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The commonly accepted view of why the traditional brick and mortar retail business is imploding is that Amazon is out-executing and simply eating everyone’s lunch. While it is true that Amazon has built an incredible business around a number of significant competitive advantages and the consumer product discovery process has profoundly changed due to consumers’ adoption of mobile and social media — that doesn’t tell us the entire story.
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Of the 7 conversion triggers, I obsess over Story is probably the most powerful. But, what is Story? Story is the emotion we evoke in the mind of the audience. The difference between an average and good story is 512x. Let me illustrate with a story. A sales guy has been working at a mattress store for 5 years. Like most brick and mortar businesses his store is facing margin pressures and diminishing foot traffic.
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E-commerce seems to be eating up the retail world right now. We’re seeing longtime brick-and-mortar retail brands closing or going bankrupt that we never would have expected to see disappear ten years ago. Take Toys”R”Us for example. After more than 60 years in business, they are liquidating and closing all of their remaining U.S. stores. On the other hand, the digital world is an exciting place to be, with business owners starting their very own digital brands and competing in the digital marke
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Today I am honored to have Andrew Youderian with me on the podcast. Andrew has the distinct honor of being the very first guest on my podcast ever in episode number 2. Back when this podcast had 0 listeners, he took a risk to come on and I really appreciate it. Andrew has created and sold 2 dropshipped ecommerce businesses. He is a well known figure in the ecommerce world through his blog and podcast at EcommerceFuel.com And he runs the best small business ecommerce community that I’ve come acro
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By Justin Bougher, SiteSpect Weather and seasonal changes can have a big impact on retail sales and the type of products that see the most success. However, not all consumers across the U.S. will react to shifts in weather in the same way. In fact, a recent NRF report noted that just an 8-degree drop in temperature in mid-April will have a different impact on sales of bicycles, grills and outerwear in Phoenix (where bicycles and outwear interest grows), than it will in Chicago (where bicycle sal
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Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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