Sat.Feb 08, 2020 - Fri.Feb 14, 2020

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Customer Retention for eCommerce

Omniconvert

We’ve already talked in great detail about customer retention in our previous articles, so today we’re focusing on one niche. The post Customer Retention for eCommerce appeared first on ECOMMERCE GROWTH Blog.

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5 Data Technology Resolutions for Retail Marketers in 2020

Liveintent

5 Data Technology Resolutions for Retail Marketers in 2020. Retail brands have some work to do in the new year. According to a recent study conducted by WBR Insights, 64% of US retail professionals can only identify half – or less – of their website visitors. And over one-third say they can’t integrate their data technologies. That means they can’t accurately track customers across their buyer journeys or optimize campaigns for engagement and retention.

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12 Lovable Valentine’s Day Marketing Strategies for 2020

BigCommerce

Based on statistics from the National Retail Federation on Valentine’s Day celebrations, 2019 was a bad year for love.

Marketing 353
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No matter how different your business is, you are in CX

Forrester eCommerce

GetWhen I describe what customer experience management requires to be able to transform a CX vision into reality, I often hear from my audience: “this is interesting, but we are different“ The nature of that difference is then often stated as: we are operating in B2B, not B2C; or we operate in a heavily regulated […].

B2C 516
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Why Creating An eCommerce Wireframe Is A Team Effort

Groove

Designers create an eCommerce wireframe to use as a framework in the website design process. Although it is the designer's responsibility to build the outline, creating a wireframe requires team effort. Collaborative effort among team members ensures your website not only fulfills - but exceeds - every aspect of a client's needs. What Is An eCommerce Wireframe?

eCommerce 288
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How I Drove 231,608 Visitors to My Site Using This New Channel

Kissmetrics

Just like any marketer, we all fear what we can’t control. And sadly, for years, a lot of our future is being determined by algorithms. From social sites to search engines… they all have algorithms. Heck, you even have to deal with them with things like email. When you send marketing emails, you can bet that there is a good chance that they will end up in the “Promotions tab.” Now sometimes these algorithms do adjust in your favor, but we all know that’s rare in the long run.

Channel 310

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Peachtree Corners – One of the Smartest Smart Cities

Forrester eCommerce

This modern suburban city outside Atlanta, Georgia is driving one of the most empowering and successful Smart City initiatives on the planet. Curiosity Lab, founded in 2019, is driving Open Innovation efforts with everyone from large corporations to early stage startups investing in edge computing, 5G, IoT, autonomous vehicles (see the image below), robotics and more.

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Point Line Trend on… Window Shoppers

Optimizely

So much attention and spend is put towards attracting net new shoppers (you’re welcome $FB and $GOOG). At the same time, customer loyalty grabs whitepaper headlines and dominates trade show breakout session discussions. But there is an all-too-overlooked group of shoppers that promises immediate impact. And you already know them. Every brand has a significant group of active non-buyers : a group of shoppers that are showing strong intent with your brand by viewing multiple products, adding some

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Delivery Experience Management (DEM): Retail’s New Weapon To Drive Customer Experience

lateshipment

Introduction. Low prices, fast shipping, and free returns are three must-haves for an online business to make the cut in today’s market. With Amazon rewriting the eCommerce playbook and retailers having followed suit to stay competitive, the focus has now shifted to the quality of delivery experiences. In order for businesses to thrive in today’s highly competitive eCommerce landscape, owning and crafting a stellar delivery experience has become essential, hence the pressing need for

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5 eCommerce Design Principles To Increase Conversion

Groove

When it comes to building, redesigning or enhancing a website, designers have many elements and opinions to consider. A website's design lays the foundation for a positive user experience , and a positive user experience increases conversions. In this blog, we're sharing 5 eCommerce design principles to ensure a solid foundation for a conversion-driven website.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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The Three Ways Companies Value Customer Success Programs

Forrester eCommerce

In the three years since publishing our first report on the customer success discipline’s relationship to customer experience management, I’ve had many conversations with Forrester clients about bringing customer success management into a business. While the topics of these discussions have ranged from nuts and bolts organizational questions (e.g. where should the program report) to […].

Customer 470
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The Buyer’s Guide to Customer Data Platforms (CDPs)

Optimizely

If you’re thinking about buying a Customer Data Platform (CDP) for your brand, you know it’s a big decision. You’ve heard it’s the only way to truly access the data you need as a marketer. . But is that really true? Can a CDP really solve your data issues? Or is there another solution out there that is a better fit? These are tough, technical questions and your team’s ability to hit your goals could be riding on the decision.

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16 Fascinating Tracks and Sessions You Can’t Miss at eTail West 2020

BigCommerce

It’s that time of year again — eTail West is right around the corner!

eCommerce 290
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Our Favorite UI Design Trends for 2020 & Beyond

Groove

From beautiful photo-centric sites to movement and interactivity, the past few years have shown several ways to be bold, minimal and everything in between. Some may argue that extra visual elements may be distracting from what’s really important. These elements may not die, but rather they'll become more subtle and gently factored in where necessary to enhance a website. 2020 will go for that same bold factor, but in different ways.

Magazine 222
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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How To Fight Bias In ML-Based Experiences

Forrester eCommerce

Recently, I interviewed Carol Smith about AI and ethics — she’s a Senior Research Scientist at Carnegie Mellon’s Software Engineering Institute, and she told me: “You’re bringing yourself to the projects you do at work, and we’re all biased and flawed. We must accept that building a fancy system doesn’t change that. We’re going to […].

Customer 455
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Shopify Vs Wix – Which Is Better For Ecommerce?

My Wife Quit Her Job

This article will compare Shopify vs Wix in the context of creating an online store that sells physical products online. Both platforms have their pros and cons which will be clearly illustrated below. First off, Shopify is well regarded as the industry leader in the ecommerce space. However, I’m often asked whether Wix is a viable ecommerce alternative.

Shopify 236
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The 15 Best Ecommerce Platform for Small Business

Ecommerce Platforms

Before the digital era began, if you wanted to run a store, you needed a physical, brick-and-mortar location. That meant that starting a business was often a difficult process. After all, not every would-be entrepreneur had the cash required to buy their own building. Now, we’re living in a slightly different world. The evolution of the internet has introduced an exciting new industry, where creativity and passion are more important than real-estate.

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One Page Checkout: The Key to eCommerce Conversion

Groove

One of the most immediate, high impact eCommerce strategies to increase online sales is optimizing the checkout process. With different shopping cart platforms offering a variety of options across the board, how do you choose which checkout experience will convert more for your business? This blog offers recommendations from an emotional shopping approach.

eCommerce 205
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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The Power Of Technology-Driven Innovation

Forrester eCommerce

Peter F. Drucker once said, “If you want to do something new, you have to stop doing something old”, and yet most firms stick with what they know and focus on incremental improvements. And while incremental growth is a critical piece of the puzzle, the more important element of growth is differentiation. If you want […].

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291: Subtle Conversion Killers You Aren’t Accounting For With Luke Carthy

My Wife Quit Her Job

Today I’m happy to have Luke Carthy on the show. Luke is an ecommerce growth consultant specializing in strategy, search & conversion. He’s been helping ecommerce brands grow for over 12+ years and he’s spoken at a variety of events including the last Mozcon in 2019. Today, we’re going to discuss his strategies for growing an ecommerce brand.

Books 156
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A Brand’s Guide to goPuff

Profitero

The U.S. convenience store industry is huge, with more than 154,000 convenience stores nationwide serving 165 million daily customers. So when two college students set out to disrupt this retail model, the odds were against them. But as the name goPuff started to pop up everywhere from billboards to social media to word of mouth, it peaked everyone’s interest, including ours.

Supplies 172
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eCommerce Web Design Tips: 10 Principles for Success

Groove

The success of any eCommerce website depends on a well-developed strategy that combines aesthetics, usability, structure and layout. These facets all work together (along with flawless development and solid SEO ), to prime your site for high conversions. Below, we're sharing 10 eCommerce web design tips that we use to ensure our clients' success. 1.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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What’s Important Today In A Customer Feedback Management Vendor

Forrester eCommerce

Voice-of-the-customer (VoC) technologies play a critical role in the evolution of enterprise customer experience (CX) programs, helping CX leaders focus on driving improvements that impact both the customer and the business. Unfortunately, CX leaders struggle to achieve state-of-the-art VoC programs that fully integrate data, help prioritize projects, calculate business value, inform the design process, and […].

Customer 424
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DTC Marketing 2020 Guide: 5 Trends Brands Need to Follow

Omnisend

2019 was a year of success and failure for the retail industry. DTC marketing brands seized an even larger share of the market (18% over last year) while native brick-and-mortar shops plummeted, with 9,300 closing. The future seems to be brighter than ever: but is that so? With the rising costs and the ever looming Read more The post DTC Marketing 2020 Guide: 5 Trends Brands Need to Follow appeared first on Ecommerce Marketing Automation | Omnisend.

Marketing 171
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What is Shopify & How Does Shopify Work?

Ecommerce Platforms

Setting up an online business requires a full-length approach to all primary store building attributes. We did a background check from various data sources and Shopify seems to hover around all corners in the ecommerce industry. Let's find out what is Shopify and how does it work. Shopify's growth trend in the market is increasing rapidly. Yet, on the other hand, it's highly likely that you're probably familiar with WordPress, even if you aren’t a blogger, and how it helps create killer blogs.

Shopify 156
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A Definitive Setup Guide To Google Shopping Ads [FREE Strategy Cheatsheet]

MakeWebBetter

It’s already 2020 and if you are working in the eCommerce industry as a retailer or as a marketer, you must be aware of what are Google Shopping Ads aka Product Listing Ads (PLA’s) and how much power do they possess. Google Shopping Ads are a beautiful way to steal conversions directly from Google Search […]. The post A Definitive Setup Guide To Google Shopping Ads [FREE Strategy Cheatsheet] appeared first on MakeWebBetter.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Top CRM Trends For 2020

Forrester eCommerce

CX is still king in 2020. Modern CRM must be used as a foundational technology for customer engagement in order to deliver experiences that keep your customers coming back for more. Here are our top 5 trends for CRM in 2020: Self-service for end-to-end customer journey support increases. More customers self-serve as the first point […].

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Email Marketing Automation: A Full Guide for Ecommerce

Bootstrapping Ecommerce

Get started with email marketing automation! Check out how easy it is to implement marketing automation for your store + 4 workflows you can set up today. The post Email Marketing Automation: A Full Guide for Ecommerce appeared first on Bootstrapping Ecommerce.

eCommerce 148
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Out-of-Stock Police: The New Shopify App on the Block

Ecommerce Platforms

Occasionally, products go out of stock – all Shopify merchants face this dilemma from time to time. Sometimes, this is because the product's incredibly popular, but unfortunately, it can be a result of supplier unreliability or other un-mitigating circumstances. If this ever happens to your store, you'll have to communicate to shoppers that the product is out of stock.

Shopify 129
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Consumer Behavior: A Definitive Guide

MakeWebBetter

Consumer Behavior, Something For Everyone. The marketing of products depends on consumer behavior & psychology for the sales results. Any top marketer will never make a mistake of building the marketing strategy. without studying the psychology of his target audience. Consumer psychology is a mix of two main constructs, namely, Consumer attitudes and Consumer behavior. […].

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt