Kissmetrics
NOVEMBER 19, 2021
Finding prospective customers or “leads” for your business is no easy task. There’s a whole strategy involved, for one thing. You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. What’s more, customers evolve, so you must constantly adapt your strategy to suit your customers’ expectations.
My Wife Quit Her Job
NOVEMBER 15, 2021
Unlike a traditional online store that carries inventory, a dropshipping store has very different requirements when it comes to choosing the best ecommerce platform. Because the margins for dropshipping are extremely low at 10-30%, it is in your best interests to pay as little as possible for your ecommerce platform to maximize your profits. Here are the most important things to consider when choosing an ecommerce platform for dropshipping.
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Retail TouchPoints
NOVEMBER 17, 2021
It’s the question every retailer wants the answer to: what do consumers (and more specifically, those likely to buy their products) really want? Opening day of the 2021 virtual Retail Innovation Conference , which continues today, Nov. 17 with more great sessions, provided valuable insights into the mindset of today’s shoppers. The day kicked off with a keynote presentation by Jeff Orschell, EY Americas Practice Leader: “Bottom line for retailers is that change is still happening, consumer behav
Forrester eCommerce
NOVEMBER 19, 2021
It’s nearly the end of the year, so it’s the perfect time to reflect on your accomplishments while planning ahead. Now is also a good time to review the content you published during 2021 and ask some key questions about it. Does your content include data and tech expertise that buyers want? Was it created […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
BigCommerce
NOVEMBER 18, 2021
Whether you’re currently selling in Latina America or looking to expand internationally, you’re in for a treat.
Kissmetrics
NOVEMBER 15, 2021
As marketers, our job is to capitalize on what’s popular in the “here and now.” One great way to figure out what is popular is with Google Trends. This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. This article will help you understand how to use Google Trends and the specific steps you can take to maximize your efforts.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester eCommerce
NOVEMBER 18, 2021
Instagram is becoming cheugy for Gen Z youth. Forrester just got data back from its Forrester Analytics Consumer Technographics® US Youth Survey, 2021, which shows a 13-point year-over-year increase in weekly usage of TikTok (from 50% to 63%) among US Gen Z youth (ages 12–17). For that same audience base, Instagram weekly usage declined 4 […].
BigCommerce
NOVEMBER 16, 2021
Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce.
Kissmetrics
NOVEMBER 19, 2021
Are you struggling to keep up with your Instagram and Facebook marketing ? DMs and comments falling through the cracks? Do the multiple tabs for all your accounts and features like the Ad Manager drive you nuts? Then you’re going to fall head over heels with Facebook Business Suite. It’s the platform’s newest creation, designed to iron out the time-sucking road bumps in social media management and make it easier for businesses to manage their Instagram and Facebook profiles.
Retail TouchPoints
NOVEMBER 19, 2021
Online B2B wholesale marketplace Faire has closed a $400 million Series G funding round, its third in the last year. With this latest round, which pushes the company’s total funding to date above $1 billion , Faire is now valued at $12.4 billion. This round comes just five months after the close of Faire’s Series F and the company’s expansion into 15 markets across the UK and Europe — a region that has grown by more than 10X for the company since its initial launch there in March 2021.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Forrester eCommerce
NOVEMBER 18, 2021
New expectations call for new processes and tools. Learn how software development will adapt to the new normal in 2022.
BigCommerce
NOVEMBER 19, 2021
It’s probably a safe bet that you didn’t get into business because you love complying with sales tax laws.
Kissmetrics
NOVEMBER 19, 2021
Affiliate marketing is a way for online publishers (including bloggers) to make passive income by recommending products and services they love. Amazon Associates is one of the most trusted affiliate marketing platforms where anyone can start an income stream from the comfort of their home. Like most methods, this takes plenty of strategizing and hard work.
Retail TouchPoints
NOVEMBER 15, 2021
Casper Sleep has entered into a definitive agreement to be acquired by Durational Capital Management LP , which will take the mattress retailer private. Additionally, Co-Founder and CEO Philip Krim has left the company, with President and Chief Commercial Officer Emilie Arel stepping into the position. Durational Capital will pay $6.90 for each outstanding Casper share, a 94% premium over the closing price on Nov. 12, 2021.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Forrester eCommerce
NOVEMBER 16, 2021
Forrester predicts that 2022 will see the rise of the chief trust officer, bias bounties, decentralized digital identities, and the Climate Pledge Initiative.
Ecommerce Platforms
NOVEMBER 17, 2021
Do you fancy shopping from the comfort of your own living room? Or, are you looking for your next business venture? Either way, it doesn't matter which side of the coin you fall on; our best live shopping apps round-up might be precisely what you're looking for. Described by Shopify as the future of eCommerce, live shopping apps provide a digitized, real-time shopping experience that consumers can enjoy from home.
Kissmetrics
NOVEMBER 17, 2021
As a developer, chances are you’re always looking for ways to improve your website’s functionality or create a more dynamic experience for your audience. Typically, you might rely on languages like HTML and JavaScript. However, there’s another cool processing language that could improve your site structure called PHP. With PHP, you can reduce development time and streamline your coding, while improving the user experience.
Retail TouchPoints
NOVEMBER 18, 2021
Doors have opened on a new concept store from Starbucks and Amazon Go aims to combine comfort and convenience by bringing together the lounge aesthetic of a Starbucks café and Amazon’s Just Walk Out cashierless checkout tech. The first Starbucks Pickup with Amazon Go is located in New York City at 59th Street between Park and Lexington Avenues and offers the full Starbucks menu as well as a curated assortment of food and beverages in an integrated Amazon Go market, including fresh-prepared salad
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Forrester eCommerce
NOVEMBER 18, 2021
Fred Reichheld, one of the creators of Net Promoter Score (NPS), has done it again. In his upcoming book “Winning On Purpose” and his co-authors Darci Darnell and Maureen Burns introduce a new metric: Earned Growth. They previewed the book and their idea in a recent HBR article. Earned Growth measures the revenue growth generated […].
Ecommerce Platforms
NOVEMBER 15, 2021
There are multiple ways for online sellers to keep their brand at the forefront of their customer's minds, including social media, blogging, email and SMS marketing, loyalty programs, and more. However, a common oversight is to ignore the importance of branded, custom packaging. It's a chance for customers to physically see your brand's aesthetic- often for the first time if you don’t have a physical retail outlet.
Kissmetrics
NOVEMBER 16, 2021
Quick question: what do you think holds back the average auto dealership from increasing sales? Put simply: Friction is a sales killer. Friction prevents a customer from moving to the next stage in the sales cycle. These friction points can be anything from a slow website to an unexpected cost. You’ll never be able to eliminate some friction points, of course—for instance, not everyone who views an ad needs or can afford a car.
Retail TouchPoints
NOVEMBER 15, 2021
The 13 th annual 11.11 Global Shopping Festival, also known as Singles’ Day, has once again broken its own sales records. Alibaba itself generated RMB 540.3 billion ( U.S. $84.54 billion ) in gross merchandise volume (GMV), up from $74.1 billion in 2020, and total sales across all platforms (including Alibaba rival JD.com ) for the 11-day campaign topped $139 billion.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Forrester eCommerce
NOVEMBER 15, 2021
Sales technology vendors often use the GPS analogy to describe how they help sellers reach their goals. Enter your destination, and let the system guide you. While this analogy makes sense, these vendors have spent more time talking about the route than their ability to get where you’re going on time. Companies that are not […].
Ecommerce Platforms
NOVEMBER 16, 2021
Are you looking for the best fulfilment companies UK brands can offer? If you’re thinking of starting your own retail business, but you don’t have the budget to pay for storing and shipping products yourself, then a fulfilment company is a must-have. Fulfilment companies are the organizations capable of handling things like packing and shipping an item for a business.
Kissmetrics
NOVEMBER 17, 2021
With 2.91 billion monthly active users (MAU), Facebook is the most popular social media network. That makes it a powerful tool for businesses to reach their marketing, sales, and revenue goals. Unfortunately, navigating the world of Facebook ads is not always easy. Sometimes you may step on landmines that can land you in Facebook jail. What’s Facebook jail?
Retail TouchPoints
NOVEMBER 15, 2021
Communication and payments platform Podium has raised $201 million in a Series D funding round led by YC Continuity , joined by Durable Capital Partners , Arpex Capital , Accel , Album VC , IVP , Sapphire Ventures , Summit Partners and Sorenson Capital. This latest round brings the company’s valuation to over $3 billion. The additional funding will help Podium expand to offer its services to more small businesses.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Forrester eCommerce
NOVEMBER 15, 2021
The metaverse has arrived — or that was the vibe last week, anyway, at the 2021 installment of the Augmented World Expo (AWE) conference. Many speakers also acknowledged that the metaverse is still in its early days, but the consensus was that after decades of gestation, the metaverse is now born. Since 2013, AWE has […].
Groove
NOVEMBER 19, 2021
TikTok Shopping is a series of features which allows users to purchase products directly from the TikTok app. To understand how these new features will impact the eCommerce sphere both today and in the future, we must look to the past. Traditional Commerce. Traditional commerce refers to commerce done before the advent of the internet. For the purpose of this blog, we will define the widespread public adaptation of purchasing goods and services through the internet as taking place in the year 20
Ecommerce Platforms
NOVEMBER 18, 2021
In this BDroppy review, we'll provide a clear look at the platform, all it promises, and if it does exactly what it's supposed to in comparison to the competition. Before you opt for a platform to run your online business from you need to know the features it offers and if they're the perfect fit for your brand. You also have to find out if its pros are way more relevant to your business than its cons.
Retail TouchPoints
NOVEMBER 18, 2021
Paper Source will launch a new shop-in-shop experience in two Barnes & Noble stores this holiday season in the first collaboration of the two retail brands, which are both owned by Elliott Management. Paper Source currently operates 136 stores nationwide alongside its ecommerce business. The company filed for bankruptcy in March 2021 citing “sustained damage” from the pandemic and emerged from Chapter 11 two months later when it was purchased by Elliot Management, which had acquired Barnes &
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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