Forrester eCommerce
AUGUST 5, 2020
Some people would call 2020 “biblical.” Fires raged across Australia for almost 80 days; a locust plague has ravaged East Africa; the COVID-19 pandemic has dramatically changed our way of living; social unrest and racial discord erupted in the United States and spread to other countries. And the year is not even over yet. When […].
Kissmetrics
AUGUST 4, 2020
Blogging is so effective that there are over a billion blogs on the web. Just think about that… that’s roughly 1 blog for every 7 people. Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels. And best of all, unlike social sites, the moment you create a blog that has an audience, you can continually reach them without having to worry about algorithm changes.
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BigCommerce
AUGUST 5, 2020
On behalf of BigCommerce, I am delighted to share an exciting milestone.
Retail TouchPoints
AUGUST 6, 2020
DoorDash is taking dark store fulfillment in a new direction with an online delivery service that sells products from its owned and operated local distribution centers. The DashMart convenience stores carry approximately 2,000 products, a combination of basics and impulse items — such as snacks, groceries, over-the-counter medicines and pet food — along with “fan favorites” from local and national restaurant chains.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Forrester eCommerce
AUGUST 7, 2020
Anastasia Zdoroviak is Senior Manager of Customer Experience at food delivery technology company DoorDash. We spoke about the approach of the CX team and how they make sense of the different customer types that influence each other’s experiences. AG: What is the structure of the DoorDash CX team? AZ: When I joined DoorDash as the […].
Groove
AUGUST 4, 2020
The holiday season is the busiest time of the year for many eCommerce businesses because it generates significant revenue. Adobe Analytics reports that Black Friday online sales reached $7.4 billion in 2019, the second largest online shopping day ever (right behind 2018's Cyber Monday). To help prepare your eCommerce store for Black Friday , we're sharing 5 strategies to help you plan ahead of this hectic holiday season and maximize your revenue growth.
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Retail TouchPoints
AUGUST 7, 2020
New research reports are coming fast and furious, trying to explain and predict how restrictions and personal safety concerns brought about by the COVID-19 health crisis will impact shopper behavior in both the short- and long-term. One common thread among many of the studies: fewer trips to brick-and-mortar stores in favor of increased online shopping.
Forrester eCommerce
AUGUST 7, 2020
A few days ago, I discussed application architecture in banking with a banking software vendor. Starting from there, we had a look at that vendor’s core banking solutions and further back-end systems such as trade finance. The vendor quickly suggested that its solutions align with Forrester’s concept of a lean core. Now, you may ask […].
Optimizely
AUGUST 6, 2020
Your customers are expert quiz-takers. From circling answers in teen magazines in their teens (“Does your crush like you back?”) to checking box after box on Buzzfeed quizzes as adults (“Which character are you from the Office?”), they have years’ worth of experience in telling their stories in 5-minute intervals. Marketers should listen to what consumers are so willing to share about themselves and use that information to treat their shoppers with a more personalized touch.
My Wife Quit Her Job
AUGUST 5, 2020
Today I’m thrilled to have Spencer Haws back on the show. Spencer runs the popular blog NichePursuits.com where he teaches others how to start niche online businesses. He’s also the creator of Long Tail Pro. He’s sold on Amazon FBA, created plugins, software, affiliate sites, you name it! In this episode, we talk about Spencer’s latest venture and how you can quickly improve your search rankings.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Retail TouchPoints
AUGUST 5, 2020
Eye tracking is a common way for retailers to research buying behavior, but until recently eye trackers have been extremely limited in scope. They can only track eye movements on 2D surfaces such as videos and images. This is leaving retailers in the dark when it comes to truly understanding customers. Recently, the support of eye tracking by virtual reality (VR) headsets has made a new dimension accessible for data collection.
Forrester eCommerce
AUGUST 6, 2020
Putting financial well-being at the core of their strategy is critical to financial services firms’ ability to win, serve, and retain customers. To develop their financial well-being program, financial services providers are evaluating and adopting a range of contributing technologies. In “The Forrester Tech Tide™: Financial Well-Being, Q3 2020,” we highlight 18 significant technologies.
Optimizely
AUGUST 6, 2020
With so much focus on engagement metrics like clicks and opens, we often overlook the most important subject to measure — the customer. Understanding which customers are engaging with you, and those that are not, provides the basis for your segmentation, spend, and maybe most importantly provides a clear view into how healthy your customer relationships are.
Steve Dennis
AUGUST 3, 2020
Despite the accelerating growth of digitally-enabled shopping, the concentration of power in the hands of consumers and the blurring of the lines between retail channels , it’s still common for retailers to report their sales for e-commerce and physical retail as two separate figures. Comparable store sales and sales per square foot are often seen as the primary indicators of retailer health.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Retail TouchPoints
AUGUST 3, 2020
As the country pulls through the worst of the COVID-19 shutdowns, economic recovery moves to the forefront of debate. Will the travel industry rebound? What about retail, especially the brick-and-mortar variety? While many are wondering if large retailers like Macy’s, J.Crew and Neiman Marcus will retain their premiere places in malls, few are considering whether the world of direct-to-consumer or DTC will also stumble in this changed retail landscape.
Forrester eCommerce
AUGUST 5, 2020
The future is here. As discussed in Forrester’s recent research on the future of banking, success for many banks will come from powering products and distributing through others’ marketplaces. And Google is now moving ahead with its plan to launch one of those marketplaces. Late last year, I blogged about Google’s move into banking and […].
Ecommerce Platforms
AUGUST 5, 2020
With 79% of consumers admitting that loyalty programs exceedingly convince them to commit to brands, this is an opportunity you certainly might not want to miss out on in your Shopify store. Besides, setting up a loyalty program in an ecommerce store has been shown to increase the average order quantity by 319%. Sadly though, the default Shopify platform doesn’t exactly prioritize customer loyalty features.
Store Growers
AUGUST 7, 2020
Price extensions are the closest Search Ads will get to Shopping Ads. The extension won’t show any images, but it will show you the most important details: the product title, short description, price and a link to that specific product. These details make it a very effective thing to add to your ads, but they aren’t used that much compared to other ad extensions.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Retail TouchPoints
AUGUST 3, 2020
Two retailers that have been on bankruptcy watch — Lord & Taylor and Tailored Brands — submitted their Chapter 11 filings on August 2. Store closing sales began at 19 of Lord & Taylor’s 38 locations that day. In May, sources told Reuters that Lord & Taylor was waiting until its stores were allowed to reopen from COVID-19 shutdowns to file for bankruptcy, so that it could bring in the public for those sales.
Forrester eCommerce
AUGUST 4, 2020
B2B marketers are turning to virtual event solutions as an alternative to physical conferences and meetings during the coronavirus pandemic. Successful marketers start with strategy and define the customer experience they want their online events to deliver. Technology supports this, but is ineffective without a solid strategy and set of customer experience goals.
Steve Dennis
AUGUST 4, 2020
Despite the relentlessly bleak news of sales declines, store closings and retail bankruptcies , Tractor Supply Company not only reported strong quarterly sales but announced plans to open 75 to 80 new brick-and-mortar locations. While clearly benefitting from some of the profound shifts and spending distortions brought on by the pandemic, TSC continues to be one of the many retailers that failed to get the retail apocalypse memo.
ROI Revolution
AUGUST 7, 2020
Published August 7, 2020. Welcome to Part 4 of our Amazon Prime Day 2020 Prep series. For this finale article, we’ll be covering digital advertising strategies you can utilize before, during, and after Prime Day to amplify your brand’s success. If you missed the previous parts of this series, you can find them below: Amazon Prime Day 2020 Prep (Part 1): The New Normal for Amazon Prime Day in 2020.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Retail TouchPoints
AUGUST 3, 2020
In 2018, Ernst & Young (EY) launched an ambitious project called FutureConsumer.Now , to model scenarios that would challenge present thinking about future consumers. Two years later, as consumers adapted to shutdowns designed to stem the spread of COVID-19, EY recognized that the speed of consumer transformation had greatly accelerated and that new research was needed, explained Jeff Orschell, EY’s Americas Retail Leader and Global Account Leader, in an interview with Retail TouchPoints.
Forrester eCommerce
AUGUST 5, 2020
Employees, are you sick of having to enter in a password every time you want to access task-critical information? Technology leaders, are you sick of employees going around your security policies and using unapproved devices and apps? This tension between employees and technology teams is not new, but the pandemic is forcing organizations to rethink […].
FastSpring
AUGUST 7, 2020
One of the most significant causes of abandoned digital product purchases is friction within the checkout process. The good news is there’s an opportunity for software and saas companies to streamline their checkouts to drive more revenue. That is why we would like to introduce the PYMNTS Cross-Border Merchant Friction Index, a resource analyzing the key friction points experienced by the global consumer.
ecomdash
AUGUST 5, 2020
Amazon Prime Day has been postponed, Shopify is teaming up with Paypal to offer a new payment, plus other ecommerce news. The post Ecommerce Lately July 2020 appeared first on Ecomdash.
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
Retail TouchPoints
AUGUST 7, 2020
The retail reopening process is underway in many parts of the country, and brands and centers alike are trying to figure out how to safely bring shopping back to brick-and-mortar. As part of this effort, my team of consultants have spent endless hours studying shopper trends throughout the COVID-19 pandemic. This includes virus case counts, in-store retail traffic and how the two intersect.
Forrester eCommerce
AUGUST 5, 2020
My first refresh of the Forrester Wave™ evaluation on European managed security services providers (MSSPs) went live this week. In the previous Wave, differentiators in the market included matured escalation processes enabled by automation, remediation, and chat capabilities, as well as the introduction of mobile apps to improve the user experience.
Inflow Insights
AUGUST 3, 2020
Social media has begun to play an increasingly integral role in the consumer purchasing process. Facebook alone boasts over 2.6 billion active monthly users , making it the biggest social network worldwide and, therefore, one of the most valuable platforms in paid advertising. However, it’s only as valuable as your ability to utilize it—and that’s where we come in!
TalkingRetail
AUGUST 4, 2020
The UK Vaping Industry Association (UKVIA) has teamed up with trading standards in a drive to prevent the under-age sales of vaping products. The association, with the support of Buckinghamshire & Surrey Trading Standards, has published the Preventing Underage Sales Guide.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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