My Wife Quit Her Job

AUGUST 7, 2024

In this episode, my partner Toni and I discuss whether starting a content creation business, whether it be a blog, Youtube channel, or podcast is worth it today given all the changes with Google and artificial intelligence. What You’ll Learn The real reason content creators are quitting Is it worth it to make content creation your full time job The best way to create content today Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the

Blog 295

Blog Channel eCommerce 295

Groove

AUGUST 8, 2024

Why Sell Food Online? In eCommerce, brands are constantly searching for new ways to make their products accessible to new markets. By offering your perishable products directly to consumers outside of your existing in-person sales channels, you will earn new brand champions without sacrificing profit margins to middle-men and chain grocery stores. If you are currently selling your food and beverage products in-store with little to no online presence, we are here to help.

Food and Beverages 195

Food and Beverages Shipping Costs eCommerce Merchant Services 195

Forrester eCommerce

AUGUST 6, 2024

In Forrester’s 2024 B2B Brand And Communications Survey, we asked B2B marketing leaders to share their perspective on anticipated budget changes in 12 program and personnel categories. This year’s responses show expected increases are up in most categories over last year and expected decreases have dropped in most categories.

B2B 448

B2B Marketing 448

Retail TouchPoints

AUGUST 6, 2024

Roblox has partnered with Warner Bros. Motion Picture Group on a new experience to promote the release of Beetlejuice Beetlejuice , the long-awaited sequel to the 80s cult classic film. [Beetlejuice] Escape the Afterlife will feature key scenes and characters from the upcoming film as well as a virtual Fandango box office where eligible users can purchase movie tickets — the latest step in Roblox’s much larger commerce ambitions.

Games 257

Games Consumer Marketing Retail 257

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

lateshipment

AUGUST 6, 2024

Are you an e-commerce merchant that deals with fragile items such as glassware, ceramics, electronics, musical instruments, etc? Then you are in the company of businesses that are ever under threat of shipments getting damaged. While damage is a constant worry for all e-commerce merchants, those who are frequently dealing with shipments that are fragile and tend to break easily must certainly make extra efforts to ensure that products reach customers safely without any damage.

Shipping Costs 130

Shipping Costs Shipping Merchant Services eCommerce 130

Groove

AUGUST 9, 2024

You got the sale, but now it’s all about the follow-through. If automation isn’t a part of your eCommerce email marketing strategy , you could be missing out on valuable revenue. Whether you’re just getting started or are looking to jumpstart performance, we’ve outlined these five tips for post purchase email automation that will point you toward success.

eCommerce Platforms 351

eCommerce Platforms Recommendation eCommerce Information 351

Retail TouchPoints

AUGUST 8, 2024

To kick off this discussion about privacy, let’s start with a little quiz. When you see the data privacy pop-up at a new site you’re visiting, do you: 1. Click “accept” without reading a word? 2. Read 10 words, scroll down a few times, and then click “accept”? 3. Read every single word and carefully consider whether these statements reflect your personal standards around privacy and data use?

Retail 277

Retail Payment Services Consumer Payments 277

FastSpring

AUGUST 6, 2024

We spoke with FastSpring’s Senior Director of Tax Rachel Harding about why having FastSpring serve as your merchant of record greatly simplifies your relationship to managing indirect global taxes. She recently assisted a European software company that was contacted by African taxing authorities inquiring about an unpaid tax liability. It became complicated quickly, but by partnering with FastSpring as a merchant of record , we were able to simplify it back down for them.

Merchant Services 143

Merchant Services Payment Services Customer Demo 143

Groove

AUGUST 9, 2024

BigCommerce natively supports three types of global product feeds: top sellers, new products and featured products. Although global product feeds have several benefits, many of our clients were looking for more customization. From promotional landing pages to unique groupings, custom product feeds can help clients reach specific audiences on unique pages across their sites.

BigCommerce 327

BigCommerce Customer Information Other 327

Forrester eCommerce

AUGUST 6, 2024

B2B companies are forecasting healthy increases in agency investments this year, according to Forrester’s Brand and Communications Survey 2024, which surveyed 205 B2B marketing leaders to understand their expectations for agency budgets over the next 12 months. The results generally reveal plans for a net increase in agency spending across all industries and company sizes.

B2B 431

B2B Marketing 431

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Retail TouchPoints

AUGUST 8, 2024

Macy’s has partnered with Rokt to provide shoppers with post-purchase offers via non-endemic ads delivered during the checkout and transaction experience. The partnership, which initially launched in summer 2023, uses the Rokt ecommerce network’s AI and machine learning capabilities to leverage intelligence informed by more than 5 billion transactions across hundreds of businesses.

eCommerce 270

eCommerce Technology Information Customer 270

lateshipment

AUGUST 6, 2024

Here’s the thing — returns are a great benefactor to your CX but that’s only when they’re handled right. However, if they are left unchecked and run rampant, they can have serious consequences for your business across multiple areas. Therefore, it is important to address a high return rate to ensure you handle returns effectively. What Happens When Your Return Rate Is High?

eCommerce 130

eCommerce Shipping Costs Merchant Services Shipping 130

Groove

AUGUST 9, 2024

eCommerce blogging can be a fantastic way to increase website traffic. The reason? Successful eCommerce blogs share valuable information and expertise with prospective customers. That information improves trust, increases brand loyalty and leads to more purchases. So why isn't every business including blogging in their eCommerce marketing strategy ?

Blog 325

Blog eCommerce BigCommerce SEO 325

Forrester eCommerce

AUGUST 8, 2024

Awareness around generative AI (genAI) among consumers is peaking. According to Forrester’s July 2024 Consumer Pulse Survey, only 5% of US online adults and 8% in the UK have never heard of genAI. As awareness peaks and usage creeps, how will consumers engage with genAI in the future?

Consumer 359

Consumer B2C Customer Marketing 359

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Retail TouchPoints

AUGUST 6, 2024

Aldi will roll out Instacart Connected Stores solutions across all Aldi South Group locations in the U.S., including the delivery service’s in-store mode for its app; “Carrot Tags” with pick-to-light capabilities; and more streamlined pickup fulfillment technology. Aldi began working with Instacart in 2017 and in June 2023 debuted Aldi Express, a virtual convenience store offering nearly 2,000 of its most-shopped items for delivery.

Fulfillment 274

Fulfillment Technology Customer Marketing 274

UpSellIt

AUGUST 5, 2024

Upsellit and Admitad Announce Integration Partnership Upsellit is excited to announce its integration partnership with Admitad , a premier partner marketing platform. This partnership combines Upsellit’s advanced conversion rate optimization (CRO) solutions with Admitad’s extensive network of affiliates, allowing businesses to experience a seamless flow from visitor acquisition to conversion.

Conversion Optimization 145

Conversion Optimization Improvements Marketing eCommerce 145

Groove

AUGUST 9, 2024

You are likely looking at your ecommerce website metrics at least monthly. However, if you are a data nerd like me, it is easy to become overwhelmed by the seemingly endless amount of data – much less know what you are looking for. As the reporting specialist at Groove, I measure several reach, engagement, and conversion metrics each month. These ecommerce metrics are critical to maintaining your website’s health as well as reaching your engagement and conversion goals. 3 critical metrics to mon

eCommerce 195

eCommerce Channel Marketing Recommendation 195

Forrester eCommerce

AUGUST 7, 2024

Scientists estimate that insects account for 80% of all animal life on Earth. It’s no wonder you can’t walk even one foot into a forest without stepping on something crawling or being overwhelmed with buzzing and biting insects.

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Retail TouchPoints

AUGUST 9, 2024

“Generative AI” has been a key phrase in PR and media for the past 18 months. However, a panel of venture capital (VC) and tech investors revealed during the Retail Innovation Conference & Expo this past June that they’re taking a more long-term view of AI. They’re focusing less on mind-bending consumer-facing experiences , like those found while using platforms like ChatGPT or DALL-E , and more on tangible business uses cases that drive concrete results.

eCommerce 219

eCommerce Social Media Consumer Demo 219

FastSpring

AUGUST 8, 2024

Is your product marketing team struggling to coordinate marketing resources to support an endless stream of product launches, with vague release dates and a chorus of product managers demanding tons of marketing attention for each release? What if there were a better way? In this episode of Growth Stage, we interview Braden Steel , Sr. Product Marketing Manager at FastSpring , to discuss his thoughts on what is wrong with traditional product marketing and how FastSpring is using quarterly themat

Marketing 126

Marketing B2B Merchant Services Games 126

Groove

AUGUST 9, 2024

If you haven’t heard of it, Facebook Custom Audiences is an advertising method that lets you reach leads and customers that you already know. Basically, you upload a list of emails into Facebook and it will deliver ads to that exact list if Facebook can identify them. The problem is that Custom Audiences can be a real pain. Uploading CSVs of emails, trying to keep them in sync with your campaigns, removing emails when they fall out of a target… Virtually every client that tried it, couldn’t keep

Customer 195

Customer Shopping Carts Events Channel 195

Forrester eCommerce

AUGUST 7, 2024

Forrester’s Budget Planning Survey, 2024, uncovers a dual narrative for marketers in the coming year: The challenge lies in managing tight budgets but also in the dichotomy of needing to invest in recent technology- and process-related advancements to stay relevant. Strategic budget divestment is required in this environment.

Technology 259

Technology Management Marketing B2B 259

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Retail TouchPoints

AUGUST 9, 2024

On April 20, 2024, the New York State legislature passed its annual budget measure for fiscal year 2025, which addresses multiple priorities and enacts key proposals from Governor Kathy Hochul. Of significance to New York business owners, workers and consumers, the measure includes a new Retail Security Tax Credit , which for tax years 2024 and 2025 will provide assistance to businesses for investing in necessary equipment to protect their employees and merchandise.

Retail 271

Retail Payment Services Recommendation Operations 271

Salsify

AUGUST 6, 2024

When three celestial bodies line up — for example, the sun, the moon, and Earth — the results can be pretty amazing, ranging from high tides to eclipses. Scientists have a special word for this phenomenon: syzygy.

B2B 144

B2B 144

Groove

AUGUST 9, 2024

Marketing platforms like Criteo and Rakuten help eCommerce brands build personalized shopping experiences. These tools collect order information from eCommerce sites to retarget audiences across multiple devices and platforms to drive conversions. However after working with several of our clients, we realized Criteo and Rakuten integrations for BigCommerce are not always what they should be.

BigCommerce 195

BigCommerce Information eCommerce Marketing 195

Forrester eCommerce

AUGUST 6, 2024

Source: GIPHY “What would you say… your marketing operations function does here?” If you can’t quickly and easily answer that question, you need a formal marketing operations charter STAT! It’s imperative that marketing operations functions codify their existence, remit, and who they serve – for themselves, the broader marketing department, and senior leadership.

Operations 259

Operations B2C Marketing Customer 259

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

Retail TouchPoints

AUGUST 8, 2024

Heritage luxury department store Bloomingdale’s is staking a claim in the resale market by partnering with luxury resale platform Rebag. The companies have collaborated on a “meticulously curated selection” of more than 3,000 pre-loved designer handbags, watches and fine jewelry. While more than 2,500 of these items will be for sale on Bloomingdales.com, the remaining goods will be featured (and for sale) in five Bloomingdale’s stores nationwide.

Accessories 262

Accessories Department Stores Jewelry Fashion 262

Salsify

AUGUST 8, 2024

As summer winds down, many retailers look toward Black Friday, Cyber Monday, and the impending winter shopping season. But there’s still one major shopping event standing in the way of you and your Christmas profits — back-to-school.

eCommerce 131

eCommerce Events Retail Omnichannel 131

Groove

AUGUST 9, 2024

“No one will follow you if you don’t know where you are going,” – Jack Trout The Importance of a Branding Strategy Jack Trout was a revolutionary. You’ve probably never heard of him, but you've definitely heard his ideas. Trout was an advertising executive for General Electric who eventually started his own agency and developed the groundbreaking theory of product positioning and branding strategy.

eCommerce 195

eCommerce Reference Books Definition 195

Forrester eCommerce

AUGUST 5, 2024

Organization's must stop working in silos and align their marketing, sales and customer success strategies to one thing - buyer needs. A unified Frontline Marketing approach will enhance customer experiences, drive growth, and ensure marketing efforts contribute meaningfully to the revenue process.

Marketing 259

Marketing Customer Experience Customer B2B 259

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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