Sat.Dec 14, 2019 - Fri.Dec 20, 2019

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Nike Is Setting The Standard For Omnichannel Loyalty In Every Industry

Forrester eCommerce

As 2019 winds down, I’m getting more questions about what’s going to be new and next in loyalty in the coming year. Most marketers understand that earning loyalty is bigger than rewards programs and incentives, that it’s important to treat different customers differently. And they agree that a loyalty program should deliver the best content, […].

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Ecommerce Customer Experience: Creating a Truly Great Experience for Users in 2020

BigCommerce

When Exxel Outdoors’ mobile traffic started really taking off, they noticed that the revenue wasn’t following.

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The Top Ecommerce Trends You Need to Know About for 2020

SellBrite

40% of the world’s internet users have purchased products online, which amounts to more than 1 billion online buyers. And ecommerce sales in the United States alone accounted for more than 11% of all retails sales in the third quarter of 2019. The ecommerce business is booming and will continue to grow in 2020. But as businesses experiment and try to give consumers what they want, the online retail space is changing rapidly.

eCommerce 184
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Ubersuggest 7.0: The Ultimate Keyword Research Tool

Kissmetrics

Believe it or not, I’ve been working on Ubersuggest for almost 3 years now. I bought it on February 13, 2017 , for $120,000 dollars as a test to see if I could get more traffic from a tool than traditional content marketing or SEO. Since then the tool has come a long way, in which I’ve added tons of features that competitors charge $100 a month or even more for.

SEO 360
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Make Edge Computing A Key Investment for 2020

Forrester eCommerce

Traditional technologies are no longer addressing the growing needs of modern business, that’s why a massive quantity of tech and telecom vendors, and now a significant amount of enterprises & government agencies are all expanding their investments in Edge Computing for 2020. And why you should do the same. Verizon and Amazon Web Services announced a new partnership on December 3rd, 2019 – 5G […].

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Using BigCommerce and eBay Integration for Cross-Channel Management

BigCommerce

The eBay marketplace has been changing; no longer is it an auction-only site for consumer-to-consumer trading.

More Trending

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How Grocers Are Using Social To Elevate Digital Circular Experiences

RTP blog

By Adam McGilvray, StitcherAds Question: Who goes to the newspaper to check for movie times, or waits for a Christmas catalog in the mail to make their wish list? Sad as it may be to some, these institutions have moved on. The real question is, why do grocers — our most established and entrenched retailers — continue to put their most important advertising on paper?

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B2B Sellers: Marketplaces Are Here, Are You Ready?

Forrester eCommerce

Business-to-business buying and selling is being disrupted the same way consumer models have fundamentally changed over the past decade due to digital transformation. New mobile apps, rich-media product experiences (think product spins or AR), and even kiosks are energizing direct-to-consumer models and causing waves up and down the value chain. Yet perhaps the biggest disruptor […].

B2B 378
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Point Line Trend on… Top Products

Optimizely

The foundation of the relationship between brand and shopper is product. Sure, great brands connect emotionally with customers, but the relationship is sealed with product. Brands are truly matchmakers that connect shoppers with product. . Knowing your products is essential to success. The top 10% of the product catalog drives 55% of all revenue for a brand.

Customer 195
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Best Practices for Email Marketing

Groove

It's easy to get caught up in the complexities of email marketing - such as the best email design to increase engagement and the latest email trends to look out for. So, we're going to take it back to the basics here. Let's take a step back and focus on eCommerce email marketing best practices so that your email reaches that inbox and has high open rates.

Marketing 207
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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How APAC Retailers Can Elevate The Customer Experience

RTP blog

By Agnes Law, Schawk! Brands are facing more complexity than ever with the growing needs of customers and the multiplying number of sales channels. In APAC, e-Commerce sales have tripled from $600 Billion USD in 2014 to $1.8 trillion in 2018. Clearly, online channels are no longer just a nice-to-have — they’re a necessity in our always-on world. Each consumer has a unique preference.

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Decade Retrospective: Cybersecurity From 2010 To 2019

Forrester eCommerce

The Decade Cyber Went Mainstream Yes, technically, decades begin in years that end in one, but it’s easier to say the 2010s than the 2011s. Prior to 2010, cybersecurity was an insular domain. No one really cared, until something they were using didn’t work. Devices blew up due to malware or adware, and users got […].

Customer 370
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The Retailer’s Guide to Selling on eBay in 2020: Tactics, Tests, and Stories From The Experts

BigCommerce

Often seen as one of the cornerstone platforms for online selling, eBay found its roots in 1995.

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Shopify Alternatives: eCommerce Platforms to Consider

Groove

Used by over 1 million businesses worldwide, what’s so good (or bad) about Shopify? We’ve created an in-depth analysis on implementing Shopify as your eCommerce platform as well as alternative platforms specific to enterprise business and small businesses. Pros & Cons of Shopify. Pros. Shopify’s approachability is one of its biggest strengths. Users can choose from an abundance of design templates that are also responsive to mobile and tablet breakpoints.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Postcard Marketing – Does Direct Mail Work And What’s The ROI?

My Wife Quit Her Job

Does postcard marketing work? Can direct mail generate sales at a positive ROI? I recently conducted a case study with my own ecommerce store that answers both of these questions. First off, I want to start out by saying that prior to this experiment, I was a huge postcard marketing skeptic. Whenever I receive promotional postcards in the mail, they always go straight into the trash.

Marketing 226
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My Favourite Things (security related) Of 2019

Forrester eCommerce

Every year in my personal life with my mother & sisters, we like to celebrate products, lessons learned and life hacks that we discovered throughout the year (yes, geek alert!). This year, I’m doing it with all of you in my professional life. What were some of your favourite (professional related) things in 2019? Feel […].

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Understanding the Rise of PWAs in Ecommerce: How Brands Can Benefit from a Progressive Frontend

BigCommerce

Up until a few years ago, it was hard to imagine when any technology could replicate the experience of a…

eCommerce 235
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Headless eCommerce Tips & Trends for 2020

Groove

What is Headless eCommerce? Headless commerce provides a content-first eCommerce approach to website design and development. Headless eCommerce happens when you detach a website’s front end CMS, aka the “head” of a website, from the eCommerce backend. In a headless environment, your backend runs completely separate from your front end and the two are tied together using APIs.

eCommerce 167
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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285: Linda Bustos On The Latest Trends In Ecommerce

My Wife Quit Her Job

Today I have an extra special guest on the show, Linda Bustos. When I first got started in ecommerce way back in 2007, Linda’s articles were what got me through the dark periods of my business. She runs the Get Elastic Ecommerce blog which is recognized as one of the top 15 entrepreneur blogs worth reading and a top-50 spot on the AdAge Power 150.

eCommerce 156
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The Right Way To Prioritize Customer Experience Projects

Forrester eCommerce

“Which CX improvement project should we do first?” Forrester’s CX research team gets that question a lot. The good news is that picking the right projects and doing them in the right order can be relatively easy – provided the customer experience team sets up their measurement program to populate a simple but effective prioritization […].

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Understanding eBay Selling Fees (Benefits + Challenges)

BigCommerce

In the second quarter of 2019, eBay reached 182 million active buyers worldwide, representing a 4% growth.

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Headless eCommerce Tips & Trends for 2020

Groove

What is Headless eCommerce? Headless commerce provides a content-first eCommerce approach to website design and development. Headless eCommerce happens when you detach a website’s front end CMS, aka the “head” of a website, from the eCommerce backend. In a headless environment, your backend runs completely separate from your front end and the two are tied together using APIs.

eCommerce 167
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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How To Start a WordPress Blog in 2020

Ecommerce Platforms

Do you want to build your blogging site on WordPress? Say no more. This is the best place to get started and probably the last guide you’ll need to pull the strings together. WordPress is immensely becoming a blogging channel for most startups. The stats show that about 34% of the websites on the internet are powered by WordPress’s content management system.

Blog 181
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Just How Much Do Design And Data Science Collaborate?

Forrester eCommerce

What if I told you that less than half of design teams frequently work with analytics or data science employees during an iterative design process? It’s hard to be “dataful” without talking to people who have lots of data (to borrow a phrase from design author John Maeda). Earlier this year, I worked with my […].

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eBay Advertising 101: How to Advertise eBay Listings and Boost Sales

BigCommerce

eBay represents a giant opportunity for ecommerce businesses of all sizes.

eCommerce 207
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B2B ecommerce: start with a plan

GetElastic

When your organization is venturing into new and uncharted ecommerce territory, it’s nice to have some guidance or insights into what to expect and more importantly what NOT to do. Thanks to her years of experience and learnings implementing several B2B ecommerce websites, Carla Gonzales is our beacon of digital hope. As Ecommerce Business Manager at Würth Louis & Company, she brings plenty of insight and experience to share. .

B2B 142
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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Shopify vs WordPress: Which is Better for Ecommerce?

Ecommerce Platforms

If you've been thinking about launching your own ecommerce store , then there's a good chance that you've already done some research into the tools that can help you do just that. As the world continues to embrace the benefits and convenience of online shopping, ecommerce is becoming one of the most natural business options for today's entrepreneurs.

Shopify 129
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You Probably Won’t Recognize the Next Great B2B Marketplace

Forrester eCommerce

I hear this a lot lately: “My boss told me we need to get on marketplaces. What are the best practices?” After a few minutes unpacking the situation we get to the part about the day-in-the-life of the customer. That’s when I generally hear crickets. When marketplaces come up with vendors I hear […].

B2B 326
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The eBay Shipping Guide: How to Ship on eBay (+ Calculator)

BigCommerce

Despite what you might think, selling on eBay involves more than just selling.

Shipping 196
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What is Penetration Pricing? Advantages and Disadvantages for Brands

Wiser

Are you getting ready to launch a new product? It’s at this time that brands need to focus on setting the right price to attract the most customers possible. This is when penetration pricing can come into play. But what is penetration pricing? And what are the advantages and disadvantages of this pricing strategy for brands? Let’s find out.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt