Sat.Oct 10, 2020 - Fri.Oct 16, 2020

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11 Customer Retention Tactics to Keep Your Customers Coming Back

FastSpring

We’ve all heard the saying, “If you love them, let them go.” This may be true in romance, but it’s definitely not true in business. If you love your customers—which I’m sure you do—you want to hold onto them … tight. Yep, we’re talking about customer retention—a business’s ability to keep customers over a period of time. As much as we love new customers, we love repeat customers even more.

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How to Respond to Customer Reviews on Your PDPs

Salsify

Brands know consumer trust is paramount to customer acquisition and retention, but effectively building this trust can pose challenges to brands. Trust takes years to build and seconds to break. While trust can be a fickle thing for most consumers, it's a critical requirement for brand manufacturers.

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Meet Your Customers Where They Are This Holiday Season

BigCommerce

The holidays are fast-approaching and this year’s unique challenges are having us take a trip back to the drawing board.

Customer 432
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Predictions 2021: Technology And Customer Obsession Help Firms Emerge From Crisis Mode

Forrester eCommerce

It has never been more important for organizations to anticipate change, strengthen resilience, and become truly customer obsessed. Heading into 2021, technology — both new and existing — will help firms achieve these aims and emerge from the crisis on sound footing.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Shipping Food: We Created A Custom Shipping App For This Restaurant

Groove

Selling perishable goods online can be tough if you don't have the proper operations in place. There's so much to account for when shipping food, like product availability, shipping on time, displaying accurate costs and more. Shipping Food: G&M's Custom Calendar Shipping App. G&M Crabcakes is one of the top crab cake destinations in Baltimore.

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Best Marketing Automation Software

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Marketing campaigns get more complex by the day. Which… is great news for the consumer experience but a nightmare for you as a marketing manager handling thousands of moving parts (and countless employees) on a daily basis. To put it lightly, there’s a lot going on behind the scenes.

Marketing 363

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Europe Predictions 2021: Disruption And Opportunity For Technology Leaders

Forrester eCommerce

Every autumn at Forrester, we look ahead to predict how we think the world will unfold in the coming year. It’s that time again now. The art of prediction isn’t new, and as Europeans, we’ve excelled in it for centuries. Millenia even. Kings and queens, chieftains and war leaders would consult the wise, hoping for […].

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eCommerce Gift Cards: How We Integrated Givex With This BigCommerce Store

Groove

When evaluating eCommerce platforms, like BigCommerce vs. Magento for example, it's important to consider the native apps and integrations for each platform. In this blog, we're sharing how we helped a restaurant leverage a third-party tool so that they can sell (and let customers make purchases with) eCommerce gift cards. eCommerce Gift Cards: Givex Integration For BigCommerce.

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The Top 10 Marketing Certifications That are Worth the Money

Kissmetrics

When it comes to digital marketing, knowledge is power. Marketers with industry experience know how to develop a paid social media strategy, which keywords to choose, and how to write magnetic content that converts. To everyone else, these people must seem superhuman! But…I know their secret. The truth is these marketers aren’t lucky or gifted.

Marketing 363
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The Ultimate Guide to Ecommerce Website Maintenance

BigCommerce

It feels like there isn’t a single person alive who hasn’t bought something online.

eCommerce 542
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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The Smaller, Smarter Future Of Agencies

Forrester eCommerce

The future of the “agency” is being shaped by technology. The belief that artificial intelligence and machines will displace human labor is pervasive across many industries. For agencies, embracing artificial intelligence (AI) and intelligent automation (IA) comes with trepidation that the human side of creativity will be forever lost. Even though AI tantalizes marketers with […].

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Givex Integration For BigCommerce: Creating Gift Card Functionality For A Client

Groove

When evaluating eCommerce platforms, like BigCommerce vs. Magento for example, it's important to consider the native apps and integrations for each platform. In this blog, we're sharing how we helped a restaurant leverage the Givex Integration for BigCommerce so that they can sell (and let customers make purchases with) eCommerce gift cards. Givex Integration For BigCommerce.

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Why Are Keywords So Important for Your Website?

Kissmetrics

You may have heard keywords are an essential part of any SEO strategy: they are. Without the right keywords on your site, people won’t find you while searching the web. But there’s a lot more to keyword strategy than figuring out what people are searching for. It means choosing the right keywords for your business, determining which ones you’ll be able to rank for, and a whole lot more.

SEO 363
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The Secret of Progressive Web Apps: Boosting Google Rankings Via Better Customer Experiences

Retail TouchPoints

At its heart, a progressive web app (PWA) is a website that functions like a native app on a shoppers’ device. Although simple in concept, PWAs have the potential to massively improve a retailer’s operations, from shortening website load times to boosting natural Google search ranking, according to the Progressi v e Web Apps: The Best Kept Tech ‘Secret’ In Retail session at the 2020 Retail Innovation Conference.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Predictions 2021: Winning CIOs Get Future Fit

Forrester eCommerce

In 2021, we predict CIOs will act more locally when it comes to tech selection and develop better employee experiences. Learn more in our 2021 CIO predictions.

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Ecommerce Fraud Protection for Online Merchants: The Ultimate Guide

BigCommerce

The news for online merchants is good and bad.

eCommerce 480
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The Entrepreneur’s Guide of Outsourcing Work Without Losing Quality

Kissmetrics

No matter what industry you’re in, there’s always more work than time to do it. This means that there is always something lacking, always more work to be done, and new companies often fall behind their expectations and deadlines. One of the most insidious parts is that it leads to massive stress. According to business coach Michael Hyatt, 45% of entrepreneurs are stressed.

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RIC20: 50+ Sessions, 99 Speakers, Live Roundtables, Startup Innovation Labs and More

Retail TouchPoints

It’s easy to see why Retail TouchPoints and RetailX chose “The Big Acceleration” as the theme for the 6 th annual Retail Innovation Conference (#RIC20), being held virtually Oct. 13-14. That’s because the coronavirus pandemic has, for better or worse, dramatically sped up a number of long-brewing retail trends. Ecommerce growth that wasn’t forecasted to reach fruition for five years happened in approximately five months.

eCommerce 310
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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The Industrialization Of Intelligence Will Drive The Autonomous Enterprise

Forrester eCommerce

Today, on the back of already accelerating technology-fueled disruption, the COVID-19 pandemic has propelled us into the future faster than expected. We now stand on the cusp of a new era of transformation. One that will use intelligent systems of automation, in addition to systems of insights, to reduce the need for people to operate […].

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Walmart Advertising 101: How to Make Walmart Marketplace a Part of Your Growth Strategy

BigCommerce

Walmart is one of the largest retailers in the world.

Customer 422
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How to Use Hashtags on YouTube

Kissmetrics

Hashtags for YouTube have evolved over the past several years. It’s now easier for content creators to classify their videos and make them more discoverable, and it’s simpler for viewers to find the content they want. We’re going to explore what hashtags for YouTube are, why you should use them, and how to find the best ones to help your videos appeal to the right audience.

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Why Does Delivery Experience Matter More Than the Shipping Cost for an Ecommerce Business?

Retail TouchPoints

Free shipping days are behind us. The first wave of ecommerce was mostly about price, while the second wave is all about the customer experience. Getting your buyers through the checkout page is only half the battle. Does your order fulfillment strategy live up to your customers’ expectations? According to a survey, almost 84% of a company’s existing customers state that they won’t return to the brand after one poor delivery experience.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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The Decade Of The Channel Ecosystem Accelerates With Massive Software Consolidation

Forrester eCommerce

A couple of years ago, I made the prediction that we were entering the third stage of sales and marketing — the decade of the channel ecosystem. With over 75% of world trade flowing indirectly, I started to sense an influx of investment in and attention on indirect sales by firms in all industries. Looking […].

Channel 448
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326: How To Make 7 Figures Affiliate Marketing With Deacon Hayes

My Wife Quit Her Job

Today I’m thrilled to have my friend Deacon Hayes on the show. Deacon is someone who I have known for a very long time and I have watched this guy go from making very little money to running a very successful blog within the span of several years. Today he runs WellKeptWallet.com, which is a personal finance site that makes over 7 figures from affiliate marketing alone.

Marketing 227
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5 Genius Examples of QR Codes in Marketing

Kissmetrics

QR (Quick Response) codes remain a creative way to drive traffic and connect with your audience. But are they still useful in today’s ultra-digital era? Or have they gone the way of flip phones and pagers? As it turns out, QR codes are still a valuable tool for marketers. In fact, QR usage grew 28% from 2018 to 2019. But, QR codes are not right for every company.

Marketing 326
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RIC20 Startup Innovation Labs Showcase 20 Tech Innovators

Retail TouchPoints

With a focus on emerging technologies and innovative startups, the 2020 Retail Innovation Conference is featuring three Startup Innovation Lab sessions that will introduce attendees to a total of 20 tech innovators. Startup Innovation Lab #1: 10-11 am ET, Oct. 13. Moderated by Orlando Ribas Fernandes of XnFinity-XNFY Lab , the first group of startups presenting include: Omnichannel Fulfillment: onfleet – a last-mile delivery platform; Touchless Retail: SuperSmart – a validation and loss-preventi

eCommerce 285
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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Determine Your Pandemic Mode In Order To Plot Your Path To Recovery

Forrester eCommerce

The best actions you can take right now as a business leader for your company depend on the mode your firm is in in the current recession. The new report Assess Your Recovery Potential that I just completed with my colleague Jay Pattisall introduces Forrester’s Pandemic Assessment which will determine your company’s mode and then […].

Customer 448
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Holiday Season 2020 Will be Different. Here’s How

lateshipment

How’s this year’s holiday season going to turn out? A question that is largely on the minds of retailers and consumers alike. With COVID-19 still at large, consumers will be making difficult shopping choices and retailers will be scratching their heads for a strategy that will bring them a great sale. Retail businesses, both offline and online, can’t afford to miss out on their most important time of the year.

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Best Cheap Web Hosting

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. If you’re launching a new website, there’s no reason to pay a fortune for web hosting. There are plenty of cost-effective solutions available on the market for you to choose from. Small websites, personal blogs, and other newer websites can definitely get away with a cheap web hosting plan.

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How Woodman’s Markets is Harnessing In-Store ‘Anti-COVID Robots’

Retail TouchPoints

In-store robots aren’t just tools that can check for mislabeled products or clean messes in a timely manner. They also provide an answer to some of the challenges created by the pandemic, as executives from Woodman’s Markets and Badger Technologies discussed during a session titled The Rise Of Robotics In Retail at the 2020 Retail Innovation Conference.

Marketing 279
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt