Retail TouchPoints
NOVEMBER 6, 2024
Facing an impending (although not certain) ban in the U.S., as well as persistent regulatory scrutiny globally for everything from child privacy to forced labor, TikTok could use some positive news coverage. So to nudge things in the right direction, the social platform has shared details about its successes in protecting intellectual property rights on its Shop ecommerce platform.
Groove
NOVEMBER 2, 2024
Selling your merchandise across multiple channels is a great way to reach a wider audience of potential customers. However, it also makes things like managing inventory and product listings a lot more complicated. This is where an omnichannel product feed comes into the picture, and it's a must-have for any eCommerce store engaged in cross-channel selling.
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lateshipment
NOVEMBER 4, 2024
The holiday season is almost here, just T-23 days as we are writing this article away from things getting really hectic. For e-commerce businesses, this means it’s time to prepare for the busiest time of the year. And remember, early preparation is key to ensuring a smooth holiday season. So, in this blog, we’ve covered a comprehensive holiday schedule in the form of information on shipping deadlines and peak season surcharges for the 2024 season.
Practical eCommerce
NOVEMBER 4, 2024
Structured data helps search engines understand a page's purpose and elevate its visibility in organic listings. The post Structured Data Markup for Ecommerce Product Pages appeared first on Practical Ecommerce.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Wiser
NOVEMBER 5, 2024
In an industry as competitive as FMCG, effective in-store engagement is essential for driving brand advocacy and influencing consumer choices. One leading FMCG manufacturer recognized this and invested in training programs to empower store staff as brand advocates. However, the company faced significant challenges in tracking the effectiveness of these programs and ensuring their initiatives translated into increased product recommendations and customer loyalty.
Forrester eCommerce
NOVEMBER 4, 2024
Advertising spend is big during the holiday season, but the key ingredient of persuasive advertising – compelling creative – is scarce.
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RetailDive
NOVEMBER 5, 2024
Retail careers have much in common with the military, including striving for excellence in a people-led environment and tapping into teamwork to make it happen.
FastSpring
NOVEMBER 4, 2024
SANTA BARBARA, Calif. — FastSpring, a leading global payments platform for over 3,500 growth-stage companies including top video game publishers, has hired Chip Thurston as Head of Gaming. Thurston formerly served as Director of Product at Scopely and Monetization Lead at SciPlay. As the mobile direct-to-consumer (D2C) landscape continues to evolve through lawsuits and regulation changes happening around the world, Thurston will lead efforts to help enable mobile publishers through education, st
Salsify
NOVEMBER 5, 2024
Social commerce, also known as social shopping , has permeated the fabric of social media, permanently changing the originally intended “social” element of each app.
Groove
NOVEMBER 5, 2024
Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Matt Dornfeld from Feedonomics.com In this engaging episode, Matt Dornfeld, Senior Director of Global Partnerships at Feedonomics, joins host Ethan Giffin to explore the intricacies of omni-channel eCommerce, data management, and evolving marketing strategies. Dornfeld shares his journey from Scubana to BigCommerce, where he helped drive the acquisition of Feedonomics, ultimately overseeing global partnerships.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Retail TouchPoints
NOVEMBER 5, 2024
Picture this: You’re about to buy something online, but the site doesn’t remember who you are, so you go buy your item elsewhere, or just not at all. What might sound like an unlikely scenario happens all the time – a FIDO Alliance study found that U.S. consumers abandon a purchase and stop accessing an online service because they can’t remember their passwords 4.76 times per day on average.
My Wife Quit Her Job
NOVEMBER 7, 2024
In this episode, I cover the new de minimus rules that level the playing field with Temu, why your favorite bargain finds might disappear and the surprising winners in this e-commerce shakeup. What You’ll Learn How Temu Has Been Able To Dominate Ecommerce In The US The new changes to the deminimus rules Why these changes hurt Temu and Shein Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years.
ROI Revolution
NOVEMBER 8, 2024
If you are a marketer in 2024, you have probably been hearing and talking about user generated content for quite some time. It may be taking over your creative calendar this year, and that trend is not likely to stop. However, are there times where user generated content does not reign supreme? With the current value of UGC, does brand-produced content still have a place in well-guided marketing strategies?
Groove
NOVEMBER 8, 2024
More than ever before, eCommerce businesses are relying on optimized product feeds to ensure that accurate, compelling information is readily available across multiple platforms. Product feed optimization can increase sales and visibility while creating a simpler, faster shopping experience for customers. Without proper data feed management, it may be tough to keep up with competitors in today’s challenging digital market.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Retail TouchPoints
NOVEMBER 8, 2024
What’s powering next-gen commerce experiences? It’s a profound and weighty question to ask, especially with so many technologies evolving so quickly. During the Retail Innovation Conference & Expo, executives from ShopSimon (formerly Shop Premium Outlets), Rebag and Sune shared their answers by delving into the technologies and strategies driving their companies’ priorities.
lateshipment
NOVEMBER 3, 2024
A high return rate is a concern for any e-commerce business. However, most brands still don’t have a proper returns system in place to optimize the final leg of the post-purchase loop. In most cases, customers who initiate returns didn’t expect things to go this way in the first place, thus, the key is to NOT make the returns process even more stressful for them.
CPC Strategy
NOVEMBER 6, 2024
Ecommerce Expectations for Cyber Five 2024 Across Google, Amazon, Meta, and More By Andy Taylor Nov 06 2024 It’s already November but Cyber Monday is still nearly a month away, as the 2024 calendar pushed Thanksgiving to November 28 from November 23 a year prior. This makes for the shortest stretch between Thanksgiving and Christmas Day since 2019, and while it should go without saying, a lot has happened since then.
Groove
NOVEMBER 7, 2024
For your eCommerce business to excel, you need a plan that helps you determine how you will develop online content and engage your users. Selecting the right strategy for business growth could be your key to achieving success. Omnichannel and multichannel eCommerce marketing tend to be the two dominant methods that internet retailers use to distribute content and determine how their content and platforms interact with each other.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Retail TouchPoints
NOVEMBER 4, 2024
For more than two years the fate of TikTok in the U.S. has hung in the balance. But even now, with the platform’s existence more precarious than ever, it continues to expand its user base, cultural influence and status as a marketing and commerce powerhouse. If the current ban on the platform is upheld, it will be blocked in the U.S. on Jan. 19, 2025 unless it is sold to a U.S.
365 Retail
NOVEMBER 7, 2024
The Trafford Centre , one of the UK’s premier retail and leisure destinations, has recently welcomed renowned jewellery brand Tiffany & Co. with a new concession in the Selfridges Accessories Hall. The store features Tiffany & Co.’s latest design concept, inspired by its Fifth Avenue flagship redesigned by Peter Marino, offering visitors a luxurious shopping experience.
Forrester eCommerce
NOVEMBER 4, 2024
Revenue operations hot topics from the ever-popular analyst sessions at this year’s Forrester B2B Summit EMEA 2024.
Groove
NOVEMBER 6, 2024
People know that location is everything when you set up a brick-and-mortar business. If you build an online store, you want to pay similarly close attention to your foundation. Choosing the right eCommerce platform for a store can have a major impact on your business operations and the long-term prosperity of your company. BigCommerce has emerged as a popular choice for online retailers, thanks to its wealth of features and capabilities.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Retail TouchPoints
NOVEMBER 7, 2024
Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. This year, peak Halloween marketing time, usually running from mid-September to early October, turned into “Summerween” -themed sales and product drops. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.
Wiser
NOVEMBER 6, 2024
We’re increasingly seeing the FMCG industry place their bets on two areas they see as offering a competitive edge: store-level selling and incrementally adding points of distribution in the applicable channels and categories. Both strategies allow field reps to leverage data in ways that deepen their relationships with store managers and improve product visibility.
Forrester eCommerce
NOVEMBER 8, 2024
Opaque experiences and complex jargon have eroded consumer confidence and incentivized some to leave brands behind. However, consumers will choose healthcare organizations that emphasize their needs and increasingly gather and rely on their feedback to deliver value.
Groove
NOVEMBER 5, 2024
Choosing the right eCommerce platform for your business is an important decision. There are a lot of options on the market today, each with its own unique set of features, pros, and cons. But two popular platforms worth considering are BigCommerce and WooCommerce. In this BigCommerce vs. WooCommerce comparison, we'll go over everything you need to know about these two options, including their pricing, features, and scalability.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Retail TouchPoints
NOVEMBER 4, 2024
Photo credit: Stephen Allen Target has transformed its aisles and app into a “fantastical destination” for the holidays, designed to capture the joy of the season while helping customers in their gift-giving quests. Stores have been equipped with a range of holiday displays and themed areas, including a peppermint swirl path, a Merry Cherry Chalet and, in some locations, a nine -foot-tall holiday bear.
365 Retail
NOVEMBER 7, 2024
Today, Adobe released its 2024 UK holiday online spending forecast, projecting record-breaking online sales of £25.9 billion for the season from 1 November through 31 December. Based on Adobe Analytics data tracking billions of visits to UK retail sites and 100 million SKUs across 18 categories, the report provides an in-depth view of the UK digital economy this season.
Forrester eCommerce
NOVEMBER 7, 2024
Our first Forrester Tech Tide™: B2B Customer Advocacy and References Management, Q4 2024, shows a fractured market. Yet while recent disruption has caused angst, it also spurred innovation. Marketers have plenty of options.
Wiser
NOVEMBER 4, 2024
One of the major challenges we see brands facing is the underutilization of data analytics in retail execution. In some cases, it’s about not using enough data; but more often, it’s about poor actionability tied to the data received. While data-driven strategies are becoming more widespread, CPG brands often still lag other industries when it comes to leveraging big data for action-based insights.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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