This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
By Jamus Driscoll, Moltin We’ve all read the “retail apocalypse” headlines about the imminent end of in-store shopping, and it’s easy to accept the demise of brick-and-mortar retail at the hand of e-Commerce as a fait accompli. However, the industry has shown that this couldn’t be further from the case. The shifting retail landscape is instead bringing new opportunities for brands, allowing them to change the way consumers interact with them.
What’s the matter with discounts? Let me count the ways. For starters, they diminish the perceived value of your product, and subsequently your brand. “Is this product actually worth the amount it’s priced at?” isn’t an idea you want to place in shoppers’ minds. Buyers might second guess themselves and start to lose confidence if you slash your prices too often—and nobody wants that.
96% of marketing emails are obviously templates (or is it 100%?). I know why companies don’t send personalized messages; it’s too damn expensive. If you think sending personalized emails is too expensive you’re asking the wrong question. The right question is: How can we communicate with our mailing list of X thousand in a profitable way?
In 2013, Doug Kessler and the crew at Velocity Partners published “Crap: the single biggest threat to B2B content marketing” – a work of thought leadership genius that I still tell marketers to read today. In just 50 PowerPoint slides, Velocity Partners explains why the current deluge of marketing “content” won’t serve buyers and what […].
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Contrary to popular belief, it does NOT require a large upfront investment to start a successful online business. What you lack in funds can be made up for with a little ingenuity and this post will show you how to start a business with no money whatsoever. But first things first. You have to be determined. And when it comes to determination, you have to be willing to persist with your business for at least 2 years or more regardless of the outcome.
What’s one thing that you are constantly seeing on the web? Especially if you are on Instagram, Facebook, and YouTube? Come on, take a guess… No, I am not talking about people taking half-naked selfies of themselves or posting their lunches. I’m talking about people showing off. From taking pictures of their cars or money and even their homes to standing in front of private jets and yachts.
What’s one thing that you are constantly seeing on the web? Especially if you are on Instagram, Facebook, and YouTube? Come on, take a guess… No, I am not talking about people taking half-naked selfies of themselves or posting their lunches. I’m talking about people showing off. From taking pictures of their cars or money and even their homes to standing in front of private jets and yachts.
Do cities need a “smart city platform?” It depends. Clients have been asking Forrester our thoughts on new IoT-enabled smart city platforms launched by vendors focused on transforming city government infrastructure and applications.
What is demand generation and how do I incorporate it’s strategies into my business? Demand generation is what a brand does to get attention of customers and instill a desire in them to buy, learn, and engage with your company. It uses various marketing strategies to capture customers and move them through your funnel. Demand generation is an umbrella strategy and should be treated as a flywheel.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Greetings from sunny but cold Orlando, where the inaugural Forrester Data Strategy & Insights Forum just wrapped up. During the event, I spent time with a seasoned data professional who joined me as a panelist in my session and who took advantage of the wealth of wisdom dispensed in keynotes and deep dives throughout the event.
If you run an ecommerce business, then you know how important customer retention is. And getting customer feedback is directly linked to customer retention. Nobody gets everything right all the time, but sometimes there are consistent weak spots that can really damage your business reputation. Whether it’s slow shipping, a difficult checkout or constantly being out of stock for popular items, it’s important that customers have a way to let you know where you aren’t measuring up
Still trying to recover from the adrenaline rush that was BFCM (Black Friday/Cyber Monday)? Luckily, we have just the thing to fill that void—a brand new ecommerce report detailing everything that went down on the biggest shopping weekend of the year. You’ve probably seen some of the bigger BFCM headlines touting how shopper turnout reached record levels this year, or how many shoppers turned to mobile to make their purchases.
If your eCommerce store is hosted on BigCommerce, you’ve likely heard of Blueprint and Stencil – the two available BigCommerce theme frameworks. Since being introduced in 2015, Stencil cleared the way for a new era of theming that supports a number of benefits for eCommerce businesses. If you haven't upgraded to BigCommerce Stencil and are still using Blueprint, you could be missing out on many benefits of the updated framework.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Marketers are held to an ever-higher standard of accountability to ROI and business impact. But many marketers struggle to meet these expectations, hampered by long-established habits and lack of knowledge about new data- and analytics-enabled measurement approaches. In this short video, I take apart these misperceptions, describe trends that leading marketers have pioneered, and point […].
By Ross Paquette, Maropost We all know the holidays are one of the most — if not the most — important times of the year for retailers. You step into any store, and you’ll see customers busy browsing and buying — and it’s the same story online. When it comes to holiday shopping, you can’t take customers for granted. Whether they’ve been with for your brand for years or you’re still trying to win them over, you need to do a lot more than just have the best sale to stand out.
For an ecommerce website, image files, videos, and product specs are commonplace. However, most of the time, you start the file creation process with extremely large files. We're talking bulky images from Photoshop, graphics that get degraded when sent through email, and product videos that can't even be sent or stored in many programs. Since sending and transferring large files is big part of running an ecommerce store, it makes sense to find tools to make this process more efficient.
Customers are the core of your business. In order to operate a successful company, you need a reliable CRM that fits both your business’ needs and your clients’ needs. Customer Relationship Management helps identify and close leads while simultaneously maintaining and assisting your existing customers. CRM technologies lead to better business strategies and a higher level of functionality in terms of sales, marketing, customer service, and more.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Having worked in and with the automotive industry for around 25 years, the challenges that OEMs face given their size and structures often inhibit the business agility needed to provide lasting customer value in an age of digital disruption. The focus has always been more skewed toward the product experience and product features and defining […].
We reported earlier on Nike and how the brand is unlocking the future of retail with experiential shopping at their latest flagship store in New York City. In 2018, Nike opened four flagship stores across the globe – reshaping their stores around the consumer. Source: Nike, Inc. “All the best retailers are moving toward experiential environments” said Heidi O’Neil, President of Nike Direct in an Archinect article.
Lately, there has been a lot of buzz about conversational e-commerce. That it’s about to transform the entire face of online customer service. That we soon might be having virtual customer service robots taking over our message boxes. Well, I don’t know about you, but I’m open to this whole idea. I find it quite intriguing actually- not the robotic stalkers, but rather the endless possibilities that come with conversational ecommerce.
In this Modalyst review, we discuss all of Modalyst's features & services so you can source high-quality products from reputable suppliers in the US & EU. The post Modalyst Spotlight: Source & Sell High-Quality Dropshipping Products from USA & the EU appeared first on A Better Lemonade Stand.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
I’ll bet you know that Google is reinventing mapping from the ground up, swinging for the the stars with layers of data, intelligence, and real-time insight. But I bet you didn’t know there’s a US three-letter agency dedicated to maps? Or that we’ve already identified 109 mapmakers and vendors of one kind or another?
Today I’ve got my buddies Greg Mercer, Scott Voelker and Mike Jackness back on the show. If you listened to last week’s episode, we were all together in San Diego to film the 5 Minute Pitch and while we were together, we recorded a couple of podcasts. Anyway, today we’re going to collectively answer a question that I get asked all the time.
If you're wondering what all the hype surrounding BigCommerce's new WordPress Plugin is, then you're in the right place. For those of you who aren't familiar with the premise of ‘headless commerce' then you might be a bit confused as to how this tool works. Luckily for you, we're going to break everything down in this review. Sound good? Great, let's dive straight in!
The office worker daydreaming about pursuing a side hustle is a cliche for a reason: It’s true. Americans long to do something they love for a living, as found in a recent national poll. The post More than Half of All Americans Dream of Starting a Side Hustle to Quit Their Day Jobs appeared first on Bootstrapping Ecommerce.
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
This blog post is part of Forrester’s Holiday 2018 retail series. As the holidays approach and the post-holiday return rush quickly follows, a few things will occur simultaneously: hundreds of millions of customers will make purchases, total holiday retail sales will push the $720 billion mark, and millions more will send odd, ill-fitting, or unwanted gifts […].
Email segmentation is the most powerful way to get the biggest ROI out of your marketing efforts. Though it might seem complicated, it’s actually quite easy to use. In this article, we’re going to go over: What email segmentation is Why you should segment your email lists Different ways to make email segmentation work for you Read more The post How to Use Email Segmentation for Smarter Ecommerce appeared first on Ecommerce Marketing Automation | Omnisend.
The first step to ecommerce business success is finding a profitable niche. Look around you. Every successful ecommerce business owner started in a niche. You may want to blow in and make it all big like Amazon but guess what. Even Amazon started in a niche. By selling niche products and choosing a targeted audience, you have a good chance of succeeding because you know whom to target rather than the “general audience.”.
Fickle fashion is killing off sustainable clothing as eight in 10 (83%) consumers admit to buying items they never wear, according to data from the Fashion Retail Academy.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
We organize all of the trending information in your field so you don't have to. Join 24,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
.png
)
150 
Let's personalize your content