My Wife Quit Her Job

AUGUST 7, 2024

In this episode, my partner Toni and I discuss whether starting a content creation business, whether it be a blog, Youtube channel, or podcast is worth it today given all the changes with Google and artificial intelligence. What You’ll Learn The real reason content creators are quitting Is it worth it to make content creation your full time job The best way to create content today Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the

Blog 236

Blog Channel eCommerce 236

Groove

AUGUST 8, 2024

Why Sell Food Online? In eCommerce, brands are constantly searching for new ways to make their products accessible to new markets. By offering your perishable products directly to consumers outside of your existing in-person sales channels, you will earn new brand champions without sacrificing profit margins to middle-men and chain grocery stores. If you are currently selling your food and beverage products in-store with little to no online presence, we are here to help.

Food and Beverages 195

Food and Beverages Shipping Costs eCommerce Merchant Services 195

Forrester eCommerce

AUGUST 6, 2024

In Forrester’s 2024 B2B Brand And Communications Survey, we asked B2B marketing leaders to share their perspective on anticipated budget changes in 12 program and personnel categories. This year’s responses show expected increases are up in most categories over last year and expected decreases have dropped in most categories.

B2B 430

B2B Marketing 430

Retail TouchPoints

AUGUST 6, 2024

Roblox has partnered with Warner Bros. Motion Picture Group on a new experience to promote the release of Beetlejuice Beetlejuice , the long-awaited sequel to the 80s cult classic film. [Beetlejuice] Escape the Afterlife will feature key scenes and characters from the upcoming film as well as a virtual Fandango box office where eligible users can purchase movie tickets — the latest step in Roblox’s much larger commerce ambitions.

Games 256

Games Consumer Marketing Retail 256

Speaker: Jennifer Wright and Nick Barron

Navigating the complexities of e-commerce requires more than just the right technology - It demands a holistic strategy that aligns platform capabilities with customer- centric design and marketing. This webinar will provide a roadmap for building a robust e-commerce strategy, guiding you through key decisions from platform selection to creating user experiences that convert, and leverage digital marketing to reach and retail customers.

Retail

lateshipment

AUGUST 6, 2024

Are you an e-commerce merchant that deals with fragile items such as glassware, ceramics, electronics, musical instruments, etc? Then you are in the company of businesses that are ever under threat of shipments getting damaged. While damage is a constant worry for all e-commerce merchants, those who are frequently dealing with shipments that are fragile and tend to break easily must certainly make extra efforts to ensure that products reach customers safely without any damage.

Shipping Costs 130

Shipping Costs Shipping Merchant Services eCommerce 130

Groove

AUGUST 9, 2024

You got the sale, but now it’s all about the follow-through. If automation isn’t a part of your eCommerce email marketing strategy , you could be missing out on valuable revenue. Whether you’re just getting started or are looking to jumpstart performance, we’ve outlined these five tips for post purchase email automation that will point you toward success.

eCommerce Platforms 370

eCommerce Platforms Recommendation eCommerce Information 370

Retail TouchPoints

AUGUST 9, 2024

On April 20, 2024, the New York State legislature passed its annual budget measure for fiscal year 2025, which addresses multiple priorities and enacts key proposals from Governor Kathy Hochul. Of significance to New York business owners, workers and consumers, the measure includes a new Retail Security Tax Credit , which for tax years 2024 and 2025 will provide assistance to businesses for investing in necessary equipment to protect their employees and merchandise.

Retail 272

Retail Payment Services Operations Recommendation 272

lateshipment

AUGUST 6, 2024

Here’s the thing — returns are a great benefactor to your CX but that’s only when they’re handled right. However, if they are left unchecked and run rampant, they can have serious consequences for your business across multiple areas. Therefore, it is important to address a high return rate to ensure you handle returns effectively. What Happens When Your Return Rate Is High?

eCommerce 130

eCommerce Shipping Costs Merchant Services Shipping 130

Groove

AUGUST 9, 2024

BigCommerce natively supports three types of global product feeds: top sellers, new products and featured products. Although global product feeds have several benefits, many of our clients were looking for more customization. From promotional landing pages to unique groupings, custom product feeds can help clients reach specific audiences on unique pages across their sites.

BigCommerce 370

BigCommerce Customer Information Other 370

Forrester eCommerce

AUGUST 6, 2024

B2B companies are forecasting healthy increases in agency investments this year, according to Forrester’s Brand and Communications Survey 2024, which surveyed 205 B2B marketing leaders to understand their expectations for agency budgets over the next 12 months. The results generally reveal plans for a net increase in agency spending across all industries and company sizes.

B2B 413

B2B Marketing 413

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Customer

Retail TouchPoints

AUGUST 6, 2024

Aldi will roll out Instacart Connected Stores solutions across all Aldi South Group locations in the U.S., including the delivery service’s in-store mode for its app; “Carrot Tags” with pick-to-light capabilities; and more streamlined pickup fulfillment technology. Aldi began working with Instacart in 2017 and in June 2023 debuted Aldi Express, a virtual convenience store offering nearly 2,000 of its most-shopped items for delivery.

Fulfillment 272

Fulfillment Technology Customer Marketing 272

FastSpring

AUGUST 6, 2024

We spoke with FastSpring’s Senior Director of Tax Rachel Harding about why having FastSpring serve as your merchant of record greatly simplifies your relationship to managing indirect global taxes. She recently assisted a European software company that was contacted by African taxing authorities inquiring about an unpaid tax liability. It became complicated quickly, but by partnering with FastSpring as a merchant of record , we were able to simplify it back down for them.

Merchant Services 147

Merchant Services Payment Services Customer Demo 147

Groove

AUGUST 9, 2024

eCommerce blogging can be a fantastic way to increase website traffic. The reason? Successful eCommerce blogs share valuable information and expertise with prospective customers. That information improves trust, increases brand loyalty and leads to more purchases. So why isn't every business including blogging in their eCommerce marketing strategy ?

Blog 370

Blog eCommerce BigCommerce SEO 370

Forrester eCommerce

AUGUST 8, 2024

Awareness around generative AI (genAI) among consumers is peaking. According to Forrester’s July 2024 Consumer Pulse Survey, only 5% of US online adults and 8% in the UK have never heard of genAI. As awareness peaks and usage creeps, how will consumers engage with genAI in the future?

Consumer 358

Consumer B2C Customer Marketing 358

Advertisement

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

eCommerce

Retail TouchPoints

AUGUST 8, 2024

Macy’s has partnered with Rokt to provide shoppers with post-purchase offers via non-endemic ads delivered during the checkout and transaction experience. The partnership, which initially launched in summer 2023, uses the Rokt ecommerce network’s AI and machine learning capabilities to leverage intelligence informed by more than 5 billion transactions across hundreds of businesses.

eCommerce 266

eCommerce Technology Information Customer 266

Salsify

AUGUST 6, 2024

When three celestial bodies line up — for example, the sun, the moon, and Earth — the results can be pretty amazing, ranging from high tides to eclipses. Scientists have a special word for this phenomenon: syzygy.

B2B 145

B2B 145

Groove

AUGUST 9, 2024

You are likely looking at your ecommerce website metrics at least monthly. However, if you are a data nerd like me, it is easy to become overwhelmed by the seemingly endless amount of data – much less know what you are looking for. As the reporting specialist at Groove, I measure several reach, engagement, and conversion metrics each month. These ecommerce metrics are critical to maintaining your website’s health as well as reaching your engagement and conversion goals. 3 critical metrics to mon

eCommerce 195

eCommerce Channel Marketing Recommendation 195

Forrester eCommerce

AUGUST 7, 2024

Scientists estimate that insects account for 80% of all animal life on Earth. It’s no wonder you can’t walk even one foot into a forest without stepping on something crawling or being overwhelmed with buzzing and biting insects.

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In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

B2B

Retail TouchPoints

AUGUST 8, 2024

Heritage luxury department store Bloomingdale’s is staking a claim in the resale market by partnering with luxury resale platform Rebag. The companies have collaborated on a “meticulously curated selection” of more than 3,000 pre-loved designer handbags, watches and fine jewelry. While more than 2,500 of these items will be for sale on Bloomingdales.com, the remaining goods will be featured (and for sale) in five Bloomingdale’s stores nationwide.

Accessories 259

Accessories Department Stores Jewelry Fashion 259

UpSellIt

AUGUST 5, 2024

Upsellit and Admitad Announce Integration Partnership Upsellit is excited to announce its integration partnership with Admitad , a premier partner marketing platform. This partnership combines Upsellit’s advanced conversion rate optimization (CRO) solutions with Admitad’s extensive network of affiliates, allowing businesses to experience a seamless flow from visitor acquisition to conversion.

Conversion Optimization 145

Conversion Optimization Improvements Marketing eCommerce 145

Groove

AUGUST 9, 2024

If you haven’t heard of it, Facebook Custom Audiences is an advertising method that lets you reach leads and customers that you already know. Basically, you upload a list of emails into Facebook and it will deliver ads to that exact list if Facebook can identify them. The problem is that Custom Audiences can be a real pain. Uploading CSVs of emails, trying to keep them in sync with your campaigns, removing emails when they fall out of a target… Virtually every client that tried it, couldn’t keep

Customer 195

Customer Shopping Carts Events Channel 195

Forrester eCommerce

AUGUST 7, 2024

Forrester’s Budget Planning Survey, 2024, uncovers a dual narrative for marketers in the coming year: The challenge lies in managing tight budgets but also in the dichotomy of needing to invest in recent technology- and process-related advancements to stay relevant. Strategic budget divestment is required in this environment.

Technology 242

Technology Management Marketing B2B 242

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.

Retail

Retail TouchPoints

AUGUST 5, 2024

With how fast technology evolves, it can be difficult to remember what the state of ecommerce was 15 or even 10 years ago. Logistically slower, disorganized, impersonal and oftentimes insecure, it’s remarkable how exponentially better it’s gotten in the past decade. Of course, the online shopping experience has been distinctly digital at every point in its history.

Live Chat 256

Live Chat Customer Experience eCommerce Recommendation 256

FastSpring

AUGUST 8, 2024

Is your product marketing team struggling to coordinate marketing resources to support an endless stream of product launches, with vague release dates and a chorus of product managers demanding tons of marketing attention for each release? What if there were a better way? In this episode of Growth Stage, we interview Braden Steel , Sr. Product Marketing Manager at FastSpring , to discuss his thoughts on what is wrong with traditional product marketing and how FastSpring is using quarterly themat

Marketing 130

Marketing B2B Merchant Services Games 130

Groove

AUGUST 9, 2024

Marketing platforms like Criteo and Rakuten help eCommerce brands build personalized shopping experiences. These tools collect order information from eCommerce sites to retarget audiences across multiple devices and platforms to drive conversions. However after working with several of our clients, we realized Criteo and Rakuten integrations for BigCommerce are not always what they should be.

BigCommerce 195

BigCommerce Information eCommerce Marketing 195

Forrester eCommerce

AUGUST 6, 2024

Source: GIPHY “What would you say… your marketing operations function does here?” If you can’t quickly and easily answer that question, you need a formal marketing operations charter STAT! It’s imperative that marketing operations functions codify their existence, remit, and who they serve – for themselves, the broader marketing department, and senior leadership.

Operations 242

Operations B2C Marketing Customer 242

Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global

In the fast-paced world of corporate finance, staying ahead of the curve is crucial for sustainable growth and profitability. This exclusive webinar with leading expert Hilary Akhaabi, PhD, will teach you practical ways to navigate complex financial landscapes and enhance your company's revenue management capabilities. Whether you're aiming to refine your financial strategies or seeking innovative solutions to drive performance, this new session is for you!

Management

Retail TouchPoints

AUGUST 9, 2024

American Eagle Outfitters, Inc. (AEO) has awarded more than $1 billion in higher education scholarships through its Steven A. Davis Scholarship for Social Justice. The scholarship program was founded in 2021 to advance educational opportunities for AEO associates who are actively driving anti-racism, equality and social justice initiatives. The company committed $5 million and, to date, it has provided financial support to 64 associates, including the 19 new recipients selected for 2024.

Books 244

Books Omnichannel 244

Salsify

AUGUST 8, 2024

As summer winds down, many retailers look toward Black Friday, Cyber Monday, and the impending winter shopping season. But there’s still one major shopping event standing in the way of you and your Christmas profits — back-to-school.

eCommerce 132

eCommerce Events Retail Omnichannel 132

Groove

AUGUST 9, 2024

“No one will follow you if you don’t know where you are going,” – Jack Trout The Importance of a Branding Strategy Jack Trout was a revolutionary. You’ve probably never heard of him, but you've definitely heard his ideas. Trout was an advertising executive for General Electric who eventually started his own agency and developed the groundbreaking theory of product positioning and branding strategy.

eCommerce 195

eCommerce Books Reference Definition 195

Forrester eCommerce

AUGUST 5, 2024

Organization's must stop working in silos and align their marketing, sales and customer success strategies to one thing - buyer needs. A unified Frontline Marketing approach will enhance customer experiences, drive growth, and ensure marketing efforts contribute meaningfully to the revenue process.

Marketing 242

Marketing Customer Experience Customer B2B 242

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Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

eCommerce