Sat.Jun 01, 2019 - Fri.Jun 07, 2019

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How Traditional Retailers Use Digital Marketing to Stay Relevant

Optimizely

When we think of brands in the ecommerce space, we can usually split them up into two categories: Baby Boomers and Millennials/Gen Z. Much like Millennial and Gen Z consumers, brands that launched after the digital revolution truly “grew up” with ecommerce. Think of digitally native brands like Allbirds , Away , and Casper who established their online strategy before ever opening a storefront.

Marketing 150
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Social Media AI Is Your Best Tool And Worst Enemy When It Comes To CX

RTP blog

By Tara Jones, Allant Group Picture this: a customer orders a product from your business and expects it be delivered within a few days. When the delivery doesn’t arrive, she panics. She reached for her phone to place the order, to track the order, and now she’s reaching for it again to inquire to your brand about the delay. She has a few choices. She can call your company.

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Future Of Retail: Applying 2019 Business Insights (BI) Predictions To Retail

Forrester eCommerce

To help retailers and brands plan for 2019, Researcher Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.” Last week, we spoke to Emily Collins about how loyalty trends will affect retailers this year. This week, Claudia interviewed Jennifer Belissent, Ph.D. and principal analyst on Forrester’s consumer […].

Retail 403
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How To Create A Winning Father’s Day Email Campaign

BigCommerce

Poor old Dad can’t catch a break.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How to Rank New Content Faster

Kissmetrics

If I write a blog post on any topic, what do you think happens? It typically gets indexed by Google the same day I publish the content and within a week it tends to rank high on Google. Then again, I have a domain score of 94 and I have 633,791 backlinks. Just look at the image above. (If you are curious what your link count or domain score is, put in your URL here.).

SEO 276
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How To Start A TShirt Business For Under $3 With Your Kids

My Wife Quit Her Job

Because I teach a course on how to sell online, I’m often asked why I don’t launch more ecommerce stores and make infinite amounts of money:). While I love ecommerce and selling online, I prefer to diversify my businesses which is why I run an ecommerce store in addition to a top business podcast, a blog, and an annual ecommerce conference.

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Cross-border Ecommerce Logistics: Preparing Your Business for International Success

BigCommerce

According to PPRO, global ecommerce is increasing annually at a rate of 14%.

eCommerce 264
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The 10 Best Email Marketing Services for 2019

Ecommerce Platforms

Going by the wide range of email marketing services on the web today, selecting the perfect one for your email campaigns is no walk in the park. It can, admittedly, be a very overwhelming process. One interesting thing you’ll notice, for starters, is that various email marketing services offer pretty much the same range of features. I bet you can already name several email marketing platforms that come with email scheduling, as well as social media integrations, email templates, and free trails.

Marketing 187
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6 digital payment trends to keep an eye on

GetElastic

With advancements in technology, the adoption of cashless solutions has increased to a great extent. The upcoming trends in payments will shift how consumers pay in the future; making credit cards and cash (so-called today’s rulers) – a thing of the past. The payment industry. Being one of the most dynamic sectors in the financial-technology realm, the industry seems to have witnessed a 360-degree turnover; be it in regards to services or experience.

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Marketing Is All About Moments: Don’t Wait For Them; Create Them

Forrester eCommerce

(Dave Novitzky contributed to this blog.) Marketers’ attempts to profile, segment, and model customers implies that consumers are static and can be fully defined, but they are anything but. Consumers are in constant motion, evolving their brand affinities, lifestyle choices, technology usage, and emotional responses to the world around them. Yet most firms rely heavily […].

Marketing 416
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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21 Ecommerce Experts Give Their #1 Tip for Cross-Border Expansion in 2019

BigCommerce

To wrap up our guide on cross-border commerce and launching your brand internationally, I knew it was necessary to make…

eCommerce 231
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How to Build an Email List from Scratch: 9 Proven Methods

Omnisend

ROI for email marketing remains the highest among all marketing channels – $40 for each $1 spent. No other channels come even close to these heights. So it’s obvious why a long email list is so desirable by ecommerce businesses nowadays. Deciding to build an email list is one thing, but actually seeing success can Read more The post How to Build an Email List from Scratch: 9 Proven Methods appeared first on Ecommerce Marketing Automation | Omnisend.

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Local Payment Methods: The Key To Unlocking Global Commerce

RTP blog

The world of payments is one of the most innovative and fastest growing industries across the globe. Thanks to the expansion of e-Commerce, consumers are no longer stuck with only being able to shop at stores in close proximity to them. The world is starting to feel smaller and thanks to the innovations in payments, we are entering an era of untapped potential for consumers and merchants alike.

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New Tech: What I Took Away From The American Graphene Summit

Forrester eCommerce

Graphene will (eventually) affect all of us whether we know it or not. I’ll explain later, but first, let’s take a step back and level set. What is Graphene? Simply put, it is one single atomic layer of carbon, produced by various methods of separating layers of material from graphite. It only existed in the […].

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Selling to Italy: A Rising Ecommerce Opportunity with a Limited Local Market

BigCommerce

Italy has been put under a lot of scrutiny by financial markets due to high unemployment, and high public debt.

Marketing 221
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Omnisend and ShipStation Integration: The Best Thing to Happen to Order Tracking

Omnisend

There’s nothing worse than when you’ve purchased something online, and you never get a tracking number. The confirmation email is there, you know your package has been shipped, but there’s no way to know where it’s coming from, who’s delivering it, or when it should arrive. And if you’re waiting on something important, information like Read more The post Omnisend and ShipStation Integration: The Best Thing to Happen to Order Tracking appeared first on Ecommerce Marketing Automation | Omnisend.

Shipping 143
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Sears’ latest move: Four weddings and a(n) eventual funeral

Steve Dennis

You’ve got to hand it to Eddie Lampert; the guy is tenacious. Of course he is also seriously misguided. At least when it comes to Sears. To briefly recap. Act One. In 2004 Lampert decides to merge a struggling and decidedly mediocre retailer (that’d be Sears) with a lousy one (that’d be Kmart). Turns out that didn’t work out too well. 15 years of declining sales, hundreds of store closings, multiple rounds of layoffs and a veritable bonfire of cash burning ensues.

Reference 143
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Unconventional Wisdom: Explore Paying The Ransom In Parallel With Other Recovery Options

Forrester eCommerce

Your organization has just received ransom notices across your infrastructure, informing you of what you already fear. All your critical business data has been encrypted. You are angry that someone’s moved your cheese, and you don’t want to reward them for it. Your emotions are confirmed by advisors who give you the conventional advice: “Don’t […].

Other 387
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Selling to Germany: The Mature Marketplace Attracting Global Sellers

BigCommerce

Germany is a large ecommerce market. It’s well-populated with buyers who are smart, savvy and well acquainted with online shopping.

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FAQs on Payment Card Industry (PCI) compliance and the 4 steps to ensure ecommerce complaisance

GetElastic

With the increase of consumer online shopping and less cash payments, the importance for businesses to choose the right payment processing solution cannot be overemphasized. Before investing in any of the available payment processing solutions that promise to make it easy for customers to make online payments, it’s crucial to be familiar with the Payment Card Industry Data Security Standard (PCI DSS) compliance.

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5 Best Ideas For Top-Notch Welcome Emails

Omnisend

8 out of 10 customers expect to receive a welcome message after they sign up a mailing list. Let’s agree, that’s a huge unrevealed potential and opportunity to approach your new subscribers who’ve just confirmed that they are into you. If you still don’t send these emails because of whatever reason, you should definitely ditch Read more The post 5 Best Ideas For Top-Notch Welcome Emails appeared first on Ecommerce Marketing Automation | Omnisend.

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Scaling Agile? Take Our Survey And Learn How To Reenergize The Journey

Forrester eCommerce

I’m very excited to be teaming up with Margo Visitacion on the biennial Forrester State of Agile At Scale Survey. This year, we’ve added a few more questions in areas that we see organizations struggle. In addition to successful Agile team practices and alignment with business stakeholders upstream and downstream with testing/operations, we are now […].

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

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Selling to China: The World’s Largest Economy with Extraordinary Purchasing Power

BigCommerce

China is one of the world’s largest economies with an extraordinary purchasing power and a growing population.

eCommerce 195
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Ecommerce & the subscription economy

GetElastic

It’s time to start thinking inside the box as more companies are embracing the subscription model. The largest subscription-based players generate more than $2.6B in sales, and startups in niche categories like contact lenses and luxury shoes are growing nine times faster than their traditional competitors. In 2018 , Amazon Subscribe & Save, Dollar Shave Club, Ipsy, Blue Apron and Birchbox were the five most popular subscription ecommerce sites.

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The Ultimate Guide to HubSpot Pricing for 2019: Which Package is Right for You?

Ecommerce Platforms

Confused about HubSpot pricing? You're not the only one. HubSpot is one of the most popular CRM and marketing solutions available today. An innovator when it comes to inbound promotion, HubSpot has been around for more than a decade , and it seems as though they're continually introducing new ways to delight their clients. While there are many things to love about HubSpot, including their state-of-the-art lead management tools and analytics, people often get confused when it comes to figuring ou

Live Chat 139
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DAM Market Set To Top $1 Billion In 2019

Forrester eCommerce

If you’re looking to get a handle on the explosion of content at your company, follow the lead of many organizations that have turned to digital asset management (DAM) to manage the entire content life cycle. More than 75% of global software decision makers are implementing or planning to implement DAM. How should you take […].

Marketing 369
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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Cross-border Selling Strategies: Marketplaces, Customer Service, and Regional Needs

BigCommerce

Why sell internationally?

Customer 190
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Omnisend and Gorgias Integration: Bringing the Absolute Best to Your Customers

Omnisend

At Omnisend we’re about customer centricity. We practice it with our own merchant customers, we encourage our marketers to practice it with their shoppers, and we promote omnichannel marketing as the best way to give customers more. Because after all, where would any of us be without our customers? Omnichannel marketing is, in its nature, Read more The post Omnisend and Gorgias Integration: Bringing the Absolute Best to Your Customers appeared first on Ecommerce Marketing Automation | Omnisend.

Customer 136
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Drip eCommerce CRM Review: Better CX Management (June 2019)

Ecommerce Platforms

Thinking of using a tool like Drip eCommerce CRM? The world of eCommerce is very competitive. By 2021, it should be worth about 4.8 trillion dollars. Getting ahead in an environment as cluttered as that one means knowing how to speak to your audience, and drive loyalty for your brand. If you want to stand out today, you need more than just an awesome website.

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Benchmark Your Retail Technology Investment Plans

Forrester eCommerce

When benchmarking retail technology investment plans, we found that retailers around the world plan to: Maintain interest in SaaS for agility — and exploit PaaS for differentiation. Retailers will invest in SaaS to manage application load variability, such as holiday shopping. But retailers will also invest in PaaS and cloud microservices management frameworks.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.