How Traditional Retailers Use Digital Marketing to Stay Relevant
Optimizely
JUNE 6, 2019
When we think of brands in the ecommerce space, we can usually split them up into two categories: Baby Boomers and Millennials/Gen Z. Much like Millennial and Gen Z consumers, brands that launched after the digital revolution truly “grew up” with ecommerce. Think of digitally native brands like Allbirds , Away , and Casper who established their online strategy before ever opening a storefront.
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