Forrester eCommerce
AUGUST 5, 2020
Some people would call 2020 “biblical.” Fires raged across Australia for almost 80 days; a locust plague has ravaged East Africa; the COVID-19 pandemic has dramatically changed our way of living; social unrest and racial discord erupted in the United States and spread to other countries. And the year is not even over yet. When […].
BigCommerce
AUGUST 5, 2020
On behalf of BigCommerce, I am delighted to share an exciting milestone.
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Kissmetrics
AUGUST 4, 2020
Blogging is so effective that there are over a billion blogs on the web. Just think about that… that’s roughly 1 blog for every 7 people. Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels. And best of all, unlike social sites, the moment you create a blog that has an audience, you can continually reach them without having to worry about algorithm changes.
Retail TouchPoints
AUGUST 6, 2020
DoorDash is taking dark store fulfillment in a new direction with an online delivery service that sells products from its owned and operated local distribution centers. The DashMart convenience stores carry approximately 2,000 products, a combination of basics and impulse items — such as snacks, groceries, over-the-counter medicines and pet food — along with “fan favorites” from local and national restaurant chains.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Forrester eCommerce
AUGUST 7, 2020
Anastasia Zdoroviak is Senior Manager of Customer Experience at food delivery technology company DoorDash. We spoke about the approach of the CX team and how they make sense of the different customer types that influence each other’s experiences. AG: What is the structure of the DoorDash CX team? AZ: When I joined DoorDash as the […].
Groove
AUGUST 4, 2020
The holiday season is the busiest time of the year for many eCommerce businesses because it generates significant revenue. Adobe Analytics reports that Black Friday online sales reached $7.4 billion in 2019, the second largest online shopping day ever (right behind 2018's Cyber Monday). To help prepare your eCommerce store for Black Friday , we're sharing 5 strategies to help you plan ahead of this hectic holiday season and maximize your revenue growth.
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Retail TouchPoints
AUGUST 7, 2020
New research reports are coming fast and furious, trying to explain and predict how restrictions and personal safety concerns brought about by the COVID-19 health crisis will impact shopper behavior in both the short- and long-term. One common thread among many of the studies: fewer trips to brick-and-mortar stores in favor of increased online shopping.
Forrester eCommerce
AUGUST 7, 2020
A few days ago, I discussed application architecture in banking with a banking software vendor. Starting from there, we had a look at that vendor’s core banking solutions and further back-end systems such as trade finance. The vendor quickly suggested that its solutions align with Forrester’s concept of a lean core. Now, you may ask […].
lateshipment
AUGUST 7, 2020
Is user-generated content (UGC) really worth your time if you’re a retail business owner? Without a doubt. Taking advantage of content created by customers is an effective move in eCommerce. Real people, real opinions, real pictures all speak better with your prospects than marketing-crafted efforts alone. After all, one of the major strengths of UGC is that it helps to convert your potential customers into actual buyers.
Steve Dennis
AUGUST 3, 2020
Despite the accelerating growth of digitally-enabled shopping, the concentration of power in the hands of consumers and the blurring of the lines between retail channels , it’s still common for retailers to report their sales for e-commerce and physical retail as two separate figures. Comparable store sales and sales per square foot are often seen as the primary indicators of retailer health.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Retail TouchPoints
AUGUST 5, 2020
Eye tracking is a common way for retailers to research buying behavior, but until recently eye trackers have been extremely limited in scope. They can only track eye movements on 2D surfaces such as videos and images. This is leaving retailers in the dark when it comes to truly understanding customers. Recently, the support of eye tracking by virtual reality (VR) headsets has made a new dimension accessible for data collection.
Forrester eCommerce
AUGUST 6, 2020
Putting financial well-being at the core of their strategy is critical to financial services firms’ ability to win, serve, and retain customers. To develop their financial well-being program, financial services providers are evaluating and adopting a range of contributing technologies. In “The Forrester Tech Tide™: Financial Well-Being, Q3 2020,” we highlight 18 significant technologies.
Optimizely
AUGUST 6, 2020
Your customers are expert quiz-takers. From circling answers in teen magazines in their teens (“Does your crush like you back?”) to checking box after box on Buzzfeed quizzes as adults (“Which character are you from the Office?”), they have years’ worth of experience in telling their stories in 5-minute intervals. Marketers should listen to what consumers are so willing to share about themselves and use that information to treat their shoppers with a more personalized touch.
Ecommerce Platforms
AUGUST 5, 2020
With 79% of consumers admitting that loyalty programs exceedingly convince them to commit to brands, this is an opportunity you certainly might not want to miss out on in your Shopify store. Besides, setting up a loyalty program in an ecommerce store has been shown to increase the average order quantity by 319%. Sadly though, the default Shopify platform doesn’t exactly prioritize customer loyalty features.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Retail TouchPoints
AUGUST 3, 2020
As the country pulls through the worst of the COVID-19 shutdowns, economic recovery moves to the forefront of debate. Will the travel industry rebound? What about retail, especially the brick-and-mortar variety? While many are wondering if large retailers like Macy’s, J.Crew and Neiman Marcus will retain their premiere places in malls, few are considering whether the world of direct-to-consumer or DTC will also stumble in this changed retail landscape.
Forrester eCommerce
AUGUST 5, 2020
The future is here. As discussed in Forrester’s recent research on the future of banking, success for many banks will come from powering products and distributing through others’ marketplaces. And Google is now moving ahead with its plan to launch one of those marketplaces. Late last year, I blogged about Google’s move into banking and […].
Optimizely
AUGUST 6, 2020
With so much focus on engagement metrics like clicks and opens, we often overlook the most important subject to measure — the customer. Understanding which customers are engaging with you, and those that are not, provides the basis for your segmentation, spend, and maybe most importantly provides a clear view into how healthy your customer relationships are.
Store Growers
AUGUST 7, 2020
Price extensions are the closest Search Ads will get to Shopping Ads. The extension won’t show any images, but it will show you the most important details: the product title, short description, price and a link to that specific product. These details make it a very effective thing to add to your ads, but they aren’t used that much compared to other ad extensions.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Retail TouchPoints
AUGUST 3, 2020
Two retailers that have been on bankruptcy watch — Lord & Taylor and Tailored Brands — submitted their Chapter 11 filings on August 2. Store closing sales began at 19 of Lord & Taylor’s 38 locations that day. In May, sources told Reuters that Lord & Taylor was waiting until its stores were allowed to reopen from COVID-19 shutdowns to file for bankruptcy, so that it could bring in the public for those sales.
Forrester eCommerce
AUGUST 4, 2020
B2B marketers are turning to virtual event solutions as an alternative to physical conferences and meetings during the coronavirus pandemic. Successful marketers start with strategy and define the customer experience they want their online events to deliver. Technology supports this, but is ineffective without a solid strategy and set of customer experience goals.
Optimizely
AUGUST 4, 2020
Ecommerce is booming with no signs of slowing down. US consumers will spend $709.78 billion on Ecommece in 2020 , an increase of 18% YoY. At the same time, brick-and-mortar retail spending is expected to decrease by 14% to $4.18 trillion. . And , McKinsey reported that the ecommerce industry has seen 10 years’ growth in 3 months while Shopify reported Q2 earnings with 97% growth year over year.
Steve Dennis
AUGUST 4, 2020
Despite the relentlessly bleak news of sales declines, store closings and retail bankruptcies , Tractor Supply Company not only reported strong quarterly sales but announced plans to open 75 to 80 new brick-and-mortar locations. While clearly benefitting from some of the profound shifts and spending distortions brought on by the pandemic, TSC continues to be one of the many retailers that failed to get the retail apocalypse memo.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Retail TouchPoints
AUGUST 3, 2020
In 2018, Ernst & Young (EY) launched an ambitious project called FutureConsumer.Now , to model scenarios that would challenge present thinking about future consumers. Two years later, as consumers adapted to shutdowns designed to stem the spread of COVID-19, EY recognized that the speed of consumer transformation had greatly accelerated and that new research was needed, explained Jeff Orschell, EY’s Americas Retail Leader and Global Account Leader, in an interview with Retail TouchPoints.
Forrester eCommerce
AUGUST 5, 2020
Employees, are you sick of having to enter in a password every time you want to access task-critical information? Technology leaders, are you sick of employees going around your security policies and using unapproved devices and apps? This tension between employees and technology teams is not new, but the pandemic is forcing organizations to rethink […].
FastSpring
AUGUST 7, 2020
One of the most significant causes of abandoned digital product purchases is friction within the checkout process. The good news is there’s an opportunity for software and saas companies to streamline their checkouts to drive more revenue. That is why we would like to introduce the PYMNTS Cross-Border Merchant Friction Index, a resource analyzing the key friction points experienced by the global consumer.
ROI Revolution
AUGUST 7, 2020
Published August 7, 2020. Welcome to Part 4 of our Amazon Prime Day 2020 Prep series. For this finale article, we’ll be covering digital advertising strategies you can utilize before, during, and after Prime Day to amplify your brand’s success. If you missed the previous parts of this series, you can find them below: Amazon Prime Day 2020 Prep (Part 1): The New Normal for Amazon Prime Day in 2020.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Retail TouchPoints
AUGUST 7, 2020
The retail reopening process is underway in many parts of the country, and brands and centers alike are trying to figure out how to safely bring shopping back to brick-and-mortar. As part of this effort, my team of consultants have spent endless hours studying shopper trends throughout the COVID-19 pandemic. This includes virus case counts, in-store retail traffic and how the two intersect.
Forrester eCommerce
AUGUST 5, 2020
My first refresh of the Forrester Wave™ evaluation on European managed security services providers (MSSPs) went live this week. In the previous Wave, differentiators in the market included matured escalation processes enabled by automation, remediation, and chat capabilities, as well as the introduction of mobile apps to improve the user experience.
ecomdash
AUGUST 5, 2020
Amazon Prime Day has been postponed, Shopify is teaming up with Paypal to offer a new payment, plus other ecommerce news. The post Ecommerce Lately July 2020 appeared first on Ecomdash.
TalkingRetail
AUGUST 4, 2020
The UK Vaping Industry Association (UKVIA) has teamed up with trading standards in a drive to prevent the under-age sales of vaping products. The association, with the support of Buckinghamshire & Surrey Trading Standards, has published the Preventing Underage Sales Guide.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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