RTP blog

DECEMBER 7, 2018

By Jamus Driscoll, Moltin We’ve all read the “retail apocalypse” headlines about the imminent end of in-store shopping, and it’s easy to accept the demise of brick-and-mortar retail at the hand of e-Commerce as a fait accompli. However, the industry has shown that this couldn’t be further from the case. The shifting retail landscape is instead bringing new opportunities for brands, allowing them to change the way consumers interact with them.

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Optimizely

DECEMBER 6, 2018

What’s the matter with discounts? Let me count the ways. For starters, they diminish the perceived value of your product, and subsequently your brand. “Is this product actually worth the amount it’s priced at?” isn’t an idea you want to place in shoppers’ minds. Buyers might second guess themselves and start to lose confidence if you slash your prices too often—and nobody wants that.

eCommerce Marketing 210

eCommerce Marketing eCommerce Marketing Events 210

Rishi Rawat

DECEMBER 3, 2018

96% of marketing emails are obviously templates (or is it 100%?). I know why companies don’t send personalized messages; it’s too damn expensive. If you think sending personalized emails is too expensive you’re asking the wrong question. The right question is: How can we communicate with our mailing list of X thousand in a profitable way?

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Recommendation Definition Customer Marketing 70

Forrester eCommerce

DECEMBER 7, 2018

In 2013, Doug Kessler and the crew at Velocity Partners published “Crap: the single biggest threat to B2B content marketing” – a work of thought leadership genius that I still tell marketers to read today. In just 50 PowerPoint slides, Velocity Partners explains why the current deluge of marketing “content” won’t serve buyers and what […].

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B2B Marketing 417

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Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

B2C

BigCommerce

DECEMBER 3, 2018

As the second most popular search engine worldwide, YouTube is one of the most powerful platforms for businesses trying to…

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My Wife Quit Her Job

DECEMBER 3, 2018

Contrary to popular belief, it does NOT require a large upfront investment to start a successful online business. What you lack in funds can be made up for with a little ingenuity and this post will show you how to start a business with no money whatsoever. But first things first. You have to be determined. And when it comes to determination, you have to be willing to persist with your business for at least 2 years or more regardless of the outcome.

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Other 293

Forrester eCommerce

DECEMBER 3, 2018

Do cities need a “smart city platform?” It depends. Clients have been asking Forrester our thoughts on new IoT-enabled smart city platforms launched by vendors focused on transforming city government infrastructure and applications.

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BigCommerce

DECEMBER 7, 2018

In the early 2000’s Bert Berger, was living in Western Australia, spending most of his days cruising along the coast…

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eCommerce 280

Optimizely

DECEMBER 5, 2018

The post REPORT: 2018 Is the Year BFCM Changed for Ecommerce Brands appeared first on Zaius.

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eCommerce 191

Groove

DECEMBER 6, 2018

What is demand generation and how do I incorporate it’s strategies into my business? Demand generation is what a brand does to get attention of customers and instill a desire in them to buy, learn, and engage with your company. It uses various marketing strategies to capture customers and move them through your funnel. Demand generation is an umbrella strategy and should be treated as a flywheel.

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Webinar Marketing Blog Social Media 172

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Forrester eCommerce

DECEMBER 6, 2018

Greetings from sunny but cold Orlando, where the inaugural Forrester Data Strategy & Insights Forum just wrapped up. During the event, I spent time with a seasoned data professional who joined me as a panelist in my session and who took advantage of the wealth of wisdom dispensed in keynotes and deep dives throughout the event.

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Events 386

GetElastic

DECEMBER 3, 2018

If you run an ecommerce business, then you know how important customer retention is. And getting customer feedback is directly linked to customer retention. Nobody gets everything right all the time, but sometimes there are consistent weak spots that can really damage your business reputation. Whether it’s slow shipping, a difficult checkout or constantly being out of stock for popular items, it’s important that customers have a way to let you know where you aren’t measuring up

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Customer Retention Improvements Customer Social Media 157

Optimizely

DECEMBER 5, 2018

Still trying to recover from the adrenaline rush that was BFCM (Black Friday/Cyber Monday)? Luckily, we have just the thing to fill that void—a brand new ecommerce report detailing everything that went down on the biggest shopping weekend of the year. You’ve probably seen some of the bigger BFCM headlines touting how shopper turnout reached record levels this year, or how many shoppers turned to mobile to make their purchases.

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eCommerce Customer Download eCommerce Marketing 170

Groove

DECEMBER 5, 2018

If your eCommerce store is hosted on BigCommerce, you’ve likely heard of Blueprint and Stencil – the two available BigCommerce theme frameworks. Since being introduced in 2015, Stencil cleared the way for a new era of theming that supports a number of benefits for eCommerce businesses. If you haven't upgraded to BigCommerce Stencil and are still using Blueprint, you could be missing out on many benefits of the updated framework.

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BigCommerce Mobile eCommerce Platforms eCommerce 170

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Forrester eCommerce

DECEMBER 6, 2018

Marketers are held to an ever-higher standard of accountability to ROI and business impact. But many marketers struggle to meet these expectations, hampered by long-established habits and lack of knowledge about new data- and analytics-enabled measurement approaches. In this short video, I take apart these misperceptions, describe trends that leading marketers have pioneered, and point […].

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Marketing B2C 374

RTP blog

DECEMBER 3, 2018

By Ross Paquette, Maropost We all know the holidays are one of the most — if not the most — important times of the year for retailers. You step into any store, and you’ll see customers busy browsing and buying — and it’s the same story online. When it comes to holiday shopping, you can’t take customers for granted. Whether they’ve been with for your brand for years or you’re still trying to win them over, you need to do a lot more than just have the best sale to stand out.

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Customer Customer Experience Customer Data Operations 150

Ecommerce Platforms

DECEMBER 4, 2018

For an ecommerce website, image files, videos, and product specs are commonplace. However, most of the time, you start the file creation process with extremely large files. We're talking bulky images from Photoshop, graphics that get degraded when sent through email, and product videos that can't even be sent or stored in many programs. Since sending and transferring large files is big part of running an ecommerce store, it makes sense to find tools to make this process more efficient.

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eCommerce Outdoor Other Apparel 148

Groove

DECEMBER 4, 2018

Customers are the core of your business. In order to operate a successful company, you need a reliable CRM that fits both your business’ needs and your clients’ needs. Customer Relationship Management helps identify and close leads while simultaneously maintaining and assisting your existing customers. CRM technologies lead to better business strategies and a higher level of functionality in terms of sales, marketing, customer service, and more.

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Technology Information Social Media Management 153

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Forrester eCommerce

DECEMBER 5, 2018

Having worked in and with the automotive industry for around 25 years, the challenges that OEMs face given their size and structures often inhibit the business agility needed to provide lasting customer value in an age of digital disruption. The focus has always been more skewed toward the product experience and product features and defining […].

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Automotive Mobile Customer Customer Experience 370

GetElastic

DECEMBER 6, 2018

We reported earlier on Nike and how the brand is unlocking the future of retail with experiential shopping at their latest flagship store in New York City. In 2018, Nike opened four flagship stores across the globe – reshaping their stores around the consumer. Source: Nike, Inc. “All the best retailers are moving toward experiential environments” said Heidi O’Neil, President of Nike Direct in an Archinect article.

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Retail Internet Retail Mobile Download 147

Ecommerce Platforms

DECEMBER 3, 2018

Lately, there has been a lot of buzz about conversational e-commerce. That it’s about to transform the entire face of online customer service. That we soon might be having virtual customer service robots taking over our message boxes. Well, I don’t know about you, but I’m open to this whole idea. I find it quite intriguing actually- not the robotic stalkers, but rather the endless possibilities that come with conversational ecommerce.

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Live Chat eCommerce Customer Shopping Carts 128

A Better Lemonade Stand

DECEMBER 4, 2018

In this Modalyst review, we discuss all of Modalyst's features & services so you can source high-quality products from reputable suppliers in the US & EU. The post Modalyst Spotlight: Source & Sell High-Quality Dropshipping Products from USA & the EU appeared first on A Better Lemonade Stand.

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Forrester eCommerce

DECEMBER 4, 2018

I’ll bet you know that Google is reinventing mapping from the ground up, swinging for the the stars with layers of data, intelligence, and real-time insight. But I bet you didn’t know there’s a US three-letter agency dedicated to maps? Or that we’ve already identified 109 mapmakers and vendors of one kind or another?

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My Wife Quit Her Job

DECEMBER 2, 2018

Today I’ve got my buddies Greg Mercer, Scott Voelker and Mike Jackness back on the show. If you listened to last week’s episode, we were all together in San Diego to film the 5 Minute Pitch and while we were together, we recorded a couple of podcasts. Anyway, today we’re going to collectively answer a question that I get asked all the time.

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Books eCommerce Other Marketing 120

Ecommerce Platforms

DECEMBER 5, 2018

If you're wondering what all the hype surrounding BigCommerce's new WordPress Plugin is, then you're in the right place. For those of you who aren't familiar with the premise of ‘headless commerce' then you might be a bit confused as to how this tool works. Luckily for you, we're going to break everything down in this review. Sound good? Great, let's dive straight in!

BigCommerce 126

BigCommerce eCommerce eCommerce Platforms Payment Services 126

Bootstrapping Ecommerce

DECEMBER 7, 2018

The office worker daydreaming about pursuing a side hustle is a cliche for a reason: It’s true. Americans long to do something they love for a living, as found in a recent national poll. The post More than Half of All Americans Dream of Starting a Side Hustle to Quit Their Day Jobs appeared first on Bootstrapping Ecommerce.

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eCommerce 118

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Forrester eCommerce

DECEMBER 4, 2018

This blog post is part of Forrester’s Holiday 2018 retail series. As the holidays approach and the post-holiday return rush quickly follows, a few things will occur simultaneously: hundreds of millions of customers will make purchases, total holiday retail sales will push the $720 billion mark, and millions more will send odd, ill-fitting, or unwanted gifts […].

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Customer Gifts Blog Retail 365

Omnisend

DECEMBER 3, 2018

Email segmentation is the most powerful way to get the biggest ROI out of your marketing efforts. Though it might seem complicated, it’s actually quite easy to use. In this article, we’re going to go over: What email segmentation is Why you should segment your email lists Different ways to make email segmentation work for you Read more The post How to Use Email Segmentation for Smarter Ecommerce appeared first on Ecommerce Marketing Automation | Omnisend.

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eCommerce eCommerce Marketing Article Marketing 116

eCommerce CEO

DECEMBER 2, 2018

The first step to ecommerce business success is finding a profitable niche. Look around you. Every successful ecommerce business owner started in a niche. You may want to blow in and make it all big like Amazon but guess what. Even Amazon started in a niche. By selling niche products and choosing a targeted audience, you have a good chance of succeeding because you know whom to target rather than the “general audience.”.

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eCommerce Beauty and Health Vend Social Media 111

Retail Technology Review

DECEMBER 5, 2018

Fickle fashion is killing off sustainable clothing as eight in 10 (83%) consumers admit to buying items they never wear, according to data from the Fashion Retail Academy.

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Clothing Fashion Consumer Retail 104

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail