Kissmetrics
JANUARY 14, 2020
I was talking with my friend who works at Keap (formally known as Infusionsoft) and he was breaking down how people still make millions of dollars selling info products and ebooks. Now, I don’t sell info products as heavily as I used to, but when I focused on it 100% of the time, my numbers were great. Just look at the screenshot above. It’s my revenue on a bad month of selling info products.
Inflow Insights
JANUARY 15, 2020
Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. Prioritizing which metrics to improve can be tricky. No metric will move the needle itself, but if analyzed correctly, they can lead to profitable insights.
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Forrester eCommerce
JANUARY 13, 2020
Want To Know The $ Value Of Improving CX By One Point? We calculated it for you — at least if you are in one of the 15 industries that our new report “How Customer Experience Drives Business Growth, 2019” features. And if you aren’t, check out how we calculated the upside of CX (see […].
Groove
JANUARY 14, 2020
We love BigCommerce for many reasons – its flexible APIs, low cost of ownership, and overall product investment in making a user-friendly cloud-based eCommerce platform. Additionally, we love the platform’s flexibility to seamlessly integrate with abandoned cart apps. What is Cart Abandonment? An abandoned cart occurs when a customer adds one item or more to their shopping cart but exits out of a website before purchasing the item(s). 69.57% is the average online shopping cart abandonment rate a
BigCommerce
JANUARY 16, 2020
Staying on top of what’s going on in the ecommerce industry, as well as learning about new business models, strategies, and…
Omnisend
JANUARY 14, 2020
SMS marketing has a huge reach and stunning engagement results. Although this channel isn’t necessarily your “all-in” bet, short text messages are a powerful add-on to your existing marketing strategy. At Omnisend, we see that SMS is gaining momentum: more and more ecommerce sites are looking for the best scenarios to integrate this short text Read more The post Best SMS Marketing Software for Ecommerce in 2020 appeared first on Ecommerce Marketing Automation | Omnisend.
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Optimizely
JANUARY 15, 2020
Customer Service is the true 1:1 channel – a place where every interaction is with an individual. However, far too many agents are operating with little access to data, and do so almost exclusively reactively. What if brands turned the tables, and led with service ? It turns out that 90% of customers are ready for a proactive engagement , which provides a chance for brands to stand out and deepen that customer relationship.
BigCommerce
JANUARY 15, 2020
It’s hard to dispute the power of the written word.
Omnisend
JANUARY 13, 2020
Email marketing continues to grow as a channel that brings money to businesses. Businesses can invite customers to return to their business because of email campaigns. It allows them to remain in contact with them, keep them informed, and to remind them about upcoming deals. Many businesses find convenient using a funnel to guide potential Read more The post 5 Things to Learn About Email Marketing Funnel appeared first on Ecommerce Marketing Automation | Omnisend.
Forrester eCommerce
JANUARY 11, 2020
Today I present the third of five key consumers lessons to take away from the 2010s. You can find the previous two here and here. Ten years ago, a wave of demonstrations and protests in the Middle East reshaped our understanding of social media’s influence; the Arab Spring turned up the volume on debate about […].
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
My Wife Quit Her Job
JANUARY 13, 2020
When it comes to getting repeat sales for your ecommerce store, customer loyalty programs are one of the most effective ways to boost customer retention. In fact, studies have shown that 69% of consumers are influenced by retailers that offer loyalty and rewards programs. Furthermore, 58% of consumers shop more often at stores where they’ve joined a loyalty program.
ROI Revolution
JANUARY 13, 2020
Published January 13, 2019. Ecommerce sales will surpass $4 trillion this year and approach $7 trillion by 2023, with digital sales growing over 6X faster than in-store sales through 2022. Ravenous competition is growing more fierce by the second and savvy shoppers are demanding a personalized & streamlined buying experience. Staying ahead of emerging technology and 2020 marketing trends within digital marketing will be mandatory for successful brands. 2020 Is the Year of Clear Vision.
Omnisend
JANUARY 16, 2020
Many people visit websites every day. They do that for different reasons, including active shopping online. However, 98 out of 100 customers leave the website without making a purchase, even if they look at items and consider buying them. Customers face various barriers when it comes to making a purchase from your site, as shown above. Key ones include Read more The post How To Use Email Retargeting In Your Marketing Strategy appeared first on Ecommerce Marketing Automation | Omnisend.
Forrester eCommerce
JANUARY 13, 2020
How do you build reputation? How do you gain trust and sustain it? These questions are as fundamental for every organization as it is for every individual personally. Trusting a company is even more critical from a buyer perspective. How can enterprise buyers gauge if their vendor partner has a robust internal strategy and thus […].
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Ecommerce Platforms
JANUARY 14, 2020
We've spent an extraordinary amount of time and dedication over the past few weeks to determine the best landing page builders on the market, and our investigation concludes that HubSpot Landing Pages is currently the best landing page builder, seeing as how it has impressive landing page building tools for teams, the pricing is reasonable, and you receive features such as conversion-ready templates, heatmapping a lead generation system and various integrations.
MakeWebBetter
JANUARY 16, 2020
SERP results are overflowing with the same search query asked millions of times. What are the top marketing trends 2020? Like everyone is talking of chatbots, personalization and social commerce, augmented reality and bla bla bla. But, no one is reaching the depth of future possibilities. Getting a good number of hits, clicks, a good […]. The post Top 10 Marketing Trends 2020 Can Kill Your Business If Ignored [Free Market Research Template] appeared first on MakeWebBetter.
My Wife Quit Her Job
JANUARY 15, 2020
Today I brought my buddy Chandler Bolt back on the show. Chandler runs Self Publishing School where he teaches others how to write and self publish a book in 3 months. He’s the author of multiple best selling books and he’s an expert when it comes to going out on your own in the book business. In this episode, we’re going to catch up with Chandler to discuss the overall publishing landscape.
Forrester eCommerce
JANUARY 16, 2020
Late last year, I sat down at my desk, fountain pen in hand, surrounded by a mountain of notes I’d assiduously compiled through the year, ready to recap the year in branding. As the sticky notes chaos receded, and unified themes emerged, I realized that I need to call upon the wisdom of a village […].
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Wiser
JANUARY 14, 2020
How do you know that your current approach to eCommerce is the best approach for your business? This is a tough question for many because it can be scary to think about what you’re not doing—and why. Plus, there are countless tactics in retail and the choices can feel overwhelming. Don’t worry, though! The good news is that there are ways to be confident in your decisions, and that starts with data.
Optimizely
JANUARY 13, 2020
Boston, MA — Zaius today announced it was included on Built In Boston’s list of Best Places to Work in 2020 , recognized as one of the Best Midsize Companies to Work For. Companies are selected based on data submitted by companies and their employees. “Giving employees opportunity and ownership is the foundation of every great business,” said Mark Gally, CEO. “At Zaius, we’re always giving employees the opportunity to stretch themselves.
Salsify
JANUARY 17, 2020
Beauty products are omnipresent on social media, and channels are quickly becoming new battlegrounds for market share with the rise of social commerce. Brands not already utilizing social media risk getting left behind.
Forrester eCommerce
JANUARY 13, 2020
Ai, Privacy and Transparency Dominate The Marketing Discussion At CES 2020 Rather than trolling the floor of the more than 4,400 exhibits at this years’ Consumer Electronics Show (CES) looking for the technology of the future, Jay Pattisall tried something different – listening to the conversations of marketers and agency executives for hot issues. Artificial […].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
eCommerce CEO
JANUARY 17, 2020
Still trying to figure out what to sell online? Starting your first online store can get your anxiety pumping. You want to hit a home run with your first idea, but you don’t want to chase rainbows, either. I get it. You want to sell physical products online and make a profit. And to get … What To Sell Online: 21 Product Ideas That Drive Ecommerce Sales Read More ».
Omnisend
JANUARY 16, 2020
Maintaining happy customers allows your business to grow sustainable and make money. However, ignoring customers and their desires can cause losses for your business. “Elementary, my dear Watson” – would say Sherlock Holmes. Although many businesses track this information, others may struggle to do it. Luckily, doing so is easier than it seems.
Canonicalized
JANUARY 13, 2020
I am starting 2020 with a new project and a challenge for myself: Financial DataViz! It’s not a New Year resolution; it’s something I wanted to do for a long time: takeover a specific topic or industry and work to fathom it out. The way I want to do is by finding specific topics, visualizations, […]. The post Financial Analytics in Tableau: Viz Finance with Dorian appeared first on Canonicalized.
Forrester eCommerce
JANUARY 13, 2020
At last week’s CES I saw the latest and greatest advancements that will make TVs better and digital humans a reality. But my real focus: What changes will impact the retail industry? The headline: AI + computer vision + robotics = easier and more personalized customer experiences, and the chance for companies to keep up […].
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Omniconvert
JANUARY 14, 2020
As a professional marketer, I have always been very keen on eCommerce marketing. If you are running an eCommerce store, The post 9 Actionable Lead Magnet Ideas to Gain More Customers for Your eCommerce Site appeared first on ECOMMERCE GROWTH Blog.
Omnisend
JANUARY 14, 2020
Businesses continue to use email marketing to increase their profits and expand their customer base. However, some businesses need to build an email list, so they can rely on email capture strategies to get more people to sign up for their newsletters. By using email capture, you can help your business in various ways: Find Read more The post The Best Practices for Email Capture appeared first on Ecommerce Marketing Automation | Omnisend.
Canonicalized
JANUARY 13, 2020
I am starting 2020 with a new project and a challenge for myself: Financial DataViz! It’s not a New Year resolution; it’s something I wanted to do for a long time: takeover a specific topic or industry and work to fathom it out. The way I want to do is by finding specific topics, visualizations, […]. The post Financial Analytics in Tableau: Viz Finance with Dorian appeared first on Canonicalized.
Forrester eCommerce
JANUARY 14, 2020
As AI and automation infuse the contact center, the role of the is agent changing. Contact centers are already seeing: Agents losing their jobs. Modern self-service technologies are giving customers the ability to find answers to frequently asked questions and to resolve simple issues. This takes away the routine work of generalists and tier 1 […].
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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