Sat.Sep 24, 2022 - Fri.Sep 30, 2022

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How to Drive More Ecommerce Conversions by Reallocating Your Marketing Budget

ROI Revolution

Every digital marketer knows that some marketing dollars perform better than others. The Pareto Principle is often applied in marketing to describe the fact that 80% of your results tend to come from 20% of your advertising spend. What if you could more than 10X your ecommerce revenue without spending an additional dollar on traffic by reallocating your marketing budget from your lowest-performing campaigns and applying it elsewhere?

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2022 Global Ecommerce Report: Health and Beauty

BigCommerce

Ecommerce may have roots all the way back to 1969, but there’s no doubt that the last two years have…

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Best Ecommerce Website Templates for 2022

Ecommerce Platforms

Nowadays, creating a unique website with no coding skills is easier than ever. The best ecommerce website templates provide visual editors and intuitive, sophisticated web design features that make customization a breeze. With fluid layouts, multiple colors, and fonts – website design freedom is seemingly limitless. But if you aren't design-savvy, the best ecommerce templates are readily equipped with preset designs and nifty features to enhance your customer experience.

eCommerce 197
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Personalized Product Recommendations 101| Salsify

Salsify

How can you stand out to consumers when they have access to endless online product recommendations at their fingertips?

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How Retailers can Overcome the Challenges Faced on the Path to Sustainability

Retail TouchPoints

There are signs of a disconnect between consumers and retailers when it comes to sustainability. A recent report has found that two-thirds of consumers are willing to pay more for sustainable products than retailers expect — and reveals that consumer preference for recommerce models is also being underserved. Further reinforcing this misalignment is the finding that only half of the senior retailer executives surveyed believe sustainability to be an important purchase consideration for consumers

Retail 362
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Apply Critical Thinking And Culture To Reduce Insider Risk

Forrester eCommerce

Learn how to reduce the three most common types of insider threats in this Security & Risk event preview.

Events 367

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signNow Review: Everything You Need to Know About This eSignature Platform

Ecommerce Platforms

signNow is a cloud-based document and eSignature management platform that simplifies the signing of documents, contracts, and forms online. In addition, signNow can boast l workflow automation, document generation, and contract management tools. signNow is a part of airSlate's suite of digital solutions. airSlate, an all-in-one no-code document workflow solution, offers a comprehensive range of document management and automation features.

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Amazon Announces Prime Day Part Two, Set for Oct. 11-12

Retail TouchPoints

After months of rumors , Amazon has official announced that it will host a second Prime sales event this fall. Aimed at helping members get an early start on their holiday shopping, the two-day Prime Early Access Sale will take place Oct. 11-12, 2022 in 15 countries, including China, Germany, Italy, Sweden, the UK and the U.S. The new 48-hour event will give Prime members exclusive early access to holiday deals, many of which will be tied to the retailer’s first ever Top 100 Holiday Gift Guide,

Gifts 311
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Did Our Predictions For 2022 Come True?

Forrester eCommerce

We made bold predictions for 2022. We weighed in on edge computing, CX, B2B marketing, cybersecurity, and more. Discover which predictions came true and which ones missed the mark as we prepare for Predictions 2023.

B2B 345
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How To Start A Sticker Business – The Complete Guide

My Wife Quit Her Job

If you’re looking for a creative side hustle that you can start on a low budget, then a sticker business could be perfect for you. Stickers are in high demand, easy to ship worldwide, and the profit margins are excellent. The best part is that you don’t have to be a graphic designer to start a sticker business and you can sell stickers online even if you’re not artistically inclined.

Shipping 296
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Looking Good: How Product Presentation Affects Customer Perception | Salsify

Salsify

Momentum is building for brick and mortar. While ecommerce markets remain strong, they’ve leveled off at just over 21% of all retail sales, according to recent data from Cushman & Wakefield.

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Shopify POS Go Aims to Expand Retailer Selling Reach

Retail TouchPoints

Ecommerce platform Shopify is now aiming to help retailers sell anywhere through its unified POS Go all-in-one retail hardware device for omnichannel sellers. This latest addition to Shopify’s offerings relies on the company’s point-of-sale software, which is designed to allow retailers to sell online and offline. Merchants can gain a complete understanding of the customer journey to support on-the-spot personalized experiences.

POS 309
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Can B2B CMOs Save The Planet Too?

Forrester eCommerce

Patagonia made headlines recently when founder Yvon Chouinard transferred ownership of the company to its nonprofit, Holdfast Collective, and its trust, Patagonia Purpose Trust, as a commitment to living its purpose to “save our home planet.” A company valued at $3 billion with profits estimated at $100 million annually, Patagonia was built on the principles […].

B2B 343
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Macy’s launches third-party marketplace in time for the holidays

RetailDive

The department store is filling gaps in its assortment with an online selection of toys, pet goods and other items. Should some end up in stores, too?

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Simplifying Merchandising with Latest Product Innovations

GetElastic

At Elastic Path, we aim to empower merchandisers to merchandise without limits and deliver differentiated commerce experiences across channels & touchpoints with ease. We want merchandisers to have the control to create and manage unlimited catalogs, variations, promotions, pricing strategies and more with speed and without reliance on custom workarounds and development work.

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Google Aims to Make Shopping Online More Natural, Visual

Retail TouchPoints

“Natural” was the word of the day at Google ’s third annual SearchOn event , where the tech giant unveiled a host of new ways it is working to make search, translation, navigation and discovery online work and feel more like it does in the real world. “Since day one, we’ve dedicated ourselves to a mission to organize the world’s information and make it universally accessible and useful — if you could find the words, we could help you find answers to life’s questions,” said Google SVP

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Meet The New Analyst Covering Digital Business & Strategy: William Dahlgren

Forrester eCommerce

New analyst joins Forrester's Stockholm office to cover Digital Business & Strategy (DB&S) and focus on topics such as digital strategy and metrics across industries.

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UK’s top 25 fastest growing online retailers revealed

365 Retail

The UK’s top 25 fastest growing online retailers have been revealed with beer brewing brand Pinter topping the table. Pinter, based in Walthamstow, London, has grown sales by more than sixfold (626%) to almost £6 million as beer lovers save money in the cost of living crisis by serving perfect pints they have brewed at home from its specially developed keg.

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Best Practices for Selling Logo Designs Like Hotcakes

Ecommerce Platforms

Almost every brand has some form of a logo. In fact, for 75% of consumers, it's the most recognizable aspect of a brand's identity. So it's no wonder that even some small businesses pay upwards of $500 for their logo. For more prominent brands, this figure is even more lucrative. For example, Business Insider reports BP spent over 200 million on its logo redesign in 2008.

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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. But research shows slashing marketing programs can undermine revenue and does not necessarily protect profits.

Marketing 298
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Four Key Takeaways From The 2022 State Of Retail Payments Survey

Forrester eCommerce

82% of software-decision makers at US retail companies are planning to adopt or are adopting payments software in 2022, per Forrester's data.

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REI will open stores late on Election Day so employees can vote

RetailDive

The retailer joins nearly 2,000 others in ensuring that work schedules allow for time to cast a ballot.

Other 128
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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eBook: Composable Commerce: What, Why, and How

Kibo

What is composable commerce? Composable commerce allows you to create a best-of-breed eCommerce platform customized exactly to your needs. It’s flexible, future-proof, and lets you scale without limitations. It takes headless and modular architecture to the next level, giving you the freedom to choose the best solution for each individual problem, without being locked into a single vendor.

Download 113
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How Rising AR Adoption is Driving Snap’s Commerce Strategy

Retail TouchPoints

When Snapchat first hit the scene back in 2011 it was an instantaneous hit with younger audiences because it offered something that was almost impossible to find on the internet — transience. In the 11 years since, Snapchat has evolved to more closely resemble its social media counterparts (which in turn have adopted many Snapchat-style functionalities).

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How A Strong Collaboration Between CMO And CIO Accelerates Businesses’ Success

Forrester eCommerce

Technology is not the exclusive core expertise of IT anymore. For many years, technology has had a place in the B2B marketing strategy and represents a big part of marketing’s responsibility. In addition to implementing and running the relevant marketing technology, marketing requires the knowledge to use it effectively to drive the revenue engine, create […].

B2B 39
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Can fungi replace leather for retailers?

RetailDive

As brands search high and low for alternatives that don't use animal products or plastic, more are turning toward mycelium.

Retail 124
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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Shopify Pricing UK (2022) – How Does It Work, and Which Plan Is Right for You?

Ecommerce Platforms

If you’re looking to start your own ecommerce store in the UK, you have undoubtedly stumbled across Shopify. It's hard not to. The eCommerce platform is one of the most popular in the world, with over 1.7 million active merchants worldwide. . In 2020 alone, Shopify processed over $5.1 billion in sales. To put that in perspective, that's over £4.16 billion!

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Petsense by Tractor Supply and Canidae Support Kentucky Animal Shelters During Flood Recovery

Retail TouchPoints

Petsense by Tractor Supply and pet food brand Canidae are joining forces to offer relief to animal shelters affected by Kentucky’s flash flooding in July. Local Kentucky animal shelters and the American Society for the Prevention of Cruelty to Animals will benefit from the partnership, which will deliver 1,560 pounds of dog food to these organizations.

Supplies 288
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The Twelve Tales Of Leadership

Forrester eCommerce

Leadership in essence is about persuasion – of winning people’s hearts and minds. Leaders must connect with empathy and emotion to lead, influence and inspire. Stories connect with us emotionally. And our emotions drive our decisions subconsciously. We do this before we apply logic and intellectual reasoning to justify the decision we already made subconsciously. […].

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Yeti CFO resigns following lukewarm earnings

RetailDive

Paul Carbone, who took the company public during his first year as CFO, is departing to pursue another venture closer to family after four years in the role.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.