Sat.Apr 04, 2020 - Fri.Apr 10, 2020

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How to Adapt Your Marketing During the Coronavirus (COVID-19)

Kissmetrics

It’s been roughly a month now since the Coronavirus started to flip our lives upside down. From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks and seeing loved ones and friends getting sick, the Coronavirus is something none of us expected. Even our businesses are suffering.

Marketing 357
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Finding Opportunities Through Turbulent Decline

Dynamic Action

While it is today’s reality, continuing to operate during this moment of turbulent decline is epically complex and leaves retailers with more questions than answers. This stage is non-uniform across geographies as different regions are battling this pandemic at different stages. It is impacted by a number of factors, including the progression of the health crisis and actions of both governments and health officials.

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Now More Than Ever, Be Customer-Obsessed

Optimizely

Many of us are starting Week 4 of the Corona-imposed social isolation. We are managing without a playbook outlining what we are supposed to do and experiencing unprecedented changes in our personal lives as well as at work. The transition into our new (ab)normal entails not only the interruption of our daily routines and setting up semi-permanent home offices (which, for city-dwellers, often means claiming one corner of the dining table).

Customer 195
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Boost Your Promotional Strategy (+ Online Sales) With Customer Discounts and Free Shipping

BigCommerce

Every consumer loves a good deal (myself included). So much so that 92% of consumers in the U.S.

Shipping 544
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The Future Of Technology And Innovation 2020

Forrester eCommerce

The pandemic has set a new standard for the pace of change. In the past, we have euphemized “overnight disruption” to mean a few months to a few years for changes to unfold, which seemed fast. We live in a new world, where overnight disruption literally means overnight. This represents a radical shift in our mental model of the world, and it is something we are all coping with.

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4 Benefits Of Working With A HubSpot Agency Partner

Groove

Whether you have thought about hiring a digital marketing agency or are in the process of potentially partnering with one, we're here to provide you with several key reasons why you should consider making the move. As a Diamond HubSpot Partner Agency , Groove Commerce has the proven experience and in-house expertise to proactively deliver valuable insights, as well as the strategic execution needed to help clients reach their goals.

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Ecommerce Business Continuity Planning: 7 Steps to Assess Risk and Plan for the Unexpected

BigCommerce

In 2018, a ransomware attack hobbled the City of Atlanta.

eCommerce 522
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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Remote Work Is Having A Moment: Ensure Employee Productivity Now COVID-19 is forcing companies across the globe to rapidly transition their workforces from the office into the home. Ninety-eight percent of Goldman Sachs employees are working remotely, and in the first two weeks of March, Cisco customers spent 5.5 billion minutes in virtual meetings.

Marketing 390
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COVID-19: The Retail eCommerce Picture & What You Can Do

lateshipment

Sitting at my home desk, I’ve never seen business conditions change as rapidly as they have now. And they continue to change. Even as you read this article. These are abnormal circumstances where “social distancing,” “self-quarantine,” and “lockdown” are words we hear more often than a pleasant “good morning” or “good day.” In a matter of weeks, the Coronavirus outbreak has swept across the globe and dramatically shifted the way we live our lives.

eCommerce 239
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3 eCommerce Product Photography Tips

Groove

Though you should never judge a book by its cover, the reality is that online shoppers are always going to judge your product based on its appearance. That's why it is critical to display your products in the best possible light (pun intended) to delight your visitors. The goal of eCommerce product photography is to gain consumer trust and, ultimately, increase conversions.

eCommerce 222
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Combatting Ecommerce Supply Chain Disruptions and Steps You Can Take to Minimize Impact

BigCommerce

When everything goes right, it’s like a magic trick.

Supplies 418
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How European Employees Feel About Coronavirus Now

Forrester eCommerce

Our #pandemicEX research project has now completed its first field period in Europe. From March 25 to March 27, we fielded a survey to a random sample of 1,032 European adults who work part or full time. We collected roughly equal samples in each country: France, Germany, Italy, Spain, and the UK. Here are our […].

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Financial Steps eCommerce Businesses Can Take Now to Weather the COVID-19 Downturn

Inflow Insights

COVID-19 has completely changed consumers’ lives and their buying habits, which has created a lot of uncertainty for consumer-based eCommerce businesses. In recent posts, we’ve shared what other eCommerce businesses are doing to get through this challenging time and what marketing strategies you should consider for your eCommerce business during this crisis.

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5 Mobile eCommerce Examples

Groove

As technology becomes the keystone to our everyday lives, interacting with brands has never been easier. We're able to experience a brand through a traditional brick-and-mortar store, a seamless website experience and social media accounts. With technological advancements, we've seen an explosion in mobile eCommerce. In fact, mobile eCommerce trends show that shoppers are using mobile devices in new ways to interact with brands and purchase their products.

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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How Shoppers Can Support Small Businesses (And Why We Should)

BigCommerce

As we’re still in the midst of social distancing, shut-downs, and shelter-in-place or stay home orders across the country and…

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Navigate To The New Norm: Insights From Forrester’s Consumer + COVID-19 Research

Forrester eCommerce

As COVID-19 wreaks havoc, businesses are forced to make tough decisions about how to operate in the current chaos and how to prepare for a wildly uncertain future. Without a template to follow, leaders must forge ahead by keeping a laser-sharp focus on their consumers’ attitudes, expectations, and behaviors. At Forrester, we’re harnessing our multimethodological […].

Consumer 371
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AMA Session Recap: COVID-19: What It Means for Ecommerce

Omnisend

On April 2, Omnisend hosted our first AMA (ask me anything) session on the topic of ecommerce during the COVID-19 crisis. This session was a compliment to our blog post on marketing in a crisis. Even after we published this post we continued receiving questions from retailers on how they can maneuver different aspects of Read more The post AMA Session Recap: COVID-19: What It Means for Ecommerce appeared first on Ecommerce Marketing Automation | Omnisend.

eCommerce 159
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The Drip Method of Irrelevance

Steve Dennis

“If you dislike change, you’re going to dislike irrelevance more.” – Retired General Eric Ken Shinseki. In most decision-making sessions, as we pore over the spreadsheets, company analysts typically discuss discount rates that are being used, predict the right investment horizon, and scrutinize all the detailed assumptions. We dig into the operating expenses and all the capital outlays.

Toys 156
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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6 Best Pop-up Design Practices to Get More Customers

BigCommerce

If you’re one of those ‘I-will-never-use-popups’ guys, then stop!

Article 262
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Anticiper le monde d’après

Forrester eCommerce

La crise que nous traversons, comme toute crise, est un moment unique pour prendre du recul et revenir à l’essentiel. Ce grand entretien de Pascal Picq, paléontologue, dans les Echos, est fascinant et remet en perspective la crise du coronavirus dans l’histoire de l’humanité et de son environnement. Cet autre article passionnant sur l’histoire des […].

Article 365
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299: How To Buy An Online Business The Right Way With Chris Guthrie

My Wife Quit Her Job

Today I’m happy to have my buddy Chris Guthrie back on the show. Now a lot has changed since I last interviewed him in episode 53. For one thing, he’s bought and sold a bunch of businesses in the past 4 years and he recently joined Quiet Light Brokerage as well. So today, we’re going to break down Chris’s process on how he selects businesses to buy.

Books 156
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Your Ecommerce Strategy Guide to tackle the effects of COVID 19

Omniconvert

The occurrence of a pandemic seemed almost impossible at the beginning of 2020. However, the effects of COVID-19 have on. The post Your Ecommerce Strategy Guide to tackle the effects of COVID 19 appeared first on ECOMMERCE GROWTH Blog.

eCommerce 148
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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A Comprehensive Guide on Dropshipping Business

Elsner

It looks simple like sell products, take orders and make a good profile. Too easy, right? Well, it looks like a good idea because, in the long run, it’s scalable where you don’t need to do lots of work for the front part. When you see reality by going in deeper; there are lots of complications that you need to be aware of. What is Dropshipping?

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Work-At-Home: Just The First Step In Contact Centers’ Response To COVID-19

Forrester eCommerce

After it received more than a dozen complaints, the Larimer County Department of Public Health and Environment ordered a contact center in Fort Collins, Colorado to send its employees home last week. The agency said that the contact center did not meet the definition of an essential business as set out in county and state […].

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Inventory Audits for Beginners: Best Practices for Ecommerce

ecomdash

Inventory audits keep your sales data accurate and up-to-date, but how can you do them yourself? In this beginner's guide, we explain the best practices. The post Inventory Audits for Beginners: Best Practices for Ecommerce appeared first on Ecomdash.

eCommerce 147
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FBA Alternative for Your Amazon Items

SellBrite

FBA is restricting non-essential product inbounds and Prime deliveries , meaning you need an FBA alternative for your Amazon items if you want to continue selling through the coronavirus pandemic. We’re here to explain FBM and how viable it is as an alternative for FBA. We’ll go over what has happened with FBA, common FBM questions, and how to get started.

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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Nathan Latka podcast: Seize the B2B investment opportunity

Omniconvert

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Nathan Latka, a serial. The post Nathan Latka podcast: Seize the B2B investment opportunity appeared first on ECOMMERCE GROWTH Blog.

B2B 131
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In A Time Of Crisis, Can Digital Technology Save Globalization?

Forrester eCommerce

Ever since I picked up a copy of Thomas Friedman’s The Lexus and the Olive Tree nearly 20 years ago, I’ve been convinced that globalization is here to stay. But the idea has been under fire recently, blamed for everything from job loss to income inequality to immigration — a backlash that has flared up […].

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What are Retail Markdowns?

Wiser

Inventory management will rarely be the only thing that makes a retailer successful, but it can absolutely be the something that breaks you. Knowing what your customers like is one thing, but understanding how much of each item you need on shelves and how to price them is where inventory management can go awry. This is where one of the biggest inventory mistakes you can make exists.

Retail 128
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The Best Udemy Alternatives and Competitors for Selling Online Courses in 2020

Ecommerce Platforms

With more than 50 million students and 57,000 instructors teaching courses in 65 languages, Udemy’s a big hitter in the worldwide online learning industry. That doesn’t, however, mean that there are no other alternatives out there. So, we’ve done some digging and found there are alternative choices out there, and quite a lot of them too! We’re going to save you doing all the hard work by giving you the low down on the best Udemy alternatives for online course creators.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.