Optimizely
AUGUST 16, 2018
It’s a marketer’s worst nightmare: For whatever reason,a one-time repeat customer has stopped engaging with your brand entirely. Now, they’ve fallen into the dreaded category of “inactive subscriber.” . Regardless of whether they’ve been away for six months or more than a year, the relationship has gone cold and you weren’t able to save it—or worse, you didn’t even realize it needed saving.
RTP blog
AUGUST 17, 2018
The subscription economy has been making waves since 2010, when Birchbox debuted a subscription box that quickly gained popularity. Now, the space holds fierce competition, with hundreds of companies vying for customers across a wide range of industry verticals, from clothing to beauty to meal kits. No matter the vertical, it’s clear that the retail world is changing.
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Fastr
AUGUST 13, 2018
Maybe it’s because I’ve been streaming Beyoncé’s Lemonade all weekend but it’s time to give it up for some Girlbosses killing the […]. The post Girlboss: Top Women Slaying Retail Ecommerce appeared first on Zmags.
BigCommerce
AUGUST 17, 2018
Are you ready to bring your brick-and-mortar store into the world of online shopping? Building a virtual storefront from the ground up can feel like an overwhelming experience. You’ve probably noticed that there are dozens of SaaS products on the market claiming to ease your transition into ecommerce. But how do you navigate this experience and maximize your resources?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Forrester eCommerce
AUGUST 15, 2018
Agencies are no longer the exclusive marketing and business partner for CMOs. CMOs bring agency work in house and aggressively manage agency fees. Global consultancies like Accenture and Deloitte target CMOs and new business and technology stakeholders with experience agency services. The agency business model is under attack. P&G reported saving $1 Billion in agency […].
Optimizely
AUGUST 15, 2018
What’s coming next in ecommerce? Aaron Orendorff is uniquely positioned to say. As the Editor in Chief for Shopify Plus , Aaron has deep insights into the rapidly changing world of ecommerce — especially how new brands are building audiences of loyal and engaged customers. He’s keeping an eye on everything from augmented reality to China’s mobile-first ecomm infrastructure, and has an opinion on it all.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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BigCommerce
AUGUST 17, 2018
Want to grab a slice? You’ll find there are two basic options: Franchises: With franchises, just about anyone can use their smartphone, click a few buttons, and expect a hot pizza at their door. Neighborhood Pizzerias: You can head down to your local eatery for the hometown experience—but if you try to order via smartphone…good luck. The local pizzerias might have credibility within their neighborhoods, but when it comes to growing revenue and offering the convenience of the “big guys,” th
Forrester eCommerce
AUGUST 15, 2018
Jay Pattisall, Keith Johnston, and I have been probing the reasons behind the financial woes of agency holding companies such as MDC Partners, Publicis Groupe, and WPP. What’s going on? Why is the agency holding company business model struggling while consultancies like Accenture and Deloitte see their experience agency revenues soar? What has changed?
Optimizely
AUGUST 14, 2018
Passionate fan bases are common among sports teams, rock bands, even baby hippos. But it’s less common to come across enthusiastic fans of ecommerce brands—fans who would blindly follow certain companies and their products anywhere. . Yes, there are the Target aficionados, REI groupies, and Apple diehards that buck the trend. But few brands are lucky to attain the ranks of true customer loyalty.
My Wife Quit Her Job
AUGUST 14, 2018
I’ve been running profitable Google Shopping ads for almost 10 years now. In fact, I got started with Shopping even before Google started charging for the service. And you know what? Google Shopping ads have consistently outperformed all other advertising mediums that I’ve ever used for my online store. As of right now, I’m getting a 6-7X return on ad spend on my top Google Shopping campaigns.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
BigCommerce
AUGUST 13, 2018
Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Buyers, on the other hand, have many touchpoints and paths to purchase, so it becomes necessary for retailers to branch out. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. It’s all about moving beyond your website and exploring channels such as marketplaces, social media, and comparison shopping engines.
Forrester eCommerce
AUGUST 14, 2018
Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”. The most common question we receive from executives is, “How do I ensure the journey mapping process is actionable and aligned […].
Optimizely
AUGUST 16, 2018
Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. Your data is likely fragmented across multiple systems, including your ecommerce platform, point-of-sales system, email marketing software, and paid ad platforms.
My Wife Quit Her Job
AUGUST 16, 2018
Today I’m thrilled to have Edward Ruffin on the show. Edward is in charge of sponsored products ads over at Sellers Labs and he was one of the speakers at this past years Sellers Summit. During the event, I really got to know Edward well and I discovered that the man is truly a sponsored products ads fanatic and he lives and breathes it 24/7. So today, I brought Edward on the show to talk about the latest and greatest with Amazon ads.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
BigCommerce
AUGUST 15, 2018
No matter how attentive to scalability, when a business grows it’s inevitable that product information becomes scattered, duplicated and siloed. The specifics depend on how things have needed to evolve as the company grows (e.g., operational workflows, staffing, system requirements, etc.). Data becomes stored in a variety of formats or is held captive by individual employees and systems.
Forrester eCommerce
AUGUST 15, 2018
“Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!” The Red Queen, Through The Looking Glass. I was reminded of this quote from Lewis Carroll’s book when analyzing the results […].
SellBrite
AUGUST 16, 2018
When it comes to digital marketing we hear a lot about influencer marketing. With billions of users logging onto popular social media platforms every day, you have an unprecedented opportunity to get in front of a larger segment of your target audience than ever before. But what about affiliate marketing? It’s been around for a long time but is not nearly as widely discussed as influencer marketing.
Optimizely
AUGUST 16, 2018
It’s a marketer’s worst nightmare: For whatever reason,a one-time repeat customer has stopped engaging with your brand entirely. Now, they’ve fallen into the dreaded category of “inactive subscriber.”. Regardless of whether they’ve been away for six months or more than a year, the relationship has gone cold and you weren’t able to save it—or worse, you didn’t even realize it needed saving.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
RTP blog
AUGUST 15, 2018
Wayfair recently opened its first brick-and-mortar store in Florence, Ky., following in the footsteps of many previously “online-only” brands. The new store will be 20,000 square feet and will be located within a new 260,000-square-foot distribution center designed to handle the company’s “excessive” return rate. But the new store comes with a few questions of its own, especially since many perceive the location as an outlet store for selling off excess merchandise.
Forrester eCommerce
AUGUST 14, 2018
Augmented reality (AR) and virtual reality (VR) have become the cool must-haves for industrial technology vendor keynotes. I have lost count of the times we’ve watched someone on stage as they swoosh and swoop through jet engines, nuclear reactors, sunken wrecks, and the like. We ooh and we ah, and then we wonder if these […].
Bootstrapping Ecommerce
AUGUST 14, 2018
Every veteran high-risk business operating online shares three fundamentals in common that have helped pave their road to success. The post 3 Fundamentals for Thriving Online as a High-Risk Business appeared first on Bootstrapping Ecommerce.
Ecommerce Platforms
AUGUST 14, 2018
Business as usual is coming to an end for many third-party Amazon sellers. Competition on Amazon U.S. is reaching new heights and it’s only going to get worse from here. Chinese sellers are flooding the marketplace thanks to preferential treatment from Amazon and the USPS. Because their costs are lower, Chinese sellers are underpricing and outselling U.S. competitors in their own backyard.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
RTP blog
AUGUST 13, 2018
It’s August and prime back-to-school shopping season. From time-honored traditions like buying a new backpack for the school year to more mundane school supply purchases, the pivotal retail season is in full swing. This year, back-to-school shopping is expected to result in $27B in sales, touching 29M households in the U.S. alone. And interestingly, a new study from Oath reveals that dads are predicted to spend more than moms on back-to-school gear.
Forrester eCommerce
AUGUST 12, 2018
Our new “The Forrester Wave™: Full-Stack Public Cloud Development Platforms In China, Q3 2018” report is now live! This Wave evaluation uncovered a market in which Alibaba Cloud, Microsoft, Amazon Web Services, Tencent Cloud, and Huawei lead the pack. Baidu Cloud, JD Cloud, Kingsoft Cloud, and QingCloud offer strong alternatives. UCloud, Ping An Technology, and […].
A Better Lemonade Stand
AUGUST 17, 2018
Being an entrepreneur means wearing lots of hats. These best skillshare classes for business can help you improve your fundamental skills so you can go far. Here are 40+ online classes to take your skills as an entrepreneur to the next level. The post Upgrade Yourself: 40+ Skillshare Classes to Supercharge Your Entrepreneurial Journey appeared first on A Better Lemonade Stand.
Store Growers
AUGUST 16, 2018
Google has recently rebranded its Adwords advertising platform to Google Ads. Together with the new name, the interface also got a big overhaul. And as someone who spends many hours of every day on the platform, I can’t say I’m happy with the results. Part of that is personal. All the years of using the old platform have made me very efficient with it.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
My Wife Quit Her Job
AUGUST 16, 2018
If you look in your wallet, you probably have a credit card. And chances are, you receive some sort of benefit whenever you make a credit card purchase. Some cards give you cash back. Some cards provide discounts on gas. Some cards give you double airline miles. But have you ever stopped to wonder how these rewards cards can affect a small business?
Forrester eCommerce
AUGUST 17, 2018
I have just spent the last week in Singapore delivering speeches and meeting a multitude of clients in a series of what turned out to be back to back meetings. In the same way that I love traveling, exploring new cultures, eating different foods and losing myself in the company of friends, I LOVE doing […].
Wiser
AUGUST 17, 2018
There are many different methods to increase your sales. Discounts are an effective short-term strategy that retailers use when inventory is moving slower than expected. Contrary to popular belief, not all discount techniques are created equal. Though the traditional discount sales are effective, Buy One, Get One (BOGO) has become one of the more popular choices for retailers lately.
A Better Lemonade Stand
AUGUST 14, 2018
Stop shopping cart abandonment from eating into your profits with this guide to reducing cart abandonment. Earn more sales & revenue using these tactics. The post The Complete Guide to Reducing Cart Abandonment appeared first on A Better Lemonade Stand.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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