Sat.Oct 13, 2018 - Fri.Oct 19, 2018

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Digital Myth No. 4: Your Company Needs A Digital Strategy

Forrester eCommerce

When your CEO asks you for your digital strategy, you could go away and huddle up with your team for a month and produce some voluminous document full of TLAs only to have it sit on the shelf for the next two years. Instead, simply give your CEO a copy of your business strategy. After […].

Document 392
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B2B ecommerce: the four challenges to face for long-term growth

GetElastic

Commerce innovation is not just for retailers and consumer brands, business-to-business organizations must capitalize on the disruptive trends that are emerging. It’s either innovate or die. When B2B buyers leave the office, they become those same B2C buyers; and they all still demand remarkable customer experiences. So, what does this mean for organizations and bringing B2B ecommerce strategies to the next level?

B2B 167
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So, You Want to Stand Out From Competition?  

Fastr

(Healthy) competition is necessary for a business to grow and expand. And we get it, not everyone enjoys competition. So, what happens when […]. The post So, You Want to Stand Out From Competition? appeared first on Zmags.

eCommerce 100
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Marketing Unboxed: How Glossier Wins Over Fans with Marketing That Shines

Optimizely

The first episode of Marketing Unboxed is here! This is our newest video series where we order a fun product from a top ecommerce brand, and then track every marketing touchpoint along the way to see what works, and what doesn’t. To kick things off, we’re diving deep into one of the most popular beauty brands out there— Glossier. Sure, there might confusion around how to properly pronounce their name , but it’s perfectly clear what their customers love about Glossier.

Marketing 305
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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If You’re Not Prioritizing Employee Experience Improvement, You’re Doing It Wrong

Forrester eCommerce

There is ample evidence that improving employee experience leads to better business results. Briefly, firms that improve employee experience find that they get better work performance and more discretionary effort from employees.[i] Discretionary effort makes companies more effective and efficient, according to this study published in Harvard Business Review.

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IaaS vs PaaS vs SaaS Enter the Ecommerce Vernacular: What You Need to Know, Examples & More

BigCommerce

If you’re considering moving your ecommerce business to the Cloud, here are three important acronyms to wrap your head around:…

eCommerce 370

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The Best of the Best Ecommerce Website Pop-Ups

Optimizely

Ecommerce website pop-ups done wrong are not just annoying — they’re a guaranteed way to lose customers. We’ve all been there: you land on an ecommerce site only to be bombarded with an irritating, ugly pop-up that covers the whole page, won’t go away, makes browsing slower, and annoys you enough to leave the site. But pop-ups and webforms done right can be a fantastic marketing tool to capture leads and lower your website bounce rate.

eCommerce 230
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Video: Adobe Premiere Rush CC Brings AI-Powered Video Editing To Marketers

Forrester eCommerce

Adobe’s new Premiere Rush CC brings pro-level video editing capabilities to video creators who aren’t pros. It’s part of Adobe’s continued push downmarket to expand its footprint among creatives. Its simple interface works across computers and mobile devices, which means you can start a project on one device and finish it on another–or send the […].

Marketing 378
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The Secret to the Future Growth of Your Ecommerce Channel: Social Commerce

BigCommerce

Most purchase journeys have too many unnecessary steps in the conversion funnel.

Channel 409
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eCommerce SEO Strategy: 10 Essential Tips for 2019

Groove

With frequent algorithm changes, new search engine feature updates and conflicting advice, many e-tailers are unsure of where to start with eCommerce SEO. That’s why we’re pulling back the curtain on a few of our tried-and-true eCommerce SEO strategies for 2019 that can drive serious results. Strategies for eCommerce SEO in 2019: Reduce Load Time. Optimize for Mobile.

SEO 186
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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230: How An 8 Figure Business Launches New Products On Amazon With Bernie Thompson

My Wife Quit Her Job

Today I‘m lucky to have Bernie Thompson back on the show. Bernie is someone who I had on back in episode 157 and in case you’ve forgotten, Bernie runs an 8 figure business called Plugable.com which is a company that sells USB and Bluetooth devices online all over the world. In addition, he’s built all of his own tools in house to manage his Amazon business which he now offers to the public called Efficient Era.

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Contact Centers Have Moved To Cloud. What’s Next?

Forrester eCommerce

As of 2018, the market for contact center technology has fully shifted to cloud. The remaining outliers of demand are large, highly customized implementations which preserve legacy on premise software, or organizations that wish to maintain the technology inside their firewall. Agility, flexibility, and the ability to rapidly shift capacity are all key elements AD&D […].

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Sourcing The Perfect Suppliers For Private Brand Ranges

RTP blog

By Steven Howell, Solutions for Retail Brands The private brand grocery sector has come a long way since the ultra-plain-packaged — and largely uninspiring — generic products aimed at budget-conscious shoppers that filled grocery store shelves. Research shows that the sector as a whole performed strongly in 2017, recovering from negative dollar growth of around 0.4% at the end of 2016 to +3.2% 12 months later. [1] But looking at the sector at the top level often hides what is really happening wi

Supplies 150
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How to Start a Print-on-Demand Business in 5 Steps

Bootstrapping Ecommerce

Get started with Print-on-Demand in 5 steps! Print-on-Demand is the easiest way to start an online business & source products to sell online. The post How to Start a Print-on-Demand Business in 5 Steps appeared first on Bootstrapping Ecommerce.

eCommerce 165
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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230: How An 8 Figure Business Launches New Products On Amazon With Bernie Thompson

My Wife Quit Her Job

Today I‘m lucky to have Bernie Thompson back on the show. Bernie is someone who I had on back in episode 157 and in case you’ve forgotten, Bernie runs an 8 figure business called Plugable.com which is a company that sells USB and Bluetooth devices online all over the world. In addition, he’s built all of his own tools in house to manage his Amazon business which he now offers to the public called Efficient Era.

Books 198
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IBM Bets Big On Security Training And Leadership As A Differentiator

Forrester eCommerce

In late 2016, IBM announced the availability of its full-scale cyber range at the Cambridge, MA headquarters of its security division. With two shifts per day and currently booked out six to eight months, it’s been a huge success for the division. The range isn’t just about training security incident response analysts; it’s a full […].

Books 331
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RTP Editors Identify Top E-Commerce Tech Trends To Watch In 2019

RTP blog

Earlier this month, Retail TouchPoints unveiled its fifth annual E-Commerce Technology Preview , which includes insights from industry experts at 12 solution providers. The guide offers an exclusive look at what retailers need to do in order to achieve e-Commerce success in 2019 and beyond. Key themes include: Artificial Intelligence (AI) and Machine Learning; Voice Commerce; Personalization; Product Information Management (PIM); Experience Marketing; and Mobile-First Strategies.

eCommerce 150
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Zoey Review- High-End B2B Ecommerce Platform?

Ecommerce Platforms

This Zoey review dives deep into all the important aspects- its features, functionalities, pricing structure, and the corresponding weaknesses. I don’t mean to sound like a buzzkill to some, but let’s face it- the big money lies with B2B ecommerce. Ok, it goes without saying that B2C has unlimited opportunities for strategic entrepreneurs. That’s a given.

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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How to Start an Online Business While Working 9-5

A Better Lemonade Stand

Starting an online business is hard while working a regular 9-5 job but we’ve got some productivity tips to make it easier for you! The post How to Start an Online Business While Working 9-5 appeared first on A Better Lemonade Stand.

eCommerce 134
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Key Takeaways From Huawei Connect 2018

Forrester eCommerce

Huawei held its flagship Connect 2018 conference in Shanghai from October 10 to 12. The event, which featured more than 200 sessions, attracted over 25,000 visitors and more than 1,500 partners from around the world. By the end of 2017, Huawei’s annual revenue had exceeded US$92 billion — half of which comes from global markets […].

Events 316
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Holiday Readiness Series: Take Your Social Strategy to the Next Level

RTP blog

By Joanna Beerman, Salesforce Although October is all about football season, it’s important to keep your head in the holiday game. There’s no better time than now to get your social strategy ready for the gift-buying rush. After all, we’ve seen an 87% increase in the share of orders placed through social media over the last two years. In our Connected Shopper Report , we also found that about half of millennial shoppers tap social channels to buy products online, with 41% saying they use those p

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How to sell with BigCommerce in the UK

Ecommerce Platforms

2018 has been a very big year for BigCommerce in the UK. After a successful round of growth funding, which saw the company raise $64 million, BigCommerce decided their next expansion would be into the UK. It is the first time that BigCommerce has expanded into Europe , after opening offices in the US and Australia. Brent Bellm, CEO for BigCommerce commented that “Establishing a presence in Europe has long been an aspiration of ours, and this London office will allow us to deliver more tailored p

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Morning Routines Every Digital Marketer Should Do

Fastr

Your alarm didn’t go off, you missed your 8:15 bus, and the Uber you took cost an obscene amount of money. You go […]. The post Morning Routines Every Digital Marketer Should Do appeared first on Zmags.

Marketing 100
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Online Holiday Sales Will Grow 14% In 2018

Forrester eCommerce

This blog post is part of Forrester’s Holiday 2018 retail series. Online holiday shopping in the US is set to grow to $151 billion this year, up 14% from $133 billion in 2017. Total holiday sales will grow at a more conservative 1.7%. All told, we see approximately one-fifth of all US holiday shopping this […].

Blog 316
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Retailers That Are Shy About At Collecting Customer Data Won’t Succeed

RTP blog

By Chirag Shivalker, Hi-Tech BPO We live in a world driven by data, and leveraging it appropriately in a retail setup has proved its worth in providing relevant and valuable customer experiences. However, the biggest hurdle, one which makes this shining moment of truth dull, is the “introvert” approach of retailers in collecting their customers’ data.

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CS-Cart Multi-Vendor and Multi-Vendor Plus: An Honest Review

Ecommerce Platforms

Back in May, we published a review on CS-Cart , and our readers loved it. So, we thought we'd do a similar post reviewing CS-Cart Multi-Vendor and Multi-Vendor Plus. We're going to discuss the good, the bad, and the ugly- so you can make an unbiased decision on whether CS-Cart Multi-Vendor is the right choice for you and your business. Let's dive in!

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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How to Prepare Your Online Store for International Shipping

SellBrite

It’s a big decision to step across the borders and overseas to offer international shipping in your store. However, you can turn that fear and anxiety into plenty of revenue if you prep smart. This article will help you prepare and what to look out for when embarking on this big business journey. We’ll be looking at a way to create the start of a plan for international sales and shipping and what to consider as you finalize that approach.

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Cloud-Native And Open Source Enterprise Transformation Stole The Show At SpringOne

Forrester eCommerce

The annual SpringOne event, held in D.C. a few weeks back, was full of exciting, detailed, and compelling stories of enterprise transformation.

Events 353
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Close your laptop. Go outside. Talk to your customers.

Omniconvert

[Ok, maybe we don’t need to be so dramatic.] While listening to a podcast on customer research, I captured this phrase which brilliantly sums up our daily bubble:? Anything you’re thinking about customers and markets is nothing more than a guess.Des Traynor, Co-Founder Intercom Indeed! Without research, anything we do is a guess based on our own limited experiences and beliefs.

Customer 106
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Logo Generator Roundup: The Top 8 Best Logo Generators

A Better Lemonade Stand

Need a beautiful company logo design for your online business? Create a great logo for your brand with an online logo generator! The post Logo Generator Roundup: The Top 8 Best Logo Generators appeared first on A Better Lemonade Stand.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt