Sat.May 20, 2023 - Fri.May 26, 2023

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Meet the Next Generation of Shoppers: 3 New Shopper Archetypes Retailers Should be Aware of

Retail TouchPoints

COVID, Brexit, and more recently the war in Ukraine, along with a cost-of-living crisis have caused 80% of shoppers to change their purchasing behavior. Unsurprisingly, this has dramatically changed the shopper marketing landscape, and as a result, retail brands are being forced to rethink how they interact with consumers. We have seen changes to routines, homes and priorities — people have had to switch up choices, learn to get creative and try something new to save money.

Retail 297
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The future of retail: Global trends shaping the next 5 years

RetailDive

How can brands plan for the future in a disruptive economic environment? Google partnered with Kantar and Bain to analyze shopper behavior and identified four critical trends that will define the retail industry in the coming years.

Retail 130
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What Makes A Future Fit Practice Strategy?

Forrester eCommerce

A future fit technology strategy has emerged as a cornerstone for propelling customer-centric business growth in today’s dynamic business environment — and the primary enabler of this strategy are the adaptive practices that facilitate collaboration, coordination, and continuous improvement across departments, business units, and partners. Adopting these practices can drive value, support innovation, and position your company for customer-obsessed success.

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462: The Hidden Truth About Dropshipping: Is It Really A Profitable Ecommerce Model With Saba Mohebpour

My Wife Quit Her Job

Today I’ve got a special guest on the show, Saba Mohebpour. Saba is the founder of Spocket, one of the best Dropshipping marketplaces in the world, because their suppliers are primarily found in the US and Europe. I get asked questions about dropshipping every day so I decided to invite someone entrenched in the industry to come on the podcast.

eCommerce 295
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Best AI Marketing Tools: Redefine Your Business Strategy in 2023!

Ecommerce Platforms

Artificial intelligence (AI) is taking businesses by storm. From content writing to fraud prevention, AI can be seen working its magic in multiple departments. But that’s not all that revolutionary technology can do. With the introduction of AI in a variety of software, you can also utilize it for your marketing needs. To help you browse through some of the most popular marketing tools that are powered by AI, the following list guides you along 10 of the best AI marketing tools.

Marketing 118
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Five Below Continues Aggressive Growth Strategy, Plans 7 New Outlet Locations

Retail TouchPoints

Five Below plans to add at least seven new outlet locations to its store roster this year in partnership with mall operator Simon. The retailer already operates 21 stores within the Simon portfolio. The new locations, slated to open throughout this spring and summer, will be at Simon Premium Outlets in Albertville, Minn.; Pleasant Prairie and Johnson Creek, Wis.; Gaffney, S.C.; Edinburgh, Ind.; Pismo Beach, Calif.; and Tannersville, Pa.

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Building vs. Buying a Pricing Engine for Your E-Commerce Business

Fabric

Software engineers working in e-commerce are frequently faced with the decision of building or buying a pricing engine. While developing a pricing engine in-house may appear to be the ideal option, it frequently necessitates a significant investment of resources. In most cases, buying third-party software lets you get your products into the hands of consumers faster and generally ensures that the software will have more extensive support throughout its lifecycle.

eCommerce 236
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The GDPR Fine Against Meta Is Significant But Not For The Reasons You Think

Forrester eCommerce

Read why the €1.2 billion GDPR fine levied against Meta for violation of international data transfer requirements should be a wake-up call for many privacy and business leaders.

Customer 195
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Tanger Outlets to Enhance Loyalty Program with Customer Engagement Solution

Retail TouchPoints

Tanger Outlets will deploy a customer engagement platform from Coniq to better empower its retail partners to deliver personalized and contextual offers to consumers. Tanger will use the Coniq platform to improve its ability to capture and leverage consumer transactional data, as well as providing tools that enable its retailers to improve offer personalization and increase customer engagement.

Customer 306
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More SaaS Fees Pricing Strategies to Offset Stagflation

FastSpring

FastSpring previously presented on SaaS fees pricing and packaging to combat stagflation in 2022, but this article is based on an updated presentation delivered in March 2023 by David Vogelpohl. For more information or to view the prior presentation, check out the additional details at the end of this article. Pricing your software as a service (SaaS) can be hard enough even during the best of times, but figuring out how to dial in the right pricing to drive more revenue in times of stagflation

Payments 143
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Copilot Updates: Simplified Login, Improved Security and Admin Controls

Fabric

As part of fabric’s continued effort to provide an end-to-end Copilot experience that is simple and secure for users, we are delivering updates to our login flow and admin controls. These changes will make it easier to log into Copilot, navigate between accounts, and set up security measures that protect your business. What’s changing? Simplified Login with OTP Protection Starting with the login experience, we’ve eliminated the need for an ‘Account ID.

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Indian Firms Must Take The Data Analytics Bull By Its Horns To Build An Insights-Driven Organization

Forrester eCommerce

In India, competitive pressures and customer expectations are driving firms to provide personalized information, products, and services to customers and employees. Improving employee and user experiences are among the top software initiatives of Indian companies for the next 12 months. Insights-driven companies stand a better chance to compete. Why?

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Google Debuts New Tools to Help Brands Harness the Power of Generative AI

Retail TouchPoints

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. Among the updates that will soon be available are a new generative AI tool to help brands create more sophisticated product imagery , and the ability for brands to have their Google product feed automatically populated from the content on their website.

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The Ultimate Guide to eCommerce Payment Processing

GetElastic

eCommerce is booming, and with more people shopping online than ever before, having a streamlined and efficient payment process is essential. However, with so many payment methods and processors available, and so many new payment trends , it can be overwhelming to know where to start. When you have a reliable eCommerce payment processor, platform, or service provider, you spend less time maintaining the back end of your commerce experience and more time managing orders, improving customer experi

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Building vs. Buying a Pricing Engine for Your E-Commerce Business

Fabric

Software engineers working in e-commerce are frequently faced with the decision of building or buying a pricing engine. While developing a pricing engine in-house may appear to be the ideal option, it frequently necessitates a significant investment of resources. In most cases, buying third-party software lets you get your products into the hands of consumers faster and generally ensures that the software will have more extensive support throughout its lifecycle.

eCommerce 130
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Defending AI Models: From Soon To Yesterday

Forrester eCommerce

In Top Cybersecurity Threats In 2023, we called out that security leaders needed to defend AI models because real threats to AI deployments existed already. We hope you didn’t think you had much time to prepare, given the announcements with generative AI.

Customer 195
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#RICE23 Sneak Peek: Lindsay Mikos Discusses Omnichannel Programs & Convenience Options

Retail TouchPoints

During this Retail Innovation Conference & Expo sneak peek, Erica Vallecorsa sits down with Lindsay Mikos, Senior Director of Omnichannel Strategy & Programs at Walgreens. Lindsay will be speaking in the Retail Innovation Summit program agenda and will provide an inside look into what’s next for Walgreens, and how its team is prioritizing innovative tech to support omnichannel shopping experiences.

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The Ultimate Guide to Ecommerce Website Redesign

Ecommerce Platforms

An ecommerce website redesign project can be an expensive, sometimes complicated, and time-consuming process. Whether you’re just making basic changes to your site’s aesthetic, or adding new functionality to your store, there’s a lot to consider, from site trends to customer preferences. However, as daunting as redesigning your store might be at first, it can also pay huge dividends in the right circumstances.

eCommerce 132
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Copilot Updates: Simplified Login, Improved Security and Admin Controls

Fabric

As part of fabric’s continued effort to provide an end-to-end Copilot experience that is simple and secure for users, we are delivering updates to our login flow and admin controls. These changes will make it easier to log into Copilot, navigate between accounts, and set up security measures that protect your business. What’s changing? Simplified Login with OTP Protection Starting with the login experience, we’ve eliminated the need for an ‘Account ID.

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Where Does Marketing Measurement Fit In A B2B Revenue Operations Org?

Forrester eCommerce

When deciding whether to merge your marketing measurement and insights team into a combined revenue operations function, it’s critical to understand the full remit for a marketing measurement team and how well those accountabilities align with the priorities of the RevOps organization.

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Retail TouchPoints Reveals Latest 40 Under 40 Award Winners

Retail TouchPoints

Retail TouchPoints  and Design:Retail have unveiled the 2023 winners of the annual 40 Under 40 Awards , representing a dynamic and diverse class of executives who have contributed to industry progress. The 40 Under 40 Awards have evolved to spotlight the personal and professional accomplishments of executives across the retail industry — from store design to CX strategy, ecommerce and retail operations.

Retail 290
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The Power of eCommerce Marketing: Drive Sales Like Never Before

MakeWebBetter

Hey there! So, you're curious about eCommerce marketing services, huh? Well, picture this - You're an ambitious online entrepreneur, ready to take the digital world by storm. But wait, how do you reach your target audience? That's where eCommerce for services swoop in like a superhero, armed with the perfect blend [.] The post The Power of eCommerce Marketing: Drive Sales Like Never Before appeared first on MakeWebBetter.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Building vs. Buying a Pricing Engine for Your E-Commerce Business

Fabric

Software engineers working in e-commerce are frequently faced with the decision of building or buying a pricing engine. While developing a pricing engine in-house may appear to be the ideal option, it frequently necessitates a significant investment of resources. In most cases, buying third-party software lets you get your products into the hands of consumers faster and generally ensures that the software will have more extensive support throughout its lifecycle.

eCommerce 130
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Call For Entries: Forrester APAC B2B Marketing Awards 2023

Forrester eCommerce

Forrester is excited to announce the opening call for entries to our annual APAC B2B Marketing Awards in two categories: B2B Programs of the Year and B2B Return on Integration Honors. The awards recognize outstanding achievement at the organization and function level from B2B marketing initiatives.

B2B 195
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Why Curacao ‘Zags’ When Other Retailers ‘Zig’ — and How This Drives its Success

Retail TouchPoints

Every retailer strives to understand its customers, but few are as deeply in tune with their audiences as Curacao. This California-based retailer serves Hispanic communities with a large but carefully curated product selection and a surprisingly wide range of services — wide enough that the company is at least as much a bank as it is a retailer. This both requires the company to keenly recognize its shoppers’ needs and provides opportunities to track their demands through data sources like its p

Other 290
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Brand Equity: What Is It & How Can It Affect Your Margins

Wiser

In the last few years, many companies have begun to shift their focus from their products to their customers. And this makes sense when, according to Salesforce , 80 percent of customers now consider the experience a company provides to be as important as its products and services. Positive experiences can leave a lasting impression on shoppers that might make them more likely to share their sentiments online or with friends and family.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Copilot Updates: Simplified Login, Improved Security and Admin Controls

Fabric

As part of fabric’s continued effort to provide an end-to-end Copilot experience that is simple and secure for users, we are delivering updates to our login flow and admin controls. These changes will make it easier to log into Copilot, navigate between accounts, and set up security measures that protect your business. What’s changing? Simplified Login with OTP Protection Starting with the login experience, we’ve eliminated the need for an ‘Account ID.

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How Ecosystems Are Changing Insurance CX

Forrester eCommerce

Emerging technology ecosystems are at the cutting edge of innovation, bringing breakthrough solutions to market faster and at a reduced cost. In insurance, this means shorter repair times, lower claims costs, and better CX.

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Strategies for Brands to Combat #AdBlindness

Retail TouchPoints

The digital advertising industry has arrived at its saturation point. Ads pop up, slide in or play in the background on every platform, and consumers see right through this cacophony of attempts to grab their attention. Today’s market is faced with this spreading phenomenon — #adblindness. With lower price barriers to enter the market, digital advertisers proliferate.

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Amazon Prime Day 2023: How To Get Your Product Content Ready | Salsify

Salsify

If you’re marketing on Amazon, you know — or, at least, should know — that Prime Day is something like the mega-retailer’s Super Bowl, Black Friday, and birthday all rolled together.

Marketing 119
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt