Sat.Dec 05, 2020 - Fri.Dec 11, 2020

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SMS Marketing – The Ultimate Guide For Online Store Owners

My Wife Quit Her Job

What is MMS and SMS marketing and how does it work? In this post, you’ll learn how to use text message marketing to grow your ecommerce store along with real examples and data from my online shop. When I first heard about SMS marketing, I was extremely skeptical. After all, I already get way too much spam in my email and Facebook Messenger inbox and I usually reserve texts for friends and family.

Marketing 215
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Why to Offer 2-Day Delivery: Double Your Conversions and Reduce Ad Spend

BigCommerce

In 1858, a package traveling from St. Louis to San Francisco would take a lightning-fast 25 days.

Travel 519
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It’s Time to Consider Ecommerce Subscriptions for Your Online Business

Optimizely

Ecommerce subscriptions are on the rise across all verticals, from Health & Beauty to Sports. (You’d be surprised to see how many fishing subscription boxes exist!) When Amazon introduced its convenient Subscribe & Save feature, news outlets quickly labeled it as the smartest way to save money, and consumers hailed it for its convenience. Today, if you want to keep up with Amazon, you need to consider transforming your brand’s selling strategies into subscriptions to meet your customers’

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The Big Acceleration

Forrester eCommerce

The Roaring '20s followed the pandemic of 1918/1919. The Big Acceleration, shifting society to digital, virtual, and experiences, could usher in the Roaring 2020's, a period of fast growth and dynamism.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Klaviyo vs. Bronto: Comparing Marketing Automation Tools

Groove

Looking to drive conversions with eCommerce marketing software ? You're in the right place! Whether your goal is to build customer relationships or drive revenue, the features and functionality of both Klaviyo and Bronto will allow your online business to do just that. Klaviyo vs. Bronto: Comparing Automation Platforms. In this blog, we're evaluating Klaviyo vs.

Marketing 342
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Best Online Reputation Management

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You’re already doing so much for your business. How do you successfully manage your online reputation, too? You can do it and do it well. But if you’re already managing a lot, your best bet is outsourcing it to an ORM, or an online reputation manager.

More Trending

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It’s Time Chatbots And Virtual Assistants Play A Bigger Role In The B2B Buyer Journey

Forrester eCommerce

With collective commute times down to zero and face-to-face meetings all but impossible, we’ve seen the B2B buyer journey become an almost exclusively digital experience. It’s time for B2B marketers to close the gaps in their customers’ digital experiences with the assistance of automated conversations created by chatbots and virtual assistants (VAs).

B2B 511
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Debunking Myths of SaaS (+ Why Software-as-a-Service is a Viable Option for Enterprise Business)

BigCommerce

Inside San Francisco’s largest convention center one March day in 2000, Siebel CRM Systems was hosting a huge conference.

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Why You Should Create Mobile Ads for Engagement (and Not Just Conversion)

Kissmetrics

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. More often than not, the CTA on those ads is asking for a conversion of some sort. Maybe it’s a purchase, a subscription, or just free trial signup. But is that all mobile ads are good for? Is that even what mobile ads are best for ? If you’re using your mobile ads to sell, sell, sell, you may be wasting a lot of your ad spend, to be honest.

Mobile 363
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AI Go Debuts Hybrid Autonomous Shopping in Shanghai C-Store

Retail TouchPoints

The AI-powered autonomous shopping experience just got bigger, in the form of a 4,000-square-foot hybrid convenience market called AI Go in Shanghai. The store combines a manned checkout with the use of computer vision as part of checkout-free shopping powered by AiFi Solutions. Stocking 2,000 SKUs ranging from fresh meats to snacks, this store represents the largest deployment to date of the AiFi Autonomous Store Platform OASIS.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Sizing The AI Software Market: Not As Big As Investors Expect But Still $37 Billion By 2025

Forrester eCommerce

Forrester forecasts the AI software market will grow to $37 billion by 2025. Find out what's driving the growth and where the limitations are in this blog post.

Marketing 518
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Shopping as Unusual: How to Increase Holiday Sales in 2020

BigCommerce

Thanksgiving, Christmas, New Year’s Eve are the trifecta of most profitable holidays for retailers.

Retail 407
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4 PPC Tools to Automate Your Ad Campaigns

Kissmetrics

The field of ppc (pay-per-click) is constantly evolving. If you use tools that automate some of the ad campaign processes, your campaigns may become more efficient and effective. Pay-per-click automation tools allow marketers to automate some tasks by using third-party applications. These tools can save you time, improve campaign performance, and reduce wasted ad spends.

PPC 363
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Walgreens Accelerates Clinic Rollout with Plans for 40 Additional Locations by mid-2021

Retail TouchPoints

Walgreens Boots Alliance and VillageMD will open the next 40 Village Medical at Walgreens full-service primary care clinics by the end of summer 2021. The first markets slated for expansion include Houston, El Paso and Austin, Texas; Phoenix; and Orlando, Fla. The expansion is part of the large-scale rollout that will open 500 to 700 Village Medical at Walgreens clinics in more than 30 U.S. markets in the next five years.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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The Grand Trine Redux: Achieving More Effective B2B Marketing Post-Pandemic

Forrester eCommerce

A grand trine in astrology occurs when three planets are exactly 120 degrees apart. In her latest blog post for Forrester, Phyllis Davidson shares how three elements are coming together to fuel more effective B2B marketing. Check out the blog post and attend the webinar – you don’t need a telescope to see this grand trine!

B2B 488
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HubSpot Lead Scoring: How To Analyze Predictive Lead Scores

Groove

There is often a disparity between what a marketing team considers a great lead and what a sales team considers a lead that's worth exploring. As a Diamond HubSpot Partner Agency , we suggest leveraging HubSpot lead scoring to prioritize leads and determine who is worth reaching out to. What Is HubSpot Lead Scoring? Any smart salesperson or marketer understands that lead nurturing focuses on the quality of relationships with leads ?

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Best Email Marketing Services

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? That’s earning $38 for every dollar spent. This magic marketing channel is called email. Yes, just good old email. And that insane average return on investment is one of many email marketing statistics that have held true for years now.

Marketing 362
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Target Joins Coalition Aimed at Creating New Opportunities for Black Americans

Retail TouchPoints

Target has become a founding member of OneTen , a coalition of 37 companies that aim to train, hire and advance 1 million Black Americans who lack a four-year college degree. The organization’s 10-year goal will be to move them into family-sustaining jobs with opportunities for advancement. Target also plans to make a financial contribution to OneTen and create sustainable new jobs internally over the next three to four years.

Other 299
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Brand Spotlight 2020: In A Difficult Year, The Best Brands Shine Bright

Forrester eCommerce

In a tumultuous 2020, ravaged by a pandemic and witness to a surging demand for equality, six brands occupied the spotlight. The Best Brands Are Forged In The Crucible Of Crisis As I spent 2020 researching, writing about, and working with brands, it was clear that branding as usual wasn’t cutting it. I had to […].

Customer 488
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[Holiday Season 2020] Social Commerce for eCommerce Businesses

lateshipment

Holiday season 2020 will differ from all previous holiday seasons. Due to COVID-19 pandemic, most people will stay away from crowded shopping malls. They will choose to shop online and will use social media websites to discover gift ideas. If you run an eCommerce business, you can greatly benefit from this trend. All you need to do is to increase your brand visibility and build an effective social commerce campaign.

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Best Time Tracking Software

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Why is time tracking still a source of stress for employees, supervisors, and management? There are only two reasons, really. They’re not using time tracking software. Or, they’re using a solution that doesn’t fit with their business.

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Men’s Wearhouse Chief Customer Officer: ‘Next-Gen Store Brings Our Mission to Life’

Retail TouchPoints

At a time when many brands are reassessing their brick-and-mortar footprints and closing locations, it’s evident that Men’s Wearhouse is prioritizing in-store innovation. Its parent company Tailored Brands, Inc. , has seen great success after unveiling a “next-gen” store concept this past September in Shenandoah, Texas. As a result, Men’s Wearhouse already has plans to expand the tech-driven concept to more locations through 2021.

Customer 299
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Google Buys Actifio — Who Knew Backups Were So Juicy?

Forrester eCommerce

Last week, Google announced the acquisition of Actifio and plans to integrate Actifio’s technology as a first-party data protection solution akin to Azure Site Recovery. In comparison, AWS’s CloudEndure Disaster Recovery and Azure Site Recovery are more limited in functionality and scope than the capabilities Actifio gives Google. Google Cloud Platform (GCP) plus Actifio could […].

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The History of SaaS: From Emerging Technology to Ubiquity

BigCommerce

When people think about the first SaaS startup, typically Salesforce comes to mind.

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How to Use Machine Learning to Improve Your Digital Marketing

Kissmetrics

Machine learning is on the verge of transforming the marketing sector. In many ways, it’s already started. According to Gartner , 30% of companies will use machine learning in one part of their sales process by 2020. What’s more, these companies are using machine learning to get ahead of competitors by tackling some of marketing’s toughest challenges, such as personalization, instant customer support, and big data.

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How American Eagle Meets Its Gen Z Customers ‘However, Whenever, Wherever They Want to Be’

Retail TouchPoints

The COVID-19 pandemic has been challenging for retailers with a strong mall-based footprint, but American Eagle rose to the occasion by tapping its most valuable asset: its Gen Z customer base. These shoppers were omnichannel-aligned even before the lockdowns hit, and American Eagle built on this foundation to help online sales reach 45% of its total in 2020.

Customer 298
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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Singapore’s New Digital Banks Will Change The Banking Landscape Forever, Maybe

Forrester eCommerce

In a landmark announcement made on December 4, 2020 Singapore’s Monetary Authority (MAS) awarded banking licenses to four players, two of which will serve the retail banking market using a digital full bank license (DFB). Notably, both of the lucky winners, i.e. the consortium formed by Singapore Telecommunications (Singtel) and Grab Holding Inc. (known for […].

Banking 312
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Everything You Need to Know About Moteefe

Ecommerce Platforms

Are you looking for a way to sell custom merchandise online? If so, Moteefe could be the solution. If you haven't heard of this platform before, never fear. In this review, we're going to break down everything you need to know. Let's dive in! Who's Moteefe? Founded back in 2015 , Moteefe was born with one mission in mind: to enable anyone to sell high-quality designs without risk or hassle.

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Best Email Autoresponder

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You know the revenue is out there and you know an email campaign can help you get it. But how do you keep a strong handle on your campaign as it plays out over weeks and months? Email autoresponders can save you a ton of time and deliver huge returns on campaign investment.

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Three Reasons why COVID-19 Will Make Retailers Stronger

Retail TouchPoints

COVID-19 introduced a unique set of challenges that forced retailers to squeeze years’ worth of digital transformation into a matter of weeks. Advanced capabilities like buy online pick up in-store (BOPIS), ecommerce, apps that help navigate stores and outdoor pop-up shops that used to get pushed back for budgetary reasons suddenly became imperatives for stores to stay afloat.

Retail 290
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt