Sat.Jan 21, 2023 - Fri.Jan 27, 2023

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Online Review Statistics You Should Know in 2023

Ecommerce Platforms

Online review statistics reveal some interesting insights into the power of social proof. In a world where consumers are growing increasingly less trusting of “traditional” advertising, reviews, testimonials, and genuine customer feedback has become extremely useful. Around 95% of customers say they typically read a review before buying a product. The chances are you’ve even checked out a few star ratings and testimonials yourself before buying something particularly valuable.

Consumer 197
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The 8 Best Shipping Software Platforms For Your Online Store

My Wife Quit Her Job

The best shipping software programs integrate seamlessly with online stores and marketplaces, allowing you to fulfill customer orders smoothly and still make a healthy profit. But with so many options, how do you know which is right for your ecommerce business? This guide to the best shipping software programs will help, by covering key features, pricing, and pros and cons.

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Content Marketing for Ecommerce | Salsify

Salsify

It’s common knowledge that content marketing for ecommerce is important, but it can be tricky to identify everything that makes up a successful brand strategy. The ecommerce marketing landscape is constantly shifting, and what may have worked in the past might be less effective in 2023.

eCommerce 107
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How to Accept Payments Online in 2023

Ecommerce Platforms

Accepting a payment online is easier than ever before. Whether you’re a retail shop with a simple website, or a startup ecommerce store interested in accepting online transactions, there’s always room to expand your business with help from online payment processing. In this guide, we explain how to accept payments online, whether you’d simply like to add a quick payment button for one product, accept subscriptions for your content, or process thousands of ecommerce payments.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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The Average Conversion Rate for Ecommerce And How To Top It | Salsify

Salsify

Just over two out of 100 customers will put items in their digital cart and actually make a purchase — specifically, 2.5%. This is the average conversion rate for ecommerce transactions, according to industry benchmark data from Kibo.

eCommerce 130
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The Future of Localization is Here: Are You Ready?

Forrester eCommerce

Here’s a thought experiment to test if your organization is ready for the future of localization. When you think about your customer and employee experience (CX and EX), do you think about what it’s like in each of their languages? Or do you unconsciously assume a monolingual experience?

Customer 369

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The Cybersecurity Impact of PCI DSS 4.0

Retail TouchPoints

Today, it seems cash is a thing of the past, with most shoppers leaning on credit cards or even mobile payment to complete transactions for both physical and online shopping. With the increase in these forms of payments, retailers are responsible for protecting their customers’ critical data from threat actors lurking around every corner, ready to siphon sensitive personal information.

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Yotpo Review and Pricing: What’s It All About? Reveal Pricing and Features

Ecommerce Platforms

Recent stats show that 93% of c ustomers say online reviews influenced their purchasing decisions. The bottom line: It’s a given that customers will read online reviews before deciding on a product Just look at popular online marketplaces, for instance. Most products display positive, negative, and mediocre reviews posted by real-life customers. Needless to say, glowing reviews help ecommerce businesses attract customers.

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What The Justice Department’s Lawsuit Against Google Means For Marketers

Forrester eCommerce

Yesterday, the Justice Department and eight states sued Google, accusing the company of illegally abusing its monopoly on the technology that powers online advertising. According to the Department’s complaint, Google’s dominance enables the company to take at least $0.30 of every dollar spent using Google’s advertising technology.

Marketing 369
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8 email marketing courses to take in 2023 (free and paid)

Omnisend

Reading Time: 8 minutes Why are email marketing courses so popular? That’s because email marketing offers numerous benefits for businesses. Email marketing can help boost sales, enhance customer engagement, create brand awareness, acquire new customers, reward customer loyalty, and so much more. That’s probably why marketers are still actively investing in this age-old marketing technique.

Marketing 158
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Walmart Boosts Pay to $17.50/Hour, Offers New Paths to Advancement

Retail TouchPoints

A combination of regular annual increases and “targeted investments in starting rates” by Walmart will raise the average hourly pay of its workers above $17.50 , according to a memo shared with the retailer’s U.S. employees by Walmart U.S. President and CEO John Furner. “As you continue to focus on your customers, we’re focused on investing in you — our store associates — through higher wages and new opportunities to gain the skills to serve tomorrow’s customers and grow a career with Walmart,”

Supplies 304
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7 Tips for Using Videos to Increase E-commerce Sales

lateshipment

With new e-commerce stores springing up around the internet every other day, the competition is getting more fierce than ever. The challenge is to not only attract customers but be able to make them repeat purchases from the store. With this in mind, all the e-commerce companies are utilizing every possible way to gain shoppers. Every day, a new marketing scheme is adopted so that the store can highlight itself among a sea of competitors.

eCommerce 130
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Empowered Customers Seek Three Types Of Brand Experiences

Forrester eCommerce

In 2023, Empowered Customers Are Engaging Differently With Brands In 2016, we introduced Forrester’s Empowered Customer Segmentation, based on consumer behavior we’ve been monitoring and analyzing since the 1997 launch of Forrester Analytics’ Consumer Technographics® survey data.

Customer 360
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How to Choose the Best Live Chat Software for Your Business (2023)

Ecommerce Platforms

The market for live chat software is predicted to increase to $1.7 billion in 2030. Couple this with LiveChat’s own studies that show that “customers expect to chat online with businesses,” and the takeaway is clear: failing to provide this service can put you behind your competitors. So, if you’ve yet to offer customers live chat support, you’ll be pleased to hear plenty of affordable, easy-to-use live chat software is available.

Live Chat 104
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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The Future of Retail is Smaller, Crowdsourced and Robot-Powered

Retail TouchPoints

Predicting where the next phase of consumer buying behavior is headed has proven notoriously tricky. Ecommerce had been growing at a consistent rate, but its year-over-year growth shot up two to five times faster during the pandemic. And just when we thought ecommerce was the future, brick-and-mortar stores made a comeback in the last year. The ever-shifting landscape of retail makes any type of prediction questionable, but there are a few hidden trends that are shaping the future of how we buy.

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Top 5 WooCommerce multistore plugins for ecommerce store owners

Omnisend

Reading Time: 5 minutes Ecommerce has boomed rapidly in the past few years and, thanks to platforms like WooCommerce, it is easier than ever before to set up a new online store or digitize your business. Its incredible flexibility, almost limitless customization options, and advanced security protocols allow you to build, run, and manage WooCommerce stores with ease.

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Putting the Revenue in Marketing Technology

Forrester eCommerce

As B2B marketing continues to evolve, addressing shifts in buyer behavior has become a top priority for marketing leaders. These shifts, driven by the proliferation of data, include the rise of buying groups and the preference for self-guided, anonymous or pseudonymous buying journeys.

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How to Choose a CRM For Your Business in 2023

Ecommerce Platforms

Managing a business is hard. Equally challenging is growing it. Many entrepreneurs are weighed down by time-consuming tasks that take them away from what they need to do to expand their brands. That’s why a good CRM is essential for staying competitive. Fear not, if you need help on how to choose a CRM system for your business. Here, we’ll walk you through what to consider when investing in this kind of software.

Live Chat 104
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Drive More E-Commerce Revenue with Omnichannel Selling

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Amazon Takes Flight in India with Debut of Dedicated Air Cargo Network

Retail TouchPoints

Amazon has brought its dedicated air cargo network, Amazon Air, to India — the third market for the service after the U.S. and Europe. The launch is a first for an ecommerce company in India and a signal of the rapid growth in that region, which is the fastest-growing ecommerce market in the world, according to eMarketer. “We’re thrilled to launch Amazon Air in India to ensure we can provide our growing customer base with great selection, low prices and faster deliveries,” said Sarah Rhoads, VP

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How To Setup and Optimize Your Free Product Listings

Store Growers

Last Updated on January 24, 2023 Shopping Ads are one of the best known features in Google Ads. But did you know that you can show off your products in the search results for free? This program is known as Free Product Listings. It uses all the information from your feed and website for potential buyers. In this article, I’ll show you how to get started and how you can optimize your feed for maximum impact!

SEO 103
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Breaking The Green Market Opportunity Down Into Segments

Forrester eCommerce

There is no single green or sustainable consumer. Learn the value of segmenting your customer base by their green purchasing habits.

Marketing 360
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How to Create an OTT Platform in 2023

Ecommerce Platforms

OTT, or over-the-top, media services are those that offer media-based products over the internet. An OTT negates the need for satellites, radios, and cable, instead relying on a simple internet connection (wireless or wired) to deliver content like television shows, movies, and music. You can learn how to create an OTT platform as long as you’re able to focus on a niche.

Payments 104
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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How In-House App Development Gave Home Depot Associates the Right Tool for Their Jobs

Retail TouchPoints

The associate experience is a top-of-mind topic for today’s retailers. The frontline is the part of your team that customers interact with the most, so enabling them to handle their jobs in an enjoyable and efficient manner pays off by helping them create great experiences. The Home Depot is achieving these goals through Sidekick, an in-house mobile app designed to empower associates to make the most of their time.

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10 WooCommerce product bundles to boost your sales for 2023

Omnisend

Reading Time: 7 minutes If you’re doing ecommerce in any capacity, there’s a one in four chance you’re working with WooCommerce. This powerful plugin gets downloaded 30,000 times per day , and holds a 23.34% market share among ecommerce platforms worldwide. Why? The ability to sell product bundles may have something to do with it. Product bundling is a common ecommerce strategy used to boost sales.

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Now Accepting Nominations: Forrester’s Demand & ABM Program Of The Year Award

Forrester eCommerce

Has your company’s demand and ABM program earned bragging rights? Nominate it for Forrester’s 2023 B2B Program Of The Year Award and showcase it on stage at B2B Summit North America.

B2B 195
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3 ways AI can supercharge sizing to help apparel brands boost conversion, reduce returns and personalize the retail experience

RetailDive

We highlight three key ways your apparel brand can leverage AI and machine learning to increase conversion and personalize retail both online and in stores.

Apparel 124
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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Report: GameStop Closing Kentucky Distribution Center, Potentially Affecting Hundreds of Jobs

Retail TouchPoints

GameStop is reportedly planning to close its Shepherdsville, Ky. distribution center, according to a letter to employees seen by WDRB News. The closure, which is scheduled to be completed by June 30, could affect hundreds of jobs at the facility. Workers at the facility also have published LinkedIn posts stating that the facility is closing. The closure was further confirmed by a commercial real estate listing stating that the 630,000-square-foot building will become available for a new occupant

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Streamlit for execs: How to drive growth with real-time data analysis

Canonicalized

Hello and welcome back to Canonicalized! In this post we will discuss how Streamlit can be used by top-level executives to identify and capitalize on new growth opportunities, and how this can help them increase revenue, market share, and customer satisfaction. We will also cover why Streamlit is useful for this purpose, and what pain […] The post Streamlit for execs: How to drive growth with real-time data analysis appeared first on Canonicalized.

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Agile + Low Code = Digital Transformation Rocket Fuel

Forrester eCommerce

Truly digital firms have business models with technology at the core, and this technology is software. For such firms, software is an expression of the business. To become truly digital, complementary approaches to people, process, and technology are needed. The unresolved need for more developers (the people) is well and painfully understood.

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5 ways Target is pushing customer-driven innovations in omnichannel, grocery

RetailDive

Ease, joy and affordability are key pillars of the company's efforts to build on its “Targét” reputation, executives said at NRF’s Big Show.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt