Sat.Oct 10, 2020 - Fri.Oct 16, 2020

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11 Customer Retention Tactics to Keep Your Customers Coming Back

FastSpring

We’ve all heard the saying, “If you love them, let them go.” This may be true in romance, but it’s definitely not true in business. If you love your customers—which I’m sure you do—you want to hold onto them … tight. Yep, we’re talking about customer retention—a business’s ability to keep customers over a period of time. As much as we love new customers, we love repeat customers even more.

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How to Respond to Customer Reviews on Your PDPs

Salsify

Brands know consumer trust is paramount to customer acquisition and retention, but effectively building this trust can pose challenges to brands. Trust takes years to build and seconds to break. While trust can be a fickle thing for most consumers, it's a critical requirement for brand manufacturers.

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Meet Your Customers Where They Are This Holiday Season

BigCommerce

The holidays are fast-approaching and this year’s unique challenges are having us take a trip back to the drawing board.

Customer 432
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Predictions 2021: Technology And Customer Obsession Help Firms Emerge From Crisis Mode

Forrester eCommerce

It has never been more important for organizations to anticipate change, strengthen resilience, and become truly customer obsessed. Heading into 2021, technology — both new and existing — will help firms achieve these aims and emerge from the crisis on sound footing.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Shipping Food: We Created A Custom Shipping App For This Restaurant

Groove

Selling perishable goods online can be tough if you don't have the proper operations in place. There's so much to account for when shipping food, like product availability, shipping on time, displaying accurate costs and more. Shipping Food: G&M's Custom Calendar Shipping App. G&M Crabcakes is one of the top crab cake destinations in Baltimore.

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Best Marketing Automation Software

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Marketing campaigns get more complex by the day. Which… is great news for the consumer experience but a nightmare for you as a marketing manager handling thousands of moving parts (and countless employees) on a daily basis. To put it lightly, there’s a lot going on behind the scenes.

Marketing 363

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Predictions 2021: Asia Pacific Will Lead The World Out Of COVID-19

Forrester eCommerce

Forrester analysts from across the Asia Pacific region provide insights on what to expect in the year 2021.

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eCommerce Gift Cards: How We Integrated Givex With This BigCommerce Store

Groove

When evaluating eCommerce platforms, like BigCommerce vs. Magento for example, it's important to consider the native apps and integrations for each platform. In this blog, we're sharing how we helped a restaurant leverage a third-party tool so that they can sell (and let customers make purchases with) eCommerce gift cards. eCommerce Gift Cards: Givex Integration For BigCommerce.

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The Top 10 Marketing Certifications That are Worth the Money

Kissmetrics

When it comes to digital marketing, knowledge is power. Marketers with industry experience know how to develop a paid social media strategy, which keywords to choose, and how to write magnetic content that converts. To everyone else, these people must seem superhuman! But…I know their secret. The truth is these marketers aren’t lucky or gifted.

Marketing 363
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How to Start an Online Boutique: A Step-by-Step Guide

BigCommerce

Window shopping looks a whole lot different today than it did five years, or even five months ago — which…

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Predictions 2021: Winning CIOs Get Future Fit

Forrester eCommerce

In 2021, we predict CIOs will act more locally when it comes to tech selection and develop better employee experiences. Learn more in our 2021 CIO predictions.

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Givex Integration For BigCommerce: Creating Gift Card Functionality For A Client

Groove

When evaluating eCommerce platforms, like BigCommerce vs. Magento for example, it's important to consider the native apps and integrations for each platform. In this blog, we're sharing how we helped a restaurant leverage the Givex Integration for BigCommerce so that they can sell (and let customers make purchases with) eCommerce gift cards. Givex Integration For BigCommerce.

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Why Are Keywords So Important for Your Website?

Kissmetrics

You may have heard keywords are an essential part of any SEO strategy: they are. Without the right keywords on your site, people won’t find you while searching the web. But there’s a lot more to keyword strategy than figuring out what people are searching for. It means choosing the right keywords for your business, determining which ones you’ll be able to rank for, and a whole lot more.

SEO 363
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Ecommerce Fraud Protection for Online Merchants: The Ultimate Guide

BigCommerce

The news for online merchants is good and bad.

eCommerce 480
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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The Smaller, Smarter Future Of Agencies

Forrester eCommerce

The future of the “agency” is being shaped by technology. The belief that artificial intelligence and machines will displace human labor is pervasive across many industries. For agencies, embracing artificial intelligence (AI) and intelligent automation (IA) comes with trepidation that the human side of creativity will be forever lost. Even though AI tantalizes marketers with […].

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The Secret of Progressive Web Apps: Boosting Google Rankings Via Better Customer Experiences

Retail TouchPoints

At its heart, a progressive web app (PWA) is a website that functions like a native app on a shoppers’ device. Although simple in concept, PWAs have the potential to massively improve a retailer’s operations, from shortening website load times to boosting natural Google search ranking, according to the Progressi v e Web Apps: The Best Kept Tech ‘Secret’ In Retail session at the 2020 Retail Innovation Conference.

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The Entrepreneur’s Guide of Outsourcing Work Without Losing Quality

Kissmetrics

No matter what industry you’re in, there’s always more work than time to do it. This means that there is always something lacking, always more work to be done, and new companies often fall behind their expectations and deadlines. One of the most insidious parts is that it leads to massive stress. According to business coach Michael Hyatt, 45% of entrepreneurs are stressed.

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Walmart Advertising 101: How to Make Walmart Marketplace a Part of Your Growth Strategy

BigCommerce

Walmart is one of the largest retailers in the world.

Customer 422
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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The Industrialization Of Intelligence Will Drive The Autonomous Enterprise

Forrester eCommerce

Today, on the back of already accelerating technology-fueled disruption, the COVID-19 pandemic has propelled us into the future faster than expected. We now stand on the cusp of a new era of transformation. One that will use intelligent systems of automation, in addition to systems of insights, to reduce the need for people to operate […].

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RIC20: 50+ Sessions, 99 Speakers, Live Roundtables, Startup Innovation Labs and More

Retail TouchPoints

It’s easy to see why Retail TouchPoints and RetailX chose “The Big Acceleration” as the theme for the 6 th annual Retail Innovation Conference (#RIC20), being held virtually Oct. 13-14. That’s because the coronavirus pandemic has, for better or worse, dramatically sped up a number of long-brewing retail trends. Ecommerce growth that wasn’t forecasted to reach fruition for five years happened in approximately five months.

eCommerce 310
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How to Use Hashtags on YouTube

Kissmetrics

Hashtags for YouTube have evolved over the past several years. It’s now easier for content creators to classify their videos and make them more discoverable, and it’s simpler for viewers to find the content they want. We’re going to explore what hashtags for YouTube are, why you should use them, and how to find the best ones to help your videos appeal to the right audience.

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The Importance of Shipment Insurance During the 2020 Holiday Shopping Season

BigCommerce

Butterflies. We all know that feeling.

eCommerce 295
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Europe Predictions 2021: Manufacturers Will Accelerate Their Digital Transformations

Forrester eCommerce

In 2021, European manufacturers will leverage emerging technology to accelerate the digital transformation efforts.

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Why Does Delivery Experience Matter More Than the Shipping Cost for an Ecommerce Business?

Retail TouchPoints

Free shipping days are behind us. The first wave of ecommerce was mostly about price, while the second wave is all about the customer experience. Getting your buyers through the checkout page is only half the battle. Does your order fulfillment strategy live up to your customers’ expectations? According to a survey, almost 84% of a company’s existing customers state that they won’t return to the brand after one poor delivery experience.

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5 Genius Examples of QR Codes in Marketing

Kissmetrics

QR (Quick Response) codes remain a creative way to drive traffic and connect with your audience. But are they still useful in today’s ultra-digital era? Or have they gone the way of flip phones and pagers? As it turns out, QR codes are still a valuable tool for marketers. In fact, QR usage grew 28% from 2018 to 2019. But, QR codes are not right for every company.

Marketing 326
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326: How To Make 7 Figures Affiliate Marketing With Deacon Hayes

My Wife Quit Her Job

Today I’m thrilled to have my friend Deacon Hayes on the show. Deacon is someone who I have known for a very long time and I have watched this guy go from making very little money to running a very successful blog within the span of several years. Today he runs WellKeptWallet.com, which is a personal finance site that makes over 7 figures from affiliate marketing alone.

Marketing 227
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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Determine Your Pandemic Mode In Order To Plot Your Path To Recovery

Forrester eCommerce

The best actions you can take right now as a business leader for your company depend on the mode your firm is in in the current recession. The new report Assess Your Recovery Potential that I just completed with my colleague Jay Pattisall introduces Forrester’s Pandemic Assessment which will determine your company’s mode and then […].

Customer 448
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RIC20 Startup Innovation Labs Showcase 20 Tech Innovators

Retail TouchPoints

With a focus on emerging technologies and innovative startups, the 2020 Retail Innovation Conference is featuring three Startup Innovation Lab sessions that will introduce attendees to a total of 20 tech innovators. Startup Innovation Lab #1: 10-11 am ET, Oct. 13. Moderated by Orlando Ribas Fernandes of XnFinity-XNFY Lab , the first group of startups presenting include: Omnichannel Fulfillment: onfleet – a last-mile delivery platform; Touchless Retail: SuperSmart – a validation and loss-preventi

eCommerce 285
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Best Cheap Web Hosting

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. If you’re launching a new website, there’s no reason to pay a fortune for web hosting. There are plenty of cost-effective solutions available on the market for you to choose from. Small websites, personal blogs, and other newer websites can definitely get away with a cheap web hosting plan.

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Oberlo Review (Oct 2020): Super Dropshipping, the Way it Should Be

Ecommerce Platforms

Dropshipping sounds easy, but it's often a hassle to contact suppliers, find reasonable prices and update products on your website. At the end of the day, you end up with small margins and a frustrating situation. However, in this Oberlo review, we'll see that they seek to change that. Free Webinar: How to Quickly Start a Profitable Dropshipping Store.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.