Sat.Apr 06, 2019 - Fri.Apr 12, 2019

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12 Proven Product-Page Ideas to Increase Your Ecommerce Conversion Rate

SellBrite

Nailing your product page is a crucial part of increasing your ecommerce conversion rate. You can have the best products, the smoothest checkout process, the most effective Facebook ads, and more traffic than any of your competitors—but without optimizing your product pages to influence and drive conversions, visitors’ shopping carts will stay empty.

eCommerce 166
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Mobile commerce app development: why it’s beneficial and how to attract users

GetElastic

An ecommerce website wasn’t a full necessity for merchants 25 years ago. However, today nobody thinks twice about it because if you want to succeed and make your product popular – you must have a website. Today, another question is in the mind of entrepreneurs: do they need to create a mobile app for their store? Well, you shouldn’t waste your time and allocate a budget on mobile app development for your online store.

Mobile 147
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Why You Shouldn’t Try to Rank #1 on Google

Kissmetrics

Do you know what the number one email request I get is? Come on, take a guess. What do you think it is? Ok, its people asking me for money. But, do you know what the second most common email request I get is? Companies asking me to rank them number 1 on Google for a specific term. And I have to say, it’s a big waste of time for you to focus all of your energy on ranking number 1 on Google for a specific term or even a handful of terms.

SEO 276
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Get Sirius About Customer Engagement Marketing

Forrester eCommerce

In 2003, Fred Reichheld, who was by then a partner at Bain & Company, introduced a way of measuring how well an organization treats its customers. This metric also assessed how well a firm generates relationships worthy of loyalty. Sixteen years later, most business people recognize this metric as the Net Promoter Score™. Mr. Reichheld […].

Customer 356
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Online Store SEO: How to Rank In Search

Groove

As an eCommerce inbound marketing agency, we counsel our clients about the value of P.E.S.O. (paid, earned, shared and owned) strategies. Organic search and online store SEO fall under the owned portion of this acronym and offer long-term benefits for both new and legacy stores. Unlike paid marketing approaches, organic search benefits do not require an advertising budget.

SEO 283
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Strategic Easter Email Campaigns Can Put a Spring in Your Marketing Step

BigCommerce

Easter falls a bit later this year — on April 21st — which means you have extra time to pull…

Marketing 338

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Alexa Just Became HIPAA-Compliant — Prepare For Impactful And Personalized Voice-Driven Healthcare Experiences

Forrester eCommerce

Amazon has announced that Alexa is now HIPAA-compliant. This is a long-awaited announcement and a big move for Amazon as it expands its footprint in the $3.65 trillion US healthcare industry. Voice presents an opportunity for healthcare organizations (HCOs) to gain access to new consumer data and for consumers to have a convenient way to […].

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Abandoned Cart Subject Lines: 13 Examples to Steal

Groove

Why are Abandoned Cart Subject Lines Important? More than 40% of cart abandonment emails are opened. Of these, about half are clicked on, and of those clicked on, half of the users who clicked made a purchase. This ultimately translates to tremendous potential for businesses to capture lost revenue. Post purchase email automation is made of multiple moving parts, engaging subject lines are the first way to draw customers in.

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WordPress Security: Important Considerations and Recommended for Ecommerce Websites

BigCommerce

WordPress is the CMS (content management system) with the largest amount of installations in the world.

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Why Experiential And Omnipresent Retail Will Help Traditional Stores Survive And Thrive

RTP blog

By Brian Hannon, Voxpro Digital is increasingly becoming the common battleground for retailers. Brick-and-mortar stores play their part, but it’s only when they employ efficient digital strategies that they can truly compete. So aside from having taken the necessary steps to join the digital retail race, what more can physical stores do to ensure they can survive and thrive in an unforgiving retail environment?

Retail 150
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Cyber Catalyst Brings Minimal Value To Businesses

Forrester eCommerce

In late March, Marsh announced the launch of a program with a number of leading cyberinsurance firms including Allianz, AXA, Beazley, XL, and Zurich to evaluate cybersecurity products and services. Products that meet a minimum standard of criteria receive the designation of “Cyber Catalyst” for their effectiveness in reducing cyber risk. The intent is for […].

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Webflow vs Shopify: It Depends on Your Experience

Ecommerce Platforms

Sometimes it's tough to decide between two ecommerce platforms , even when they're so different. In our Webflow vs Shopify comparison, you'll find that your decision will depend completely on your experience and desire for certain features. Keep reading to learn about how Webflow and Shopify match up. Webflow vs Shopify: Pricing. As with all product and service comparisons, it makes sense to cover the pricing first.

Shopify 167
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How B2B Order Management is Improving Efficiency and Driving Growth

BigCommerce

The popularity of B2B ecommerce is on the rise. But, with this increased market opportunity comes increased customer expectations.

B2B 258
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What Defines A ‘Connected Consumer’ In 2019?

RTP blog

Last week, Retail TouchPoints broadcast its 2019 Connected Consumer Webcast Series , with retailers and solution providers alike sharing success stories and tips for providing a smooth experience across all channels. Topics ranged from bridging the online/offline gap to delivering on BOPIS and other omnichannel realities, post-sale personalization initiatives and experiential retail.

Consumer 150
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Introducing Forrester’s Consumer Energy Index: A Formula For Consumer Innovation Readiness

Forrester eCommerce

CMOs’ ability to impress and influence consumers becomes more difficult with each new technology and experience that enters the market. Despite a myriad of headlines about the awe-inspiring potential of AI or the wave of entrepreneurs dreaming up the next moonshot, consumers contend with more glitter than gold. The reality today is that: Businesses struggle […].

Consumer 317
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Weebly Pricing: Inexpensive Online Stores with Some Room to Grow

Ecommerce Platforms

If you've used Weebly in the past, you know that it's a simple website builder, initially created so that anyone could make a website from scratch. The same can pretty much be said for Weebly today, except the company has added many interesting features, especially in the ecommerce area. But a big question for most people looking for an ecommerce platform is how much they are going to spend.

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Acing Your Google Ads Keyword Match Types

Store Growers

Most advertisers spend a lot of time coming up with the keywords they want to include in their Google Search campaigns. And rightly so. Having the right keywords is the foundation of a successful paid search campaign. But very often, all that work goes right out the window during the setup phase. If you don’t pay close attention when you create your campaigns, the keywords you’ve carefully researched will result in a lot of irrelevant impressions and clicks.

Article 161
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Why Retailers Are Missing The Mark With Shopper Experience (And How To Get It Right!)

RTP blog

By Rob Maille, CommerceCX As retailers look to improve the shopping experience for customers, a top priority is removing friction while delivering on quality. In the past, many brands thought this meant going mobile, but mobile doesn’t always level up the shopping experience. It works well for a lot of retailers (case in point — Amazon), but self-service is not the only way people want to engage and make purchases.

Retail 150
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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The Forrester Wave: Loyalty Technology Platforms, Q2 2019 Is Now Live

Forrester eCommerce

I’m excited to share that our evaluation of loyalty technology providers — The Forrester Wave™: Loyalty Technology Platforms, Q2 2019 — is now live. In our 28-criterion evaluation, we identified the top 13 loyalty technology vendors – Aimia, Annex Cloud, Brierley+Partners, Cheetah Digital, Clutch, Collinson, Comarch, CrowdTwist, Epsilon, ICF Next, Kobie, Merkle/HelloWorld, and SessionM – […].

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251: Tim Soulo Of Ahrefs On How To Rank Any Website In Search

My Wife Quit Her Job

Today, I’m excited to have Tim Soulo on the show. Tim is the Chief Marketing Officer at Ahrefs, an industry leading SEO tool powered by Big Data. He has 10 years of practical experience in SEO and digital marketing. He loves to share his knowledge of SEO and he speaks at industry conferences all over the world. Enjoy the episode! What You’ll Learn.

SEO 120
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The future of voice recognition [infographic]

GetElastic

Voice recognition devices are a growing trend among consumers. In 2018 alone, Amazon sold tens of millions of their Echo devices, making them one of the biggest selling voice devices to date. It makes sense that the likes of Amazon, Google and Apple would stay ahead of the curve with voice-enabled devices as the public moves more towards voice search on the internet.

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40Nuggets Review: Increase Leads and Revenue with Your Current Website Traffic

Ecommerce Platforms

Is your website traffic high yet you find yourself with a disappointing amount of conversions? Well, that sucks. But looking at it from the bright side, it shouldn’t be that hard to increase your conversions and revenue – especially if your website already has some traffic to play with. 40Nuggets is a lead generation and conversion optimization software to help you turn that damn traffic into cash.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Forthcoming Innovation Insights

Forrester eCommerce

As you have heard from me before, in today’s age of the customer that is driven by digital transformations, to position your company for future market leadership you must prioritize tech-driven innovations that delivery net-new values to your customers. To best achieve this aim you must start with company-wide mission and CX-driven ideation efforts that […].

Customer 315
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5 ways retail technology will improve the eCommerce customer experience in 2019

TradeGecko

Over the past decade, the rise in eCommerce has transformed the retail experience - and this trend only continues to grow. In recent years, online retail sales reached an incredible $2.3 trillion worldwide , and eCommerce sales accounted for more than 10% of all retail sales globally. However, let’s be honest: most SMBs have a love-hate relationship with eCommerce technology.

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How machine learning can solve a $300 billion-dollar problem for apparel companies

GetElastic

Machine learning, artificial intelligence (AI) and big data are the latest of a slew of buzzwords taking over the retail industry. While these emerging trends are exciting and offer great opportunities, many brands are still trying to figure out what these can mean for long-term growth and sustainability strategies. One innovator looking to apply value to the latest buzzword of “machine learning” is BodyBlock AI.

Apparel 139
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How to sell on Amazon – The Ultimate guide – Part 2

Ecommerce Platforms

In part two of this three-part series on how to sell on Amazon you will learn how to do product research, how to source a product and optimize your product listing and how to ship your product to an Amazon fulfillment center. Starting an Amazon FBA private label. Now that you’re familiar with the Amazon FBA process, we can get to the most important part of the guide – and presumably the main reason why you’re here – starting your own FBA private label business.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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What’s News In Food Tech? Data Tools Help Separate The Wheat From The Chaff

Forrester eCommerce

Looking for a new data source to deliver differentiating insights? Yeah, you and everyone else. It’s not easy to find that local knowledge or the heads up about something that will drive business. There is more and more information out there. We’re constantly bombarded with news. Headlines scream at us via email, Facebook, Twitter, LinkedIn […].

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3 Ways to Improve Your Email Open Rate

Webbula

An email marketer spends countless hours perfecting their email messaging, visuals and subject lines and the last thing you expect after hitting send is a low open rate. An email. The post 3 Ways to Improve Your Email Open Rate appeared first on Webbula.

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7 tips in the fight against Amazon

GetElastic

Companies like Amazon and other big-name department stores ultimately reign supreme when it comes to ecommerce. In 2018, over two-thirds of American households had an Amazon Prime membership. While it’s true these giants hold a big portion of the industry, there are still gaps in service and products that need to be filled. More importantly, there’s a lot we can learn from studying these ecommerce giants.

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Sellbrite Joins GoDaddy To Accelerate Marketplace Growth for Small Businesses and Entrepreneurs

SellBrite

Dear Sellbrite customers, followers, and friends, Today, we’re beyond excited to share with you that Sellbrite has been acquired by GoDaddy , the leader in helping entrepreneurs and small businesses succeed online. As part of GoDaddy, Sellbrite will continue to support our existing customers and channel integrations, as well as the broader SMB market.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt