BigCommerce

MAY 9, 2018

The commonly accepted view of why the traditional brick and mortar retail business is imploding is that Amazon is out-executing and simply eating everyone’s lunch. While it is true that Amazon has built an incredible business around a number of significant competitive advantages and the consumer product discovery process has profoundly changed due to consumers’ adoption of mobile and social media — that doesn’t tell us the entire story.

Retail 406

Retail BigCommerce Consumer Fulfillment 406

Optimizely

MAY 10, 2018

You may have noticed something strange happening on Facebook lately. (And I’m not talking about your high school classmate’s obsession with their cat.). It’s the ads. The weird ones. Facebook is suddenly full of sponsored ad campaigns for ecommerce brands that are, to put it mildly, a bit odd. These aren’t your standard promotions offering 20% off the newest product line, featuring a gorgeous model and perfect styling.

eCommerce 353

eCommerce Definition B2C Social Media 353

Rishi Rawat

MAY 7, 2018

Of the 7 conversion triggers, I obsess over Story is probably the most powerful. But, what is Story? Story is the emotion we evoke in the mind of the audience. The difference between an average and good story is 512x. Let me illustrate with a story. A sales guy has been working at a mattress store for 5 years. Like most brick and mortar businesses his store is facing margin pressures and diminishing foot traffic.

Arts 70

Arts Management Channel Retail 70

Forrester eCommerce

MAY 10, 2018

Despite all the monumental changes to technology and media which afford marketers the capabilities to build emotion-rich customer relationships, they frequently struggle to rise above roles as brand despots or sales vassals. But don’t blame the tools. It’s because marketing functions are mired in minutia while prioritizing internal tasks and artificial organizational constraints over solving […].

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Marketing Customer Technology 338

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Recommendation

Kissmetrics

MAY 9, 2018

E-commerce seems to be eating up the retail world right now. We’re seeing longtime brick-and-mortar retail brands closing or going bankrupt that we never would have expected to see disappear ten years ago. Take Toys”R”Us for example. After more than 60 years in business, they are liquidating and closing all of their remaining U.S. stores. On the other hand, the digital world is an exciting place to be, with business owners starting their very own digital brands and competing in the digital marke

eCommerce 234

eCommerce Shipping Costs Social Media SEO 234

Optimizely

MAY 8, 2018

What’s your best selling product? What about your worst selling product? What about the product a first-time buyers is most likely to purchase? If you don’t know your customer behavior intimately, you definitely should. As a B2C marketer, you want to know as much as possible about your customer’s buying habits, including their first purchase, their last purchase, their customer lifetime value, and much more.

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B2C Customer Customer Data Definition 186

Forrester eCommerce

MAY 10, 2018

Marketing has come a long way but it is not yet customer-obsessed. To address this gap, we’re pleased to announce the launch of Forrester’s new The Marketing Innovation Playbook. It’s time for companies to undergo a marketing makeover. This playbook guides brands through assessing four pillars: Mindset, Talent, Process, and Insights. “Marketing innovation” and “process,” you […].

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Channel Marketing Customer B2C 256

Kissmetrics

MAY 7, 2018

Keyword targeting is dead. Algorithm changes such as Google’s RankBrain have all but killed your ability to rank well using keyword targeting. I bet you’re wondering why I’m about to talk about ranking for keywords then, right? Well, there’s a difference between using keywords and targeting keywords. Keywords are just phrases that people type into search boxes to describe what they’re looking for.

Article 221

Article SEO Marketing Other 221

Ecommerce Platforms

MAY 7, 2018

The Shopify Lite plan is not only inexpensive, but it allows you to create a simple ecommerce store within minutes. That sounds like a pretty great deal, right? Well, it depends on the situation. For most online stores I'd recommend some of the regular Shopify pricing plans , considering you receive a full online store and shopping cart, and the features are far more robust for scaling up.

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Shopify Shopping Carts Payment Services Live Chat 158

Bootstrapping Ecommerce

MAY 8, 2018

Sometimes, the best way to get product inspiration is to check out dropshipping suppliers’ sites to see what they have on offer, and in this article we’ve done exactly that to curate the top 10 best dropshipping products you can sell with Printful. The post The Top 10 Best Dropshipping Products You Can Sell with Printful appeared first on Bootstrapping Ecommerce.

Article 152

Article eCommerce 152

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

Fulfillment

Forrester eCommerce

MAY 7, 2018

A few weeks ago, Jeff Bezos revealed in the annual shareholder letter that Amazon Prime now has over 100M members. But even more noteworthy than its size is its revenue impact. In 2017, Amazon shipped more than $5B items through Prime. Now, Amazon Prime isn’t like other loyalty programs you see in the marketplace. For […].

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Other Shipping Customer 240

RTP blog

MAY 9, 2018

The 2018 Retail Innovation Conference has come and gone, but not without showcasing its fair share of content and insights from some of today’s greatest industry minds. C-level execs from Walmart , 1-800-Flowers.com , TechStyle Fashion Group , 99 Cents Only , Sleep Number , Boxed , West Elm , Overstock and Adore Me peeled back the curtain of their retail strategies to reveal how to meet the customer at every turn.

Fashion 150

Fashion eCommerce Mobile Definition 150

Webbula

MAY 8, 2018

There are few phrases that can cause an email marketer as much trepidation as “spam trap”. These hidden, invisible, lurking threats can be hard to understand and suddenly derail even. The post Spam Traps: Assorted Flavors appeared first on Webbula.

Marketing 133

Marketing Information 133

A Better Lemonade Stand

MAY 9, 2018

If you want to sell phone cases online, this guide is for you. In this article you'll learn how to start your own phone case business from scratch in just a couple of hours. The post How to Make Custom Phone Cases to Sell Online: The Complete Guide appeared first on A Better Lemonade Stand.

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Customer Article 127

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B2C

Forrester eCommerce

MAY 7, 2018

The demand for exceptional digital and customer experiences is exposing the constraints of existing technology organization practices. The people, processes, governance structures, and technology of the technology organization must change to drive and enable business success. CIOs need help, and enterprise architects (EAs) are best placed to influence and guide these digital transformations (see my […].

Customer Experience 225

Customer Experience Technology Customer Information 225

RTP blog

MAY 7, 2018

By Justin Bougher, SiteSpect Weather and seasonal changes can have a big impact on retail sales and the type of products that see the most success. However, not all consumers across the U.S. will react to shifts in weather in the same way. In fact, a recent NRF report noted that just an 8-degree drop in temperature in mid-April will have a different impact on sales of bicycles, grills and outerwear in Phoenix (where bicycles and outwear interest grows), than it will in Chicago (where bicycle sal

Customer 150

Customer Customer Loyalty Clothing Consumer 150

Steve Dennis

MAY 8, 2018

Last week Macy’s announced it had acquired Story , a New York-based concept store, and appointed founder Rachel Shechtman to be its new “brand experience officer.” And, for the most part, enthusiastic gushing ensued. Let’s simmer down, people. As I regularly write and speak on retailers’ need to innovate and embrace a culture of experimentation, I would be a complete hypocrite if I failed to applaud Macy’s (and newish CEO Jeff Gennette’s) willingness

Games 116

Games Department Stores Fashion Retail 116

ROI Revolution

MAY 9, 2018

Recently, Google announced the official roll-out of their updated experience for Google AdWords. The new experience features a redesigned user interface, providing a more streamlined approach to all aspects of the platform. From creating campaigns to analyzing custom reports, the new Google AdWords experience is more intuitive and allows for much quicker navigation within your account.

Games 104

Games PPC Definition Reference 104

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Electronics

Forrester eCommerce

MAY 11, 2018

Are you an analytics platform or service provider serving primarily B2B businesses? Does your product or service help B2B insights professionals measure their results, understand B2B customers, and drive market growth? Well, I need your help to help the buyers that need your products and services. There is a myriad of partner options for B2B insights professionals that […].

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B2B Marketing Customer 223

Sailthru

MAY 8, 2018

Download the Gartner Magic Quadrant for Multichannel Marketing Hubs to learn more about how multichannel marketing hubs can help your organization unify customer data across channels, enhance personalization and decisioning with AI, and integrate customer journey analytics. Doing more with less is the pressure faced by marketing leaders day in and day out, but this is far more than just an unfounded complaint.

Multichannel 101

Multichannel Marketing Mobile Document 101

Klaviyo

MAY 7, 2018

The post Advanced Email Segmentation: Building Blocks of Email Targeting appeared first on Klaviyo.

Blog 100

Blog 100

Fastr

MAY 9, 2018

There’s a reason America’s Funniest Home Videos has been on air for almost 30 years; seeing someone else fail in various ridiculous ways is […]. The post Content Marketing Mistakes (And Their Solutions) appeared first on Zmags.

Marketing 100

Marketing Customer Experience eCommerce Customer 100

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Forrester eCommerce

MAY 7, 2018

How to differentiate your brand in highly competitive markets, especially when competitors promptly copy anything that works? Learn from HaiDiLao, China’s most popular chain of hot-pot restaurants. HaiDiLao evokes positive emotions from customers with memorably crafted human interactions. The company empowers its staff to personalize experience delivery as customers or scenarios demand.

Customer 220

Customer Marketing Customer Experience Management 220

Liveintent

MAY 9, 2018

People-based marketing was a hot topic at LiveRamp’s RampUp 2018. If you didn’t catch the conference, you missed some fantastic deep dives by leaders and visionaries including Cisco’s Karen Walker, Oath’s Brett Hurwitz, and Nordstrom’s Jake Bradbury. And because we care, we even pulled out three important takeaways here for your convenience from the panel, “Input: customer data, output: people-based marketing” Watch the “Input: customer data, outpu

Marketing 87

Marketing Social Media Customer Data Channel 87

Kibo

MAY 10, 2018

As retailers and manufacturers increasingly adapt to meet their customer’s buying preferences, the […]. The post Kibo’s Personalization Maturity Chart appeared first on The Omni Channel.

Channel 86

Channel Retail eCommerce 86

ecomdash

MAY 10, 2018

It can be difficult to manage a wide variety of products. Our product content management guide will put you on the right track and help make your life easier. Read more. The post Beginner’s Guide to Product Content Management appeared first on ecomdash.

Management 84

Management Blog eCommerce 84

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Forrester eCommerce

MAY 7, 2018

I had an AI aha moment at a Lexington backyard barbecue last summer. I ran into Carol Rose, the executive director of the Massachusetts ACLU. She told me that she had been asked by Microsoft’s Eric Horvitz to join the board for the Partnership on AI. This partnership was formed in 2016 by Amazon, Google, […].

Customer 210

Customer 210

Sailthru

MAY 10, 2018

For most marketers, the holiday season is firmly in the rearview mirror. Phew! The year-end goals, the crowds (both online and off), the site outages and the promotions – they’re all behind us for another year. But there’s another way to think about the holidays, one that marketers would do well to consider. The holidays aren’t just Christmas, Chanukah, Kwanzaa, or even New Year’s Day.

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Gifts Recommendation eCommerce Department Stores 79

Klaviyo

MAY 10, 2018

The post How to Map Your Email Segmentation Strategy (With Template) appeared first on Klaviyo.

Blog 79

Blog 79

Store Growers

MAY 10, 2018

April was the 8th month for Apes in Space, my online store that sells space posters. After a huge month of February, results came down hard in March. I put in a ton of effort in April to improve things, so in the rest of this article, you’ll discover what I did, and what I results I got from those efforts. As always this article is split into a couple of areas: Marketing , Financials , Merchandise , Effort & Psychology.

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Social Media Shopify Article SEO 70

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Operations