ESW
JANUARY 6, 2020
Sustainability has become a major concern in eCommerce. Every day, more and more brands are taking steps to reduce their impact on the environment. There’s more than one good reason why so many brands are going green. As you’ll see, becoming more sustainable doesn’t just make environmental sense. It benefits virtually every aspect of your business, from your employees to your customers to your bottom line.
Omnisend
JANUARY 9, 2020
Businesses want to build up their email lists to remain in contact with their customers. This can lead to more customer traffic, which leads to more sales. Some businesses may question the point of email campaigns. After all, no one uses email anymore, right? Source: Oberlo.com Email remains a strong and effective channel of communication. Read more The post A Guide to Email Acquisition for Ecommerce appeared first on Ecommerce Marketing Automation | Omnisend.
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GetElastic
JANUARY 6, 2020
What do you think of when someone says the word “automation?” For me, it’s robots in factories building cars faster than humans ever could. For you, perhaps automation brings to mind artificially intelligent algorithms spotting patterns in data and making decisions in fractions of a second. As a B2B supplier, maybe you associate automation with marketing automation.
Omniconvert
JANUARY 9, 2020
What is eCommerce customer experience? Regardless of the field and channel, customer experience comes down to the way a customer. The post eCommerce Customer Experience: The Ultimate Guide appeared first on ECOMMERCE GROWTH Blog.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Forrester eCommerce
JANUARY 6, 2020
Preparing for this years list of future channel trends has been an immersive experience to say the least. In 2019, I was able to talk to 497 companies one-on-one about their channel strategy and programs, including 130 of those face-to-face. I received 78 briefings from the technology companies who are inventing new ways to […].
Kissmetrics
JANUARY 7, 2020
If you have ever left a comment on NeilPatel.com, you’ll notice that there is no URL field. Why? Well, a few years ago, blog commenting exploded. I was literally getting thousands of spam comments a day from people just leaving a comment for the purpose of link building instead of providing value to the community. Sure, there are spam plugins like Akismet , but it doesn’t catch everything.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Groove
JANUARY 6, 2020
Ranking on a search engine results page (SERP) is crucial if you want searchers to find your eCommerce site. Websites with great SEO strategies appear on the first page of search results and acquire more traffic, resulting in more conversions. Without an SEO strategy, people are not directed to your website because it does not show up in organic search results.
Forrester eCommerce
JANUARY 6, 2020
With Holiday peak just behind us, apply lessons from 2019 for wins in 2020 (… and not just during Holiday!). Shoppers are not just looking for a good deal, they want to appease their sense of social responsibility to feel like they’re doing some GOOD with their purchase – or at least, not making it […].
BigCommerce
JANUARY 6, 2020
Magento first announced they would no longer be supporting updates to their Magento 1 software way back in September 2018.
RTP blog
JANUARY 8, 2020
NRF2020 is less than a week away, and the Retail TouchPoints team is sending its full editorial team to cover the hottest sessions and gather insight on the top new trends and solutions for 2020. Leading retail and tech CEOs including Best Buy’s Corie Barry, Starbucks’. Kevin Johnson, Kohl’s Michelle Gass and Microsoft’s Satya Nadella lead a stellar group of executives speaking at the event, revealing their “2020 Vision” to thousands of attendees.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Groove
JANUARY 8, 2020
A great website design can get your eCommerce store far, but you must proactively guide customers to the products they're searching for to increasingly generate online sales. Online merchandising is one aspect that must not be overlooked in your eCommerce marketing strategy. There are several well-known eCommerce merchandising tactics like cross-selling, up-selling, advanced site search, faceted navigation and customer segmentation.
Forrester eCommerce
JANUARY 9, 2020
This is the second installment in a series of five blog posts highlighting important lessons about consumer behavior and attitude that emerged from the past decade. If a retrospective look on the 2010s conjures feelings of uncertainty, peering through the lens of legacy brand leaders only dramatizes the sense of instability, as the volume and […].
Kissmetrics
JANUARY 9, 2020
Want to make more sales? Of course you do. Maybe you’re not hitting the kind of figures you want, or maybe you haven’t even made a single sale yet. Either way, you’re not selling as much as you want to be. But why aren’t you? There are tons of possible reasons here, but I’m willing to bet it’s your website. Even if you have an expertly designed site, it could still be the culprit that’s stealing all your sales.
RTP blog
JANUARY 6, 2020
By Eric Prugh, PactSafe Digital marketplaces have made it overwhelmingly simple to open up an online store and sell products online. Between Etsy, Shopify, eBay, and a host of other online marketplaces, it’s never been easier to make your products available for your customer base. These online marketplaces often manage the online legal regulations for starting an online e-Commerce store, but there are times when sellers/shop owners are the ones responsible for knowing and following the rules and
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Groove
JANUARY 9, 2020
Regardless of business size, the purpose of a company blog is to engage customers in a conversation. It's much easier to start that conversation by providing topical information that is practical for current and future customers. Effective blogging will aid in your eCommerce marketing strategy and help your business grow. As your number of readers increases, you'll need to provide them with more reasons to come back for your content.
Forrester eCommerce
JANUARY 9, 2020
Appian will acquire native robotic process automation (RPA) capability with the purchase of Jidoka, which will be rebranded “Appian RPA.” It will be an additionally priced feature of the Appian Cloud platform. For 5K a month, enterprises can build as many robots as they need. Relatively small, with 25 employees, Jidoka clients are mostly unattended […].
BigCommerce
JANUARY 6, 2020
Magento first announced they would no longer be supporting updates to their Magento 1 software way back in September 2018.
Omnisend
JANUARY 9, 2020
People know about big-name retail companies such as Walmart or Target. These big names sell various products, but they don’t create those products themselves. This is possible through a retail marketing business model, which follows three steps: The retailer purchases and sells products from businesses. The retailers advertise those products to customers.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
MakeWebBetter
JANUARY 6, 2020
Taking shots in the dark and shooting has a chance of hitting bullseye, but only once in a hundred, or maybe thousand times. Do that and you’ll waste all your arrows. Running your business without knowing who your target audience is also like wasting your arrows or money. Frankly, there are countless businesses out there […]. The post 8 Tips To Identify Ideal Audience In 2020 appeared first on MakeWebBetter.
Forrester eCommerce
JANUARY 9, 2020
There’s no better time to examine the past and future than when crossing the threshold of a new year and decade. During this time of thoughtful retrospection, it’s easy to exaggerate how dramatically the world has changed, thanks to cognitive bias. But certain changes are undeniable — after all, we entered 2010 at a time […].
Ecommerce Platforms
JANUARY 6, 2020
The majority of us who want to step into the sphere of ecommerce don't have the time, money, or space to manufacture, store, and deliver wares to customers — if you can relate, then dropshipping is the best solution for you. This business model works wonders for eliminating all the typical headaches that come with running an online store. So, now we've (hopefully) piqued your interest, let's take a look at our step by step guide on how to dropship on Shopify… What's Dropshipping?
Omnisend
JANUARY 6, 2020
Return on investment (ROI) stands out as an important metric for businesses involved in ecommerce. ROI allows ecommerce companies to measure how effective their marketing and promotion efforts are. How well they perform compared to previous years or months. Changes that draw in more revenue. Customers’ reactions to changes in the company. While it may Read more The post The Impact of Email Marketing ROI appeared first on Ecommerce Marketing Automation | Omnisend.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
GetElastic
JANUARY 7, 2020
The True Value Company is one of the world’s leading hardline wholesalers with a globally recognized brand providing its customers in over 60 countries an expansive product set with market-customized assortments at highly competitive prices, superior product availability, innovative marketing programs and a la carte value-added services. For retailers with a presence both in physical and online stores like True Value, creating a continuum of the online-offline customer experience is crucial for
Forrester eCommerce
JANUARY 9, 2020
CIOs: Want to raise up your citizens’ feelings and engagement with your government agency? And deepen your employee loyalty? Sadly, Forrester survey data shows that the quality of most agencies’ customer experience (CX) is mostly weak and uneven overall. Key to achieving this success: prioritizing tech-driven innovations to help you proactively address CX issues and challenges. […].
My Wife Quit Her Job
JANUARY 6, 2020
I’m doing a solo episode today because I want to talk about something that’s been on my mind for quite some time, the 4 burners theory to success in life. Now the 4 burners theory is something that my buddy James Clear introduced me to at one of my masterminds and it’s a theory that forces you to think deeply about the priorities in your life.
Omnisend
JANUARY 6, 2020
Digital marketers often focus on channels like email, social media, and text, but push notifications can play an equally important role in strong digital campaigns. In fact, push notifications are particularly effective for certain kinds of messaging, and they’re easier to set up and manage than ever before. With that in mind, this article will Read more The post A Quick Guide to Push Notification Marketing appeared first on Ecommerce Marketing Automation | Omnisend.
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
Ecommerce Platforms
JANUARY 9, 2020
If you're the owner of a small or medium-sized company, then you'll know how important it is to have the right POS solution. It's imperative to the smooth running of your business. It doesn't matter whether you're looking to purchase your first-ever POS or you're thinking of shaking things up with something new; you would be wise to consider NCR Silver POS.
ROI Revolution
JANUARY 9, 2020
Published January 9, 2020. Welcome to the first Bezos Bulletin of 2020! We’ll be diving into a review of marketplaces in 2019, a look ahead at trends that will dominate 2020, and a brief analysis of how Amazon advertising is transforming the digital landscape. Let’s get started! Amazon Advertising in 2019. Some of the cons to Amazon Advertising were revealed in 2019, such as organic results being flooded with sponsored products, Amazon brands, and recommended products.
MakeWebBetter
JANUARY 6, 2020
Taking shots in the dark and shooting has a chance of hitting bullseye, but only once in a hundred, or maybe thousand times. Do that and you’ll waste all your arrows. Running your business without knowing who your target audience is also like wasting your arrows or money. Frankly, there are countless businesses out there […]. The post 8 Tips to identify Ideal Audience in 2020 appeared first on MakeWebBetter.
Omnisend
JANUARY 8, 2020
SMS marketing is far from a ground-breaking new concept. While SMS marketing has been a niche channel for some time, we saw more brands capitalizing on this channel last year than ever before. In fact during the recent holiday shopping season: Ecommerce brands earned a 14% CTR with SMS SMS also earned 592% higher order Read more The post The Ultimate Guide to SMS Marketing for Ecommerce appeared first on Ecommerce Marketing Automation | Omnisend.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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