BigCommerce

FEBRUARY 2, 2018

Why people are starting online businesses. The most popular course at Stanford isn’t a STEM class. It isn’t in entrepreneurship, how to start a business, nor coding. It is one in how to design a happy life. The course is co-taught by Dave Evans, the former lead designer of Apple’s first mouse and co-founder of Electronic Arts. In those positions, he learned how to design for user experience and remove unnecessary elements.

eCommerce 419

eCommerce BigCommerce Shipping Costs B2B 419

Optimizely

FEBRUARY 1, 2018

Every B2C marketer should treat their email list like gold. Email is often your most direct contact with buyers and prospective buyers, making your list an incredibly valuable marketing asset in terms of driving revenue. However, email lists also must be treated with care. You can’t just blindly send to your entire list on a daily basis and expect to get a great response every time.

B2C 220

B2C Marketing eCommerce Customer 220

My Wife Quit Her Job

JANUARY 29, 2018

Do you really need an accountant to file your taxes? And will an accountant actually save you money versus using an off the shelf tax program like Turbo Tax? In this post, I discuss my own personal experiences filing my tax returns with 2 different accountants vs using Turbo Tax and Tax Cut. Specifically, this article will shed some light on… Whether an accountant will save you money on your taxes Whether an accountant will save you time on your taxes.

Article 228

Article 228

Kissmetrics

JANUARY 31, 2018

Marketers are a lot like those realtors on HGTV’s “House Hunters.” The same way they’re trying to find a bungalow with beach access that also has a downtown industrial-loft feel (and stays within a $50,000 budget …), we’re constantly striving to create content that accomplishes many things. We need to create content that’s thoughtful and well-crafted — content that speaks to our audiences, deeply engages them, thoroughly answers their questions, and helps them do their jobs better.

Arts 220

Arts Webinar Travel Marketing 220

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

BigCommerce

FEBRUARY 2, 2018

Online competition is fiercer than ever. This is why figuring out what to sell online is a strategy in and of itself. You’d be surprised how many people set up a store before identifying ecommerce opportunities. This is setting yourself up for failure. Choosing the right products to sell will impact every other business decision you make. Forget a pretty theme.

Merchant Services 419

Merchant Services Payment Services Shipping Costs Beauty and Health 419

Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. If it wasn’t hard, everyone would already be doing it. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. That’s despite the fact that research from the CMO Council and Netsertive revealed that 94% of marketers think that providing an omnichannel customer experience is crucial to business success.

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Omnichannel eCommerce Marketing Marketing eCommerce 191

Kissmetrics

JANUARY 29, 2018

“Branding”. “Our brand is strong”. “Brand equity”. “Our brand is admired around the world”. These words and phrases make most entrepreneurs and employees roll their eyes. They view brand as an overused term that means very little to the world outside the company. But your brand may be the most valuable asset your company has. It’s also the most fragile.

Social Media 206

Social Media Consumer Customer Outdoor 206

BigCommerce

FEBRUARY 1, 2018

If you’re just dropping in to this guide here, then we have a lot to cover! First, this is one chapter in a 9-chapter guide on how to start a profitable online business. We’ve covered everything from laws and nuances to how to source product to even giving you a free startup template for a competitive analysis in your industry. Let’s review really quickly.

Shipping Costs 411

Shipping Costs Merchant Services Payment Services BigCommerce 411

My Wife Quit Her Job

JANUARY 31, 2018

Today I’m happy to have Karon Thackston back on the show. If you don’t remember Karon, I had her on episode 74 where we talked about how to optimize an Amazon listing for maximum sales. She’s been helping ecommerce clients get both higher rankings in search and higher conversion rates with the power of copy for the last 25 years. She’s the author of 10 books and she runs the popular site MarketingWords.com which I recommend that you check out. .

eCommerce 212

eCommerce Books Recommendation Other 212

RTP blog

JANUARY 29, 2018

By Andrew Atkinson, GrandCanals There’s something about the start of the year that brings out the crystal-ball-gazer in all of us, even though, as Nobel-prize winning physicist Niels Bohr once noted (seconded by New York Yankees Hall of Famer Yogi Berra), “Prediction is very difficult, especially about the future.” Nonetheless, we will do our best to identify what we at GrandCanals believe to be the top five fulfillment trends of the coming year, to better help you get in front of them.

eCommerce 170

eCommerce Fulfillment Shipping Costs Specialty Retailers 170

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Kissmetrics

JANUARY 31, 2018

Old-school industries don’t get the credit they deserve. Every blog focuses on the hot new startup. People write case study after case study on the trendy new subscription box. But no one ever talks about offline companies. Even though, many times, there’s WAY more money at stake. Take ‘tax relief,’ for example. The latest IRS numbers show that people fail to pay $458 billion a year in taxes.

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PPC Information Other Customer 197

BigCommerce

FEBRUARY 1, 2018

There are a lot of ecommerce resources that are publicly available. So, we’ve put together a quick hit list that will enable you to be more productive and stay up-to-date on your industry. We’ve limited and categorized the list for easier handling. Our goal is not to overwhelm you, but rather give you a solid foundation on which to get started. Productivity Tips for Business Owners.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Bootstrapping Ecommerce

JANUARY 30, 2018

Handle your influencer outreach emails like a sales prospect: Plan your next steps, be diverse with what you send and don’t be afraid to follow up through different channels. You might get lots of ‘"no" answers, but one "yes" will make it all worth it. The post 10 Tips for Creating an Effective Influencer Outreach Email Campaign appeared first on Bootstrapping Ecommerce.

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Channel eCommerce Operations Customer 162

RTP blog

FEBRUARY 2, 2018

By Nick East, Zynstra If 2017 is to be remembered for anything it will surely be the dramatic increase of data breaches and cyberattacks reported in the media. We all know cyber criminals are using increasingly sophisticated techniques to gain access to company networks, just as we know how the impact of such an occurrence can have devastating consequences on reputation, revenue and customer trust.

Technology 150

Technology Retail Department Stores Outdoor 150

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Kissmetrics

FEBRUARY 2, 2018

People think SEO is all about traffic. But I’m here to tell you that’s not the case. Yes, if you do it correctly, SEO should bring in lots of traffic. Ultimately, though, SEO is about revenue. It’s about driving in new customers to buy stuff. And that’s why most people do keyword research wrong. Here’s the common mistake I always see. People do two things when researching new keywords: They look at estimated monthly search volume.

PPC 185

PPC SEO Blog B2B 185

BigCommerce

FEBRUARY 1, 2018

Although your products might appeal to a large group of people, it doesn’t make sense to market to everyone. Your brand will have what is called a “target market.”. What is a Target Market? You need to identify the people who really want or need what you’re offering. Targeting, or “segmenting” these people means you’ll be able to build your store for the right audience , efficiently using your resources to impress and attract your potential customers.

Marketing 373

Marketing Social Media Hobbies Information 373

SellBrite

JANUARY 31, 2018

Online shopping doesn’t follow a single path. Instead, there’s an abundance of ways to make an online purchase — apps, email, social media. These multiple options can be disorienting to customers if there isn’t one clear route for reaching businesses. Enter “conversational commerce,” or businesses and buyers connecting through messaging apps.

eCommerce 158

eCommerce Merchant Services Technology Clothing 158

RTP blog

JANUARY 31, 2018

The National Retail Federation (NRF) Big Show 2018 showcased the trends and technologies to watch going into the new year, and AI was a major part of the conversation. EBay , Cosabella. and 1-800-FLOWERS.COM are just three of the brands that have gone public with the benefits they have seen from AI-powered solutions. However, as AI’s use expands, data scientists and algorithm developers must incorporate ethical structures into the technology to ensure shoppers have a trustworthy experience.

Definition 150

Definition Technology Travel Improvements 150

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Canonicalized

JANUARY 31, 2018

“He who can modify his tactics in relation to his opponent and thereby succeed in winning, may be called a heaven-born captain.” Sun Tzu A lot of us look at the SEO competition almost every day. But, not all of us can perform an analysis in a way that matters. In this article, we are […]. The post Competitive SEO Analysis appeared first on Canonicalized.

SEO 146

SEO Article eCommerce 146

BigCommerce

FEBRUARY 1, 2018

After you’ve evaluated your online store idea and have a plan for product sourcing, it’s wise to research the restrictions and regulations that may affect you when opening an ecommerce store. Understanding these issues before you try to start selling online will help you plan wisely and save you time, energy and money. In this chapter, we’ll highlight some of the obstacles that may lie ahead for your business.

Merchant Services 362

Merchant Services Payment Services Shipping Costs Shipping 362

Inflow Insights

JANUARY 30, 2018

We worked an eCommerce site that sells plus-size lingerie (whose name we’ve withheld to protect their privacy) to increase conversion rate and revenue from its Google Shopping campaigns. The numbers we generated for them were: Conversion rate: increased 116%. Revenue: increased 268%. Those are numbers to be proud of by any standard, so how did we do it?

eCommerce 144

eCommerce Clothing Article Online Retail 144

GetElastic

FEBRUARY 1, 2018

The forces of modern commerce have changed all the rules. Lessons learned back in the days of single-screen ecommerce did not adequately prepare us for selling in the age of mobile, augmented reality, conversational commerce, or “thing” commerce. These channels are creating opportunities to monetize products and services along the path to becoming a modern commerce business.

Presentation 135

Presentation Recommendation Mobile Management 135

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Ecommerce Platforms

JANUARY 29, 2018

If you thought that choosing the right product was more than enough, think again. Photos define the product and show a potential customer a plethora of things – the uses for the product, the demographics of the people who use the product, the feelings associated with it, and of course, the perceived value of the product. But, there’s more to this than meets the eye.

Presentation 123

Presentation eCommerce Platforms Electronics Article 123

BigCommerce

FEBRUARY 1, 2018

By analyzing your competition and then monitoring them on an ongoing basis, you’ll get to know their behavior, enabling you to anticipate their actions and stay one step ahead. This is known as competitive analysis. You want to make sure shoppers have a reason to pick you over everyone else. Although performing a competitive analysis isn’t rocket science, it does go beyond the few simple Google searches needed to identify and categorize your competitors.

Shipping Costs 355

Shipping Costs Social Media Shipping Information 355

A Better Lemonade Stand

JANUARY 28, 2018

Create better product photos for your ecommerce website with these photoshop tutorials that teach you how to retouch any blemishes on your products, change product colors and make your images sharper. The post Photoshop Tutorials for Ecommerce: Improve Your Product Photos appeared first on A Better Lemonade Stand.

Improvements 134

Improvements eCommerce 134

Klaviyo

JANUARY 30, 2018

Automation is at the core of data-driven email marketing. But not all marketing automation is created equal! Building targeted, high performing email flows should be easy, fun, and above all, you should never feel limited in creating your ideal 1:1 customer journeys. With these keys to successful automation in mind, we got to work and rebuilt our Klaviyo Flows feature from the ground up.

Presentation 115

Presentation Customer Information Marketing 115

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

SellBrite

FEBRUARY 2, 2018

When you get into the business of selling products online, you have to expect that you’re likely going to experience both busy seasons and slow seasons throughout the year. Sales activity rarely remains constant for ecommerce businesses of all sizes, and this is especially true for those ecommerce businesses that sell products that consumers are more interested in purchasing and using at different times of the year, like running shoes or winter coats.

eCommerce 116

eCommerce Social Media Blog Recommendation 116

BigCommerce

FEBRUARY 1, 2018

Conducting market research for your ecommerce business ideas is not only wise, it’s essential. Taking the time to go through this process will help you uncover whether or not there is a healthy demand around your business idea. No matter how stellar you feel your idea is, you’ll want to spend some serious time evaluating market demand and gathering hard facts before you order 2,000 product units or sign any contracts.

Marketing 354

Marketing Social Media eCommerce Arts 354

Store Growers

JANUARY 31, 2018

Icon by Noun project. Google Shopping campaign priority is a pretty advanced concept. It might seem pretty simply and straightforward, but its not. I’ve seen many Adwords accounts where smart business owners have done the hard work to their campaigns set up correctly, but get the campaign priority wrong. This causes their campaigns to not run the way they intended, leading to a higher cost per click and higher cost per sale.

Article 110

Article Management Other Customer 110

Sailthru

JANUARY 31, 2018

It was a simpler time, 1967. Tom Brady wasn’t born yet. The Green Bay Packers and Kansas City Chiefs played in the first-ever Super Bowl, where a 30-second ad “only” cost $42,000. In 2018, that’s equivalent to about $314,000. It’s a steal by today’s standards; last year, 30 seconds of Super Bowl advertising cost an average of $5 million. And that’s just the TV spot.

Events 104

Events Social Media Games Automotive 104

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail