Sat.Sep 24, 2022 - Fri.Sep 30, 2022

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How to Drive More Ecommerce Conversions by Reallocating Your Marketing Budget

ROI Revolution

Every digital marketer knows that some marketing dollars perform better than others. The Pareto Principle is often applied in marketing to describe the fact that 80% of your results tend to come from 20% of your advertising spend. What if you could more than 10X your ecommerce revenue without spending an additional dollar on traffic by reallocating your marketing budget from your lowest-performing campaigns and applying it elsewhere?

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2022 Global Ecommerce Report: Health and Beauty

BigCommerce

Ecommerce may have roots all the way back to 1969, but there’s no doubt that the last two years have…

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Best Ecommerce Website Templates for 2022

Ecommerce Platforms

Nowadays, creating a unique website with no coding skills is easier than ever. The best ecommerce website templates provide visual editors and intuitive, sophisticated web design features that make customization a breeze. With fluid layouts, multiple colors, and fonts – website design freedom is seemingly limitless. But if you aren't design-savvy, the best ecommerce templates are readily equipped with preset designs and nifty features to enhance your customer experience.

eCommerce 197
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Personalized Product Recommendations 101| Salsify

Salsify

How can you stand out to consumers when they have access to endless online product recommendations at their fingertips?

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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How Retailers can Overcome the Challenges Faced on the Path to Sustainability

Retail TouchPoints

There are signs of a disconnect between consumers and retailers when it comes to sustainability. A recent report has found that two-thirds of consumers are willing to pay more for sustainable products than retailers expect — and reveals that consumer preference for recommerce models is also being underserved. Further reinforcing this misalignment is the finding that only half of the senior retailer executives surveyed believe sustainability to be an important purchase consideration for consumers

Retail 362
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Did Our Predictions For 2022 Come True?

Forrester eCommerce

We made bold predictions for 2022. We weighed in on edge computing, CX, B2B marketing, cybersecurity, and more. Discover which predictions came true and which ones missed the mark as we prepare for Predictions 2023.

B2B 345

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Branchbob Review: What You Need to Know About This Free Ecommerce Platform

Ecommerce Platforms

Today's retail market is changing. Experts predict that by 2025, online commerce will make up 24.5% of the global retail market. That means nearly a quarter of all retail sales will be conducted online! Leading this trend are cloud-based content management systems (CMSs), which make it possible for businesses to move online. For example, comprehensive CMS software allows retailers to create websites, manage digital content, and accept online transactions. .

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Amazon Announces Prime Day Part Two, Set for Oct. 11-12

Retail TouchPoints

After months of rumors , Amazon has official announced that it will host a second Prime sales event this fall. Aimed at helping members get an early start on their holiday shopping, the two-day Prime Early Access Sale will take place Oct. 11-12, 2022 in 15 countries, including China, Germany, Italy, Sweden, the UK and the U.S. The new 48-hour event will give Prime members exclusive early access to holiday deals, many of which will be tied to the retailer’s first ever Top 100 Holiday Gift Guide,

Gifts 311
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Can B2B CMOs Save The Planet Too?

Forrester eCommerce

Patagonia made headlines recently when founder Yvon Chouinard transferred ownership of the company to its nonprofit, Holdfast Collective, and its trust, Patagonia Purpose Trust, as a commitment to living its purpose to “save our home planet.” A company valued at $3 billion with profits estimated at $100 million annually, Patagonia was built on the principles […].

B2B 343
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Simplifying Merchandising with Latest Product Innovations

GetElastic

At Elastic Path, we aim to empower merchandisers to merchandise without limits and deliver differentiated commerce experiences across channels & touchpoints with ease. We want merchandisers to have the control to create and manage unlimited catalogs, variations, promotions, pricing strategies and more with speed and without reliance on custom workarounds and development work.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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A Juni Review: What Does This FinTech Company Have to Offer?

Ecommerce Platforms

When running your own ecommerce business, having a firm handle on your finances is imperative. But, with so much for online store owners to keep track of, this is sometimes easier said than done! From their expenses and investments to payment processing fees, sales taxes, shipping costs, and income. It's safe to say there's lots to consider. This is where using the right mobile banking solution or financial platform becomes vital.So, today, we're looking at Juni , a FinTech solution that prides

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Shopify POS Go Aims to Expand Retailer Selling Reach

Retail TouchPoints

Ecommerce platform Shopify is now aiming to help retailers sell anywhere through its unified POS Go all-in-one retail hardware device for omnichannel sellers. This latest addition to Shopify’s offerings relies on the company’s point-of-sale software, which is designed to allow retailers to sell online and offline. Merchants can gain a complete understanding of the customer journey to support on-the-spot personalized experiences.

POS 309
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Apply Critical Thinking And Culture To Reduce Insider Risk

Forrester eCommerce

Learn how to reduce the three most common types of insider threats in this Security & Risk event preview.

Events 367
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Looking Good: How Product Presentation Affects Customer Perception | Salsify

Salsify

Momentum is building for brick and mortar. While ecommerce markets remain strong, they’ve leveled off at just over 21% of all retail sales, according to recent data from Cushman & Wakefield.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Best Practices for Selling Logo Designs Like Hotcakes

Ecommerce Platforms

Almost every brand has some form of a logo. In fact, for 75% of consumers, it's the most recognizable aspect of a brand's identity. So it's no wonder that even some small businesses pay upwards of $500 for their logo. For more prominent brands, this figure is even more lucrative. For example, Business Insider reports BP spent over 200 million on its logo redesign in 2008.

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Google Aims to Make Shopping Online More Natural, Visual

Retail TouchPoints

“Natural” was the word of the day at Google ’s third annual SearchOn event , where the tech giant unveiled a host of new ways it is working to make search, translation, navigation and discovery online work and feel more like it does in the real world. “Since day one, we’ve dedicated ourselves to a mission to organize the world’s information and make it universally accessible and useful — if you could find the words, we could help you find answers to life’s questions,” said Google SVP

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Meet The New Analyst Covering Digital Business & Strategy: William Dahlgren

Forrester eCommerce

New analyst joins Forrester's Stockholm office to cover Digital Business & Strategy (DB&S) and focus on topics such as digital strategy and metrics across industries.

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UK’s top 25 fastest growing online retailers revealed

365 Retail

The UK’s top 25 fastest growing online retailers have been revealed with beer brewing brand Pinter topping the table. Pinter, based in Walthamstow, London, has grown sales by more than sixfold (626%) to almost £6 million as beer lovers save money in the cost of living crisis by serving perfect pints they have brewed at home from its specially developed keg.

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Best Appointment Scheduling Apps for Small Business

Ecommerce Platforms

The best appointment scheduling apps for small business allow for quick bookings online, simple organization on the backend, and automated notifications for confirmations, cancellations, and modifications. There are tons of booking systems to choose from; that’s why we did the research for you by testing and comparing each once, which eventually got us to the absolute best appointment booking apps for small business.

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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. But research shows slashing marketing programs can undermine revenue and does not necessarily protect profits.

Marketing 298
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US Consumer Privacy Attitudes In 2022

Forrester eCommerce

Collecting data without infringing on consumers’ privacy and ultimately sacrificing their loyalty and trust is a new marketing imperative. Marketers must avoid regulatory fines and reputational damages and lead the conversation on consumer privacy. Data deprecation, new privacy laws, and the cookiepocalypse are coming. You’re now past the time to revise your approach to data […].

Consumer 195
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eBook: Composable Commerce: What, Why, and How

Kibo

What is composable commerce? Composable commerce allows you to create a best-of-breed eCommerce platform customized exactly to your needs. It’s flexible, future-proof, and lets you scale without limitations. It takes headless and modular architecture to the next level, giving you the freedom to choose the best solution for each individual problem, without being locked into a single vendor.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Fluid Engine vs Webflow: How Do They Compare?

Ecommerce Platforms

When deciding which site builder to plump for, its design capabilities will likely have massive sway over whether you pick one solution over another. After all, 50% of consumers believe website design is crucial to a brand. . For years, Squarespace has been heralded as one of the best website builders for image display and top-quality templates. Webflow, on the other hand, is a much more flexible website editor targetting designers wishing to transform high-spec web designs into full-fledged we

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How Rising AR Adoption is Driving Snap’s Commerce Strategy

Retail TouchPoints

When Snapchat first hit the scene back in 2011 it was an instantaneous hit with younger audiences because it offered something that was almost impossible to find on the internet — transience. In the 11 years since, Snapchat has evolved to more closely resemble its social media counterparts (which in turn have adopted many Snapchat-style functionalities).

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The Future Of Manufacturing

Forrester eCommerce

In volatile market conditions, manufacturers must become quicker, smarter, and greener to survive. The transformation of traditional — often conservative — manufacturing firms involves more than just making existing physical processes more efficient. Business and technology leaders increasingly work together to build future fit organizations that are adaptive, creative, and resilient, unlocking more sustainable and […].

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Work smarter, not harder: 3 inventory best practices for peak season success

RetailDive

Keeping up with demand and ensuring a frictionless customer experience throughout peak season requires visibility, flexibility and quick action from retailers.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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How to Sell Online: What You Need to Know for Success in 2022

eCommerce CEO

As the world increasingly moves away from brick-and-mortar shopping, more and more entrepreneurs are looking to start their own online businesses. If you’re thinking about. Read more.

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Petsense by Tractor Supply and Canidae Support Kentucky Animal Shelters During Flood Recovery

Retail TouchPoints

Petsense by Tractor Supply and pet food brand Canidae are joining forces to offer relief to animal shelters affected by Kentucky’s flash flooding in July. Local Kentucky animal shelters and the American Society for the Prevention of Cruelty to Animals will benefit from the partnership, which will deliver 1,560 pounds of dog food to these organizations.

Supplies 288
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Introducing The 2022 End-Of-Year Holidays Blog Prep Series

Forrester eCommerce

Holiday planning is already well underway, and now it’s all about executing on marketing plans, site adjustments, and other finishing touches online and in-store. Read our insights to help you prep for the 2022 season!

Blog 195
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Macy’s launches third-party marketplace in time for the holidays

RetailDive

The department store is filling gaps in its assortment with an online selection of toys, pet goods and other items. Should some end up in stores, too?

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt