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When your CEO asks you for your digital strategy, you could go away and huddle up with your team for a month and produce some voluminous document full of TLAs only to have it sit on the shelf for the next two years. Instead, simply give your CEO a copy of your business strategy. After […].
Commerce innovation is not just for retailers and consumer brands, business-to-business organizations must capitalize on the disruptive trends that are emerging. It’s either innovate or die. When B2B buyers leave the office, they become those same B2C buyers; and they all still demand remarkable customer experiences. So, what does this mean for organizations and bringing B2B ecommerce strategies to the next level?
(Healthy) competition is necessary for a business to grow and expand. And we get it, not everyone enjoys competition. So, what happens when […]. The post So, You Want to Stand Out From Competition? appeared first on Zmags.
The first episode of Marketing Unboxed is here! This is our newest video series where we order a fun product from a top ecommerce brand, and then track every marketing touchpoint along the way to see what works, and what doesn’t. To kick things off, we’re diving deep into one of the most popular beauty brands out there— Glossier. Sure, there might confusion around how to properly pronounce their name , but it’s perfectly clear what their customers love about Glossier.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
There is ample evidence that improving employee experience leads to better business results. Briefly, firms that improve employee experience find that they get better work performance and more discretionary effort from employees.[i] Discretionary effort makes companies more effective and efficient, according to this study published in Harvard Business Review.
I’m a marketer. I know more about traffic generation than most others, and I surely know more about marketing than developers. But what if I told you that developers can generate you more traffic than an SEO or any other type of marketer? And no, it’s not because the developer implements changes to your site… they are just able to produce more traffic.
I’m a marketer. I know more about traffic generation than most others, and I surely know more about marketing than developers. But what if I told you that developers can generate you more traffic than an SEO or any other type of marketer? And no, it’s not because the developer implements changes to your site… they are just able to produce more traffic.
Ecommerce website pop-ups done wrong are not just annoying — they’re a guaranteed way to lose customers. We’ve all been there: you land on an ecommerce site only to be bombarded with an irritating, ugly pop-up that covers the whole page, won’t go away, makes browsing slower, and annoys you enough to leave the site. But pop-ups and webforms done right can be a fantastic marketing tool to capture leads and lower your website bounce rate.
Adobe’s new Premiere Rush CC brings pro-level video editing capabilities to video creators who aren’t pros. It’s part of Adobe’s continued push downmarket to expand its footprint among creatives. Its simple interface works across computers and mobile devices, which means you can start a project on one device and finish it on another–or send the […].
Today I‘m lucky to have Bernie Thompson back on the show. Bernie is someone who I had on back in episode 157 and in case you’ve forgotten, Bernie runs an 8 figure business called Plugable.com which is a company that sells USB and Bluetooth devices online all over the world. In addition, he’s built all of his own tools in house to manage his Amazon business which he now offers to the public called Efficient Era.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
With frequent algorithm changes, new search engine feature updates and conflicting advice, many e-tailers are unsure of where to start with eCommerce SEO. That’s why we’re pulling back the curtain on a few of our tried-and-true eCommerce SEO strategies for 2019 that can drive serious results. Strategies for eCommerce SEO in 2019: Reduce Load Time. Optimize for Mobile.
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As of 2018, the market for contact center technology has fully shifted to cloud. The remaining outliers of demand are large, highly customized implementations which preserve legacy on premise software, or organizations that wish to maintain the technology inside their firewall. Agility, flexibility, and the ability to rapidly shift capacity are all key elements AD&D […].
Today I‘m lucky to have Bernie Thompson back on the show. Bernie is someone who I had on back in episode 157 and in case you’ve forgotten, Bernie runs an 8 figure business called Plugable.com which is a company that sells USB and Bluetooth devices online all over the world. In addition, he’s built all of his own tools in house to manage his Amazon business which he now offers to the public called Efficient Era.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
By Steven Howell, Solutions for Retail Brands The private brand grocery sector has come a long way since the ultra-plain-packaged — and largely uninspiring — generic products aimed at budget-conscious shoppers that filled grocery store shelves. Research shows that the sector as a whole performed strongly in 2017, recovering from negative dollar growth of around 0.4% at the end of 2016 to +3.2% 12 months later. [1] But looking at the sector at the top level often hides what is really happening wi
This Zoey review dives deep into all the important aspects- its features, functionalities, pricing structure, and the corresponding weaknesses. I don’t mean to sound like a buzzkill to some, but let’s face it- the big money lies with B2B ecommerce. Ok, it goes without saying that B2C has unlimited opportunities for strategic entrepreneurs. That’s a given.
Starting an online business is hard while working a regular 9-5 job but we’ve got some productivity tips to make it easier for you! The post How to Start an Online Business While Working 9-5 appeared first on A Better Lemonade Stand.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Earlier this month, Retail TouchPoints unveiled its fifth annual E-Commerce Technology Preview , which includes insights from industry experts at 12 solution providers. The guide offers an exclusive look at what retailers need to do in order to achieve e-Commerce success in 2019 and beyond. Key themes include: Artificial Intelligence (AI) and Machine Learning; Voice Commerce; Personalization; Product Information Management (PIM); Experience Marketing; and Mobile-First Strategies.
It’s a big decision to step across the borders and overseas to offer international shipping in your store. However, you can turn that fear and anxiety into plenty of revenue if you prep smart. This article will help you prepare and what to look out for when embarking on this big business journey. We’ll be looking at a way to create the start of a plan for international sales and shipping and what to consider as you finalize that approach.
In late 2016, IBM announced the availability of its full-scale cyber range at the Cambridge, MA headquarters of its security division. With two shifts per day and currently booked out six to eight months, it’s been a huge success for the division. The range isn’t just about training security incident response analysts; it’s a full […].
2018 has been a very big year for BigCommerce in the UK. After a successful round of growth funding, which saw the company raise $64 million, BigCommerce decided their next expansion would be into the UK. It is the first time that BigCommerce has expanded into Europe , after opening offices in the US and Australia. Brent Bellm, CEO for BigCommerce commented that “Establishing a presence in Europe has long been an aspiration of ours, and this London office will allow us to deliver more tailored p
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
By Joanna Beerman, Salesforce Although October is all about football season, it’s important to keep your head in the holiday game. There’s no better time than now to get your social strategy ready for the gift-buying rush. After all, we’ve seen an 87% increase in the share of orders placed through social media over the last two years. In our Connected Shopper Report , we also found that about half of millennial shoppers tap social channels to buy products online, with 41% saying they use those p
Need a beautiful company logo design for your online business? Create a great logo for your brand with an online logo generator! The post Logo Generator Roundup: The Top 8 Best Logo Generators appeared first on A Better Lemonade Stand.
Huawei held its flagship Connect 2018 conference in Shanghai from October 10 to 12. The event, which featured more than 200 sessions, attracted over 25,000 visitors and more than 1,500 partners from around the world. By the end of 2017, Huawei’s annual revenue had exceeded US$92 billion — half of which comes from global markets […].
[Ok, maybe we don’t need to be so dramatic.] While listening to a podcast on customer research, I captured this phrase which brilliantly sums up our daily bubble:? Anything you’re thinking about customers and markets is nothing more than a guess.Des Traynor, Co-Founder Intercom Indeed! Without research, anything we do is a guess based on our own limited experiences and beliefs.
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Your alarm didn’t go off, you missed your 8:15 bus, and the Uber you took cost an obscene amount of money. You go […]. The post Morning Routines Every Digital Marketer Should Do appeared first on Zmags.
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Back in May, we published a review on CS-Cart , and our readers loved it. So, we thought we'd do a similar post reviewing CS-Cart Multi-Vendor and Multi-Vendor Plus. We're going to discuss the good, the bad, and the ugly- so you can make an unbiased decision on whether CS-Cart Multi-Vendor is the right choice for you and your business. Let's dive in!
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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