Smile.io
FEBRUARY 20, 2019
Ever since Google first started tracking search results 2004, the number of searches made for terms like “discount code,” “coupon,” and “online sale” have been steadily increasing, showing that from the time people started shopping online customers have been trying to get the most out of every dollar they spend. In fact, 70% of people have reported opening brand emails purely looking for coupons !
Frooition
FEBRUARY 19, 2019
If you’re part of a growing e-commerce business, or have grown an e-commerce business from scratch, you’ll be familiar with the challenges of wearing multiple hats, juggling dispatch and customer enquiries whilst trying to attract more customers online. We get accustomed to doing everything as fast as possible. There’s always a new immediate task to be dealt with, and sales is a fire that needs constant stoking.
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FastSpring
FEBRUARY 19, 2019
Short answer: Yep. Long answer: Buckle up, we’re taking you on a data-filled ride! Learn more about page speed, how it affects sales, and how you can optimize loading time. Then pick up a few additional tips for converting online sales, because having the fastest page on the planet can only take you so far without a more comprehensive strategy. What is page speed?
Forrester eCommerce
FEBRUARY 22, 2019
At the dawn of big data, data scientists were the unicorn of the hour. Talk to any one of these rarities, and they would say there were only about 100 of them in the world. When executives woke up to the potential of big data, it was also at the same time we were dealing […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
BigCommerce
FEBRUARY 22, 2019
Search engine optimization (SEO) is an art where anybody can dabble in the basics.
Groove
FEBRUARY 21, 2019
Modern eCommerce businesses need tools to help them grow. However, the plethora of options can often become overwhelming. To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. Whether you're looking for SEO tools or a marketing automation platform, we've got you covered. eCommerce Marketing Tools.
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Forrester eCommerce
FEBRUARY 19, 2019
Marketers have been using behavioral economics to understand and exploit the irrationality of consumers long before the Golden Age of Advertising. By employing simple marketing tactics such as “buy now, pay later,” inflated value pricing, or decoy alternatives, marketers have been able to effectively steer or in some cases, manipulate customers to buy products or […].
BigCommerce
FEBRUARY 18, 2019
The ecommerce platform landscape is a sea of options if you’re a small or medium-sized business.
Optimizely
FEBRUARY 19, 2019
As marketers, sometimes we’re so busy collecting and analyzing the big picture customer data, it can be easy to get distracted. You might forget the small nuggets of information in your marketing platform can sometimes prove the most useful to your email campaigns. . Take my recent shopping behavior. It’s been cold and dark lately, so I’ve been planning my next vacation.
Ecommerce Platforms
FEBRUARY 18, 2019
AWeber and Mailchimp are the leading giants in the world of email marketing. AWeber vs Mailchimp which is which? While you can’t go wrong with either, it is likely that one email service provider will serve your needs better. This is why it is crucial to be clear about your goals before you get started. After all, you will be using the service for a long time.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Forrester eCommerce
FEBRUARY 22, 2019
Ah yes, anyone suffering from a chocolate hangover? Or an excess of corny romanticism? Let’s face it, we all love “love” — but with Valentine’s Day a week behind us, the last thing you probably want right now is more advice on relationships. Before you toss aside some of that abundant advice about personal relationships, […].
BigCommerce
FEBRUARY 20, 2019
Bringing in sales is important for any ecommerce store, but an aspect that’s often overlooked is how to bring the…
My Wife Quit Her Job
FEBRUARY 18, 2019
When it comes to starting a successful ecommerce business, you have to know how to get reviews on Amazon. Not only do reviews provide social proof for your listing, but there’s a strong correlation between the number of positive reviews and your conversion rate on Amazon. As you can see from the graph above, the conversion rate doubles once you reach 50 reviews.
Ecommerce Platforms
FEBRUARY 20, 2019
If you've ever tried to sell books online, you know that it can be difficult to find quality on-demand printing options. Some of them are only in it for the money and don't really help you out with anything else like marketing. Others provide low-quality prints that end up having no chance of being sold. In this Lulu xPress review, we'll explore what looks like a reputable and supportive print on demand option for your books.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Forrester eCommerce
FEBRUARY 19, 2019
Bankers around the world are rightly worried about the threats posed by digital disruptors getting in between them and their retail banking customers. But Forrester’s newest research reveals that executives should be just as worried — perhaps even more worried — about another market that is being upended: Small business banking. Small and medium-sized businesses […].
Omnisend
FEBRUARY 20, 2019
As marketers, we love to learn new things. We love deep dives into abstract concepts like how choosing the right or wrong company name can affect your brand’s perception. And we’re absolute junkies for quick tips and “growth hacks”. As long as they’re backed up by data, of course. But in our field, it sometimes Read more The post Inspire Your Marketing Team With These 7 TED Talks appeared first on Ecommerce Marketing Automation | Omnisend.
GetElastic
FEBRUARY 20, 2019
Previously published on TA Digital. In this highly competitive world, it is very important for businesses to offer exceptional shopping experience to their customers. There is no point if multiple customers are visiting your website, but not purchasing. In order to increase the ecommerce conversion rate, each and every step has to be analyzed – from the initial landing page to checkout.
RTP blog
FEBRUARY 22, 2019
By Monica Eaton-Cardone, Chargebacks911 NRF’s Big Show is the place to be every year for the latest insights and data in the retail sector. It’s always a fascinating experience. NRF attracts tens of thousands of attendees, but each person can interpret the information shared at the event differently. Based on what I observed, there a few key trends and predictions to watch for in digital retail in 2019: #1.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Forrester eCommerce
FEBRUARY 22, 2019
(Dave Novitzky contributed to this blog) It’s January, snowy, unbearably cold, and to make matters worse, a Monday. You’re trying to make it to the weekend so you don’t need to go outside. until you see an empty lounge chair on a beautiful warm beach floating down the Hudson River. Yes, you […].
Optimizely
FEBRUARY 21, 2019
We know data science can sound pretty intimidating. But in the ever-changing world of B2C and ecommerce marketing, it doesn’t have to be. In fact, there’s a real delight that comes with getting to know who your buyers are, as well as discovering insights in your data that could turn them into loyal customers for life. Find out how to use the data you already have to supercharge your marketing strategy in this live discussion with marketing experts from Zaius and Crazy Egg.
Bootstrapping Ecommerce
FEBRUARY 19, 2019
Sell your products directly on your social media with these social commerce selling tips! Step-by-step instructions help you get started. The post Social Commerce: 5 Tools to Help You Sell Directly Through Social Media appeared first on Bootstrapping Ecommerce.
RTP blog
FEBRUARY 20, 2019
After months of criticism regarding its HQ2 selection process, Amazon called off its plans to build one of its headquarters in Long Island City, Queens. In the aftermath of the exit, the general public has blamed every party involved for something: Amazon for selecting New York in the first place, politicians (in particular the New York City Council) for vehemently standing against the deal and the city and state of New York for pledging economic incentives for the deal that would have cost as m
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Forrester eCommerce
FEBRUARY 21, 2019
mCommerce today is often characterized as online purchases made on a smartphone or mobile payments (e.g., Apple Pay or Google Pay). As our colleague James McQuivey would say, that is simply doing old things in new ways — not doing new things. We define mobile as any device with a cellular connection.
TradeGecko
FEBRUARY 21, 2019
Want to know what the future of eCommerce will look like? How about what it will sound like with voice search. Right now, we can command Siri to do mundane tasks. We tell Alexa to re-order our most use household goods on Amazon. We ask Google to help us navigate to the nearest retail store. Soon we’ll be asking them for recommendations on best products to buy.
A Better Lemonade Stand
FEBRUARY 18, 2019
What's your Average Order Value? Don't know? Learn how to calculate it here and 12 different tactics you can use to improve it! The post How to Increase Average Order Value: 12 Ways to Make More Sales appeared first on A Better Lemonade Stand.
RTP blog
FEBRUARY 18, 2019
By Suhaib Zaheer, HostGator Having a strong online presence is the key to business success in today’s digital world, especially for small and midsized retailers that need to employ savvy strategies to be seen and convert visitors to customers both online and off. Although getting online has never been easier, the competition has never been fiercer, so having a top-notch web site, from design to security, is critical.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Forrester eCommerce
FEBRUARY 20, 2019
A Roadmap To Lose Your Technology Mandate CIOs have historically run technology innovation efforts but that may be changing. We find CEOs understand that the future of their business depends on technology they don’t have or that hasn’t been invented yet. They recognize a need to spend at least part of their firm’s time […].
GetElastic
FEBRUARY 18, 2019
Popularity can sometimes lead to negative outcomes. It can be destructive at times especially when handling a successful ecommerce store. Ever wonder if the high number of sales could lead to an increase in the amount of fraudulent activities? This article highlights ways to reduce the fraudulent ecommerce behavior. Criminal activities are gaining momentum in the virtual world like never before.
Ecommerce Platforms
FEBRUARY 22, 2019
We’ve talked many times about how to get your ecommerce site up and running within just a few minutes, but you’ll start to notice that the majority of content online is about selling physical products, and we want to fix this. Some of the best ecommerce platforms provide options to sell your own digital products such as eBooks, music and video courses, but they don’t particularly focus on these digital items.
My Wife Quit Her Job
FEBRUARY 20, 2019
Today I have a special guest on the show, Maria. Maria is a student in my Create A Profitable Online Store Course who is making 6 figures with her business and last week, I invited her to come talk to the other members of the class about her experiences starting her ecommerce business. But instead of celebrating her success as an entrepreneur, I asked her to provide a candid account of her experiences including all of her struggles, her triumphs and how she overcame various obstacles on her jour
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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