Ecommerce Platforms
MAY 18, 2021
Launching a website is just one of the many things small business owners and self-employed people need to do to run a successful online brand. This is why you'll likely integrate with a range of plugins. Not only to add extra functionality to your site but also to help you manage other aspects of your business – customer service, marketing, lead generation, etc.
Wiser
MAY 20, 2021
Every eCommerce seller, like any business whose aim is to sell, has its prices as a powerful resource to attract customers and increase revenue. If you have an online store, or are starting a new project, think very carefully about which pricing strategy you are going to follow to make your products even more attractive. The first step? Be clear about your costs and look for a balance between quality and price.
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Ecommerce Platforms
MAY 17, 2021
When starting out in the world of ecommerce, one of the first things you need to consider is your domain name. These days the process is fairly easy. This can be quite a daunting prospect and you may be not aware of what a domain name actually is, let alone how to find one and then register it. In this simple guide, we will cover all bases from the definition of a domain right through to the setup.
Forrester eCommerce
MAY 21, 2021
Just as using a scientific approach boosted the fortunes of major league baseball teams, so should sales teams use data and analytics to lift productivity and performance.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Kissmetrics
MAY 16, 2021
Until a few years ago, every online business owner used to start their media marketing campaign solely by keeping the ‘big daddy’ in mind. It was the chief source of exposure – the number one search engine traffic source that helped websites get visitors. It was the most visited website on the internet, dwarfing every other site. A whole new industry was created to optimize business websites as per this big daddy’s requirements.
Retail TouchPoints
MAY 21, 2021
Microsoft ’s China arm is partnering with Chinese electronic shelf label (ESL) provider Hanshow to empower its global expansion in the retail industry. Under the strategic collaboration, Hanshow will adopt Microsoft Azure operated by 21Vianet for its operations while also prioritizing Microsoft technology for its solutions to retail clients. This will unify Hanshow’s global information systems to improve efficiency and security.
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Forrester eCommerce
MAY 18, 2021
Progressive web apps (PWAs) have been around since the standard was created by Google in 2015. It’s arguable that Steve Jobs announced them back in 2007—although his enthusiasm may have been curbed later by the fees the Apple App Store could claim for iOS platform apps. Apple’s notable reluctance to embrace PWA technology has kept […].
Kissmetrics
MAY 20, 2021
With 1.82 billion daily active users , Facebook is one of the most powerful social media outlets in the world. Seventeen percent of Facebook users say following brands or businesses is their main reason for using the app, and 78 percent of Americans say they’ve discovered products on Facebook. Facebook offers businesses new ways to connect with their audience, promote and sell products, and improve online visibility for their brand.
Retail TouchPoints
MAY 20, 2021
The COVID-19 pandemic has only heightened the move away from the physical walk down store aisles to the seamless clicks of buttons and consumers’ reliance on the internet for retail purchases. The trend was never surprising. Making a purchase on the internet is fast, convenient, and all-encompassing. Your mousepad becomes a shopping cart to whatever you want, whenever you want it and wherever you need it.
Ecommerce Platforms
MAY 19, 2021
Shopify store owners are always looking for the best apps to help streamline operations and enhance the customer experience. But, plugins are expensive, making choosing the right ones all the more critical – especially if you're on a tight budget. You need to do your due diligence and get to the bottom of what the plugin offers before parting with your hard-earned cash.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Forrester eCommerce
MAY 18, 2021
Discover key questions that need to be answered for a successful return to office plan and how to calculate your organization's return to office readiness.
Kissmetrics
MAY 19, 2021
Want a slice of organic traffic pie without waiting two years for a piece of content to rank? You need to answer users’ queries. Eight percent of Google searches are questions. It doesn’t sound like much, right? Let’s break down the numbers. Google processes 3.5 billion searches per day , which means 28,0000,000 searches are questions.
Retail TouchPoints
MAY 21, 2021
Retail results for Q1 2021 have been promising so far, showing that the economy may finally be emerging from a long, slow year. However, the pandemic has yet to end on a global scale, and every retailer will face a shifting set of challenges and opportunities through the spring and potentially into the summer. In short, circumstances may be improving, but retailers still have plenty of challenges ahead.
Omnisend
MAY 19, 2021
Reading Time: 4 minutes. You set up your ecommerce store and are open for business. Thanks to adopting an automation platform, you’re reaching a broad audience and pulling in more sales. Email marketing and SMS conversion rates are in line with ecommerce merchant trends. Business is great. But what about legal obligations? Specifically, are you confident that you’re compliant with tax regulations, whether you’re selling a pair of pants to someone in New York or a car accessory to a Montana resid
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Forrester eCommerce
MAY 20, 2021
Employees faced significant issues in access and affordability of mental health services long before the pandemic. Amid a pandemic, the need for mental health escalated to unprecedented levels. In the past year, 83% of US employees experienced negative emotions associated with poor mental health, yet many employers have taken no action. Only 21% of purchase […].
Kissmetrics
MAY 21, 2021
To create a paid ad campaign effectively, you need a solid strategy for organizing your data and tracking your ad performance. Excel spreadsheets can do just that. While a spreadsheet might not seem like the most intuitive tool for managing your marketing efforts, there are many Excel tricks you can use to quickly streamline your data, track metrics, and improve conversions.
Retail TouchPoints
MAY 20, 2021
IKEA U.S. is putting its own spin on “vacations” and “staycations” with the launch of “IKEA Renocations” on Pinterest. Created to help inspire consumers and bring the feeling of several destinations into various rooms of the home, the campaign launched May 19 and is a collaborative effort across Wavemaker, Ogilvy and Jebbit. Tapping into the platform’s 85 million+ audience of those searching for home inspiration and ways to shop, IKEA U.S. has launched a custom quiz experience through Pinterest.
My Wife Quit Her Job
MAY 20, 2021
Today I have an extra special guest on the show, Erick Strider. Erick is not her real name but it’s the name she uses when she sells her products on Etsy. Erick is only 16 years old, yet she has a side hustle that makes her over a thousand dollars a month on Etsy. Erick had no experience running an eCommerce business prior to selling on Etsy and she started with no audience.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Forrester eCommerce
MAY 21, 2021
Earlier this week, an op-ed published on The Hill sent infosec Twitter into a tizzy by blaming cybersecurity industry best practices for recent high-profile security breaches. For us, the security team at Forrester, the op-ed furthered a number of security myths that we felt compelled to bust here. Myth #1: The Best Infosec Pros Have […].
Kissmetrics
MAY 21, 2021
Semantic search isn’t only for organic traffic; it’s for paid search as well. Understanding the difference between broad and exact match search is important, but semantics is all about the search intent behind a query. Google is focusing a lot more on search intent and keyword variants. Knowing the correlation between intent and semantics can help you narrow down to the perfect audience.
Retail TouchPoints
MAY 18, 2021
Telia — a telecommunications company in the Nordic and Baltic states — is piloting a new self-service store model in Tartu, Estonia, as it looks for cost-effective ways to serve customers in regions where full-service offices aren’t in place. Developed in partnership with Estonian technology company Cleveron , the pilot will run through mid-August. Customers will be able to replace telecom devices such digital TV tuners, SIM cards and telephones, purchase new ones and pick up ordered goods at th
My Wife Quit Her Job
MAY 17, 2021
This post will evaluate Shopify Shipping versus other paid shipping software solutions to handle your shipping and fulfillment logistics. You’ll learn why Shopify Shipping is actually quite expensive even though it’s technically free. If you run an ecommerce business selling physical products online, you are responsible for shipping and delivering your orders to the end customer in a timely fashion.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Forrester eCommerce
MAY 21, 2021
A question I am asked most every day now is, “Will [insert tool, process, or person here] stop the next SolarWinds?” We all know the answer to that question: It’s truly nothing new — that tool, or process, or headcount may help reduce risk, but you can never confidently say you are 100% protected from […].
Kissmetrics
MAY 18, 2021
Your website can be your strongest sales asset or your weakest link. A high-converting website works even when you’re sleeping, bringing in sales and growing your business 24 hours a day. While the average conversion rate is around two to five percent , some of the highest performing websites online see conversion rates as high as 11 percent. This means top advertisers are outperforming competitors by more than double.
Retail TouchPoints
MAY 19, 2021
Commerce experience management platform Salsify has acquired the supplier experience management platform Alkemics , creating a combined platform that will help enhance brands’ and retailers’ ability to create winning product experiences for the digital shelf. “Alkemics has very elegantly solved a major problem for retailers, cleanly complementing Salsify’s focus on solving the problems that brand manufacturers face,” said Jason Purcell, Co-founder and CEO of Salsify in a statement.
Salsify
MAY 18, 2021
Today we are incredibly excited to announce the acquisition of Alkemics and its Supplier Experience Management (SupplierXM) platform. Read the full press release.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Forrester eCommerce
MAY 19, 2021
La finance durable exige des entreprises du secteur financier des changements dans trois domaines clés : les produits, les politiques et les processus.
Kissmetrics
MAY 19, 2021
SEO is a complex game full of surprises. Even with best intentions, it’s possible to invest in your SEO only to have your site penalized by a Google algorithm update or manual action. If you notice your website traffic suddenly drop or your position in the SERP ranking falling, your site may have been a victim of a Google penalty. Fixing these penalties should be a top priority, as a drop in your search engine ranking can result in lost customers and lost sales.
Retail TouchPoints
MAY 21, 2021
The adoption of subscription-based services and digital goods purchases were on the rise well before COVID-19 hit. But the pandemic took these trends to a whole new level. The average U.S. consumer now pays for four different video streaming subscriptions. The average was three before COVID-19 hit, according to Deloitte ; Food and beverage subscription boxes have been in high demand , as much of the population is keeping grocery store trips to a minimum.
MakeWebBetter
MAY 17, 2021
Does your organization utilize both a WooCommerce Store and a Point-of-Sale (POS) System in-store individually? If that’s the case, your customer experience can indeed be seriously compromised. Online shopping has made the retail industry more competitive than ever, leaving business owners seeking ways to enhance the consumer experience by easing the purchasing process as possible. […].
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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