Optimizely

SEPTEMBER 9, 2019

My Total Retail. The post Why Back-to-School is Important for All Retail Marketers appeared first on Zaius.

Marketing 150

Marketing Retail 150

Wiser

SEPTEMBER 10, 2019

Pricing information is readily available for consumers at any time of day. Whether they’re looking online or in-store, they can find real-time prices in the blink of an eye. To put this in perspective, 96 percent of Wiser survey participants stated that they plan on comparing prices before making purchase decisions. They’re actively staying up-to-date on price changes and trends to find the best deal before deciding on a product.

Consumer 88

Consumer Mobile Omnichannel Information 88

FastSpring

SEPTEMBER 10, 2019

Picture this. You’re checking your credit card statement and see a charge that you don’t recognize. What do you do? You file a complaint with your bank, of course. This is called a “chargeback”, and if you’re an e-commerce merchant, they can cost your business—big time. Heartland Payment systems estimate that around 0.01% of all transactions end in a chargeback. 0.01% doesn’t seem like much, right?

Merchant Services 87

Merchant Services eCommerce Payment Services Payments 87

Webbula

SEPTEMBER 10, 2019

Trendline and Webbula The last quarter of the year is the busiest and most competitive time for email marketers. To ensure your email campaigns are reaching the inbox and your. The post Q4 Email Deliverability | Finish the Game Strong With These 5 Tips appeared first on Webbula.

Games 122

Games Marketing Information 122

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Sailthru

SEPTEMBER 9, 2019

A writeup from eConsultancy lists 15 different categories of AI in Marketing — yikes! From best offer predictions to social listening to smart segmentation to facial recognition, vendors have sprinkled AI across nearly every stage of the customer lifecycle. And in many cases, marketers are working backwards, getting sold on new AI offerings that may carry risks and may not be the best fit or provide the biggest improvement in performance.

Marketing 60

Marketing Technology Customer Experience Demo 60

ecomdash

SEPTEMBER 11, 2019

Have you heard about the new marketing trend hitting ecommerce called microinfluencers? Here's everything small businesses need to know. The post Microinfluencers: Small Business’s Answer to Big Name Influencers appeared first on Ecomdash.

eCommerce 60

eCommerce Marketing eCommerce Marketing 60

GetElastic

SEPTEMBER 9, 2019

Chatbots are HOT. Gartner predicts chatbots will power 85% of customer service interactions by next year, and 31% of marketers believe that virtual personal assistants will have more impact than any other AI technology. Analyzing over 20 years of live chat transcripts, LivePerson found 69% of chats and calls could be handled quickly by bots, and Nielsen found 56% of online shoppers say they prefer to resolve issues through messaging apps than call customer service.

Merchant Services 159

Merchant Services Payment Services Live Chat eCommerce 159

Forrester eCommerce

SEPTEMBER 12, 2019

Let’s face it, digital transformation efforts frequently over-promise and under-deliver. Many “transformations” fail to deliver on expectations simply because they are not really transformative. Upgrading digital experiences and creating new mobile apps delivers a level of differentiation that is short-lived. At the speed of digital business, competitors quickly match or exceed your efforts.

Mobile 83

Mobile Information Customer Experience Customer 83

BigCommerce

SEPTEMBER 9, 2019

Hemp-derived CBD products: you can’t avoid them anymore.

Banking 288

Banking 288

Kissmetrics

SEPTEMBER 10, 2019

Google makes over 3,200 algorithm changes per year. That’s a lot of changes. Just think about that for a minute… and let that sink in. It’s roughly 9 changes per day. So how can you beat this gigantic company at their own game and rank high? Especially when you consider that they generate over $100 billion+ per year in ad revenue? You could follow their advice on how to rank well but that won’t do much for you.

SEO 269

SEO Blog Other Technology 269

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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

My Wife Quit Her Job

SEPTEMBER 9, 2019

I’m probably the last person you’d ever expect to be good at sales and marketing. Growing up, I was shy and I studied a lot. I was a straight A student, captain of the math team and I took the SATs in the 4th grade so I could attend “nerd” camp. Prior to quitting and going all in on my businesses, I was a hardware engineering director where I stared at a computer monitor all day long looking at squiggly green lines like the picture below.

Marketing 230

Marketing Customer 230

Forrester eCommerce

SEPTEMBER 9, 2019

The value of real-time CX: differentiation, growth, and better retention. Learn more about the next frontier of CX and why Forrester developed FeedbackNow 2.0.

Customer Data 81

Customer Data Customer Experience Customer 81

BigCommerce

SEPTEMBER 13, 2019

In an increasingly digital world, the customer experience has evolved and become more important to a brand’s success.

Customer Experience 266

Customer Experience Consumer Customer 266

Omnisend

SEPTEMBER 13, 2019

In May of 2019, Mailchimp launched a huge announcement that they were pivoting from an email marketing platform to an “all-in-one marketing automation platform.” While those in the digital marketing sphere saw this coming a mile away, given their recent rupture with top ecommerce platform, Shopify. However, this news left many Mailchimp customers wondering what Read more The post Mailchimp Pricing Increase 2019: What does it mean for your email marketing strategy?

Marketing 166

Marketing eCommerce Platforms Shopify eCommerce Marketing 166

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

Retail

Ecommerce Platforms

SEPTEMBER 9, 2019

Whether you love books or you just love selling online, there’s no doubt that selling books online can be a profitable sideline or full-on business. You just need to do your research and work hard at it. The book industry remains quietly successful in the face of enormous competition. Not least because there are tons of different formats we read the written word in.

Books 164

Books Shipping Costs Payment Services Payments 164

Forrester eCommerce

SEPTEMBER 10, 2019

The Future of work is a constellation of innovations that address new or accelerating challenges for companies that aim to be customer-obsessed. High on the list of those innovations are what we can broadly term robots: artificial intelligence, automation, blockchain, other intelligent software, and even physical robots play a key role in changing how we […].

Other 394

Other Customer 394

RTP blog

SEPTEMBER 13, 2019

By Sahil Kakkar, RankWatch It is really tough for online retail stores to boost their search engine visibility, since they have to optimize countless product pages for numerous categories. This leads to issues concerning metatags, URL structure, duplicate content and so forth. So I will provide you with seven SEO tips that any retailer can use to improve their store’s rankings on Google, and steer clear of running into the issues mentioned above.

Online Retail 150

Online Retail Improvements SEO Retail 150

Optimizely

SEPTEMBER 11, 2019

Buying and investing in fine art used to be a pastime of only the most elite. But not anymore. Tappan is an online gallery that sells collections from emerging artists to modern buyers in a way that’s far more accessible and less pretentious. However, convincing ecommerce consumers to spend hundreds of dollars on a painting or portrait isn’t necessarily the same as persuading them to buy a pair of jeans.

Customer Experience 150

Customer Experience Shipping Costs Arts Marketing 150

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

Shopify

Ecommerce Platforms

SEPTEMBER 11, 2019

Did you know, as many as half of all online marketers say that inbound marketing strategies, like onsite forms, are their primary source of lead generation? In light of this, more and more people are upping their online form game. Cue, Paperform. Want to learn what Paperform could do for your business? Read on! Who's Paperform? Founded back in 2016 by a married couple, Dean and Diony McPherson, Papeform came to fruition.

Payment Services 126

Payment Services Subscription Live Chat eCommerce 126

Forrester eCommerce

SEPTEMBER 13, 2019

As I’m returning from the Eternal City, where I’ve had the chance to walk around Rome’s Baroque architecture gems and explore its awe-inspiring art collections, I cannot stop myself from reflecting on how much talent, courage, and leadership it took to transform and build such an incredible city. The seeds of the modern world were […].

Arts 388

Arts Financial Services Banking Customer 388

RTP blog

SEPTEMBER 11, 2019

The Retail TouchPoints Retail Strategy and Planning webinar series kicks off on Monday, Sept. 16 at 12 noon Eastern — the first of a weeklong 13-session marathon featuring industry experts from Accenture and Retail Systems Research, exclusive survey data and retailer case studies including Bonobos, Grove Collaborative, Keurig and CVS. The editors shared the sessions that they’re most eagerly anticipating, but each is sure to offer something of value for retail decision-makers.

Webinar 150

Webinar eCommerce Subscription Definition 150

My Wife Quit Her Job

SEPTEMBER 11, 2019

Today I’m thrilled to have Dawn LaFontaine on the show. Dawn was a finalist on the 5 Minute Pitch, my Shark Tank like show with Mike Jackness, Greg Mercer and Scott Voelker where we gave away 50,000 in cold hard cash. Dawn runs an ecommerce business selling card board boxes for cats. Her products have been featured in Parade, Product Hunt and the Boston Globe.

Books 120

Books eCommerce Marketing Other 120

Advertiser: ZoomInfo

Customer

Ecommerce Platforms

SEPTEMBER 13, 2019

The money is in the list, or so they say. But how much do you need to invest into nurturing that list if you want to see significant results? GetResponse is an email marketing tool that helps you to manage your connections with crucial leads through carefully segmented campaigns and attractive messages. With GetResponse, you can create immersive newsletters that inspire the people on your mailing list and improve your chances of conversions.

Webinar 123

Webinar Marketing eCommerce Customer 123

Forrester eCommerce

SEPTEMBER 12, 2019

I recently kicked off a new stream of research that will assess the future of the insurance agency. I am evaluating 5–10 years out and welcome your input. Rapidly advancing digital technologies (smartphones and mobile apps, APIs, and artificial intelligence) are automating processes and changing how customers buy insurance and engage with their carriers and […].

Mobile 76

Mobile Technology Customer 76

RTP blog

SEPTEMBER 9, 2019

By Stuart Blake, BlueVine Every year, America’s 30 million small businesses work incredibly hard to earn their slice of the $700 billion+ holiday season sales pie. With issues like tariffs, growing competition from e-Commerce giants, and not to mention a potential recession that has 80% of small business owners concerned, it’s critical that small retailers start preparing for the holiday rush well before temperatures begin to drop.

Small Business Retail 150

Small Business Retail Shipping Costs eCommerce Gifts 150

GetElastic

SEPTEMBER 12, 2019

Oversee order processing, monitor inventories, and most importantly, manage a team of logistics professionals in an effective and efficient way – that’s just the top of the list of what fulfillment managers have to think about and solve daily. . Customer orders must be properly received, processed and delivered for maximizing customer satisfaction and for ensuring business’ growth.

Fulfillment 112

Fulfillment Management Operations Information 112

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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

B2C

A Better Lemonade Stand

SEPTEMBER 9, 2019

Protect your online store with Sucuri. In this Sucuri review, we dive into how they help merchants safeguard their stores and maintain PCI compliance. The post Sucuri Spotlight: Essential Security for Online Businesses & Websites appeared first on A Better Lemonade Stand.

Merchant Services 96

Merchant Services Operations Customer 96

Forrester eCommerce

SEPTEMBER 13, 2019

Henry Ford’s old dictum — “Any customer can have a car painted any color that he wants so long as it is black” — doesn’t apply in the age of the customer. Meeting customer desires and needs is paramount for success, but it’s getting harder to do so. Whether that be in the form of […].

Customer 369

Customer 369

TradeGecko

SEPTEMBER 13, 2019

If you’ve found your way to this blog, chances are it’s because you want to know how to become an Amazon seller utilizing Fulfillment By Amazon (FBA). We’re here to answer that very question with our Amazon FBA step by step guide. TradeGecko’s inventory and order management software will help you automate your workflows so you can focus on growing your business.

Fulfillment 87

Fulfillment Blog Management Multichannel 87

GetElastic

SEPTEMBER 11, 2019

Ecommerce has emerged as the most popular online activity around the globe. Revenues have hiked almost twice in the past five years with expectations of the total retail ecommerce sales worldwide of $2.3 trillion in 2017 to go up to $4.88 trillion US dollars in 2021. Due to this, there has been a rapid downfall of revenues for the traditional brick-and-mortar stores. .

eCommerce 95

eCommerce Recommendation Technology Information 95

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics