Sat.Mar 06, 2021 - Fri.Mar 12, 2021

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How to Get Started With Multichannel Selling

ChannelAdvisor

Wondering if you should start selling on multiple e-commerce channels? In our experience, this is always a strong strategy. Becoming a multichannel seller has always had tremendous benefits. Add in the fact that consumers are spending more time on more online channels than ever before, and the opportunities are practically endless. We’ve seen brands and retailers double growth and reach new GMV records after listing products on multiple marketplaces. .

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Get to Know Your Anonymous Shoppers

Optimizely

You don’t know most of your shoppers, and you’re not alone — anonymous shoppers represent 75% of all ecommerce visits. As a marketer, it will cost you up to 5 times more to acquire a new customer than to retain an existing one. Almost all new customers start as anonymous users and in that first visit, you have an opportunity to get to know them with both passive and active measures. .

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'Relevance is key': Why Nordstrom has gone all-in on DTC brands

RetailDive

The 120-year-old department store has welcomed in some of the hottest digitally native brands, from Bonobos to Everlane, all in an attempt to grow with its consumer.

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Push-Down Query Capabilities: Five Questions To Ask Your Cloud BI Provider

Forrester eCommerce

Software-as-a-service (SaaS) offers many benefits, including but not limited to elasticity: the ability to shrink and grow storage and compute resources on demand. Clients of most leading enterprise business intelligence (BI) platforms enjoy this cloud elasticity benefit but at a cost. Ultimately, elasticity requires both application and data components (compute and store) to be elastic, […].

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Bronto End Of Life: What This Means For eCommerce Brands

Groove

Oracle NetSuite’s latest announcement about limiting its support for the Bronto marketing platform is leaving its customers with having to evaluate alternatives before it becomes “end of life.”. Oracle NetSuite Announces “End of Life” For Bronto. You read that right. Oracle NetSuite, the company that acquired the Bronto marketing platform back in 2015, declared last week that Bronto will become “end of life” on May 31, 2022.

eCommerce 361
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30 Ways to Become a More Successful Entrepreneur

Kissmetrics

Whether you’re just starting out or are an old pro, who doesn’t want to be a more successful entrepreneur? Owning a business gives you a sense of freedom and empowerment. You can build things and watch them grow. Entrepreneurs make decisions for themselves, realize their creative visions, and develop lasting relationships with other entrepreneurs, customers, and vendors.

Books 364

More Trending

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How Many Products Can A B2B Sales Rep Sell?

Forrester eCommerce

Mergers and acquisitions and other major changes can place enormous pressure on frontline sales organizations. Learn when the strain becomes too much in this B2B Summit session preview.

B2B 476
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Let Zaius Pick up Where Bronto Leaves Off

Optimizely

Oracle NetSuite , owner of the Bronto Marketing Platform, announced the “End of Life” status of its email marketing software suite with the last day of service set for May 31, 2022. Per the company’s email published by WRAL TechWire : “Dear Customer, “We have important news to share about the Bronto Marketing Platform. Over the coming year we will migrate our marketing automation technology and resources to the Oracle Customer Experience Cloud.

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SMS Marketing Doesn’t Suck: Here’s How to Use it To Generate Revenue

Kissmetrics

Did you know the average person checks their phone 160 times a day ? Which is just one of the reasons SMS marketing no longer sucks. Forty-six percent of people say they check their phones before they even get out of bed. The point is that people keep their phones handy and are always ready to use them to find information or check the latest social media updates.

Payments 354
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Post-COVID Shopping Center Strategies: ‘Digital Districts’ and Landlord-Tenant Collaboration

Retail TouchPoints

The pandemic has weighed heavily on brick-and-mortar retail in general and shopping centers in particular, but the industry is now emerging into a new world with new opportunities. While digital sales skyrocketed in 2020, the similarly large spike in store-based fulfillment showed that stores are still a vital part of the equation. And while the pandemic meant quick, efficient shopping trips by consumers, as more people are vaccinated they will increasingly be interested in full-scale outings an

Outdoor 308
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Three Ways To Protect Your Customer Base From Competitors

Forrester eCommerce

Our data shows that new logos account for close to 23% of total revenue, while retained business plus growth via upsell and cross-sell account for the rest. How are you protecting that 77%?

Customer 468
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The Empowered Marketer: Helping Professionals of Color in the Financial Advisory Space

Optimizely

Dana L. Wilson, CEO and Founder of CHIP (Changing How Individuals Prosper) joins this episode of the Empowered Marketer, presented by Zaius , to commemorate International Women’s Day. Dana, an NYC-based investment advisor, started her business in December 2019 and her mission is to increase visibility and access to financial professionals of color. Per Dana, “After spending time at larger firms and wealth management and then jumping into the seat of being an independent advisor, you get this gre

Marketing 195
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How to Increase Page Speed

Kissmetrics

If a user clicks through to a page on your website and finds themself waiting more than a few seconds for your page to load, they are likely to leave your page and can cost you a conversion. Luckily there’s a remedy to increase page speed, but it involves the identification of the issue or issues causing slow lead times. Since it can be difficult to pinpoint what’s wrong, you can use tools such as Google’s PageSpeed Insights to help.

eCommerce 347
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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. Its rampant rise in China is encouraging U.S. and global brands to consider its role in their marketing playbooks. However, lack of clarity around what livestreaming truly is, and how it is best applied in a broader marketing strategy, is making it difficult for companies to realize its true potential.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Create A Connected Experience To Grow In 2021

Forrester eCommerce

2020 was no doubt a crazy year. But despite all the disruption, APAC organizations actually delivered better customer experiences in 2020 than in 2019. In Australia, one bank and two superannuation firms saw statistically significant improvements in their CX Index scores. In India, most experiences were good despite a sharp dip in consumer spending and […].

Banking 459
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Orbitvu Review: A Superior Solution to Product Image Creation and Automation

Ecommerce Platforms

Taking professional product photos often ends up leaving you unsatisfied, with less-than-stellar results, or with an overwhelming bill for rendered photography services. The goal is obviously somewhere in the middle, where you can quickly produce incredible product photos without breaking the bank. That's where Orbitvu comes into the picture, as it offers compact photo studio solutions with simplified and automated product photography.

Jewelry 223
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How to Build High Quality Backlinks in a Scalable Way

Kissmetrics

Link building used to be simple: you would write a bunch of articles, submit them to an article submission site, and get an external link back to your site. That doesn’t work in the post-Penguin era. While the right backlinks can grow your Google rankings, revenue, and brand , the wrong ones can get your site penalized. You need to learn how to build a high-quality backlink portfolio the right way if you want to see success.

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Ross Stores Plans to Open 60 New Locations in 2021

Retail TouchPoints

Ross Stores recently opened four Ross Dress for Less and three dd’s DISCOUNTS stores across five different states in February and March. These new locations are part of the company’s plans to add approximately 60 new stores — 40 Ross and 20 dd’s DISCOUNTS locations — during fiscal 2021, which runs through January 2022. . The off-price apparel and home fashion retailer reported $12.5 billion in revenue for fiscal 2020.

Apparel 295
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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What CISOs Taught Me

Forrester eCommerce

First off, I’d like to express how thrilled I am to join Forrester’s security and risk research (S&R) team as a senior analyst. I’ve been working closely with this team for eight years in my previous role as a principal advisor to our chief information security officer (CISO) community, and I’m honored to join the […].

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How To Make Money On Amazon – 9 Ways Rated And Explained

My Wife Quit Her Job

In this post, I will teach you 9 different ways how to make money on Amazon. You’ll learn about the upfront costs and the revenue potential for each business model to determine if it’s worth your time. Most people think of Amazon strictly as a place to shop online. But in addition to buying products online, you can also make money selling on Amazon as well.

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15 Virtual Team Building Activities Your Marketing Team Will Love

Kissmetrics

Team building is the most important investment a company can make , according to Forbes. However, team-building activities are evolving. They don’t just include time away with work colleagues for a treasure hunt or an orientation class anymore. Like nearly everything else, team building has gone virtual. The likes of Zoom , Google Hangouts, and Slack make virtual team building accessible to all employees.

Marketing 326
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Musings on Online vs. Offline Retail

Retail TouchPoints

The online versus offline debate remains a hot topic in retail. Personally, I spend more online than I used to, but mainly buying stuff I’m familiar with, my friends have recommended or I’ve seen reviewed. But if it’s new to me and I can’t touch, hold, taste or smell it — and if you don’t understand what I think of as “my style,” or conversely my actual size — then I likely won’t waste my time shopping online with you.

Retail 290
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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How To Build Great Digital Products

Forrester eCommerce

Back in 2014, my colleagues and I declared that “the future of business is digital.” Yet, to build a digital business, you must build digital products. And the most disruptive digital businesses — well, they build great digital products. How Do Disruptive Digital Leaders Build Great Digital Products? One of the keys to unlocking digital […].

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Automatic Email Manager: The Ultimate Automated Order Printer for Ecommerce

Ecommerce Platforms

Shopify , WooCommerce , and the many other ecommerce platforms are known for their automation features, such as order alerts and receipts. However, many businesses require the printing of invoices, orders, and receipts, whether it's a restaurant that needs hard copies of orders sent to the kitchen, or it's a wholesale business with custom invoices. Shopify, and most other platforms, don't automate printed orders, so that's where the Automatic Email Manager comes into play.

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5 Resources to Build Your App Idea

Kissmetrics

Considering building an app? You’re in good company. The mobile app industry is expected to be worth more than $407 billion (yes, with a B) by 2026. Meanwhile, the average person has more than 80 apps on their phone. That represents a ton of opportunities for app builders. However, if you think creating an app is an easy way to get rich, you are setting yourself up for failure.

Payments 321
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Lightspeed POS Continues Global Expansion with Acquisition of Vend

Retail TouchPoints

Lightspeed POS , a provider of cloud-based, omnichannel commerce platforms, will acquire cloud-based retail management software company Vend for approximately $350 million. Lightspeed will leverage Vend’s complementary technology stack and user experience capabilities to deliver advanced commerce capabilities to its growing roster of global clients.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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How To Monetize Open Finance: Monetize Value, Price The Use Case

Forrester eCommerce

Open finance is driven not by regulators, but by technologies like open APIs. This is steadily changing distribution patterns within the industry towards embedded finance – a world of connectivity, financial services meeting the needs of customers in the moment, in cars, in virtual agents, in shopping apps, in online marketplaces. If you are asking […].

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The Best CRMs that Integrate with Shopify (Mar 2021): A Comparison of the Best Ecommerce CRM Solutions

Ecommerce Platforms

Handling customer contact information is tough enough without having to jump back and forth between your ecommerce platform and a useful customer relationship management tool (CRM). Does your online business even use a CRM? Are you wondering what the benefits are to see if a CRM is worth the investment? Do you want to know what the best CRM software is to integrate with Shopify?

Shopify 190
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How Much Do Google Ads Cost?

Kissmetrics

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? My answer is always the same. It depends. The truth is the cost of Google ads can vary massively depending on your industry and your strategy. Some businesses can be competitive with a budget as small as a couple of hundred bucks a month.

PPC 310
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Ulta Beauty Unveils NYC Herald Square Store

Retail TouchPoints

Ulta Beauty has opened a 12,000-square-foot store in New York’s Herald Square that is designed to help shoppers rediscover the fun in beauty in a post-pandemic world. The immersive brand experience promotes exploration and product discovery and offers new, enhanced features, including: An elevated design with high ceilings, artistic lighting and, upon entering, digital screens showcasing brands (other locations use posters); Curated and unique layout to enhance store flow, with checkout now at t

Mobile 287
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt