RTP blog

JANUARY 19, 2018

By Derek Bryce, NUVI Social media has been one of the biggest catalysts in the marketplace, and among sales teams. The rise of social has given way to an entirely new array of marketing tools, strategies and practices. Consequently, traditional advertising isn’t nearly as effective as it once was, especially for lead generation. For many companies in the B2C space, moving away from classic advertising towards influencer marketing has not only added substantial ROI, but in many cases, has kept th

Social Media 300

Social Media B2C Recommendation Marketing 300

Kissmetrics

JANUARY 17, 2018

The ecommerce customer is a moving target. I mean that in more than one way: Online behaviors and buying preferences evolve constantly. Customers jump around relentlessly from apps, to messaging platforms, to social sites and websites. They’re mobile. How do you woo these “moving targets” into engaging with your ecommerce promotions, opting into your offers, and buying your products?

eCommerce 225

eCommerce Live Chat Shipping Costs Social Media 225

Optimizely

JANUARY 16, 2018

How well do you really know your customers? No matter what you think the answer to that question is, you can always know them better. How can you get to know them better? If you’re in ecommerce, a CRM can actually help you gain more insights into your buyers. When we say the word CRM, you may think of Salesforce or Microsoft Dynamics and wonder if these solutions would really serve your business needs.

eCommerce 191

eCommerce B2C Social Media Customer Data 191

Rishi Rawat

JANUARY 15, 2018

Is a tactic where an option that is inferior is added to the comparison set. The lesser alternative makes the option that is dominated look more appealing. Experiment 1: Students are presented with 2 annual subscription plans: Option 1: $59 for online access. Option 2: $125 for print and online access. In this experiment, 68% chose print option, while only 32% chose online only.

Subscription 140

Subscription Presentation Article 140

Advertisement

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

RTP blog

JANUARY 17, 2018

By Rodney Bryant, ?Apple + IBM Partner ship The recent bankruptcies and shuttering of apparel brands such as The Limited, American Apparel and Aéropostale, combined with declining sales at some brick-and-mortar stores, point to the demise of the physical store. Yet this past summer Walmart — the largest brick-and-mortar retailer in the world — announced its acquisition of Bonobos, indicating it may not be all “doom and gloom” for retail stores.

Mobile 300

Mobile Retail eCommerce Shipping Costs 300

Ecommerce Platforms

JANUARY 15, 2018

Oh, the wonderful world of Alibaba! Just like the old tale, a trip to Alibaba’s website can either unearth many treasures or lead you down a path to destruction. Either way, buying from Alibaba can be quite the adventure. Your first visit to Alibaba can be a little intimidating. You’ve probably heard stories of people being scammed on the website and are if it could happen to you.

Shipping Costs 161

Shipping Costs PayPal Shipping Information 161

Kibo

JANUARY 18, 2018

Years of predictions finally became reality this holiday season, with mobile activity playing […]. The post Five Priorities to Make the most of Mobile Commerce in 2018 appeared first on The Omni Channel.

Mobile 132

Mobile Channel eCommerce 132

RTP blog

JANUARY 17, 2018

By Sam Cinquegrani, ObjectWave Whether it’s CVS’s recent announcement about introducing in-store vending machines or Uniqlo’s move to set up airport kiosks, retailers are realizing that interactive kiosks are a powerful way for customers to serve themselves. They are increasingly driving revenue and positive customer engagement across markets and retail applications, whether for purchasing goods or services.

Vend 150

Vend Improvements Customer Experience Technology 150

SellBrite

JANUARY 19, 2018

In ecommerce, an effective and scalable shipping strategy is crucial. You can sell great products, you can hire genius marketing experts to help you reach the right audience, and you can have a beautiful website, but none of it matters unless you’re able to consistently provide customers with a delightful and reliable product delivery experience. When you’re first starting out in ecommerce, shipping might not seem like much of a headache—people slowly become acquainted with your brand, orders st

Shipping Costs 147

Shipping Costs Shipping Fulfillment Multi-channel 147

My Wife Quit Her Job

JANUARY 17, 2018

In last week’s episode, I broke down the numbers for my ecommerce store at BumblebeeLinens.com. So in this episode I’m going to talk about my other 7 figure online business, MyWifeQuitHerJob.com. What I like about running MyWifeQuitHerJob.com is that it’s a very hands off type of business if I need it to be, which comes in really handy when you get injured and don’t want to do anything for months in the latter half of the year.

Blog 159

Blog Books eCommerce Other 159

Advertisement

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

GetElastic

JANUARY 16, 2018

Today, at the NRF show in New York, Adobe announced a new set of services to enable experience-driven commerce. Elastic Path and Adobe, together, have been creating exciting new opportunities for retailers seeking to up their game. Elastic Path has always been focused on experience-driven commerce. The products we engineer allow companies to embed commerce in any conceivable current or future customer experience.

Payments 146

Payments Payment Services Customer Experience Outdoor 146

Ecommerce Platforms

JANUARY 17, 2018

If you're a returning visitor, you might have realized that this website is filled with various guides to increase your online sales. From improving engagement with your online store to boosting sales during the holiday season , ecommerce professionals are constantly on the lookout for the next best way to make a tweak and pad those margins. But did you ever think about how that return and refund policy could really help out your customers?

Shipping Labels 128

Shipping Labels Shipping Costs Payment Services Shipping 128

SellBrite

JANUARY 17, 2018

Over the past 17 years, consumers have been spending increasing amounts of money online. Ecommerce sales jumped from $7.3 billion in Q3 2000 to $115.3 billion in Q3 2017. But in recent years, buyers are getting even more flexibility and accessibility with online shopping—thanks to the rise of mobile shopping. Mobile commerce is growing in popularity as technology improves.

Merchant Services 145

Merchant Services Mobile Social Media Payment Services 145

A Better Lemonade Stand

JANUARY 15, 2018

Implement a powerful & effective Facebook Retargeting Ads strategy that takes your website visitors on a 2 week journey of engaging Facebook Retargeting Ads. The post Facebook Retargeting Ads: A Step-by-Step Guide to Sending Website Visitors on a Facebook Retargeting Journey appeared first on A Better Lemonade Stand.

Conversion Optimization 131

Conversion Optimization 131

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Steve Dennis

JANUARY 17, 2018

There is some dispute over whether more stores opened during 2017 than were closed. IHL says yes. Fung Retail Tech says no. Mostly I say “who cares”? Either way, it’s clear that the retail landscape is changing rapidly, causing some retailers to prune their store counts, shutter locations en masse or liquidate entirely. What’s unfortunate–and not the least bit useful–is the tendency to declare that physical retail is dying and that we are going through some

Retail 123

Retail Workshop eCommerce Channel 123

Klaviyo

JANUARY 17, 2018

This is a part of an ongoing series on the best practices for ecommerce brands by industry. Do you run an ecommerce store in the animal & pet care industry? If so, this one’s for you. Recently, one of our marketing analytics pros dove into our data to see what the top ecommerce stores in the animal and pet care industry were doing with their email marketing strategy.

Customer Retention 78

Customer Retention eCommerce Improvements Customer 78

Wiser

JANUARY 19, 2018

After the holiday season comes to a close, it’s time to get creative. Many returns are in and gift cards have been put to good use, so how do you get your repeat and even new customers to check out again? The answer lies in the combination of what your competitors have done in the past and your own internal data. . Promotions in retail have gained a bad reputation lately, unless you’re looking at it from the consumer perspective, of course.

Shipping Costs 83

Shipping Costs Gifts Shipping Demo 83

Bootstrapping Ecommerce

JANUARY 15, 2018

We’ve compiled the 10 best marketing outsourcing & development services you can use to help relieve you of some of your to-do list. The post 10 Marketing Outsourcing & Development Resources for Your Ecommerce Store appeared first on Bootstrapping Ecommerce.

eCommerce 76

eCommerce Marketing 76

Advertisement

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

TradeGecko

JANUARY 15, 2018

As a wholesaler, you’re dealing with large volumes of stock. However, not all wholesalers understand how to effectively manage their inventory, which often results in too much or too little stock. You’ll want to avoid overstocking and running out of stock as much as possible, as this affects costs and revenue.

Management 75

Management 75

Lemonstand

JANUARY 18, 2018

eCommerce growth hacking is essentially about finding the best ways to acquire and retain customers… and being optimally efficient at them! Social media, blogging, influencer marketing, and retargeting must play a part in your growth hacking strategy if you are to stand out. So let’s dig a little deeper, and talk about the finer details of hacking your way along the consumer journey.

eCommerce 82

eCommerce Social Media Improvements Blog 82

FastSpring

JANUARY 16, 2018

If you're considering creating an OEM bundle (or budles), but you're not sure how to fairly price it, you're not alone. It's a tough needle to thread, and you don't want to cheat your customers— or your business.

Customer 68

Customer eCommerce 68

Sailthru

JANUARY 17, 2018

When you sign up for a credit card at a store like Bloomingdale’s or Nordstrom, that loyalty toward the brand ensures VIP treatment. You’ll get a discount for the rest of the day and enthusiastic thanks from the salesperson who processed your application. But when you pledge your loyalty to a company online by signing up for their email list, you rarely get as warm of a welcome.

Magazine 68

Magazine Jewelry Accessories eCommerce 68

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Wiser

JANUARY 16, 2018

This is a guest article by Devon Kelly, Sr. Director of Operations at Wiser. . If a shopper doesn’t see your product on the shelf, it’s not in their purchase consideration set. It’s as simple as that. Sure, brand loyalty, pack appeal, and promotions all factor into the decision as well, but the primary factor is shelf presence. You must be seen to be considered. .

Demo 68

Demo Definition Operations Information 68

Salsify

JANUARY 15, 2018

Your product page is the backbone of your ecommerce strategy. It's often the first thing a shopper finds when searching for their product needs from a retailer's site or search engine. And it is the place from which a shopper ultimately decides whether or not to click "buy." Get the product detail page wrong, and all of your other marketing efforts matter little.

eCommerce 68

eCommerce Other Marketing Retail 68

Canadian Special Events

JANUARY 18, 2018

By Hala Bissada, CFRE. As an event producer, I’m always excited when a new venue opens. Moving an event to a cool new venue is an easy way to refresh it, more so if space is flexible so you can think outside the box. According to the International Association of Conference Centre’s (IACC) recent report “ Meeting Room of the Future ” which surveyed venue operators and suppliers the most important element in venue selection will be flexible meeting space.

Events 75

Events Food and Beverages Outdoor Arts 75

FastSpring

JANUARY 19, 2018

Right at this moment, millions of people are making ecommerce decisions based on recommendations from people you’ve never even heard of: YouTubers, Instagrammers, Yelp reviewers, reality TV show contestants, and more. In fact, some marketers are calling 2018 “the year of the influencer.” Online influencers - people who affect buyer behavior - make endorsements that send droves of fans straight into the shopping carts of ecommerce companies around the world.

eCommerce 60

eCommerce Shopping Carts Recommendation Marketing 60

Advertisement

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

TradeGecko

JANUARY 18, 2018

Did you know that in 2017, around 56% of B2B buyers in the US made more than half of their purchases online? The B2B eCommerce market was estimated to be worth US$7.7 trillion dollars , so it should come as no surprise that the wholesale industry and the technologies around it are evolving by leaps and bounds.

B2B 60

B2B eCommerce eCommerce Marketing Technology 60

Salsify

JANUARY 19, 2018

It takes a lot to find the perfect pair of jeans. The style, color, desired leg shape, rise on the waistline, and stretch of the denim all play a role. Levi’s took each of these variables into account with the launch of its new virtual stylist program – and delivered a new kind of digital product experience.

Consumer 60

Consumer Management 60

ecomdash

JANUARY 17, 2018

Use this helpful guide to differentiate your online store from other retailers and find success dropshipping apparel. Read more. The post How to Make Money Dropshipping Apparel appeared first on ecomdash.

Apparel 60

Apparel Other Retail Blog 60

ChannelSale

JANUARY 18, 2018

There are infinite advantages of opening a store in eBay that ranges from gaining an instant competitive edge to reducing overall operational costs. eBay stores usually come with a long list of features like end to end store building and promotional tools, marketing support, tracking solutions, exclusive search engines and more that can take sellers from rags to riches within days.

Management 66

Management Hobbies Demo Subscription 66

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail