Forrester eCommerce
JULY 22, 2024
Google announced today it’s finally doing what everyone suspected and reversing its decision to deprecate third-party cookies in Chrome. After repeated delays in a four-year-long saga, marketers and advertisers grew increasingly skeptical. In Forrester’s Marketing Survey 2024, 61% of B2C marketers said they do not believe that Google will deprecate the third-party cookie.
Groove
JULY 23, 2024
The evolving eCommerce landscape is making it increasingly easier for merchants to accommodate to the tech-savvy consumer. With this instant gratification at our fingertips, how do you ensure the products on your BigCommerce store are seen? The short answer: show up! You can't expect customers to purchase something that fails to load on your website.
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FastSpring
JULY 25, 2024
Get ready to level up your game’s revenue potential at devcom and gamescom 2024! The video gaming world is converging on Cologne this August, and FastSpring is ready to level up your game monetization strategy. As a global D2C payment platform for video games, we’re excited to be on site at both events to show how we can help you streamline payments, boost sales, and go direct-to-consumer (D2C) without sacrificing convenience. devcom: Level Up Your Monetization Strategy Join us at Bo
Retail TouchPoints
JULY 25, 2024
Everyone’s been there — you try your mightiest to get the machine on the other end of the phone to understand what you need, until you give in to frustration and just begin to scream “representative.” Generative AI was supposed to change all that — with this magical new technology, automated voice agents were going to be smarter, more responsive and, most importantly, more accurate.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Forrester eCommerce
JULY 23, 2024
Enterprises experimenting with generative AI (genAI) are prioritizing use cases that enable internal and external users to better retrieve information they need, be it data, how-to pages, corporate policies, or return policies. Retrieval-augmented generation (RAG) is now the most common underlying approach for building this type of large language model (LLM)-based enterprise knowledge-retrieval application.
Groove
JULY 26, 2024
eCommerce is constantly evolving and your strategy should be too. If not, the competition will eat you for breakfast (num num). The first step in your eCommerce strategy moving forward should be a thorough eCommerce site analysis. Your site needs to be firing on all cylinders before you focus on increasing traffic. This means it should be optimized using current industry best practices and converting visitors to customers.
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Retail TouchPoints
JULY 23, 2024
After more than four years of efforts to deprecate third-party cookies on its Chrome browser, Google has essentially given up the fight. In a July 22 blog , the VP of Google’s Privacy Sandbox Anthony Chavez acknowledged the pushback Google has received from publishers, brands and regulators as it sought to remove the online trackers. “In light of this, we are proposing an updated approach that elevates user choice,” Chavez wrote.
Forrester eCommerce
JULY 23, 2024
GitLab is a leading platform for version control, continuous integration and delivery (CI/CD), and collaboration. With its robust features and security focus, GitLab has gained a loyal user base and has become a go-to solution for enterprise developers worldwide.
Groove
JULY 26, 2024
Managing customer churn and increasing lifetime value are two of the most common initiatives our marketing team is given when working with an organization to grow revenue. The reality is both of these elements can be defining KPIs for your business and a critical intersection for organizations looking to improve customer loyalty. 4 Key Elements Your Loyalty Program Must Have Defining the solution is only half of the battle.
FastSpring
JULY 26, 2024
With so many marketing channels to manage to promote your game, combined with the complexity of monetizing your games on multiple platforms, in PC marketplaces, or even D2C via your own webshop, your head might be spinning keeping up with where to focus your efforts. In this episode of Growth Stage, we interview Adam Lieb of Gamesight about his thoughts on: Why video game marketing is so complex.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Retail TouchPoints
JULY 23, 2024
Amazon and the Better Business Bureau (BBB) have jointly filed a lawsuit seeking to shut down ReviewServiceUSA.com, a site that allegedly attempted to sell fake positive reviews for Amazon product listing pages or BBB business profiles. The suit, filed in King County Superior Court, is the latest effort by Amazon to stem the tide of fake reviews. On its own, Amazon blocked more than 250 million suspected fake reviews on its ecommerce site in 2023.
Forrester eCommerce
JULY 25, 2024
Net Promoter Score (NPS) reminds me of the apricot tree on the side of our house. It sometimes disappoints us – like this year when it carried exactly one (!) fruit.
Groove
JULY 23, 2024
In recent years, consumer comfort in ordering perishable goods has exponentially increased. As eCommerce becomes mainstream in this vertical, merchants have a unique opportunity to capitalize on increased demand. In this blog, we will be describing the rules and requirements that eCommerce merchants need to follow before sending their perishables items directly to their customers’ front doors.
Salsify
JULY 23, 2024
Check out some highlights from the Digital Shelf Summit on how enhanced content helped digital leaders at Samsonite and The Legacy Companies.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Retail TouchPoints
JULY 23, 2024
Not too long ago, if you wanted to get a package somewhere there were three primary choices — FedEx , UPS and USPS. But times have changed — both customers and merchants can now choose from a range of same-day delivery offerings in addition to traditional mail carriers. Not to mention that many retailers ( Amazon , Walmart , Target and American Eagle Outfitters , to name a few) have cut out the middle man and are handling the last mile themselves.
Forrester eCommerce
JULY 26, 2024
Crises such as the one triggered by CrowdStrike's global outage shine a bright light on many aspects of business and technology. Our new report provides a thorough overview of recommended actions for tech leaders as they face the unfolding long-term repercussions.
Groove
JULY 22, 2024
From beautiful photo-centric sites to movement and interactivity, the past few years have shown several ways to be bold, minimal and everything in between. Some may argue that extra visual elements may be distracting from what’s really important. These elements may not die, but rather they'll become more subtle and gently factored in where necessary to enhance a website.
Practical eCommerce
JULY 23, 2024
Chanel, Macy's, and H&M are example brands that have left X. Yet the platform remains popular, with high engagement. The post Most Retail Brands Ignore X, per Study appeared first on Practical Ecommerce.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Retail TouchPoints
JULY 26, 2024
Nordstrom is expanding its shop-in-shop partnership with custom apparel brand Indochino by adding five new locations, bringing the total number of Indochino shops in Nordstrom stores to 32. The partners opened their first shop-in-shops in 2021. Indochino specializes in made-to-measure suits, shirts, chinos and outerwear for men and women. Customers visiting Indochino shops at Nordstrom will receive a personalized shopping experience guided by the brand’s Style Guides, who help customers pi
Forrester eCommerce
JULY 25, 2024
Digital banks are gaining traction among consumers, globally. Learn what incumbent banks should do to compete.
Groove
JULY 22, 2024
15 seconds. That’s all the time merchants have to capture a user on their website — according to Tony Haile, CEO of Chartbeat. A website design must be picturesque in order to capture a visitor's attention, and BigCommerce has made the design process much easier. BigCommerce websites have over 100 themes to choose from and endless marketing features and integrations.
RetailDive
JULY 25, 2024
The HBC-owned business is prepping for its takeover of rival Neiman Marcus Group, which includes Bergdorf Goodman, a spokesperson said Wednesday.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Retail TouchPoints
JULY 25, 2024
As the retail landscape has become increasingly digital, gamification has evolved from a cool trend to a proven strategy. In fact, a 2023 report estimated the size of the gamification market as more than $10 billion, with the retail industry accounting for nearly a third of that market. It’s clear: Gamification is redefining how retailers engage with customers by making every interaction fun and rewarding.
Forrester eCommerce
JULY 23, 2024
Do executives understand generative AI (genAI) better than consumers do? Nope — apparently not. Our research shows that among consumers, generative AI is poorly understood or not at all (see The State Of Consumer Usage Of Generative AI, 2024).
Groove
JULY 22, 2024
Choosing the correct Shopify payment gateway is a decision that eCommerce retailers should not take lightly. This decision affects the customer experience as well as profit margins. Each payment gateway has its own series of benefits and challenges associated with the service. Before diving into the five payment gateways on this list, let's briefly discuss what a payment gateway is.
Practical eCommerce
JULY 23, 2024
Get more done with Custom GPTs for coding, presentations, Excel spreadsheets, research, much more. The post 15 Custom GPTs for Productivity appeared first on Practical Ecommerce.
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
Retail TouchPoints
JULY 25, 2024
WHP Global has licensed Toys ‘R’ Us shops for two Navy Exchange Service Command ( NEXCOM ) stores, with plans for additional locations in 2025. The shop-in-shops will launch this fall at NEX Oceana in Virginia Beach, Va., followed by the NEX in Jacksonville, Fla. “To better serve our deserving patrons, this launch and newest venture in the toy retail industry is incredibly exciting for our global NEX team,” said Richard Honiball, EVP, Global Chief Merchandising and Marketing Officer at NEXCOM in
Forrester eCommerce
JULY 25, 2024
Salesforce and Workday announced a strategic partnership to blend customer, financial and employee data in a shared data foundation that negates the need to duplicate data or build custom integration. The result? Optimized employee and customer experiences that up-level business outcomes for joint Salesforce-Workday customers. The strategic objective?
Groove
JULY 22, 2024
What is Headless eCommerce? Headless commerce provides a content-first eCommerce approach to website design and development. Headless eCommerce happens when you detach a website’s front end CMS, aka the “head” of a website, from the eCommerce backend. In a headless environment, your backend runs completely separate from your front end and the two are tied together using APIs.
365 Retail
JULY 22, 2024
After a close-fought judging process the shortlisted entries have been named. At a crucial time for the industry, The Creative Retail Awards is the ultimate celebration of innovation and excellence in retail, leisure and hospitality design. It allows retailers and creatives from around the world to compete for glory in a range of categories, culminating in a glittering awards presentation in London, a global hub for the creative industries.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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