Forrester eCommerce

SEPTEMBER 2, 2021

Will all of the digital urgency brought about by the pandemic disappear? Learn how AI can help drive creativity and innovation in your organization.

Technology 520

Technology Customer 520

Kissmetrics

SEPTEMBER 2, 2021

There’s no hiding it, Instagram is one of my favorite social media channels. Not only is it a great way to share your life with friends and family and promote your business, but it’s also a great way to make a lot of money. Best of all, you don’t need a big following and there are several different ways to earn an income. In this article, I’m going to show you how to make money on Instagram using seven of my favorite strategies: Get paid for sponsored posts.

Payments 363

Payments Social Media eCommerce Payment Services 363

Retail TouchPoints

SEPTEMBER 1, 2021

Workwear brand Carhartt is recognizing the importance and value of labor by teaming up with heavy metal band Metallica’s All Within My Hands foundation, with the goal of training a new generation of skilled workers. Carhartt will donate all online sales on Labor Day 2021 to the foundation’s Metallica Scholars workforce education program, which connects students to hands-on learning and provides support to 23 schools via the American Association of Community Colleges.

Other 328

Other Marketing 328

lateshipment

SEPTEMBER 2, 2021

With consumers fast pivoting to eCommerce in the past few years, particularly during the 2020 pandemic, eCommerce supply chain and logistics are steadily evolving to make the most of the new challenges. To keep up with the competition and growing consumer expectations, it makes sense for eCommerce businesses, manufacturers, and 3PLs to stay in the know about some of the most pressing logistics trends.

Shipping Costs 246

Shipping Costs eCommerce Supplies Fulfillment 246

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Forrester eCommerce

SEPTEMBER 3, 2021

In my past 30 years in the contact center industry at organizations like RingCentral, Genesys, 8×8, and IBM, I’ve watched the same movie over and over and over again…too many contact centers are laboring under the tyranny of being a cost center with schizophrenic goals of making customers happy while “doing more with less”. This […].

Customer 509

Customer Customer Loyalty Customer Experience Management 509

Kissmetrics

SEPTEMBER 1, 2021

Artificial intelligence (AI) tools for media let you create content at scale in a previously impossible way and you don’t even need design experience to create something impressive. AI isn’t new. The film and gaming industries both use it regularly, for instance. But, these sectors have only scratched the surface of AI capabilities. On a seemingly daily basis, new AI tools emerge to help people create articles, video scripts, logos, and more.

Article 363

Article Subscription Demo eCommerce 363

MakeWebBetter

SEPTEMBER 2, 2021

In 2021, online shoppers who use coupon codes are predicted to spend 24% more than shoppers who don’t. – Couponfollow Digital coupons certainly are the sales magnets because they hold the power to attract more and more customers with a bait of lucrative offers and discount deals. Moreover, in the past two years, the ratio […]. The post How To Setup Coupons For Your Online Store With Advanced Coupons For WooCommerce?

WooCommerce 179

WooCommerce Customer eCommerce 179

Forrester eCommerce

SEPTEMBER 2, 2021

Out of the 14 different spheres of influence that we track at Forrester, the channel industry trade press ranks near the top. Smart vendors and distributors know that the magic of finding, influencing, recruiting, enabling, and nourishing a top performing channel boils down to three simple questions about partners: What do they read? Where do […].

Channel 478

Channel Social Media Marketing 478

Kissmetrics

AUGUST 31, 2021

SEO can be a brilliant strategy to increase your website traffic but it isn’t always enough. Imagine you rely on SEO for all your traffic. What happens when the Google algorithm changes ? You risk losing potential customers! That’s why diversifying your methods of increasing web traffic can offer better results. If you have multiple traffic sources, changing algorithms won’t completely halt your business.

SEO 357

SEO Social Media Blog Article 357

Retail TouchPoints

AUGUST 31, 2021

Zebra Technologies will acquire antuit.ai , a provider of AI-powered Software-as-a-Service (SaaS) solutions designed to assist with forecasting and merchandising in the retail and CPG industries. Antuit.ai will serve as the planning and demand forecasting module within Zebra’s retail software portfolio. Antuit.ai aims to help users ensure they have the right product in the right place, at the right time, at the right price, based on the current state of the supply chain, store inventory and cons

Technology 326

Technology Supplies Consumer Management 326

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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

My Wife Quit Her Job

AUGUST 30, 2021

Finding reliable dropship companies is one of the most important aspects of running a successful dropship store. This article will teach you where to find the best dropshipping suppliers to work with. First off, there are 4 main ways to find a dropship supplier depending on your budget, time constraints and the types of products you want to sell. Dropshipping Supplier Directory – A dropship directory is a database of suppliers organized by category.

Article 177

Article eCommerce 177

Forrester eCommerce

SEPTEMBER 2, 2021

Static annual plans often collect dust on a shelf. Leaning into the planning process can help you build a more dynamic and effective marketing plan that drives forward the objectives of the business.

Marketing 443

Marketing B2B Operations Customer 443

Kissmetrics

AUGUST 30, 2021

If you’re retailing products and want to reach the widest audience possible, having a well-optimized e-commerce website is an absolute must. Why? Well, there are several benefits. A great e-commerce website helps you understand the basics about your customers, for example, demographics like their locations, age groups, and how they found you. By using tracking, you can then use your visitor’s information for behavior analysis to get to know them even better.

eCommerce 357

eCommerce SEO Social Media Shipping Costs 357

Retail TouchPoints

SEPTEMBER 1, 2021

Avery Dennison has signed an agreement to acquire Vestcom , a privately held pricing and branded labeling solution provider, for $1.45 billion in a cash transaction subject to certain closing and post-closing adjustments. Vestcom uses data management capabilities to synthesize and streamline store-level data and deliver item-specific, price-integrated messaging at the shopper’s point of decision.

Channel 317

Channel Management Marketing Other 317

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

Retail

Retail Technology Review

AUGUST 31, 2021

Recently, supply chain and retail technology experts, Manhattan Associates researched the impact COVID-19 has had on consumer expectations and demands, driven by an accelerated shift to digital and its catalytic effect on ecommerce growth (which looks set to continue in 2021, albeit at a slower rate of 14.3%).

Retail 163

Retail Supplies Technology eCommerce 163

Forrester eCommerce

AUGUST 30, 2021

Many B2B marketers find joy in campaign planning — but not so much in budgeting. It turns out the two are intimately connected.

B2B 443

B2B Marketing Operations Customer 443

Kissmetrics

AUGUST 30, 2021

Article sponsored by PayPal. Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to attract and keep Gen Z customers. 1.

Consumer 351

Consumer PayPal Social Media Article 351

Retail TouchPoints

SEPTEMBER 3, 2021

In every organization, marketing plays an important role in defining, socializing and managing the customer experience (CX). However, the relationship between the customer experience and the marketing teams is often disconnected. This disconnect can be particularly harmful, as Forrester’s research shows that today’s consumers do not differentiate between the brand experience and the customer experience.

Marketing 306

Marketing Customer Social Media Customer Experience 306

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

Shopify

My Wife Quit Her Job

SEPTEMBER 1, 2021

Today I’m thrilled to have Vivian Kaye on the show. Vivian is the CEO of KinkyCurlyYaki, a premium textured hair extension brand for black women that grew to $6 million without paid advertising. Not only did Vivian grow to 6 million but she did so without outside funding and bootstrapped her business from the ground up. In this episode, Vivian teaches us the secrets behind her success and how she scaled to 7 figures without paying for ads.

Social Media 156

Social Media eCommerce 156

Forrester eCommerce

AUGUST 31, 2021

Like the rest of the world, European firms have been forced to pivot to digital experiences in the last year, even, as in the case of Italian luxury goods businesses, when digital went against long-standing cultural norms. As their firms pivot, European security leaders would do well to remember that vulnerable web applications are a […].

Customer 335

Customer 335

Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. However, you can’t just create the occasional blog post or paid ad and hope to generate results.

B2B 314

B2B B2C Multi-channel Marketing 314

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 billion in the U.S. this year — a 35% increase over 2020 — according to Insider Intelligence. The speakers represented all facets of the “influencer marketing machine,” from strategy firms and agencies to brand executives and independent content creators.

Social Media 302

Social Media Channel eCommerce Marketing 302

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Customer

Inflow Insights

AUGUST 30, 2021

When it comes to making smarter content decisions for your eCommerce business, nothing’s more important than a brilliant SEO strategy. But how do you make a strategy work when you’re dealing with seasonal changes to customer traffic and buying behavior? Enter SEO forecasting. In this article, we’ll provide a complete breakdown of what SEO forecasting is, why it’s important for your online business, and which six tools you can use to forecast your organic traffic, including: Prophet b

SEO 151

SEO eCommerce Information Marketing 151

Forrester eCommerce

AUGUST 30, 2021

We have written and talked a lot about the boom that retail media is going through. And it makes sense why: Amazon is the third leg of the media triopoly with its $20 billion-plus ads business; other retailers such as Kroger, Target, and Walmart are making big strides to take their own share of ad […].

Retail 312

Retail Other Customer 312

Kissmetrics

AUGUST 30, 2021

Let’s face it: a picture really is worth a thousand words, but an image you made yourself? Priceless. Compelling images create a connection between you and your audience and help you build on that relationship. They encourage discussion and shares. In short, images convert. According to Venngage, 64 percent of marketers say images are “very important” or “essential” to their marketing strategy.

Social Media 297

Social Media Download Mobile Arts 297

Retail TouchPoints

AUGUST 30, 2021

Amazon will let shoppers split purchases of $50 or more into multiple monthly payments through a partnership with Affirm. The flexible payment service is currently being tested with a select group but the retail giant plans to roll it out to more customers in the coming months. Amazon’s entrance into buy now, pay later (BNPL) is further proof of this payment method’s growing importance.

Payment Services 295

Payment Services Consumer Customer Retail 295

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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

B2C

Retail Technology Review

AUGUST 31, 2021

Organisations are relying on data more than ever and this upward trend is set to continue for a while. This provides an opportunity for the public data collection industry to mature and progress, putting more focus on data quality, ethics, and the employment of more advanced technical solutions. These were the key messages industry experts shared at the prominent web scraping conference OxyCon 2021.

Internet Retail 150

Internet Retail Events Retail 150

Forrester eCommerce

SEPTEMBER 1, 2021

Since the Power Apps portals data leak reported last week, we’ve been asked questions on the security of low-code platforms. In this context, some common-sense points must be made: Low code is not inherently less secure than any other software. Low-code platforms provide visual tools and building blocks for speeding and simplifying app development and […].

Other 307

Other 307

Kissmetrics

SEPTEMBER 3, 2021

Virtual job fairs have been growing in popularity in recent years. Chances are, that’s only going to continue. Virtual job fairs can be the perfect way to initiate that first interaction between candidate and employer. How do you make sure yours is successful? Here is what you need to know. What Is a Virtual Job Fair? A virtual job fair is an online event that allows job seekers to network with potential employers.

Marketing 290

Marketing Events Workshop Social Media 290

Retail TouchPoints

SEPTEMBER 1, 2021

As COVID-19 restrictions continue to ease and more than half of Americans are now fully vaccinated, customers are steadily returning to in-store shopping as their confidence and comfort level with the physical shopping experience increases. Let’s face it, the convenience of walking into the store, quickly selecting the item, instantly purchasing it and heading home is still a very popular value proposition for consumers.

Payment Services 278

Payment Services Retail Payments Customer Experience 278

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics