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By John Nash, RedPoint Global The holiday season is upon us, and marketers are gearing up to capitalize on the busiest time of year. To ensure that they are embarking on a successful season, it is important to understand how an irrelevant or mistimed message can impact and even jeopardize a customer’s loyalty. Below are the top marketing pet-peeves that can upset a customer, prevent a sale and hinder the opportunity for a long-term relationship.
As every online marketer knows, the cost of paid customer acquisition has been on an upward trajectory for years. With less inventory available on social media and more demand for eyeballs comes higher prices — and therefore less of a guaranteed return on investment. And as every B2C marketer knows, ad expenses skyrocket during the holidays, making the stakes higher than ever.
Fashion is the second largest retail category after grocery. The eCommerce shift is a significant, palpable movement in most economies. A quarter of clothing, accessories, and footwear (fashion) spending already occurs online and is still rapidly growing. Brick-and-mortar and eCommerce retailers are vying for shoppers’ attention and dollars. In our recently published Online Fashion Retail […].
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
I always get crazy looks whenever I tell people that I started studying for the SATs in 4th grade. Or when I attended nerd camp in the 7th grade and completed Geometry, Algebra and Trigonometry in the span of 3 weeks. “Man, you must have had the worst childhood ever. Did you have any fun as a kid?” Looking back, I’m proud to say that my parents did an awesome job raising my brother and I despite the perceptions from the outside.
Everyone’s saying it… video is the future of content marketing! But is it really? Similar to you, I noticed that trend over a year ago, and I decided to listen to everyone who told me to focus on videos instead of just text-based content. I even wrote a blog post about how I was shifting my content marketing budgets over to podcasting and videos. But, as you know, opinions don’t really matter in marketing.
The Forrester New Wave™: Cybersecurity Risk Ratings, Q4 2018 Earlier today, we published “The Forrester New Wave™: Cybersecurity Risk Ratings, Q4 2018” evaluation. We take a close look at the nine most important vendors in this rising market, reviewing their current capabilities, customer references, and strategic road maps. This includes vendor profiles, with our analysis and buyer […].
If you know women’s fashion at all, chances are you know Rebecca Minkoff. The hugely popular women’s clothing and accessories brand can be found in hundreds of stores worldwide, and their online following is even more widespread. But even if you do recognize their name and some of their luxury products, how familiar are you with their marketing? We put their strategy to the test in this latest episode of Marketing Unboxed.
Today I’m really excited to have Kenric Hwang on the show. Kenric is someone who I’ve known for a very long time we both got started in ecommerce at around the same time. Many years ago, he started a successful outdoor products company, sold it and then started another company called Max & Neo which sells dog collars and accessories online. Now Max & Neo is no ordinary dog collar company and Kenric has managed to get tons of attention on social media and the press because of one key va
There are tons of resources and tips out there to help you make the most of one of the most popular ecommerce platforms on the market in Shopify. This blog has touched on tips and resources for ecommerce users before. Maybe you remember this list of 293 general tips for ecommerce websites that we put together a while back. In this article, we are going to list the top 10 resources and tips specifically for Shopify users.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
A little over a year and a half ago, I completed an evaluation of data resiliency vendors, published as “The Forrester Wave™: Data Resiliency Solutions, Q3 2017.” I gleaned many insights from the assessment process as I spoke with vendors about their offerings and road map and with end users about their successes and challenges.
Search Engine Optimization (SEO) can make or break your BigCommerce store. These optimizations are some of the most important ongoing marketing efforts that require effort and attention. Having a well optimized store can assist growing your organic channel. That's why we'r e outline a few basic and advanced techniques for optimizing your BigCommerce presence for the search engines.
Today I’m really excited to have Kenric Hwang on the show. Kenric is someone who I’ve known for a very long time we both got started in ecommerce at around the same time. Many years ago, he started a successful outdoor products company, sold it and then started another company called Max & Neo which sells dog collars and accessories online. Now Max & Neo is no ordinary dog collar company and Kenric has managed to get tons of attention on social media and the press because of one key va
There are tons of ways to start a new online business and one business model that is attractive to many people is selling physical products through an e-commerce site. E-commerce businesses can be run from anywhere and have the potential to scale to 7-figure businesses or more. However, running an e-commerce store can have many drawbacks, including providing customer service, building trust with potential buyers, keeping track of orders and managing inventory.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Everything Is An Endpoint Brings Blackberry Back From The Dead For many, the fact that Blackberry still exists – and the fact that it spent $1.4 Billion of the $2.4 Billion in capital it had – is the most surprising part of the Cylance acquisition. Blackberry hasn’t shirked its mythological status as the case study […].
Companies of all sizes understand that one of the purposes of a company blog is to engage your customers in a conversation. It is much easier to start that conversation by providing topical information that is practical for current and future customers. Utilizing your blog effectively will help your business grow. Your writing shouldn’t be forced but it also needs to be active to show you are engaged.
By Jeff Ridgeway, Zappar Football season is kicking off and, as with each new season, retailers are thinking about how to make the game day experience bigger and better for fans. Queue Augmented Reality (AR). This emerging technology is becoming increasingly tied to how sports fans get the most out of the games they go and see, and the products they purchase there.
By creating great content and using content marketing tactics, you’ll earn organic leads, win loyal customers, and sell more product. The post 11 Ways to Increase Sales with Content Marketing appeared first on Bootstrapping Ecommerce.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Just a few years ago, conversations about robotic process automation (RPA) were scattered and far between. Those familiar with RPA had a limited understanding of its potential and at best had carried out?only?a few isolated “proof of concept” experiments. Today, the RPA market is estimated to?reach $2.9 billion by 2021, and conversations are becoming more frequent.
HubSpot CRM is free, intuitive and includes almost everything a sales team needs to organize leads, keep track of their movements and nurture them. It's quick to learn and contains all basic CRM necessities without being overly complex. As a Diamond HubSpot Partner Agency and team of avid HubSpot CRM users, we assembled our honest review of the tool and how it can help businesses organized their sales processes.
By Jill Rose, PayPal User experience, or UX, impacts how customers navigate your web site, find the products they’re looking for and ultimately complete a purchase. If the experience is fast, easy, direct and even enjoyable, they’ll likely complete the purchase, but if your UX is not seamless, consumers will go elsewhere. Here are five simple changes to improve conversion : 1.
It is easier than you think to estimate the ROI of SEO improvements for eCommerce websites. In this article, we’re going to show you how we do it. We Recently Improved Our Method. We recently improved the way we calculate the expected ROI of new SEO improvements for our eCommerce clients. In the past, when talking to a new client, we used our years of experience working with hundreds of eCommerce clients to give our best guess about the ROI they could expect in three to six months.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Over the last five years, most large enterprises have slowly but surely matured from being data-aware to data-driven. They all collect data from operational and transactional applications; process the data into data lakes, data hubs, data warehouses, and data marts; and build business intelligence (BI) and analytics applications to understand what the data is telling […].
If you want to stay competitive, the answer is yes. Replatforming any technology solution is never an easy undertaking – humans by nature are opposed to any kind of change, especially one that could cause major disruptions. Therefore, discussing the notion of replatforming your commerce solution is usually brought on with some protest. However, there is a customer-centric commerce platform revolution unfolding and it’s all powered by APIs.
As we’ve previously discussed, nailing inventory management is critical to keeping up with the explosive growth of the eCommerce market and providing an exceptional customer experience – yet it remains one of the biggest blind spots for businesses.
Looking to find new customers for your e-commerce store? Your ticket to success might be in a medium you haven’t tried yet—YouTube. YouTube may sound intimidating. Don’t videos take a long time to create? Don’t you need expensive equipment? What if you’re not good on camera? But today, you’ll learn exactly how to create a YouTube marketing campaign that works.
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
The US tech economy is starting to spread from major cities on the East and West Coasts to inland metro areas. This is great news for American cities, employers, and tech workers. Inland urban centers that were once considered flyover cities are now bustling with tech startups and incubators, as well as the tech workforces […].
Last year’s holiday shopping season was another record-breaker. Adobe reported that the 2017 holiday ecommerce revenue climbed to $108.2 billion, beating what was previously forecasted by $1 billion. On Black Friday alone, a record $5 billion was reported in sales. Unfortunately, like the year prior, not all brands and retailers were ready for the surge in traffic.
Check out this roundup of the top Shopify stores in the industry to learn what makes them successful & how they're driving traffic to their Shopify store. The post 50 Successful Shopify Stores & What You Can Learn from Them appeared first on A Better Lemonade Stand.
Volusion is known as one of the more “out-of-the-box” ecommerce solutions since it provides options for small businesses to get set up and selling in a quick and easy manner. The cheaper templates are fairly simple, but they do the job. You also have the option to spend a little more money to get something truly unique. Volusion is an extremely affordable option, and I recommend trying out the 14-day free trial if you want to test the system out first.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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