Kissmetrics
NOVEMBER 19, 2021
Finding prospective customers or “leads” for your business is no easy task. There’s a whole strategy involved, for one thing. You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. What’s more, customers evolve, so you must constantly adapt your strategy to suit your customers’ expectations.
My Wife Quit Her Job
NOVEMBER 15, 2021
Unlike a traditional online store that carries inventory, a dropshipping store has very different requirements when it comes to choosing the best ecommerce platform. Because the margins for dropshipping are extremely low at 10-30%, it is in your best interests to pay as little as possible for your ecommerce platform to maximize your profits. Here are the most important things to consider when choosing an ecommerce platform for dropshipping.
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Retail TouchPoints
NOVEMBER 17, 2021
It’s the question every retailer wants the answer to: what do consumers (and more specifically, those likely to buy their products) really want? Opening day of the 2021 virtual Retail Innovation Conference , which continues today, Nov. 17 with more great sessions, provided valuable insights into the mindset of today’s shoppers. The day kicked off with a keynote presentation by Jeff Orschell, EY Americas Practice Leader: “Bottom line for retailers is that change is still happening, consumer behav
Forrester eCommerce
NOVEMBER 19, 2021
It’s nearly the end of the year, so it’s the perfect time to reflect on your accomplishments while planning ahead. Now is also a good time to review the content you published during 2021 and ask some key questions about it. Does your content include data and tech expertise that buyers want? Was it created […].
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Kissmetrics
NOVEMBER 15, 2021
As marketers, our job is to capitalize on what’s popular in the “here and now.” One great way to figure out what is popular is with Google Trends. This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. This article will help you understand how to use Google Trends and the specific steps you can take to maximize your efforts.
BigCommerce
NOVEMBER 18, 2021
Whether you’re currently selling in Latina America or looking to expand internationally, you’re in for a treat.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester eCommerce
NOVEMBER 18, 2021
Instagram is becoming cheugy for Gen Z youth. Forrester just got data back from its Forrester Analytics Consumer Technographics® US Youth Survey, 2021, which shows a 13-point year-over-year increase in weekly usage of TikTok (from 50% to 63%) among US Gen Z youth (ages 12–17). For that same audience base, Instagram weekly usage declined 4 […].
Kissmetrics
NOVEMBER 19, 2021
Are you struggling to keep up with your Instagram and Facebook marketing ? DMs and comments falling through the cracks? Do the multiple tabs for all your accounts and features like the Ad Manager drive you nuts? Then you’re going to fall head over heels with Facebook Business Suite. It’s the platform’s newest creation, designed to iron out the time-sucking road bumps in social media management and make it easier for businesses to manage their Instagram and Facebook profiles.
BigCommerce
NOVEMBER 19, 2021
It’s probably a safe bet that you didn’t get into business because you love complying with sales tax laws.
Retail TouchPoints
NOVEMBER 19, 2021
Online B2B wholesale marketplace Faire has closed a $400 million Series G funding round, its third in the last year. With this latest round, which pushes the company’s total funding to date above $1 billion , Faire is now valued at $12.4 billion. This round comes just five months after the close of Faire’s Series F and the company’s expansion into 15 markets across the UK and Europe — a region that has grown by more than 10X for the company since its initial launch there in March 2021.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Forrester eCommerce
NOVEMBER 18, 2021
Fred Reichheld, one of the creators of Net Promoter Score (NPS), has done it again. In his upcoming book “Winning On Purpose” and his co-authors Darci Darnell and Maureen Burns introduce a new metric: Earned Growth. They previewed the book and their idea in a recent HBR article. Earned Growth measures the revenue growth generated […].
Kissmetrics
NOVEMBER 19, 2021
Affiliate marketing is a way for online publishers (including bloggers) to make passive income by recommending products and services they love. Amazon Associates is one of the most trusted affiliate marketing platforms where anyone can start an income stream from the comfort of their home. Like most methods, this takes plenty of strategizing and hard work.
BigCommerce
NOVEMBER 16, 2021
Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce.
Retail TouchPoints
NOVEMBER 15, 2021
Casper Sleep has entered into a definitive agreement to be acquired by Durational Capital Management LP , which will take the mattress retailer private. Additionally, Co-Founder and CEO Philip Krim has left the company, with President and Chief Commercial Officer Emilie Arel stepping into the position. Durational Capital will pay $6.90 for each outstanding Casper share, a 94% premium over the closing price on Nov. 12, 2021.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Forrester eCommerce
NOVEMBER 15, 2021
Sales technology vendors often use the GPS analogy to describe how they help sellers reach their goals. Enter your destination, and let the system guide you. While this analogy makes sense, these vendors have spent more time talking about the route than their ability to get where you’re going on time. Companies that are not […].
Kissmetrics
NOVEMBER 17, 2021
As a developer, chances are you’re always looking for ways to improve your website’s functionality or create a more dynamic experience for your audience. Typically, you might rely on languages like HTML and JavaScript. However, there’s another cool processing language that could improve your site structure called PHP. With PHP, you can reduce development time and streamline your coding, while improving the user experience.
Groove
NOVEMBER 19, 2021
TikTok Shopping is a series of features which allows users to purchase products directly from the TikTok app. To understand how these new features will impact the eCommerce sphere both today and in the future, we must look to the past. Traditional Commerce. Traditional commerce refers to commerce done before the advent of the internet. For the purpose of this blog, we will define the widespread public adaptation of purchasing goods and services through the internet as taking place in the year 20
Retail TouchPoints
NOVEMBER 18, 2021
Doors have opened on a new concept store from Starbucks and Amazon Go aims to combine comfort and convenience by bringing together the lounge aesthetic of a Starbucks café and Amazon’s Just Walk Out cashierless checkout tech. The first Starbucks Pickup with Amazon Go is located in New York City at 59th Street between Park and Lexington Avenues and offers the full Starbucks menu as well as a curated assortment of food and beverages in an integrated Amazon Go market, including fresh-prepared salad
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Forrester eCommerce
NOVEMBER 15, 2021
The metaverse has arrived — or that was the vibe last week, anyway, at the 2021 installment of the Augmented World Expo (AWE) conference. Many speakers also acknowledged that the metaverse is still in its early days, but the consensus was that after decades of gestation, the metaverse is now born. Since 2013, AWE has […].
Kissmetrics
NOVEMBER 16, 2021
Quick question: what do you think holds back the average auto dealership from increasing sales? Put simply: Friction is a sales killer. Friction prevents a customer from moving to the next stage in the sales cycle. These friction points can be anything from a slow website to an unexpected cost. You’ll never be able to eliminate some friction points, of course—for instance, not everyone who views an ad needs or can afford a car.
Ecommerce Platforms
NOVEMBER 17, 2021
Do you fancy shopping from the comfort of your own living room? Or, are you looking for your next business venture? Either way, it doesn't matter which side of the coin you fall on; our best live shopping apps round-up might be precisely what you're looking for. Described by Shopify as the future of eCommerce, live shopping apps provide a digitized, real-time shopping experience that consumers can enjoy from home.
Retail TouchPoints
NOVEMBER 15, 2021
The 13 th annual 11.11 Global Shopping Festival, also known as Singles’ Day, has once again broken its own sales records. Alibaba itself generated RMB 540.3 billion ( U.S. $84.54 billion ) in gross merchandise volume (GMV), up from $74.1 billion in 2020, and total sales across all platforms (including Alibaba rival JD.com ) for the 11-day campaign topped $139 billion.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Forrester eCommerce
NOVEMBER 16, 2021
Forrester predicts that 2022 will see the rise of the chief trust officer, bias bounties, decentralized digital identities, and the Climate Pledge Initiative.
Kissmetrics
NOVEMBER 17, 2021
With 2.91 billion monthly active users (MAU), Facebook is the most popular social media network. That makes it a powerful tool for businesses to reach their marketing, sales, and revenue goals. Unfortunately, navigating the world of Facebook ads is not always easy. Sometimes you may step on landmines that can land you in Facebook jail. What’s Facebook jail?
Ecommerce Platforms
NOVEMBER 15, 2021
There are multiple ways for online sellers to keep their brand at the forefront of their customer's minds, including social media, blogging, email and SMS marketing, loyalty programs, and more. However, a common oversight is to ignore the importance of branded, custom packaging. It's a chance for customers to physically see your brand's aesthetic- often for the first time if you don’t have a physical retail outlet.
Retail TouchPoints
NOVEMBER 15, 2021
Communication and payments platform Podium has raised $201 million in a Series D funding round led by YC Continuity , joined by Durable Capital Partners , Arpex Capital , Accel , Album VC , IVP , Sapphire Ventures , Summit Partners and Sorenson Capital. This latest round brings the company’s valuation to over $3 billion. The additional funding will help Podium expand to offer its services to more small businesses.
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
Forrester eCommerce
NOVEMBER 17, 2021
Traditional financial services firms will make non-traditional moves and look to innovate to stay competitive in the year ahead.
My Wife Quit Her Job
NOVEMBER 18, 2021
If you look at the BBB, Trust Pilot or any online review site, you’ll find many poor Alibaba reviews on the Internet. “Alibaba trade Assurance doesn’t work” “Got scammed on Alibaba for $3000” “Alibaba suppliers are unprofessional and unethical” Out of the 18k reviews on TrustPilot, over 11% of the reviews are 3 stars or less!
Ecommerce Platforms
NOVEMBER 16, 2021
Are you looking for the best fulfilment companies UK brands can offer? If you’re thinking of starting your own retail business, but you don’t have the budget to pay for storing and shipping products yourself, then a fulfilment company is a must-have. Fulfilment companies are the organizations capable of handling things like packing and shipping an item for a business.
Retail TouchPoints
NOVEMBER 18, 2021
Paper Source will launch a new shop-in-shop experience in two Barnes & Noble stores this holiday season in the first collaboration of the two retail brands, which are both owned by Elliott Management. Paper Source currently operates 136 stores nationwide alongside its ecommerce business. The company filed for bankruptcy in March 2021 citing “sustained damage” from the pandemic and emerged from Chapter 11 two months later when it was purchased by Elliot Management, which had acquired Barnes &
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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