Sat.Sep 07, 2019 - Fri.Sep 13, 2019

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Why Back-to-School is Important for All Retail Marketers

Optimizely

My Total Retail. The post Why Back-to-School is Important for All Retail Marketers appeared first on Zaius.

Marketing 150
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How Consumers Compare Prices to Make Purchase Decisions

Wiser

Pricing information is readily available for consumers at any time of day. Whether they’re looking online or in-store, they can find real-time prices in the blink of an eye. To put this in perspective, 96 percent of Wiser survey participants stated that they plan on comparing prices before making purchase decisions. They’re actively staying up-to-date on price changes and trends to find the best deal before deciding on a product.

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Chargebacks 101: How to Minimize Charges for Your Ecommerce Business

FastSpring

Picture this. You’re checking your credit card statement and see a charge that you don’t recognize. What do you do? You file a complaint with your bank, of course. This is called a “chargeback”, and if you’re an e-commerce merchant, they can cost your business—big time. Heartland Payment systems estimate that around 0.01% of all transactions end in a chargeback. 0.01% doesn’t seem like much, right?

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Q4 Email Deliverability | Finish the Game Strong With These 5 Tips 

Webbula

Trendline and Webbula The last quarter of the year is the busiest and most competitive time for email marketers. To ensure your email campaigns are reaching the inbox and your. The post Q4 Email Deliverability | Finish the Game Strong With These 5 Tips appeared first on Webbula.

Games 122
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Marketers: Don’t Fit Your Strategy to AI, Fit AI to Your Strategy

Sailthru

A writeup from eConsultancy lists 15 different categories of AI in Marketing — yikes! From best offer predictions to social listening to smart segmentation to facial recognition, vendors have sprinkled AI across nearly every stage of the customer lifecycle. And in many cases, marketers are working backwards, getting sold on new AI offerings that may carry risks and may not be the best fit or provide the biggest improvement in performance.

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Microinfluencers: Small Business’s Answer to Big Name Influencers

ecomdash

Have you heard about the new marketing trend hitting ecommerce called microinfluencers? Here's everything small businesses need to know. The post Microinfluencers: Small Business’s Answer to Big Name Influencers appeared first on Ecomdash.

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How to choose an ecommerce chatbot (14 solutions reviewed)

GetElastic

Chatbots are HOT. Gartner predicts chatbots will power 85% of customer service interactions by next year, and 31% of marketers believe that virtual personal assistants will have more impact than any other AI technology. Analyzing over 20 years of live chat transcripts, LivePerson found 69% of chats and calls could be handled quickly by bots, and Nielsen found 56% of online shoppers say they prefer to resolve issues through messaging apps than call customer service.

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Are You Ready For AI And Automation?

Forrester eCommerce

The Future of work is a constellation of innovations that address new or accelerating challenges for companies that aim to be customer-obsessed. High on the list of those innovations are what we can broadly term robots: artificial intelligence, automation, blockchain, other intelligent software, and even physical robots play a key role in changing how we […].

Other 394
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7 Advanced SEO Strategies I’m Trying to Implement Before 2020

Kissmetrics

Google makes over 3,200 algorithm changes per year. That’s a lot of changes. Just think about that for a minute… and let that sink in. It’s roughly 9 changes per day. So how can you beat this gigantic company at their own game and rank high? Especially when you consider that they generate over $100 billion+ per year in ad revenue? You could follow their advice on how to rank well but that won’t do much for you.

SEO 269
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Why Should Buying a Sofa Be So Hard? How Burrow Changed The DTC Furniture Landscape

BigCommerce

In an increasingly digital world, the customer experience has evolved and become more important to a brand’s success.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Think You’re Not Good Enough To Start A Business? Read This…

My Wife Quit Her Job

I’m probably the last person you’d ever expect to be good at sales and marketing. Growing up, I was shy and I studied a lot. I was a straight A student, captain of the math team and I took the SATs in the 4th grade so I could attend “nerd” camp. Prior to quitting and going all in on my businesses, I was a hardware engineering director where I stared at a computer monitor all day long looking at squiggly green lines like the picture below.

Marketing 230
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Rome Was Not Built In A Day, And Neither Are Digital Businesses

Forrester eCommerce

As I’m returning from the Eternal City, where I’ve had the chance to walk around Rome’s Baroque architecture gems and explore its awe-inspiring art collections, I cannot stop myself from reflecting on how much talent, courage, and leadership it took to transform and build such an incredible city. The seeds of the modern world were […].

Arts 388
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How To Improve Google Rankings Of Your Online Retail Store

RTP blog

By Sahil Kakkar, RankWatch It is really tough for online retail stores to boost their search engine visibility, since they have to optimize countless product pages for numerous categories. This leads to issues concerning metatags, URL structure, duplicate content and so forth. So I will provide you with seven SEO tips that any retailer can use to improve their store’s rankings on Google, and steer clear of running into the issues mentioned above.

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CBD Banking and Financing Your CBD Venture: Where are the CBD-Friendly Banks?

BigCommerce

Hemp-derived CBD products: you can’t avoid them anymore.

Banking 288
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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The Empowered Marketer: Curating a Luxury Customer Experience With Megan Laber of Tappan

Optimizely

Buying and investing in fine art used to be a pastime of only the most elite. But not anymore. Tappan is an online gallery that sells collections from emerging artists to modern buyers in a way that’s far more accessible and less pretentious. However, convincing ecommerce consumers to spend hundreds of dollars on a painting or portrait isn’t necessarily the same as persuading them to buy a pair of jeans.

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Build An Adaptive Workforce For Customer Obsession

Forrester eCommerce

Henry Ford’s old dictum — “Any customer can have a car painted any color that he wants so long as it is black” — doesn’t apply in the age of the customer. Meeting customer desires and needs is paramount for success, but it’s getting harder to do so. Whether that be in the form of […].

Customer 369
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Editor Q&A: Which RSP Webinars Are You Anticipating The Most?

RTP blog

The Retail TouchPoints Retail Strategy and Planning webinar series kicks off on Monday, Sept. 16 at 12 noon Eastern — the first of a weeklong 13-session marathon featuring industry experts from Accenture and Retail Systems Research, exclusive survey data and retailer case studies including Bonobos, Grove Collaborative, Keurig and CVS. The editors shared the sessions that they’re most eagerly anticipating, but each is sure to offer something of value for retail decision-makers.

Webinar 150
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How to Sell Books Online: Everything You Need to Know

Ecommerce Platforms

Whether you love books or you just love selling online, there’s no doubt that selling books online can be a profitable sideline or full-on business. You just need to do your research and work hard at it. The book industry remains quietly successful in the face of enormous competition. Not least because there are tons of different formats we read the written word in.

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Mailchimp Pricing Increase 2019: What does it mean for your email marketing strategy?

Omnisend

In May of 2019, Mailchimp launched a huge announcement that they were pivoting from an email marketing platform to an “all-in-one marketing automation platform.” While those in the digital marketing sphere saw this coming a mile away, given their recent rupture with top ecommerce platform, Shopify. However, this news left many Mailchimp customers wondering what Read more The post Mailchimp Pricing Increase 2019: What does it mean for your email marketing strategy?

Marketing 166
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How To Incorporate AI Into Your 2020 Healthcare Strategy

Forrester eCommerce

With 2020 on the horizon, leading healthcare organizations (HCOs) are starting their strategic planning. Forrester’s latest data shows more than half of healthcare purchase influencers are planning new or increased investment in AI tools over the next 12 months. To no surprise, AI has been a leading area of interest and inquiry among healthcare clients. […].

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Three Tips to Help Your Business Top Last Year’s Holiday Sales

RTP blog

By Stuart Blake, BlueVine Every year, America’s 30 million small businesses work incredibly hard to earn their slice of the $700 billion+ holiday season sales pie. With issues like tariffs, growing competition from e-Commerce giants, and not to mention a potential recession that has 80% of small business owners concerned, it’s critical that small retailers start preparing for the holiday rush well before temperatures begin to drop.

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272: How To Get Free Press To Sell Your Products With Dawn LaFontaine

My Wife Quit Her Job

Today I’m thrilled to have Dawn LaFontaine on the show. Dawn was a finalist on the 5 Minute Pitch, my Shark Tank like show with Mike Jackness, Greg Mercer and Scott Voelker where we gave away 50,000 in cold hard cash. Dawn runs an ecommerce business selling card board boxes for cats. Her products have been featured in Parade, Product Hunt and the Boston Globe.

Books 120
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Need to make a knockout online form? Consider Paperform

Ecommerce Platforms

Did you know, as many as half of all online marketers say that inbound marketing strategies, like onsite forms, are their primary source of lead generation? In light of this, more and more people are upping their online form game. Cue, Paperform. Want to learn what Paperform could do for your business? Read on! Who's Paperform? Founded back in 2016 by a married couple, Dean and Diony McPherson, Papeform came to fruition.

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Apple: The First Hope-Based Company

Forrester eCommerce

It was a good day for Apple. Today’s Apple announcements largely consisted of modest, incremental improvements to its established line of products. But it also signaled Apple’s intention to take a leadership position in the future of business, a shift away from products, beyond services, to hopes. To explain, I’ll go back in time. Twenty-two […].

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6 time management tips for fulfillment managers

GetElastic

Oversee order processing, monitor inventories, and most importantly, manage a team of logistics professionals in an effective and efficient way – that’s just the top of the list of what fulfillment managers have to think about and solve daily. . Customer orders must be properly received, processed and delivered for maximizing customer satisfaction and for ensuring business’ growth.

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Sucuri Spotlight: Essential Security for Online Businesses & Websites

A Better Lemonade Stand

Protect your online store with Sucuri. In this Sucuri review, we dive into how they help merchants safeguard their stores and maintain PCI compliance. The post Sucuri Spotlight: Essential Security for Online Businesses & Websites appeared first on A Better Lemonade Stand.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Your Guide to GetResponse Pricing – Which Plan is Best for You?

Ecommerce Platforms

The money is in the list, or so they say. But how much do you need to invest into nurturing that list if you want to see significant results? GetResponse is an email marketing tool that helps you to manage your connections with crucial leads through carefully segmented campaigns and attractive messages. With GetResponse, you can create immersive newsletters that inspire the people on your mailing list and improve your chances of conversions.

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Modernizing Core Applications With Cloud (the video)

Forrester eCommerce

Core software systems manage financial, customer, inventory etc. and automate business processes like billing and merchandising. Most of these are too inflexible, outdated, and chaotic to give businesses the flexibility to win, serve, and retain customers. Application development and delivery (AD&D) leaders want to modernize these core apps using cloud technologies and practices.

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Artificial Intelligence (AI)-powered smart solutions changing the face of ecommerce

GetElastic

Ecommerce has emerged as the most popular online activity around the globe. Revenues have hiked almost twice in the past five years with expectations of the total retail ecommerce sales worldwide of $2.3 trillion in 2017 to go up to $4.88 trillion US dollars in 2021. Due to this, there has been a rapid downfall of revenues for the traditional brick-and-mortar stores. .

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Amazon FBA for beginners: How to start selling in 7 steps

TradeGecko

If you’ve found your way to this blog, chances are it’s because you want to know how to become an Amazon seller utilizing Fulfillment By Amazon (FBA). We’re here to answer that very question with our Amazon FBA step by step guide. TradeGecko’s inventory and order management software will help you automate your workflows so you can focus on growing your business.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt