The Customer is Always Right: Why Programmable Voice is a Key Component of Digital Retail
Retail TouchPoints
DECEMBER 27, 2022
Retail companies looking to digitally transform don’t need to fix what isn’t broken. Instead, these brands need to meet customers where they already are and adhere to their communication preferences — which currently, perhaps surprisingly, points to voice. Vonage’s latest global research shows voice calls are a top-two preferred communication channel by consumers when connecting with brands, and this is likely to increase in the coming year.
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