Sat.Apr 22, 2023 - Fri.Apr 28, 2023

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Five Ways To Get Aboard Customer Success

Forrester eCommerce

If you’ve ever had the good fortune to travel on the Japanese bullet train or France’s TGV high-speed train, you know what an extraordinary experience it is: one defined by comfort, efficiency, and value — not just movement between two locations.

Travel 349
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AI Website Builders: Are They Any Good? A Detailed Review

Ecommerce Platforms

Artificial intelligence (AI) has become such a ubiquitous subject that it is hard to escape it no matter where you look. This also holds true for website design, where AI-based website creation tools make their presence known left, right, and center. There are plenty of platforms that offer these services. But precisely what do they do? What type of solutions do they offer?

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Customer Reviews: Why They’re Important & How to Get More

Wiser

For many shoppers, online reviews are crucial when making purchasing decisions. Whether it’s restaurants, big chains, local businesses or anything in between, shoppers turn to ratings and the testimony of other customers to lead them in the right direction. Some customers ask their friends and family directly for recommendations, but others often turn to Yelp, a common customer review site, Google, or social media to read up on reviews.

Customer 157
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Affirm vs Afterpay: Which BNPL Is Best?

Ecommerce Platforms

How do you choose between Affirm vs Afterpay when selecting a BNPL provider? The demand for Buy Now, Pay Later (BNPL) opportunities has accelerated significantly in recent years, and this has led to an increase in the number of service options. Currently, the global buy now, pay later market size is expected to reach a value of $20.4 billion by 2028, registering a CAGR of around 22.4% from 2021 to 2028, according to reports from Grand View Research.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Reaching Gen Z and Millennials: What Brands Need to Know About Creator Guided Shopping

Retail TouchPoints

Creator-guided shopping is booming, with no signs of slowing down. With U.S. retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. In fact, 92% of Gen Z — a group that will make up the largest consumer segment by 2030 [1] — rely on creators to inform their purchases across virtually every category.

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3 objections to moving from MQLs to opportunities (and how to solve them!)

Forrester eCommerce

Three common objections to adoption of the opportunity-based Forrester Revenue Waterfall and how to overcome them.

B2B 367

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Webinar Recap: Beat the Backlog - Overcoming Resource Constraints to Deliver Better Ecommerce Experiences

Fastr

For every great idea in ecommerce, there’s at least one obstacle in the way of making it successful. More often, there are multiple challenges that teams face when bringing their vision to life.

Webinar 246
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Amazon Retail and Cloud Growth Slows in Q1 but AI Investments Hold Promise

Retail TouchPoints

Amazon ’s net sales grew 9% year-over-year to $127.4 billion in Q1 2023. Net income was $3.2 billion for the period, compared with a net loss of $3.8 billion in Q1 2022. Growth in both retail sales and AWS services was slow compared to past quarters, in line with the uncertainty the retailer warned about earlier in the year , but investments in generative AI could pay off in the near future.

Retail 359
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The Case for The Curious Product Manager

Forrester eCommerce

What separates successful digital product managers from their peers? For one thing, it’s curiosity. Your curiosity is key to understanding a customer’s business and what drives them and will help you unlock unidentified opportunities to create new value in the future. Before I go on, just what IS curiosity?

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454: From 0 To Millions: His Inc 500 Business Turned A Simple Idea Into A Multi-Million Dollar Empire W/ Mike Barnhill

My Wife Quit Her Job

Today, I have my good friend Mike Barnhill on the show. Aside from having a sexy voice and being the lead singer in a rock band called Hydrafighter, Mike and his brother Patrick started an e-commerce store selling ID badges over at Specialist ID. This business has been featured in the Inc 500 for the past seven or eight years and they make millions selling what seem like mundane and saturated products.

eCommerce 296
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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33 best small business ideas to make money in 2023

Omnisend

Reading Time: 17 minutes Do you want to start a business but don’t know where to start? Well, you’ve arrived at the right spot. This article highlights the best small business ideas you can use to start your new venture. As a business owner, you get to enjoy many benefits such as doing what you love, having more control over your time, and earning a higher income when you sell your products or services to your target audience.

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Canada Goose Makes 5 Leadership Appointments, Including First-Ever CDO

Retail TouchPoints

Canada Goose has named Matt Blonder as its first-ever Chief Digital Officer (CDO), one of five key appointments designed to drive the retailer’s five-year strategic growth plan. As CDO, Blonder will drive the brand’s digital innovation and manage teams responsible for developing the company’s digital roadmap across both new and existing channels, as well as the company’s IT and insights team.

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The Humanlike Future Of Interactions With Machines

Forrester eCommerce

In a major, accelerating trend, interactions between people and machines are becoming more like those between people.

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More Than 30 Top Brands Announce Exclusive Offers For National Military Appreciation Month with SheerID

SheerID

More Than 30 Top Brands Announce Exclusive Offers For National Military Appreciation Month with SheerID

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Omnichannel Commerce's Impact on Impulse Buying | Salsify

Salsify

It’s a familiar scenario: You’re standing at the gas station or grocery checkout waiting to pay, and you notice a chocolate bar you love or see a new flavor of your favorite chips. You don’t hesitate to grab the item and add it to your purchase.

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Toys ‘R’ Us Continues Revival with Mexico Launch

Retail TouchPoints

Toys ‘R’ Us parent company WHP Global has entered a partnership with omnichannel retailer El Puerto de Liverpool to launch the toy brand in Mexico for the first time. Initial plans include a combination of multiple flagship stores and a dedicated ecommerce site to fuel the iconic toy retailer’s global expansion. “We are very proud of partnering with WHP Global to bring the iconic Toys ‘R’ Us brand to Mexico,” said Charles Johnson, General Manager of Liverpool International and Boutiques at

Toys 301
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Rhetoric And Revenue: Alphabet’s And Microsoft’s Q1 2023 Earnings

Forrester eCommerce

Both companies featured AI heavily in their Q1 2023 earnings calls. Before Alphabet’s call began streaming on YouTube, attendees were shown a video about Bard, Google’s AI chatbot. During the call, “AI” was mentioned 51 times. During Microsoft’s, it was mentioned 34 times.

Reference 195
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The Container Store, Big Lots to accept Bed Bath & Beyond coupons

RetailDive

The retailers are using their former competitor’s coupons as a temporary marketing strategy of their own.

Marketing 137
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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6 KPIs To Measure Your Product Content Strategy | Salsify

Salsify

Your product pages might look great, but are they doing their job?

eCommerce 142
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Ikea, Lowe’s Target Business Customers with Enhanced Loyalty Programs and Services

Retail TouchPoints

Major retailers are increasingly rolling out the red carpet to draw in small business customers: Ikea has launched a new loyalty program for SMBs called the Ikea Business Network, and Lowe’s is enhancing its business loyalty program with a suite of new mobile tools for business owners. Earlier this year , Walmart rolled out an ecommerce platform aimed at meeting the needs of SMBs.

Customer 299
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Hannover Messe 2023: It’s Back

Forrester eCommerce

Hannover Messe 2023 was bigger than last year, with lots of ChatGPT and metaverse, but also a welcome dose of pragmatism.

Customer 195
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Gap Inc. says more layoffs to come

RetailDive

The further workforce reduction comes amid a search for a permanent CEO and sales declines at all the conglomerate’s brands.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Digital Optimization is the New Digital Transformation

Fastr

Keeping up with the latest technology advancements is a challenge for anyone. Businesses struggle to make the changes that they know will deliver a positive impact on productivity, efficiency, or experience because it can be so daunting to ensure you can keep your operations on track while you modify your systems and processes.

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Klarna Rolls Out Suite of New Shopping Tools, From ChatGPT to Resale

Retail TouchPoints

Klarna is introducing a portfolio of social media-esque capabilities on its platform, including a personalized shopping feed and smart shopping features. The payments provider also is adding new tools designed to help retailers and content creators engage with their audiences in more effective ways. Klarna has redesigned its entire app to make the shopping and finance services easier to use, dividing the program into five tabs: Shop , Purchases , In-Store , Budget and You.

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Less Is More When It Comes To Launching New Innovation

Forrester eCommerce

Brands are now putting more of a focus on prioritizing priorities than before: the continual threat of a recession, post-Pandemic volatility with businesses, and what Meta is calling the “Year of Efficiency” across not just how the company is organized, but how they think of their business including the products and projects that comprise it.

B2C 195
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Brand Loyalty or Bust: E-Commerce Edition

lateshipment

My perception of building an e-commerce brand looks fun. All you need is to create a specialized domain with your brand name, work with different teams like marketing, sales, and customer experience to understand how you can further attract customers, sell not just products but something that brings out your own identity, etc. Looks really “fun”. E-commerce merchants running a business IRL might disagree with me on this one as things are not as rosy as it sounds.

eCommerce 130
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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Amazon targets counterfeits with new information-sharing exchange

RetailDive

The e-commerce giant said the program has already detected hundreds of problematic accounts.

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Customers Care About Sustainability, so Show them how Ecommerce Delivers

Retail TouchPoints

Customer experience (CX) strategies often focus on using technology to improve steps in the customer journey, but CX can also be about the bigger picture: how their purchases impact our environment. For example, most consumers today are concerned about carbon emissions, climate change and sustainability. Many worry about the environmental impact of having online purchases delivered to their homes.

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Up Your Game: Drive Better Results Through Revenue Process Improvement

Forrester eCommerce

Switching from marketing-qualified leads to buying groups and opportunities can drive tremendous improvement, but success is also heavily dependent on your process. Learn more at this year’s B2B Summit North America.

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Navigating the Trends and Challenges of Customer Loyalty Programs in Retail

RETAIL MANAGEMENT SOFTWARE

In today’s fast-paced retail landscape, customer loyalty has become a critical factor in business success. With increased competition and changing consumer behaviors, retailers must stay ahead of the curve by implementing effective customer loyalty programs. However, navigating the ever-changing trends and challenges associated with loyalty programs can be difficult.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.