RTP blog
JULY 15, 2019
By Jimmy Egeland, Elicit The dreaded dandelion. A mustard stain on the otherwise crisp, white shirt of spring. Instead of lying low like a patch of crab grass, or blending in like a clump of clover, the dandelion invades lawns by loudly flaunting its bright yellow flowers, then has the audacity to unleash its arsenal of spawns in a deceivingly playful little puff of white.
Forrester eCommerce
JULY 16, 2019
A recent study on design maturity from InVision revealed something really interesting: that design team size is not predictive of a design team’s maturity. That is, it’s possible to dedicate a lot of headcount to design but still see limited benefits on business outcomes. Not only did they find there’s not a correlation, but they […].
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GetElastic
JULY 16, 2019
I see it, I like it, I pin it, I get it. Visual search is the latest emerging ecommerce trend with great potential to transform the digital shopping experience. However, we’re merely scratching the surface on its influence on the buyer journey – from social media to SEO there is still a lot of data and machine learning to uncover. But what we do know, is it’s currently favored over text description when it comes to shopping online.
Kissmetrics
JULY 16, 2019
What percentage of your search traffic is driven by your top 10 pages? Chances are, it’s a large portion. Just look at the screenshot below. You’ll see that my top 10 pages drive 28.7% of my search traffic. That may not seem like a high number, but I have 5,441 blog posts. In other words, 0.1% of my pages make up 28.7% of my search traffic. Typically, with smaller sites, the percentages are much higher in which the top 10 pages make up the majority of their search traffic.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Optimizely
JULY 19, 2019
Women’s Wear Daily. The post Think Tank: Changing Marketing Tactics When Temps Rise appeared first on Zaius.
Forrester eCommerce
JULY 17, 2019
Is it just us, or is the conversation about retail social and environmental impact getting louder? My colleague Luis and I are certainly hearing a lot more about it. These are not new topics, of course, but there is a renewed fervor and tone: from documentaries on plastic in the ocean and calls from celebrity […].
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Groove
JULY 19, 2019
Considering an eCommerce loyalty program app? You're not alone. As we mentioned in our related eCommerce inbound marketing guide , establishing and maintaining customer loyalty has become an essential strategy for online and offline retailers. According to BigCommerce, it costs 5x less to convert existing customers than it does acquire new ones. Additionally, loyal customers spend up to 67% more than new customers.
Optimizely
JULY 17, 2019
As a Graduate Gemologist and fourth-generation jeweler, Olivia Landau has always had a passion for diamonds — they are a girl’s best friend after all. But growing up, she was warned that the business was dying. The reality, however, was that it was just changing. The way we buy things today is different, and younger generations that are comfortable buying online are also the ones starting to get married.
Forrester eCommerce
JULY 17, 2019
“Understand your customers! Do research!” Anyone who has even paid even a passing glance to the world of CX and UX over the last decade has surely heard this mandate is one form or another. And while I’m happy that so many people are recognizing the value of research as a key to business success, […].
My Wife Quit Her Job
JULY 17, 2019
Today I’m thrilled to have Brad Moss back on the show. Brad is the former head of Seller Central at Amazon and he’s also the founder of ProductLabs.net where he helps Amazon sellers blow up their businesses. As a result, he has intimate knowledge of how Amazon works from the inside. This year, Brad spoke at my conference, The Sellers Summit, for the 3rd straight year, and his presentation was very well received.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
RTP blog
JULY 19, 2019
By Oz Etzioni, Clinch The summer months are busy — from exciting adrenaline-pumping adventures to relaxing exotic beach vacations. This means that consumers are less involved on their social media feeds, spending more time out and about. So as a marketer, how do you win consumer attention when there is so little to go around? In order to beat the heat and beat their numbers, retail marketers need to clearly define their goals and commit to being heard in the summer months.
Optimizely
JULY 18, 2019
Market Watch. The post Zaius Begins Era of Service-Led Retail appeared first on Zaius.
Forrester eCommerce
JULY 15, 2019
Last week, the United States Conference of Mayors adopted a resolution against paying ransoms. What’s interesting about this is by creating what is essentially a vertical front of communities against ransomware. It may well disincentivize attackers from targeting US towns and cities. I’m hopeful and encouraged by this action, but I worry that this resolution […].
My Wife Quit Her Job
JULY 15, 2019
The reason most people sign up for Mailchimp is because of it’s forever free plan. For no money whatsoever, you can store up to 2000 contacts and send up to 10000 emails per month. Sounds great right? But did you know that the free plan has very limited functionality? And what happens when you cross either of these thresholds? Once you start paying, Mailchimp pricing can get quite confusing.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
RTP blog
JULY 17, 2019
The report that Barneys New York is examining strategic alternatives that could include a bankruptcy or sale is the latest indicator that department stores — even the luxury ones — just aren’t moving the needle for shoppers. Last week, UBS analysts described Nordstrom as a “no-growth retailer,” one that hasn’t been able to fight off pricing perception and a cultural shift in consumer spending.
Optimizely
JULY 18, 2019
CHICAGO, July 18, 2019 — At the Zendesk Showcase today Zaius introduced Zaius for Service , a new product tailored for online retail service teams to gain full visibility of a customer’s information, behaviors, and needs. Powered by Zendesk Sunshine and Zaius’ proprietary customer data stitching and data science technology, service teams can now access the same customer insights and analysis already available to their marketing colleagues.
Forrester eCommerce
JULY 18, 2019
Singapore is recognized as one of the world’s most innovative hubs and as an innovation powerhouse in Asia: The 2018 Global Innovation Index ranks Singapore as the fifth most innovative market out of 126 global economies analyzed, and Singapore’s recently launched S$1 billion innovation fund establishes innovation as a key lever to economic growth and […].
Ecommerce Platforms
JULY 15, 2019
This SiteGround review evaluates all the critical stuff you’d like to know – from its main features to the pricing schedule, and notable weaknesses. Some praise it for its excellent support and security. Others love it for its exemplary performance and uptime. And then there’s the group of users who argue that it’s the leading web hosting solution today.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
BigCommerce
JULY 15, 2019
When a boat has a hole, the crew spends half its time rowing and the other half with buckets, frantically…
Optimizely
JULY 16, 2019
“I always think of the customer first.” — every marketer ever. However, the reality for most marketers is customer second, campaign first. The problem is that all of your marketing channels today are separate, from Facebook ads to email marketing to organic searches. Every individual customer interaction is important, yet we rely on different systems to analyze and execute campaigns across each one.
Forrester eCommerce
JULY 18, 2019
#CIOs who are looking to be the agents of #DigitalTransformation but aren’t perceived that way can overcome this — by taking a few key actions. And to learn more, read myself and David Johnson’s latest #Forrester report.
Ecommerce Platforms
JULY 18, 2019
When it comes to online selling, Square is one of the biggest names out there. Starting as one of the few ways that people could accept “mobile” transactions on the go, Square revolutionized the marketplace with quick, affordable monetizing methods. Now, virtually anyone, from one-off sellers to budding businesses can launch their Square account and begin taking payments wherever they are.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
GetElastic
JULY 18, 2019
As 2020 approaches, digital and physical shopping is becoming more and more of a sci-fi experience. The rise of voice-enabled transactions, augmented and virtual reality, robots in retail and disruptive fulfillment is forever changing the way we buy — and sell. Our latest infographic illustrates the state of future-shopping. Email subscribers: can’t see infographic?
Optimizely
JULY 18, 2019
MarTech Advisor. The post Zaius Introduces New Solution for Retail Services, Simplifies Customer Data appeared first on Zaius.
Forrester eCommerce
JULY 15, 2019
Is your CMO considering shifting investments in marketing technology toward the services of creative agencies as Forrester recommends? You should find out — because one of two possible scenarios will play out. The winning scenario: If you 1) boost your internal design team and better integrate brand, 2) contract with firms that apply human-centric design, and 3) apply […].
Store Growers
JULY 16, 2019
Many advertisers waste money on inefficient Google Ads campaigns. Amongst the biggest budget wasters are campaigns triggering searchers queries that are not relevant. These wasted clicks drive up the total cost and make it a lot harder to get profitability. The good news is that you can easily fix this issue by using negative keywords in Google Ads.
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
GetElastic
JULY 15, 2019
With 2018’s Prime Day moving over 100 million products (expected to grow this year) — fast and reliable fulfillment is top-of-mind for the world’s largest retailer. And it’s no surprise Amazon’s so patent-happy when it comes to improving logistics. We’ve rounded up 12 of the wackiest ideas Amazon’s patented (so far) that could forever transform fulfillment as we know it.
Optimizely
JULY 18, 2019
Yahoo! Finance. The post Zaius Begins Era of Service-Led Retail appeared first on Zaius.
Forrester eCommerce
JULY 19, 2019
Our most recent location intelligence (LI) research takes a deep dive into the LI landscape. The report titled, “Now Tech: Location Intelligence Technologies, Q3 2019,” analyzes 34 different players in the location intelligence market. We describe the key capabilities, the emerging market categories, and how the main LI players break down based on their tech […].
Retail Technology Review
JULY 16, 2019
By René Aerdts Chief Technologist – Global Consumer Goods, DXC Technology. As a result of technically advanced e-commerce platforms such as Amazon, consumer expectation with regards to customised buying experiences and always-on services have skyrocketed.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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