Optimizely

OCTOBER 25, 2018

Is sooner really better than later? Plenty of hit songs have articulated the problem of choosing between now or never , now and later , sooner or later … you get the idea. This common dilemma can also apply to ecommerce marketing—especially when it relates to the psychology behind how customers think. You’ve undoubtedly seen deals for refrigerators, home theatres, and even mattresses that encourage you to purchase a product now, without having to pay for it until a later date.

eCommerce 218

eCommerce Payment Services B2C Presentation 218

Bryan Eisenberg

OCTOBER 26, 2018

Companies routinely have Revenue Blind Spots that cost them 20-60% of their revenue. It is like revenue that disappears without you knowing it or seeing it. It is like heat escaping from a poorly insulated home or water leaking from an old bucket. Or like the daily death by a 1000 cuts (think Sears). There are really small ones like a paper cut and others that run much deeper. .

Workshop 202

Workshop Customer Experience Improvements Customer 202

RTP blog

OCTOBER 24, 2018

It had been predicted by multiple retail analysts for quite some time, but the long and winding road for Sears finally reached its inevitable conclusion — bankruptcy. The filing represents perhaps retail’s most dramatic “riches to rags” story, and is an unfortunate indicator that even the biggest industry leaders can be toppled if they don’t have a forward-looking strategy.

Retail 150

Retail Toys Books Definition 150

Forrester eCommerce

OCTOBER 23, 2018

As our research has shown, most companies today have pretty immature innovation efforts and one of the biggest hold-backs is their corporate culture. Sadly, most human’s fear change and thus this mentality can keep you from being a driver of market shifts. And overcoming this issue can take years. Want to go faster? Focus first […].

Marketing 371

Marketing 371

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Optimizely

OCTOBER 23, 2018

Writing ad copy is hard. Writing ad copy that’s creative is harder. Writing ad copy that’s creative and converts? That’s an entirely different challenge to tackle. With B2C ad copy, you don’t have 1,000 words to explain your reasoning in a carefully researched blog post Nor do you have 30 seconds, a towering budget, and actors to convey your brand’s key selling point.

B2C 345

B2C Games PPC Social Media 345

Kissmetrics

OCTOBER 23, 2018

Are you frustrated that no one will link to you? Have you tried all of the basic link building methods like email outreach to find out that none of them are working for you? Don’t worry, we’ve all been there. Everyone says you need to write amazing content to build links. And although that helps, what if I told you it isn’t a requirement. Yes, link building is hard, but not impossible.

Article 261

Article Blog SEO Other 261

Forrester eCommerce

OCTOBER 26, 2018

Making sense of the enterprise marketing technology (EMT) landscape can easily overwhelm even the most dedicated martech aficionado. 2018’s “Martech 5000” is astonishingly closer to 7,000 vendors, rendering vendor differentiation difficult and vendor selection a nightmare. Forrester recommends starting this process by categorizing vendors in terms of systems of insight (SOI) and systems of engagement […].

Technology 359

Technology Marketing Recommendation B2C 359

BigCommerce

OCTOBER 26, 2018

The digital economy is disrupting the world as we know it.

Channel 305

Channel B2B eCommerce 305

My Wife Quit Her Job

OCTOBER 22, 2018

A while back, my partner Toni and I launched a free group giveaway service called Go Brand Win. And this service was designed to help ecommerce and Amazon entrepreneurs quickly grow their email lists for free by collaborating with similar brands. How quickly can you expect to grow your list with a group giveaway? Here are some statistics from our very first contest.

eCommerce 219

eCommerce Management Marketing 219

Groove

OCTOBER 22, 2018

Choosing the right Content Management System (CMS) can be difficult. There are a variety of factors to consider, and depending on your goals and resources, one may offer more functionally and usability to fit your needs. When talking about CMS platforms, the two that are in the spotlight are WordPress and HubSpot. These two are similar in many ways but have some noticeable differences.

Shipping Costs 164

Shipping Costs SEO Social Media Management 164

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Forrester eCommerce

OCTOBER 26, 2018

Six months ago we started a conversation about customer data platforms (CDPs). The timing was right; CDPs were driving attention towards a historically sleepy corner of the martech universe centered around data management, gaining traction among vendors, and racking up mentions in the marketing trade press. Questions, hope, and more than a little confusion ensued. […].

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B2C Marketing Customer Data Management 355

RTP blog

OCTOBER 26, 2018

By Hendrik Laubscher, Buy Box Experts There are few e-Commerce markets as exciting as the Middle East. The area contains some of the wealthiest people on earth, and a market likely to experience consistent growth due to technology becoming a focus as natural resources (oil) diminish. Although the e-Commerce industry is still in its infancy in the region — credit card penetration is still low as customers still largely use cash on delivery to purchase products — as trust grows and credit use in

eCommerce 150

eCommerce eCommerce Marketing Technology Books 150

GetElastic

OCTOBER 22, 2018

As previously published on LinkedIn , Ana Milevskaja outlines the facts about microservices that commerce pros should know about. Hardly a day goes by without an article about ecommerce microservices. Microservices is a hot new paradigm for commerce back end among many commerce practitioners. Many developers are experimenting with microservices and others are embracing them head on.

eCommerce 156

eCommerce eCommerce Platforms Article Customer Experience 156

My Wife Quit Her Job

OCTOBER 24, 2018

Teri Miyahira is a student in my Create A Profitable Online Store Course and I’m really happy to have her on the show today. Teri runs ShopTeriMiyahiraBeauty.com where she sells vegan, cruelty free makeup online. And what’s cool is that Teri sells a subscription box which means that she gets recurring revenue every single month without having to lift a finger.

Subscription 120

Subscription eCommerce 120

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Forrester eCommerce

OCTOBER 24, 2018

“Love and marriage, love and marriage They go together like a horse and carriage This I tell you, brother You can’t have one without the other” – Frank Sinatra The New Yorker once wrote of Sinatra that “he sounds the way you would sound if you could speak the things you feel.” In my line […].

Other 353

Other Customer Experience Customer Marketing 353

RTP blog

OCTOBER 23, 2018

By Adam Blair, Executive Editor Today’s marketers have lots of tools for measuring individuals’ Customer Lifetime Value (CLV). Companies like Adobe and Salesforce, along with platforms like Facebook and Google, offer data, analytics and technology to “make each customer visible to us,” said Peter Fader, the Frances and Pei-Yuan Professor of Marketing at The Wharton School, during the recent Sourcing Journal Summit.

Customer 150

Customer Games Electronics Arts 150

Bootstrapping Ecommerce

OCTOBER 25, 2018

Use these Shopify themes that have been created with a streamlined user-experience & website design in mind to boost your conversion rate optimization! The post The Best Shopify Themes for Conversion Rate Optimization appeared first on Bootstrapping Ecommerce.

Shopify 132

Shopify eCommerce Conversion Optimization 132

Ecommerce Platforms

OCTOBER 22, 2018

This SEMrush review analyzes all the critical details relating to its features, functionalities and overall pricing. And to further establish suitability, it also discusses SEMrush’s drawbacks. At first, we all thought that it would be considerably easy. And it was, but only for a limited period. SEO was quite straightforward back then. Just a couple of strategically placed keywords, then you throw in some links and boom!

Marketing 116

Marketing Social Media SEO PPC 116

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Forrester eCommerce

OCTOBER 22, 2018

The rise of AI in sales technology only makes it easier for sales managers to keep tabs on salespeople—salespeople say. AI gives sales managers more visibility into a sales rep’s daily activities and control into the sales process, potentially subverting the spirited sales culture. In the wrong hands, AI can be turned into a micromanagement tool It’s unfortunate, really, because AI […].

Technology 350

Technology Management 350

RTP blog

OCTOBER 22, 2018

By Professor Saravana Jaikumar, IIM Calcutta Consumers today have both more options of goods to buy and more information about those goods than ever before. Now, shopping in an e-marketplace involves the consideration of more products and more sellers at more price points. In such a complex commerce world, how do you develop the right price strategy and increase sales?

eCommerce 150

eCommerce Electronics Consumer Electronics Consumer 150

A Better Lemonade Stand

OCTOBER 26, 2018

If you're looking for the best trending products to sell online, this is the definitive resource for finding the best products to sell online. The post How to Find Trending Products to Sell Online appeared first on A Better Lemonade Stand.

Definition 132

Definition 132

Ecommerce Platforms

OCTOBER 25, 2018

Do you currently have the option for your customers to submit forms on your website? This could be a registration form for an event you are running, or a form to gather feedback from your customers based on the usability of your website, or how satisfactory they found your checkout and delivery process. If you do (and you should be) then how is that data collected currently?

Document 106

Document Electronics Events eCommerce Platforms 106

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Forrester eCommerce

OCTOBER 24, 2018

We recently published a case study about Carbon, a 3D printing company known for its innovative technology and, now, its proactive customer service model. Over the course of several months, we spoke with the Carbon team and asked them how they use IoT data that stream from its printers to predict customers’ problems before they […].

Customer 334

Customer Technology Customer Experience 334

Sailthru

OCTOBER 25, 2018

“Is Digital Killing the Luxury Brand?” asked a September Adweek headline. The article focused on luxury retailers’ reluctance to embrace digital , concerned that their exclusivity could be compromised by the Internet’s inherent accessibility. Oh, that headline was from September 2011. Since then, the luxury landscape has changed quite a bit. Gucci allocated more than half its advertising to digital channels this year.

eCommerce 106

eCommerce Jewelry Improvements Mobile 106

A Better Lemonade Stand

OCTOBER 22, 2018

This article will help you to differentiate between the different types of Alibaba suppliers so you can find the right factory to manufacture your products! The post Vetting Alibaba Suppliers: How to Find the Best Factories on Alibaba appeared first on A Better Lemonade Stand.

Article 131

Article 131

Inflow Insights

OCTOBER 23, 2018

There aren’t many variables to the shopping cart and checkout process, and conversion optimization is all about making those few steps as frictionless as possible. Each year we complete an in-depth analysis of the features and technology of twenty best-in-class sites , including their shopping cart and checkout process. In this article, we’ll compare the checkout experience of one of those market leaders, GoPro , with one of our former clients, Bras N Things.

Shopping Carts 105

Shopping Carts eCommerce Payment Services Accessories 105

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

Forrester eCommerce

OCTOBER 26, 2018

This blog post is part of Forrester’s Holiday 2018 retail series. With Black Friday less than a month away, it’s only a matter of time before holiday promotional activity reaches a fever pitch. But for many consumers, the holiday shopping season brings with it an intense mix of emotions. For some, it’s their favorite time […].

Customer 333

Customer Blog Consumer Retail 333

Ecommerce Platforms

OCTOBER 24, 2018

Volusion has always been one of the most reputable ecommerce platforms out there. Well, the company has released some good news for those current and future Volusion users. All Volusion pricing plans have shifted to a zero transaction fee system , where all of your transactions are completely free, regardless of what you're selling. How Was It Before?

Volusion 91

Volusion Payment Services Payments Shopify 91

TradeGecko

OCTOBER 23, 2018

It’s the most wonderful time of year! The holidays are approaching, and with it comes a retail event that makes everyone happy. Not only do businesses do the bulk of their sales this time of year, but shoppers are gladly separating themselves from their hard-earned cash, and even children are excited, as they are the lucky recipients of much of this shopping frenzy.

Marketing 99

Marketing eCommerce Events Retail 99

Steve Dennis

OCTOBER 22, 2018

One of the recurring themes in my consulting, writing and speaking is that the distinction between online and physical shopping is increasingly a distinction without a difference. The key for most brands is to deploy a well harmonized, one brand, many channels strategy and to embrace the blur. Central to this notion is realizing that a physical store often serves as the hub of a brand’s ecosystem and that brick-and-mortar stores help drive e-commerce sales—and vice versa.

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Workshop Reference eCommerce Demo 98

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail