

BigCommerce

Fifty milliseconds — that’s how long it takes for website visitors to form an opinion on your online store.

eCommerce 364
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Ubersuggest 6.0: Track and Improve Your Rankings Without Learning SEO

Kissmetrics

I’ve been an SEO for roughly 17 years now. And one thing that has remained constant, no matter how much you know about SEO, there is just too much to do. So much so, that most SEOs don’t even optimize their own websites anymore. And if they do, you’ll find that their site doesn’t rank for many competitive terms. Why? Because it is a lot of work! That’s why I’m excited to announce Ubersuggest 6.0.

SEO 272

More Trending

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5G In The Manufacturing Sector

Forrester eCommerce

5G and Industrie 4.0 are a very powerful combination. Together, they can lift and shift the manufacturing sector to a much higher level of digitization, in particular by maximizing the mobility, flexibility, and versatility of production. 5G in the industrial manufacturing context offers opportunities beyond factory automation, as it also covers process automation, human/machine interfaces, […].

Mobile 392
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How We Leverage Content and SEO to Maximize Seasonal Performance

BigCommerce

There’s no denying that Christmas products are highly seasonal. So, how can you promote conversion and customer engagement year round?

SEO 201
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Get Rich Quick Schemes – How To Change Your Mindset And Stop Wasting Money

My Wife Quit Her Job

If your Facebook feed is anything like mine, you probably see a lot of ads for get rich quick schemes that promise massive wealth in a short period of time. Here’s the thing. These ads probably convert! After all, it’s human nature. Whenever you want to learn a new skill or achieve an important goal in your life, your first instinct is to look for the easiest way out and the quickest way to get there.

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Quiz: How Customer-Centric is Your Marketing?

Optimizely

You may have seen our video series, Marketing Unboxed , where we buy products from your favorite brands, evaluate their marketing strategy along the way, and rate them on a scale of 0 to 5 praise hands ?? based on how well they nail the customer experience. So what are we really evaluating with Marketing Unboxed? While it is somewhat about clever copywriting and a nice-looking website, what it really comes down to is how customer-centric the brand is.

Marketing 170
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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The NSW Government Embarks On A Bold Journey To Improve Customer Experience (CX)

Forrester eCommerce

Weak Government CX Harms Mission Performance As customer expectations keep rising, governments around the world struggle to improve customer experience (CX). In 2018, Australian government customer experience was weak compared to the private sector — mirroring what we see in the US, where most federal agencies had scores that were poor or very poor.

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What It Takes To Provide Epic Social Media Customer Care

RTP blog

By Andrew Kokes, HGS In a time when Millennials and Gen Z turn to social media more than ever , these digitally native consumers expect brands to provide a quick and seamless online experience. Social media platforms are constantly evolving, and brands have to evolve along with them in order to stay relevant to today’s consumer. Some of the biggest retail brands receive more than 10 million social media mentions each year — and that number continues to grow exponentially year-over-year.

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Internet of Things (IoT) and its positive impact on ecommerce?

GetElastic

The Internet of Things (IoT) is impacting every sphere of personal and public life. The connected ecosystem of devices, sensors and applications is continuing to make great value additions to our life. From workplace collaboration to smart manufacturing to connected on-field employees, IoT and connected devices are continuing to boost efficiency like never before.

Payments 153
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Know How to Plan for Black Friday Deals in 2019

MakeWebBetter

Before anybody could start with their black friday deals, online-shopping retailer-Amazon releases daily deals at every hour. Not only that, to celebrate the biggest day of the year for retailers, Amazon pushes exclusive offers and deep discounts through ‘Countdown to Black Friday’. So, if you want to extend latest black friday deals, you need to […].

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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J&J Shares Recover Amid $571M Fine, But Its Reputation May Never Recoup

Forrester eCommerce

Last week, an Oklahoma court ordered Johnson & Johnson to pay $571 million for involvement in “false, misleading, and dangerous marketing campaigns” that contributed to the opioid addiction crisis in the state. This case is interesting for a couple of reasons: 1) It’s the first ruling in the US to hold a drug manufacturer accountable […].

Marketing 387
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Will Walmart’s Gun Restrictions Compel Retailers To Follow Suit?

RTP blog

Walmart’s decision to discontinue all sales of handgun ammunition , all sales of short-barrel rifle ammunition that can be used with military-style weapons and all handguns sold in Alaska (the only remaining state where they are sold) has once again brought retail into the national gun control conversation. DICK’S Sporting Goods , which started the conversation when it pulled assault-style rifles from its shelves in February 2018, is presently reviewing whether it should discontinue firearm sale

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4 ways to leverage IIoT for B2B commerce

GetElastic

Previously published on Manufacturing.net. From voice-activated devices like Amazon Alexa to smart refrigerators, the Internet of Things (IoT) is slated to span over 75 billion connected devices by 2025. IoT devices may be changing the way consumers interact with brands, but the growth of the IoT has implications far beyond the consumer use case. Industrial IoT (IIoT) devices are revamping B2B commerce by streamlining the ordering process for manufacturers, contractors and other business buyers.

B2B 151
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271: The Top 5 Best Entrepreneurship Books Of All Time With Mani Vaya

My Wife Quit Her Job

Today I’m thrilled to have my buddy Mani Vaya on the show. Mani is someone who I met at the Menfluential conference formerly known as StyleCon and we hit it off right away. Mani is the founder of 2000books.com and like myself, he’s a former electrical engineer who worked in tech for over a decade before starting his business selling courses and entrepreneurship book summaries.

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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New CEO Pledge Opens A Big Door For EX Improvement

Forrester eCommerce

Last week, Business Roundtable issued new guidance on the role of corporations, as it has periodically since 1978. This revision was significant for employee experience (EX) improvement efforts because, for the first time, employees are included as “important stakeholders” in the language. Each version of that document issued since 1997 has stated that corporations exist […].

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Filter ranges in Tableau with Parameter Action Intervals

Canonicalized

Say what? What I am trying to achieve is quite simple: offer the ability to filter a range using parameters, make it easy to use and give it a clean look. Before parameter actions (pre Tableau 2019.2) we would do something along the lines of: The obvious problem with this approach is that the start […]. The post Filter ranges in Tableau with Parameter Action Intervals appeared first on Canonicalized.

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Holiday Fulfillment Challenge: what you should have done in August for a Happy Christmas

GetElastic

As you’re soaking up the last bit of summer, hopefully you’ve already started thinking ahead to the chillier holiday season and the rush of customers it brings. August only seems too early if you haven’t suffered through a holiday season for which you didn’t prepare enough! So this year, we present this Holiday Fulfillment Challenge. Challenge yourself to complete each of these items with time to spare before Halloween, and you’ll be all set when Black Friday rolls around.

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Does Brand Awareness Matter for Ecommerce?

SellBrite

The logic is so simple, it’s almost circular: before someone buys from you, they must know about you. Here enters the metric known as “brand awareness,” something marketers everywhere are striving towards and at which every CFO is rolling their eyes. In ecommerce, where it is often difficult to truly differentiate purely on product features, we often have to fight for mind share and an emotional connection.

eCommerce 118
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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WATCH: How Marketplaces Are Disrupting B2B Tech Buying And Selling

Forrester eCommerce

The idea of online marketplaces is not new. Especially on the consumer front. Yet in the enterprise IT world, they have developed with fits and starts. But growing frustration with outdated sales processes (and channels) and shifting buyer preferences are creating a perfect storm for B2B marketplaces to come into their own and disrupt large […].

B2B 372
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Shopify Chat Review for 2019: A Brilliant Chatting Tool That Boosts Your Store’s Sales

Ecommerce Platforms

What a better way to engage your customers and prospective target audience than using the most prolific conversational tools. With the new shift in ecommerce markets, more focus is now leaning towards viable customer support. The Shopify Chat app is, without doubt, swinging in action to make this happen. Fact is, the client is your only resort to make a loud and sensible markup on each product in your online store.

Shopify 106
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Why successful commerce PWAs rely on an API-led approach

GetElastic

Google is pushing the development of modern technologies like Progressive Web Apps (PWA) or Accelerated Mobile Pages (AMP) to help retailers find a successful advantage through better online customer experience. However, implementing a successful commerce PWA is easier said than done. Here is what you need to know before taking the leap into PWAs: What is a Progressive Web App (PWA)?

Mobile 132
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12 Open-Source Ecommerce Platforms You Should Consider for Your Online Store

A Better Lemonade Stand

Looking to use one of the best open-source ecommerce platforms to create your online store with? Check out our roundup to find the top 12 options. The post 12 Open-Source Ecommerce Platforms You Should Consider for Your Online Store appeared first on A Better Lemonade Stand.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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The Taming of the SKU: Dynamic Pricing Helps Retailers Reduce Food Waste And Increase Profit Margins

Forrester eCommerce

Although I didn’t know it at the time my visit to the 2015 Expo in Milan was a foreshadowing of my current food tech research. I discovered the challenge of feeding the planet, explored new agricultural methods, climbed into new harvest combines, and browsed through the supermarket of the future – not to mention eating […].

Retail 369
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The Best WordPress Alternatives to Consider for 2020

Ecommerce Platforms

Do you want a WordPress alternative to help you build your online presence? It's fair to say that WordPress is one of the most popular tools on the market. 27% of the entire internet is powered by WordPress. That makes it the biggest content management tool available today. However, bigger doesn't always mean better. While WordPress does have a lot of great features to offer, it won't be the best service for every online business.

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5 ways cryptocurrency benefits ecommerce

GetElastic

Issuing as a mysterious concept narrowly known by those in IT and developing into worldwide hype, cryptocurrency has become a controversial phenomenon in today’s world. Recently, experts, as well as ordinary people, were sharing the same question: is it a new word in the value exchange sphere or just a hype that won’t last for too long? Today, we see the tendency more clearly.

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How To Track Content Performance With Google Analytics? (Unique Technique)

MakeWebBetter

47% of internet users globally use an ad-blocker today. (Digital Information World, 2019) (Source: HubSpot) That makes almost half the percentage of your potential customers too. Now, if you own a B2B or B2C whichever business, you cannot simply rely on PPC Ads for leads. You really need to have your organic traffic ready. So […]. The post How To Track Content Performance With Google Analytics?

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt