Optimizely

NOVEMBER 27, 2018

Marketing personalization isn’t as simple as it used to be. Today, personalizing an email is a lot more than just saying “Hi, [YOUR NAME]” at the start of the message. Your buyers likely expect that, and you have to step up your game to the next level. Deep personalization in ecommerce relies on a combination of dynamic segmentation , smart product recommendations , triggers based on customer behavior, and much more.

Customer Data 366

Customer Data B2C Subscription Channel 366

Steve Dennis

NOVEMBER 30, 2018

I will admit that I have been more than a little Grinch-like about both Black Friday and its unfortunately named cousin “Cyber Monday” for some time. While it’s an exaggeration to say it’s all much ado about nothing, there are a few inconvenient truths about Black Friday that are worth remembering. It’s not the biggest shopping day of the year.

Events 95

Events Retail Consumer 95

BigCommerce

NOVEMBER 30, 2018

As an ecommerce brand, email can be your highest ROI sales channel.

Channel 333

Channel eCommerce Improvements Marketing 333

Forrester eCommerce

NOVEMBER 30, 2018

It’s probably as good a time as any to mention that releasing major breach announcements on Fridays is a worn-out trope by this point? That didn’t stop Marriott from announcing a breach of Starwood’s reservation system affecting 500 million people to kick off this Friday with a bang. Another Friday Another Breach Announcement If you weren’t […].

Customer 408

Customer Customer Data Operations 408

Advertisement

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

B2C

Optimizely

NOVEMBER 28, 2018

Last week, The Empowered Marketer went to a very special event: the Maker’s Mixer in Portsmouth, New Hampshire. Unlike big ecommerce events we’ve attended in the past, this was a smaller, more intimate event with some really exciting brands all based in the New England area. In this special episode, we talk to the owners and marketers at niche brands that grew from their basements and backyards into full-fledged businesses.

Marketing 302

Marketing Workshop Social Media Accessories 302

Kissmetrics

NOVEMBER 27, 2018

You’ve seen me and thousands of other marketers talk about how to make a blog popular. But if you don’t set up your blog correctly, you won’t do well no matter what kind of marketing you do. And no, I am not talking about the technical setup of your blog. I am talking about the foundation. From what you are blogging about, to how you structure your content… there are a lot of basics people get wrong.

Blog 263

Blog White Paper Article Marketing 263

Forrester eCommerce

NOVEMBER 26, 2018

I didn’t want to leave 2018 without noting a milestone for all of us here at Forrester who cover customer experience. It was 20 years ago, all the way back in September of 1998, when we inaugurated our customer experience research by publishing our first report about CX. That report, “Why Most Web Sites Fail,” […].

Customer Experience 401

Customer Experience Customer Web Design Management 401

My Wife Quit Her Job

NOVEMBER 26, 2018

If you’re a struggling entrepreneur, then this article will provide you with a set of guidelines to follow on how to succeed in business. In fact, these are the exact principles that I teach all of the students in my Create A Profitable Online Store Course to help them consistently make forward progress. Now I’ve been running my class for 7+ years now and I’ve come to learn that much of success is mental.

Article 257

Article 257

Optimizely

NOVEMBER 29, 2018

Whether you’re welcoming an influx of new customers from Black Friday and Cyber Monday or planning for growth next quarter, it’s always a good time to assess how new customers fit into your ecommerce brand’s overall marketing goals. Because every one of your customers is unique, it’s difficult to adjust your marketing outreach to each of their individual needs.

eCommerce 252

eCommerce Customer Social Media Customer Loyalty 252

Groove

NOVEMBER 29, 2018

Cutter & Buck, Scullcandy, Sharp, Avery Dennison…they all made the move to BigCommerce. Why? Because BigCommerce is one of the leading eCommerce platforms in the industry. With over 120 countries served and $17 billion in merchant sales, BigCommerce works with a wide range of successful eCommerce companies and well-known brands. Their platform offers a variety of advanced features designed to help eCommerce stores across the spectrum grow online.

BigCommerce 184

BigCommerce Payment Services Merchant Services Multi-channel 184

Advertisement

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Forrester eCommerce

NOVEMBER 29, 2018

How will the “whats” of insurance — underwriting, claims, and compliance — translate into new “hows” in 2019? Watch the video below for more information on what’s driving changes in insurance business strategy and the tech that enables it. Do you need more help? Forrester clients can set up an inquiry with us.

Information 387

Information 387

RTP blog

NOVEMBER 30, 2018

By Trevor Sumner, PERCH With the holidays just around the corner, retailers face a considerable number of challenges as they aim to catch the consumer’s eye. As shoppers enter stores in droves attempting to find the perfect gift, retailers need to be prepared for the influx of customers while also delivering a seamless and enjoyable shopping experience.

Retail 150

Retail eCommerce Toys Social Media 150

My Wife Quit Her Job

NOVEMBER 25, 2018

I just got back from San Diego, California where I spent 3 straight, grueling days filming The 5 Minute Pitch, our new Shark Tank like show, with Mike Jackness, Greg Mercer, Scott Voelker and a variety of awesome guest judges to be announced later. Anyway, the four of us recorded this podcast on the very last day of filming to reflect upon the 32 companies that just pitched to us.

eCommerce 149

eCommerce Books Marketing Other 149

Groove

NOVEMBER 27, 2018

Cart Abandonment is a huge problem. An average eCommerce store loses 75% of its sales to cart abandonment with some studies reporting over 80% loss. Many articles and blogs report similar reasons for cart abandonment and the loss of a eCommerce sale, but it really boils down to four: Being forced to create an account. Unexpected shipping costs. Researching to buy later.

Magento 150

Magento eCommerce Platforms eCommerce Shipping Costs 150

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Forrester eCommerce

NOVEMBER 29, 2018

AWS just announced Amazon SageMaker Ground Truth to help companies create training data sets for machine learning. This is a powerful new service for folks who have access to lots of data that hasn’t been consistently annotated. In the past, humans would have to label a massive corpus of images or frames within video to […].

380

380

RTP blog

NOVEMBER 28, 2018

As expected, Thanksgiving weekend brought in the big bucks for retailers: online sales alone surpassed $20 billion , according to Adobe Analytics. And while overall brick-and-mortar traffic decreased by 1.7% on Thanksgiving and Black Friday compared to 2017, malls and shopping centers saw an approximately 4% traffic boost. Mobile was the big star, however, with smartphones accounting for 49% of all e-Commerce traffic.

eCommerce 150

eCommerce Mobile Omnichannel Consumer 150

ecomdash

NOVEMBER 26, 2018

The end of the year is upon us and it’s the perfect time to start sourcing new products to sell online. Each year we bring you a list of niche products that are trending and this year is no different. Here’s our guide to the top ecommerce niches of 2019, including a bunch of tips to help you find the best niche for your ecommerce business. Pros of Selling Niche Products.

Shipping Costs 148

Shipping Costs eCommerce Shipping Fulfillment 148

Omnisend

NOVEMBER 29, 2018

Black Friday is always the highlight of the online shopping industry, as it’s the period that can make or break an online store’s profits for the year. So every year, we study Black Friday emails: what’s different? What trends are appearing? How are consumers changing? All so we can keep up with the latest ecommerce Read more The post Black Friday Emails: 2018 Statistics appeared first on Ecommerce Marketing Automation | Omnisend.

eCommerce Marketing 143

eCommerce Marketing eCommerce Consumer Marketing 143

Advertisement

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Forrester eCommerce

NOVEMBER 27, 2018

Since IBM’s announced intention to purchase Red Hat for $34 billion, Forrester analysts have received a number of inquiries about the potential acquisition. Outside of our previously published thoughts, we find it unwise to speculate on IBM and Red Hat’s future plans. That said, Forrester has published five Forrester Wave™ evaluations that compare existing products […].

Customer 368

Customer Management 368

RTP blog

NOVEMBER 26, 2018

By Broc Jenkins, Wilson Electronics LLC Despite what you may have heard, in-store shopping is far from dead. In fact, a recent study predicts that the number of people shopping in brick-and-mortar stores will increase between 3.8% and 4.4% in 2018. That’s not to say there isn’t fierce online competition. Sales there, too, are predicted to increase by 10% to 12%, according to the National Retail Federation’s 2018 economic forecast.

Electronics 150

Electronics Outdoor Reference Download 150

Ecommerce Platforms

NOVEMBER 26, 2018

Conversions are the lifeblood of a successful online store. Period. Otherwise, you're just another digital store owner pursuing a hobby rather than a business. Cue, ecommerce content marketing strategy. Digital stores that publish compelling content boast an average conversion rate of 2.9%. Whereas, websites that don’t, only achieve a crummy 0.5% in comparison.

White Paper 139

White Paper eCommerce Marketing Social Media 139

GetElastic

NOVEMBER 26, 2018

It is estimated that the US alone will generate over $1.2 trillion in business to business   ecommerce sales by 2021. With a market of that size, B2B organizations need to start planning now as to how they’ll compete for a piece of that trillion-dollar share.  In order to compete, companies must differentiate – and that comes down to the customer experiences they deliver.

B2B 136

B2B B2C Mobile Social Media 136

Advertisement

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Forrester eCommerce

NOVEMBER 25, 2018

US consumers have turned their attention from consuming turkey, cranberry sauce, and pie to starting their holiday shopping both online and in stores. The National Retail Foundation (NRF) predicts that 59% of Americans, or an estimated 137.4 million people, will shop on Thanksgiving weekend this year.

Omnichannel 365

Omnichannel Consumer Retail 365

RTP blog

NOVEMBER 26, 2018

By Ryan Elich, Jazva Building a successful online marketplace forces you to think carefully about the products and services that today’s consumers want. With hundreds of competitors out there, you need a smart strategy that will attract people to your site and improve your online marketplace sales. Questions To Ask Yourself About Your E-Commerce Site You can start making your e-Commerce site more successful by asking yourself questions.

Payment Services 150

Payment Services eCommerce Shipping Costs Multi-channel 150

Ecommerce Platforms

NOVEMBER 28, 2018

Are you an owner of a Shopify store? If so, do you ever find yourself stuck in a rut when it comes to sourcing new products? If you resonate with this problem, you may find the Voodoo Manufacturing App useful. So, we've written a comprehensive review of this tool, to help you decide whether there's potential for it to compliment you and your business goals.

Merchant Services 136

Merchant Services Shipping Costs eCommerce eCommerce Platforms 136

A Better Lemonade Stand

NOVEMBER 30, 2018

A comprehensive resource for how to find the best clothing manufacturers + a premium directory of the best clothing manufacturers in the industry. The post How to Find Clothing Manufacturers (+ Free & Premium Directory) appeared first on A Better Lemonade Stand.

Clothing 132

Clothing Customer 132

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Forrester eCommerce

NOVEMBER 27, 2018

Forrester Analytics Global Business Technographics Priorities & Journey survey shows that customer-obsessed firms currently have a 93% customer satisfaction rate — far above the 65% experienced by firms not prioritizing and investing in emerging technologies. These leading firms also have the highest three-year revenue growth. By following the LIFT framework of activities consistently, CIOs can […].

Technology 353

Technology Customer Information 353

Canonicalized

NOVEMBER 28, 2018

In this article, I am going to pick apart and try to improve on a prevalent chart type used to analyze cohort retention: the impact plot (also called triangle chart). It is basically a highlight table, or a heat map with the numbers displayed. Here are a couple of examples: This graph type that is […]. The post Interactive Highlight Tables/Heatmaps with Tableau Set Actions & Transparent Sheets appeared first on Canonicalized.

Article 130

Article Improvements 130

SellBrite

NOVEMBER 30, 2018

There’s a reason boxers have weight divisions when it comes to fighting. It would be unfair to pitch a featherweight against a heavyweight. Simply put, the competition just wouldn’t be competitive. If one side has a huge advantage over the other, it’s not a fair fight and would end in mismatches. Unfortunately for e-Commerce, the same doesn’t hold true.

eCommerce 128

eCommerce Channel Clothing Customer 128

Bootstrapping Ecommerce

NOVEMBER 27, 2018

7 email marketing fundamentals every new marketer or ecommerce store owner needs to know. If you're new to email marketing, this is for you! The post Email Marketing Basics: 7 Fundamentals for New Online Business Marketers & Owners appeared first on Bootstrapping Ecommerce.

Marketing 118

Marketing eCommerce Operations Customer 118

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail