BigCommerce

JANUARY 27, 2020

You’ve probably heard the terms API, Public API, or Web API before.

Definition 395

Definition eCommerce 395

BigCommerce

JANUARY 30, 2020

Amazon, launched by president and CEO Jeff Bezos in 1994 just outside of Seattle, Washington, is a global ecommerce giant.

eCommerce 375

eCommerce Omnichannel 375

GetElastic

JANUARY 28, 2020

This article is the first in our B2B Ecommerce: Mastering the Basics series. It’s our editorial focus to support B2B practitioners through various stages of their digital journey. This series includes topics on establishing a clear customer-centric ecommerce strategy, resource allocation, user experience, change management, technology selection, optimization and trends.

eCommerce 183

eCommerce Customer B2B Shipping Costs 183

Forrester eCommerce

JANUARY 28, 2020

Yes, you read the title of this blog well: GDPR enforcement is on fire! Fines might not always be particularly high, but our analysis shows that – at least in terms of volume – Data Protection Authorities (DPAs) are rapidly increasing their GDPR enforcement activities. And, some interesting trends are also emerging, such as: As […].

Blog 536

Blog Customer 536

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Kissmetrics

JANUARY 28, 2020

Do you know how Google decides what website should be ranked number 1, 2, 3 and so on for any given keyword? Well, they have an algorithm for that. But as you know, algorithms aren’t perfect. That’s why Google continually tries to improve it. One way that they try to improve their algorithm is through Search Quality Raters. What’s a Search Quality Rater?

SEO 356

SEO Improvements Article Information 356

BigCommerce

JANUARY 30, 2020

Amazon, launched by president and CEO Jeff Bezos in 1994 just outside of Seattle, Washington, is a global ecommerce giant.

eCommerce 512

eCommerce Omnichannel 512

Forrester eCommerce

JANUARY 28, 2020

Happy International Data Privacy Day! What kinds of conversations do you have with friends and family about privacy? Over the holidays and through the new year, I had the topic of children’s data privacy and device use come up multiple times. This included concerns about apps and internet-connected toys to technologies used the in classroom. […].

Toys 391

Toys Technology Customer Experience Customer 391

Groove

JANUARY 27, 2020

It's crucial for eCommerce brands to showcase their products in the best way possible. Although great product photography is an essential component to increasing conversions, eCommerce product videos also help to convert shoppers into customers. According to Wyzowl , 80% of video marketers say video has directly helped increase sales. Let that sink in for a second.

eCommerce 255

eCommerce Consumer Information Customer Experience 255

Omnisend

JANUARY 26, 2020

Some people love Valentine’s Day. Others—not so much. But we can all agree that this is a great occasion for amazing sales. Merchants promote it and customers have no problem shopping for cheaper products as well. To realize how big of a shopping holiday Valentine’s Day has become (and how you can use it to increase your sales). The Read more The post 15 Tips for Valentine’s Day Email Marketing appeared first on Ecommerce Marketing Automation | Omnisend.

Marketing 203

Marketing eCommerce Marketing eCommerce Other 203

My Wife Quit Her Job

JANUARY 27, 2020

This detailed guide will teach you how to start an Amazon FBA business selling private label products step by step. Here’s what you will learn. How to find a profitable product to sell on Amazon. How to setup your first Amazon listing the correct way. How to optimize your listings for maximum conversions. How to get early exposure for your products.

eCommerce 257

eCommerce Other 257

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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

Forrester eCommerce

JANUARY 31, 2020

The Super Bowl is a perfect illustration of the trajectory of the advertising agency industry in transition, despite its cherished position as advertising’s premier event. Super Bowl Sunday remains one of the few mass media opportunities to gather a plurality of Americans, thus a vanguard advertising showcase for the industry. Whether it’s Amazon’s lighthearted “life […].

Events 371

Events B2C Marketing 371

Optimizely

JANUARY 30, 2020

The relationship between a brand and a shopper takes many forms. From creating the spark of inspiration at Nike, to the philanthropic approach of Bombas and Toms, to the pragmatic utility of IKEA, there is no singular formula for a winning connection. However, trust is at the center of each of these relationships. Brands that serve as a trusted source will not simply attract shoppers, but also develop lasting and loyal relationships.

Apparel 195

Apparel Recommendation Fashion Blog 195

Omnisend

JANUARY 27, 2020

For eCommerce businesses to expand operations, customer acquisition is a must. While using email segmentation can help to increase CLV and sales, a company can only grow so much with a stagnant customer base. Pay-per-click (PPC) adverts are a prime tactic for bringing new shoppers into the fold. Here, retailers will learn the best practices Read more The post Best Practices for Acquiring New Customers via PPC Advertising appeared first on Ecommerce Marketing Automation | Omnisend.

PPC 201

PPC Customer eCommerce Marketing eCommerce 201

Sailthru

JANUARY 27, 2020

Marketing guru Seth Godin frequently talks about what he calls the TV-Industrial Complex: the glory time of television commercials when buying ads lead to more distribution for the product, allowing the company to sell more products, which in turn lead to the company making more profits, which then again allowed them to buy more ads. And so on. The TV-Industrial Complex is no more, but there’s an exception to the rule: Super Bowl advertising.

Marketing 162

Marketing Games Magazine Social Media 162

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

Retail

Forrester eCommerce

JANUARY 29, 2020

One of my favorite things about covering the bot management market is that bots are not just a security issue. Sure, it’s common for bots to conduct credential stuffing attacks with a bunch of stolen usernames and passwords, but that just scratches the surface of the bot problem. Attackers also use bots to perform reconnaissance […].

Management 338

Management Marketing Customer 338

Optimizely

JANUARY 28, 2020

Today’s ecommerce market is growing incredibly fast, as we all know. It’s never been easier to create an ecommerce business in every product category. As a result, the industry has become much more competitive, giving shoppers more options than ever before. It’s just a fact: your competition is always just 1 click away on Amazon, Google, or elsewhere.

Marketing 195

Marketing Multi-channel Social Media Customer Data 195

Ecommerce Platforms

JANUARY 31, 2020

WordPress is easily the most popular way to build a website. Whether you’re new to the concept of building your own eCommerce website, or you’ve been blogging and building sites for Google for a while now, you’ve probably heard of WordPress, and how valuable it can be. More than 75 million websites are powered by WordPress today – making it the largest CMS (content management system) in the world.

Blog 160

Blog eCommerce Other Customer 160

My Wife Quit Her Job

JANUARY 30, 2020

Today I’m thrilled to have Nate Lipton on the show because he runs numerous ecommerce businesses in the cannabis space. For example, GrowersHouse.com is an 8 figure ecommerce store selling growing supplies and he recently launched a line of CBD products over at TruPotency.com. In any case, I have many students and readers who have been asking me questions on how to break into this space so we’re going to have Nate answer these questions directly.

Supplies 156

Supplies Books eCommerce Channel 156

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

Shopify

Forrester eCommerce

JANUARY 30, 2020

Since its origination in Wuhan, China, the coronavirus has spread to 20 countries to date and retailers around the world are worried. As the virus spreads and a travel ban affecting over 50 million Chinese residents goes into place, US retailers are busily analyzing what this means for their sales. Impact On US Retail: Likely […].

Travel 334

Travel Retail 334

A Better Lemonade Stand

JANUARY 27, 2020

Want to start email marketing but aren't sure how? We dive into the best practices, newsletter design, which software to use, how to build a list & more! The post How to Start an Email Newsletter: An Extensive Guide appeared first on A Better Lemonade Stand.

Marketing 151

Marketing Operations Customer 151

Omnisend

JANUARY 31, 2020

Trigger emails consistently outperform regular marketing emails, but they only make up 5% of most companies’ overall email volume. With regular email automation sequences, you’re always left with questions: Do your customers want to hear from you? What do they want you to send them? When should you email them? There is a ton of Read more The post How to Use Trigger Emailing for Ecommerce appeared first on Ecommerce Marketing Automation | Omnisend.

eCommerce 144

eCommerce eCommerce Marketing Marketing Customer 144

Omniconvert

JANUARY 30, 2020

In this week’s episode of Growth Interviews, we invite you to join our conversation with Nir Eyal, Wall Street Journal. The post Nir Eyal interview: The power to become “indistractable” appeared first on ECOMMERCE GROWTH Blog.

Blog 143

Blog eCommerce 143

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Customer

Forrester eCommerce

JANUARY 28, 2020

During the past week, despite the significant efforts of the Chinese government (including the near lockdown of the city of Wuhan and a travel ban affecting more than 50 million people), the spread of the coronavirus continues. So far there are over 4440 infections and 106 deaths with infections now emerging in several other countries. In fact, […].

Travel 326

Travel Other Telecommunications Management 326

Ecommerce Platforms

JANUARY 28, 2020

Health clinics, salons, restaurants, and other service professionals rejoice. Square, one of the market leaders in POS (Point of Sale) systems for modern businesses, has released a focused solution for companies requiring appointments and bookings. Finally, there’s a new and improved ways to handle your appointment scheduling, from one of the most well-renowned and customizable POS companies in the marketplace.

Merchant Services 129

Merchant Services Payment Services Books Payments 129

Wiser

JANUARY 28, 2020

There’s a difference between words and actions. This is very apparent in customer relationships. It’s one thing to say, as a business, that the customer comes first. It’s another to actually act that way and truly put the customer first. However, a customer-first approach is a must-have in retail. There is too much competition, choice, and convenience.

Customer 128

Customer Point of Sale Marketing Management 128

Profitero

JANUARY 30, 2020

We’ve seen this before — a massive widespread illness sending the world into a frenzy and quickly impacting demand for medical equipment and supplies. Before it was the Bird Flu, now it’s the “coronavirus.” . The coronavirus is a deadly type of common virus that has affected more than 7,700 people throughout the world, and counting. The majority of those infected are located in China; however, the virus, and the mass hysteria it has caused, has spread into countries across the globe, such as Fra

eCommerce 127

eCommerce Supplies Apparel Consumer 127

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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

B2C

Forrester eCommerce

JANUARY 31, 2020

When starting a project like the Future of the CISO – it’s a daunting exercise. While we don’t always share the background inspiration for our research, this time it’s quite important and will shed some light on how we arrived here. When we started planning this research in 2018 and working on it in 2019, […].

Information 321

Information Technology Customer 321

MakeWebBetter

JANUARY 27, 2020

Gift Cards Vs Loyalty Reward Cards? Are they not the same? Gift Cards & Reward Cards… Both sway in the delighted customers. And both these terms are used interchangeably. But, they ain’t the same! It is definitely a typical misconception among peoples that the Gift Card Program is equivalent to Reward Card Programs. And also that […]. The post Gift Cards Vs Reward Cards: The Differences [Infographic] appeared first on MakeWebBetter.

Gifts 125

Gifts Definition Customer WooCommerce 125

SellBrite

JANUARY 29, 2020

Between the millions of products Amazon sells itself and the millions of items available on the website from third-party sellers, it’s no surprise that many merchants often sell the same products. These identical items compete for sales, but some have a particular advantage over others: They’ve won the Amazon Buy Box. The Amazon Buy Box is the top-right section of a product page where customers can add items to their cart or even make a purchase with a single-click, as illustrated below.

Shipping Costs 124

Shipping Costs Fulfillment Merchant Services Shipping 124

ESW

JANUARY 30, 2020

For eCommerce brands, it’s important to regularly create and launch new products. Developing a diverse selection of products is one of the best ways that companies can grow, writes eCommerce marketer Andrew Maffettone. Most brands can’t survive on a single product alone. The quicker your time to market and the better your products are, the more successful your eCommerce brand will be.

Marketing 120

Marketing Payment Services eCommerce eCommerce Marketing 120

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics