RTP blog

NOVEMBER 16, 2018

By John Nash, RedPoint Global The holiday season is upon us, and marketers are gearing up to capitalize on the busiest time of year. To ensure that they are embarking on a successful season, it is important to understand how an irrelevant or mistimed message can impact and even jeopardize a customer’s loyalty. Below are the top marketing pet-peeves that can upset a customer, prevent a sale and hinder the opportunity for a long-term relationship.

Marketing 150

Marketing Customer Data Technology Gifts 150

Optimizely

NOVEMBER 15, 2018

As every online marketer knows, the cost of paid customer acquisition has been on an upward trajectory for years. With less inventory available on social media and more demand for eyeballs comes higher prices — and therefore less of a guaranteed return on investment. And as every B2C marketer knows, ad expenses skyrocket during the holidays, making the stakes higher than ever.

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BigCommerce

NOVEMBER 12, 2018

All of us remember the experience of opening presents on Christmas day.

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Presentation eCommerce 318

Forrester eCommerce

NOVEMBER 12, 2018

Fashion is the second largest retail category after grocery. The eCommerce shift is a significant, palpable movement in most economies. A quarter of clothing, accessories, and footwear (fashion) spending already occurs online and is still rapidly growing. Brick-and-mortar and eCommerce retailers are vying for shoppers’ attention and dollars. In our recently published Online Fashion Retail […].

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

My Wife Quit Her Job

NOVEMBER 11, 2018

I always get crazy looks whenever I tell people that I started studying for the SATs in 4th grade. Or when I attended nerd camp in the 7th grade and completed Geometry, Algebra and Trigonometry in the span of 3 weeks. “Man, you must have had the worst childhood ever. Did you have any fun as a kid?” Looking back, I’m proud to say that my parents did an awesome job raising my brother and I despite the perceptions from the outside.

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Kissmetrics

NOVEMBER 13, 2018

Everyone’s saying it… video is the future of content marketing! But is it really? Similar to you, I noticed that trend over a year ago, and I decided to listen to everyone who told me to focus on videos instead of just text-based content. I even wrote a blog post about how I was shifting my content marketing budgets over to podcasting and videos. But, as you know, opinions don’t really matter in marketing.

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Forrester eCommerce

NOVEMBER 13, 2018

The Forrester New Wave™: Cybersecurity Risk Ratings, Q4 2018 Earlier today, we published “The Forrester New Wave™: Cybersecurity Risk Ratings, Q4 2018” evaluation. We take a close look at the nine most important vendors in this rising market, reviewing their current capabilities, customer references, and strategic road maps. This includes vendor profiles, with our analysis and buyer […].

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Optimizely

NOVEMBER 13, 2018

If you know women’s fashion at all, chances are you know Rebecca Minkoff. The hugely popular women’s clothing and accessories brand can be found in hundreds of stores worldwide, and their online following is even more widespread. But even if you do recognize their name and some of their luxury products, how familiar are you with their marketing? We put their strategy to the test in this latest episode of Marketing Unboxed.

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My Wife Quit Her Job

NOVEMBER 14, 2018

Today I’m really excited to have Kenric Hwang on the show. Kenric is someone who I’ve known for a very long time we both got started in ecommerce at around the same time. Many years ago, he started a successful outdoor products company, sold it and then started another company called Max & Neo which sells dog collars and accessories online. Now Max & Neo is no ordinary dog collar company and Kenric has managed to get tons of attention on social media and the press because of one key va

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Supplies Outdoor Social Media Accessories 228

Ecommerce Platforms

NOVEMBER 16, 2018

There are tons of resources and tips out there to help you make the most of one of the most popular ecommerce platforms on the market in Shopify. This blog has touched on tips and resources for ecommerce users before. Maybe you remember this list of 293 general tips for ecommerce websites that we put together a while back. In this article, we are going to list the top 10 resources and tips specifically for Shopify users.

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Forrester eCommerce

NOVEMBER 15, 2018

A little over a year and a half ago, I completed an evaluation of data resiliency vendors, published as “The Forrester Wave™: Data Resiliency Solutions, Q3 2017.” I gleaned many insights from the assessment process as I spoke with vendors about their offerings and road map and with end users about their successes and challenges.

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Groove

NOVEMBER 13, 2018

Search Engine Optimization (SEO) can make or break your BigCommerce store. These optimizations are some of the most important ongoing marketing efforts that require effort and attention. Having a well optimized store can assist growing your organic channel. That's why we'r e outline a few basic and advanced techniques for optimizing your BigCommerce presence for the search engines.

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My Wife Quit Her Job

NOVEMBER 14, 2018

Today I’m really excited to have Kenric Hwang on the show. Kenric is someone who I’ve known for a very long time we both got started in ecommerce at around the same time. Many years ago, he started a successful outdoor products company, sold it and then started another company called Max & Neo which sells dog collars and accessories online. Now Max & Neo is no ordinary dog collar company and Kenric has managed to get tons of attention on social media and the press because of one key va

Supplies 156

Supplies Outdoor Social Media Accessories 156

RTP blog

NOVEMBER 12, 2018

By Jeff Ridgeway, Zappar Football season is kicking off and, as with each new season, retailers are thinking about how to make the game day experience bigger and better for fans. Queue Augmented Reality (AR). This emerging technology is becoming increasingly tied to how sports fans get the most out of the games they go and see, and the products they purchase there.

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Games Marketing Technology Books 150

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Forrester eCommerce

NOVEMBER 16, 2018

Everything Is An Endpoint Brings Blackberry Back From The Dead For many, the fact that Blackberry still exists – and the fact that it spent $1.4 Billion of the $2.4 Billion in capital it had – is the most surprising part of the Cylance acquisition. Blackberry hasn’t shirked its mythological status as the case study […].

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Groove

NOVEMBER 12, 2018

Companies of all sizes understand that one of the purposes of a company blog is to engage your customers in a conversation. It is much easier to start that conversation by providing topical information that is practical for current and future customers. Utilizing your blog effectively will help your business grow. Your writing shouldn’t be forced but it also needs to be active to show you are engaged.

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Ecommerce Platforms

NOVEMBER 12, 2018

There are tons of ways to start a new online business and one business model that is attractive to many people is selling physical products through an e-commerce site. E-commerce businesses can be run from anywhere and have the potential to scale to 7-figure businesses or more. However, running an e-commerce store can have many drawbacks, including providing customer service, building trust with potential buyers, keeping track of orders and managing inventory.

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RTP blog

NOVEMBER 12, 2018

By Jill Rose, PayPal User experience, or UX, impacts how customers navigate your web site, find the products they’re looking for and ultimately complete a purchase. If the experience is fast, easy, direct and even enjoyable, they’ll likely complete the purchase, but if your UX is not seamless, consumers will go elsewhere. Here are five simple changes to improve conversion : 1.

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Forrester eCommerce

NOVEMBER 12, 2018

Just a few years ago, conversations about robotic process automation (RPA) were scattered and far between. Those familiar with RPA had a limited understanding of its potential and at best had carried out?only?a few isolated “proof of concept” experiments. Today, the RPA market is estimated to?reach $2.9 billion by 2021, and conversations are becoming more frequent.

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Technology Marketing 372

Groove

NOVEMBER 15, 2018

HubSpot CRM is free, intuitive and includes almost everything a sales team needs to organize leads, keep track of their movements and nurture them. It's quick to learn and contains all basic CRM necessities without being overly complex. As a Diamond HubSpot Partner Agency and team of avid HubSpot CRM users, we assembled our honest review of the tool and how it can help businesses organized their sales processes.

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Books Social Media BigCommerce Subscription 156

Bootstrapping Ecommerce

NOVEMBER 13, 2018

By creating great content and using content marketing tactics, you’ll earn organic leads, win loyal customers, and sell more product. The post 11 Ways to Increase Sales with Content Marketing appeared first on Bootstrapping Ecommerce.

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Marketing eCommerce Customer Conversion Optimization 147

Inflow Insights

NOVEMBER 13, 2018

It is easier than you think to estimate the ROI of SEO improvements for eCommerce websites. In this article, we’re going to show you how we do it. We Recently Improved Our Method. We recently improved the way we calculate the expected ROI of new SEO improvements for our eCommerce clients. In the past, when talking to a new client, we used our years of experience working with hundreds of eCommerce clients to give our best guess about the ROI they could expect in three to six months.

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SEO eCommerce Improvements Article 138

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Forrester eCommerce

NOVEMBER 14, 2018

Over the last five years, most large enterprises have slowly but surely matured from being data-aware to data-driven. They all collect data from operational and transactional applications; process the data into data lakes, data hubs, data warehouses, and data marts; and build business intelligence (BI) and analytics applications to understand what the data is telling […].

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GetElastic

NOVEMBER 15, 2018

If you want to stay competitive, the answer is yes. Replatforming any technology solution is never an easy undertaking – humans by nature are opposed to any kind of change, especially one that could cause major disruptions. Therefore, discussing the notion of replatforming your commerce solution is usually brought on with some protest. However, there is a customer-centric commerce platform revolution unfolding and it’s all powered by APIs.

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Payment Services Payments Channel Operations 134

TradeGecko

NOVEMBER 14, 2018

As we’ve previously discussed, nailing inventory management is critical to keeping up with the explosive growth of the eCommerce market and providing an exceptional customer experience – yet it remains one of the biggest blind spots for businesses.

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Ecommerce Platforms

NOVEMBER 13, 2018

Volusion is known as one of the more “out-of-the-box” ecommerce solutions since it provides options for small businesses to get set up and selling in a quick and easy manner. The cheaper templates are fairly simple, but they do the job. You also have the option to spend a little more money to get something truly unique. Volusion is an extremely affordable option, and I recommend trying out the 14-day free trial if you want to test the system out first.

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

Forrester eCommerce

NOVEMBER 15, 2018

The US tech economy is starting to spread from major cities on the East and West Coasts to inland metro areas. This is great news for American cities, employers, and tech workers. Inland urban centers that were once considered flyover cities are now bustling with tech startups and incubators, as well as the tech workforces […].

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GetElastic

NOVEMBER 14, 2018

Last year’s holiday shopping season was another record-breaker. Adobe reported that the 2017 holiday ecommerce revenue climbed to $108.2 billion, beating what was previously forecasted by $1 billion. On Black Friday alone, a record $5 billion was reported in sales. Unfortunately, like the year prior, not all brands and retailers were ready for the surge in traffic.

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Shipping Costs Mobile Social Media Point of Sale 130

Fastr

NOVEMBER 15, 2018

You *clap* need *clap* to *clap* start *clap* recording *clap* *clap* *clap* Listen, 48% of millennial watch videos only on their mobile device. […]. The post Video marketing appeared first on Zmags.

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Marketing Mobile eCommerce Marketing Technology 100

A Better Lemonade Stand

NOVEMBER 12, 2018

Check out this roundup of the top Shopify stores in the industry to learn what makes them successful & how they're driving traffic to their Shopify store. The post 50 Successful Shopify Stores & What You Can Learn from Them appeared first on A Better Lemonade Stand.

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Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail