Email Audience

FEBRUARY 17, 2020

Over time, retargeting has proven to be an irreplaceable marketing tool for businesses that key into its potential. Yet, it might interest you to know that a high number of companies are not implementing this marketing approach. 46% of marketing professionals think that retargeting is the most underused marketing strategy. Image source. There are many forms of retargeting, email retargeting being one of them.

Marketing 94

Marketing Channel Information Consumer 94

eCommerce CEO

FEBRUARY 20, 2020

Jeff Bezos is the richest man in the world. And his company, Amazon, is making a huge dent in the U.S. GDP. If it seems like Amazon is everywhere these days, it’s because the company is doing way more than it used to, and continues to grow. Yes, they sell millions of products, but they … 50 Amazon Statistics That Show Their Market Crushing Dominance Read More ».

Marketing 138

Marketing eCommerce 138

PFS

FEBRUARY 17, 2020

2020 continues to be an extremely turbulent and disruptive time for the retail sector, with ongoing economic and political uncertainties placing online brands under increasing pressure to remain competitive and retain loyal customers. To do so, online brands should be listening to the wants and needs of customers and acting on this information to not only strengthen existing relationships, but also to develop new ones.

eCommerce 59

eCommerce Omnichannel Online Retail Fulfillment 59

My Wife Quit Her Job

FEBRUARY 17, 2020

This post will break down the pros and cons of Amazon dropshipping and why making money this way is inherently risky and not a good long term business model. Having been in ecommerce since 2007, I’ve seen many popular ecommerce business models crash and burn. And through all of the years that I’ve been doing this, one lesson always rings true.

eCommerce 257

eCommerce 257

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Omnisend

FEBRUARY 21, 2020

Quick, name a brand that you admire. Perhaps like many people, Apple might come to mind. As a matter of fact, according to Fortune, Apple is the most admired company on the planet. What if I asked you to name a few more? For me, brands such as Patagonia, Lululemon, Airbnb, and Who Gives a Read more The post 5 Key Questions To Build a Brand That People Admire appeared first on Ecommerce Marketing Automation | Omnisend.

eCommerce Marketing 152

eCommerce Marketing eCommerce Marketing 152

Forrester eCommerce

FEBRUARY 18, 2020

Mmmmm … Millennials. If you haven’t already heard (about a million times), this generation is taking over the workforce. And becoming more responsible for making purchase decisions while on the job. Whether you believe projections that most of the U.S. labor force will be run by 18 to 35-year-olds by 2025, many studies (like this […].

B2B 449

B2B Customer Experience Marketing Customer 449

Groove

FEBRUARY 21, 2020

There are essentially two types of marketing: inbound marketing and outbound marketing. Though both are techniques used to attract customers to your brand, the two techniques vary. So, how do you know which is right for your business? Distinguishing between the two is a great place to start. Outbound marketing tends to be more focused on traditional forms of marketing, such as telemarketing, direct mail, television and radio advertisements, sales fliers, etc.

Marketing 284

Marketing Social Media Webinar Demo 284

My Wife Quit Her Job

FEBRUARY 19, 2020

Today I have my friend Mari Smith on the show. Mari is often referred to as the Queen of Facebook and is widely recognized as one of the world’s foremost experts on Facebook marketing. She’s a Forbes top Social Media Power Influencer, author of The New Relationship Marketing and co author of Facebook Marketing: An Hour A Day. She also teaches businesses and brands on how to properly monetize their social media efforts.

Social Media 288

Social Media Reference Books eCommerce 288

Forrester eCommerce

FEBRUARY 21, 2020

The HCM technology market is a hotbed of M&A activity. So, to anyone who follows it, this merger shouldn’t be a huge surprise. In fact, when private equity firm Heller & Friedman acquired Ultimate Software around this time last year, the writing was on the wall. Kronos had already been taken private by Heller & […].

Technology 397

Technology Marketing Customer 397

BigCommerce

FEBRUARY 20, 2020

CBD has burst onto the mainstream landscape for all things related to health, wellness and fitness.

eCommerce 306

eCommerce 306

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Groove

FEBRUARY 20, 2020

The biggest mistake in the website design process is rushing to complete the design and failing to respect the process. Whether you don't understand the process or simply are rushed by external circumstances, taking the time to complete your website design is critical in its success. Failing to carefully plan out the requirements of each step in the website design process results in lost time and rework down the line.

SEO 257

SEO Web Design Information Document 257

Optimizely

FEBRUARY 18, 2020

The (un)Panelists have spoken. Over the course of two nights in San Francisco and Los Angeles, 40 brand and retail practitioners came together to share and debate: what makes a great customer experience. With three brand spotlights and two (un)Panel Discussions, we reached consensus on a few customer experience topics: O n-brand Extends Across the Entire Experience Measuring Is (Still) In The New Marketing Mix is Stretching Your Brand.

Subscription 195

Subscription Customer Experience Marketing Customer 195

Forrester eCommerce

FEBRUARY 21, 2020

As 40,000 attendees descend on San Francisco for the annual security pilgrimage that is the RSA Conference, more sponsors pull out of the event citing safety concerns over the Coronavirus (Covid-19) Pandemic.

Supplies 371

Supplies Events Management Customer 371

Omnisend

FEBRUARY 17, 2020

It’s that time of year again: the 2020 Omnichannel Statistics Report is live! This year, we deliver the same marketing automation and timing statistics as we did in 2019. However this year, we decided to do something a little different. With the rise of SMS marketing across the ecommerce industry, including among our own marketers, Read more The post What We Can Learn from Omnichannel Statistics for 2020 appeared first on Ecommerce Marketing Automation | Omnisend.

Omnichannel 210

Omnichannel eCommerce Marketing eCommerce Marketing 210

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Groove

FEBRUARY 19, 2020

Could your landing page designs use some improvement? Although there is no perfect formula for taking your landing pages to the next level , locking down a few best practices helps to create a layout that will easily guide users through the offer and boost conversions. eCommerce Landing Page Best Practices. Visitors may land on your website from any page - not just the homepage.

eCommerce 255

eCommerce Information Shopify Improvements 255

A Better Lemonade Stand

FEBRUARY 17, 2020

Looking for realistic online business ideas you can get started now? Check out this roundup of 50 product ideas you can sell online. The post 50 Online Business Ideas: Product Ideas You Can Sell Online appeared first on A Better Lemonade Stand.

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Forrester eCommerce

FEBRUARY 18, 2020

S&R pros can’t build a security culture by themselves. Security champions act as extra members of the security team; these people have connections across the organization and can translate security-speak into a language that everyone can understand. Security champions can help make your workforce more receptive to security policies and initiatives.

Customer 369

Customer 369

Store Growers

FEBRUARY 20, 2020

Back in 2013, I was really proud to become one of the first Google Partners in Belgium. When I got that badge, I plastered it everywhere I could: on my site, in presentations, bios and even in client proposals. The Badge. Not that potential clients ever bothered to ask about it. But I told them anyway: what the Google Partner program entailed, what requirements you had to meet, and how not everyone could qualify for it.

Recommendation 136

Recommendation Management Web Design Other 136

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Groove

FEBRUARY 17, 2020

Web design has slowly caught up to what the world of print design considers "good design." Although it's not easy to spot whether something new is a trend or a fad, you'll soon realize why fads inherently fade away. Following eCommerce design principles results in a timeless web design that works for your online business and increases conversions. With a flat eCommerce design, the content speaks for itself.

eCommerce Design 220

eCommerce Design eCommerce Web Design Mobile 220

Wiser

FEBRUARY 18, 2020

A physical presence is a must-have for many brands and retailers. A strong showing inside brick-and-mortar stores can be an excellent way to drive revenue and support an eCommerce channel—or the only way to drive revenue. Of course, a physical store introduces many challenges unique to this channel. You want to create an excellent shopping experience inside stores, but a lot of hands touch your brand before—and after—it hits shelves.

Retail 143

Retail Recommendation POS Demo 143

Forrester eCommerce

FEBRUARY 19, 2020

To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague, Madeline Cyr, and I interviewed experts within Forrester for our series: “Applying 2020 Predictions To Retail.” To understand the CIO predictions for the year we spoke with Bobby Cameron, a Forrester expert on CIO- targeted business technology research.

Retail 355

Retail Technology Information Customer 355

Ecommerce Platforms

FEBRUARY 20, 2020

Brick and mortar stores are now increasingly seeking the best retail POS systems because run-of-the-mill point of sale solutions just don’t cut it anymore. According to a recent survey , retail executives now acknowledge the importance of modern point of sale systems in their businesses, and are exceedingly upgrading their POS solutions. Many are planning to drastically improve their overall in-store efficiency by implementing the best retail POS systems.

POS 118

POS Payment Services Merchant Services lightspeed 118

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Groove

FEBRUARY 18, 2020

There are many stages when it comes to designing a great website. From concepts to design to providing feedback with your Creative Team - many process are put in place to ensure a great product design experience. Improving Your Digital Experience Design. We're sharing some valuable insights from Randy J. Hunt, Head of Design at Grab and former Creative Director at Etsy, who wrote a book on improving your product design process.

Books 215

Books Shipping Recommendation eCommerce 215

Omniconvert

FEBRUARY 20, 2020

Emerging technologies are transforming the world of eCommerce and shaping the way modern consumers connect with brands. These transformations open. The post How technology is empowering eCommerce business appeared first on ECOMMERCE GROWTH Blog.

Technology 128

Technology eCommerce Blog Consumer 128

Forrester eCommerce

FEBRUARY 21, 2020

The coronavirus epidemic broke out just before China’s New Year holiday — a period in which hundreds of millions of people visit their families, often in different provinces. Such large-scale population movements dramatically increase the risk of nationwide contagion. To help address this looming crisis, local tech companies have joined the fight to slow or […].

Technology 349

Technology 349

SellBrite

FEBRUARY 18, 2020

In 2010, Jin Lin launched his jewelry business, Bista Co. , on eBay. It took off, and Lin began looking into ways to expand his reach by selling on other popular ecommerce marketplaces, such as Amazon. But launching on multiple sales channels and managing inventory while still maintaining his core business on eBay presented a variety of challenges. Lin found the solution to his multichannel selling problem by using Sellbrite’s listing tools, which allow him to sell his jewelry across various pla

Multi-channel 127

Multi-channel Channel Multichannel Shipping Costs 127

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

Ecommerce Platforms

FEBRUARY 20, 2020

Brick and mortar stores are now increasingly seeking the best retail POS systems because run-of-the-mill point of sale solutions just don’t cut it anymore. According to a recent survey , retail executives now acknowledge the importance of modern point of sale systems in their businesses, and are exceedingly upgrading their POS solutions. Many are planning to drastically improve their overall in-store efficiency by implementing the best retail POS systems.

POS 104

POS Payment Services Merchant Services lightspeed 104

Omniconvert

FEBRUARY 19, 2020

If you were an astronaut at the International Space Station, you’d have to be fit. Extremely fit. You’d have to. The post Top 5 CRO Tips That Will Get You Results appeared first on ECOMMERCE GROWTH Blog.

Blog 122

Blog eCommerce Customer Retention Customer 122

Forrester eCommerce

FEBRUARY 17, 2020

Waiting for the RSA Conference is a bit like counting down the days until Christmas. And RSA with a full conference pass is the security and risk version of the Toys “R” Us Big Toy Book but better– my only limits are good time management, a realistic assessment of logistics, and a pair of comfortable […].

Management 349

Management Toys Books Customer 349

TradeGecko

FEBRUARY 17, 2020

Since its inception, Instagram has been the network of choice for digital brands. Across niches, it’s proven to attract, sell to, and make cult-like followers out of customers.

Customer 109

Customer Retail 109

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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