Optimizely

FEBRUARY 14, 2019

When a customer visits your online store, they’re on a mission. A mission to browse, a mission to explore, a mission to kill time. Even if it’s not always the mission you want them to be on (“hurry up and buy already!”), you can be sure they’re visiting your site with some kind of intent. While we’ve talked at length about getting to know who your customers are based on everything from data to surveys , your product category can also give you a concrete idea from the outset.

Jewelry 186

Jewelry Sporting Goods B2C Electronics 186

Payoneer

FEBRUARY 11, 2019

Diversification is an excellent way for eSellers to minimize their exposure to risk due to marketplace fluctuations. Since interests shifts throughout the year between products, having a limited product assortment can be a risky strategy since a slight market change could negatively impact your operation. That is why eCommerce businesses should use the start of the new year to evaluate new items and add new products to their current offering.

eCommerce 22

eCommerce eCommerce Platforms Home Furnishings Payment Services 22

Sailthru

FEBRUARY 14, 2019

Many retailers and ecommerce brands still follow a campaign-centric marketing messaging strategy. RevZilla used to be one of them with batch-and-blast making up 80% of the motorcycle gear retailer’s email marketing mix. However, that changed last year. RevZilla realized that while triggered messages only comprised 20% of their email program, they produced 84% more revenue per thousand users.

Marketing 60

Marketing Multichannel Shopping Carts Download 60

Forrester eCommerce

FEBRUARY 11, 2019

What does the term “Digital Transformation” mean to you? Is it about digital customer experiences? Digital operations? Transforming business models? Leveraging software ecosystems? Is it a floor wax? A dessert topping? “Digital Transformation” as a term loses meaning when it involves everything under the sun. Over the past few years, we’ve seen companies label anything and everything as “Digital Transformation”.

Technology 398

Technology Customer Experience Operations Customer 398

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

BigCommerce

FEBRUARY 14, 2019

Walmart describes itself as the largest multi-channel retailer and provides sellers with an opportunity to get their products in front…

Multi-channel 333

Multi-channel Channel Retail eCommerce 333

Kissmetrics

FEBRUARY 12, 2019

I have a question for you…. How do you build links? If I had to bet, chances are you spend little to no time on link building. Why? Because it’s hard. But why should link building be hard? Most parts of SEO are much simpler and cost-effective. For example, if you want to write content… you just go and write it. It may not be great content, but nothing is stopping you starting, learning, and improving.

SEO 277

SEO Reference Other Improvements 277

Forrester eCommerce

FEBRUARY 12, 2019

Back in August of last year, I asked for good examples of augmented reality (AR), virtual reality, and mixed reality (MR), all together known as extended reality. Unsurprisingly, I saw plenty of examples of the type my original post complained about: visually stunning but almost entirely useless for anything other than showing off. Then there […].

Other 392

Other Customer 392

BigCommerce

FEBRUARY 12, 2019

The B2B landscape is quickly shifting away from the more traditional offline territory, with more and more companies hopping on…

B2B 269

B2B eCommerce Platforms eCommerce 269

Optimizely

FEBRUARY 12, 2019

When you wish upon a star, your marketing dreams come true. At least, that’s the attitude we had going into this episode of Marketing Unboxed. After all, we were reviewing one of the pillars of American culture, shopDisney. The magic! The fireworks! The iconic stories and characters! Our expectations were high, but could shopDisney live up to the hype?

Marketing 210

Marketing Social Media Channel Recommendation 210

Groove

FEBRUARY 15, 2019

What is Headless Commerce? Headless Commerce allows you to present a backend product catalog without the design constraints of a traditional eCommerce platform. With this approach, you can take full control over the aesthetics and presentation of your products. In this scenario, developers decouple the front-end (or "head") template or theme from back-end data.

BigCommerce 176

BigCommerce eCommerce Platforms B2B Presentation 176

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Forrester eCommerce

FEBRUARY 12, 2019

Finovate Europe is back in full swing, so we wanted to share our impressions of day one. Here are Benjamin’s thoughts: And some further reflections by Aurélie and myself.

Financial Services 376

Financial Services 376

My Wife Quit Her Job

FEBRUARY 10, 2019

One of the best ways to grow your wealth is to start an online business. And the easiest way to get started in ecommerce is to resell existing products. Basically, you buy products at wholesale prices and then turn around and sell them for profit. There are no product development costs, no costs of manufacturing and most domestic wholesalers have minimum purchase requirements that are less than $300.

eCommerce 185

eCommerce 185

Optimizely

FEBRUARY 13, 2019

How does a business shift and grow along with the ever-changing ecommerce market? It’s not easy! Consumers can be fickle. But if you build a powerful, loyal community of buyers, it can sustain your brand for years to come. That’s exactly what Griffin Thall has done. He’s the Co-founder and CEO of Pura Vida Bracelets , which offers colorful and handmade layered bracelets and other jewelry.

Marketing 170

Marketing Jewelry Supplies Travel 170

Groove

FEBRUARY 11, 2019

We're sorry to break it to you, but there isn't a silver bullet in eCommerce marketing. However, there are some tried and true things to do to get your store moving in the right direction. When it comes to eCommerce strategy, you have to think about three things – the past, the present and the future. What was successful in the past that is still working for you?

eCommerce 172

eCommerce Payments eCommerce Platforms Recommendation 172

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Forrester eCommerce

FEBRUARY 14, 2019

Truth is, in most of the reports we write about on how to prepare your company for the future, two major recommendations always come out: Get your C-level leaders on board and cultivate a culture that can transform your business. The first is crucial yet obvious and I’ve grown tired of writing it. The second, […].

Recommendation 374

Recommendation 374

My Wife Quit Her Job

FEBRUARY 13, 2019

Today, I’m really happy to have Tim Schmoyer on the show. Tim is someone who came highly recommended to me by Colin Jones who will be a future guest on this podcast. He is a veteran when it comes to audience growth on YouTube. And he specializes in helping YouTube creators spread their message to reach people online. His channel has over 400K subscribers and this interview comes at an opportune time because I’m actively trying to grow my new show, The 5 Minute Pitch.

Channel 224

Channel Books Recommendation eCommerce 224

RTP blog

FEBRUARY 15, 2019

By Zach Morrison, Elite SEM Long gone are the days of pay-per-click ads living only on Google and other search engines. The battle for your ad spend has come to Amazon, too. Up to 27% of Google Ad spend in the past year was for Google Shopping Ads, according to a study by Marin Software. But many businesses have already set aside 21.5% of their advertising budgets for Amazon’s new advertising product.

SEO 150

SEO Marketing Other Customer 150

Ecommerce Platforms

FEBRUARY 12, 2019

If you're looking for tools to help you run an e-commerce store, there's a good chance you've come across SEMrush. As you trawl through their website, it'll make you wonder which (if any) of the SEMrush pricing plans are for you? If this is a question you need answers to, you're in the right place. We're going to break everything down for you here in the article.

Social Media 178

Social Media SEO PPC Payment Services 178

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Forrester eCommerce

FEBRUARY 14, 2019

Employee experience (EX) is top of mind for today’s companies. As we detailed in our report “Why EX? Why Now?” investments in EX yield both tangible and intangible business results such as reduced recruiting costs, lower attrition, higher employee work performance, and increased discretionary effort. The question still remains, though: What elements should businesses focus […].

Technology 366

Technology 366

Bootstrapping Ecommerce

FEBRUARY 12, 2019

In this article, we give you the lowdown on everything you need to know about SEO to properly optimize your online store for search engines in 2019. The post How to Optimize Your Online Store for Search Engines in 2019 appeared first on Bootstrapping Ecommerce.

SEO 159

SEO Article eCommerce 159

RTP blog

FEBRUARY 13, 2019

Upon implementing a complete redesign of its logo and color scheme , Zulily revealed that it had made the switch due to what’s becoming an increasingly practical reason: the new logo is optimized for mobile shoppers. As many as 72% of Zulily orders are placed from mobile devices, giving more credibility to the idea that online retailers should primarily cater to these devices.

Mobile 150

Mobile eCommerce Retail Shopping Carts 150

Inflow Insights

FEBRUARY 12, 2019

Typically, when eCommerce marketing teams strategize about improving Google rankings and growing SEO traffic, a lot of the conversation inevitably focuses on link building. Link building is important, but, we’ve found from helping hundreds of eCommerce sites with their SEO, that for many sites with good domain authority and a solid foundation of existing backlinks, there are other tactics that can often move the needle better or faster than link building.

SEO 151

SEO eCommerce Reference Improvements 151

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Forrester eCommerce

FEBRUARY 11, 2019

After New York City, San Francisco, Sydney, Singapore, and London, Forrester hosted its first event dedicated to customer experience in Paris, France. It was a great pleasure for me to host about 150 leaders in a unique venue, the Parc des Princes (PSG’s football stadium!!), for a networking event to discuss CX trends and best […].

Customer Experience 364

Customer Experience Customer Events B2C 364

SellBrite

FEBRUARY 15, 2019

Fulfillment is one of the most important areas of your ecommerce business because it dictates your customers’ experience once they’ve clicked the “Purchase” button. While you might be able to manage fulfillment by yourself at first, the task may become challenging to manage as your business grows. With more orders to ship out and more product to store, you may be in need of another solution.

Fulfillment 143

Fulfillment Shipping Costs Other eCommerce 143

Ecommerce Platforms

FEBRUARY 14, 2019

Have you heard of Salesforce Commerce Cloud ? If you have, you might be considering whether this software is the right fit for your business. If you can relate, never fear, because you're in the right place. We're going to break down everything you need to know, right here in this review- Let's get cracking! What's Salesforce Commerce Cloud? In short, this program is a cloud-based commerce platform.

eCommerce 131

eCommerce Payment Services Shipping Costs B2C 131

GetElastic

FEBRUARY 11, 2019

In this article, senior architect Matt Bishop reviews the benefits and difficulties with a microservice architecture. While avoiding the “anti-patterns” and horror stories that are prevalent while sticking to the architecture qualities themselves. Quick recap on considering microservices. In the first installment of the microservices series it laid out the definition of microservices from their qualities – loosely coupled, service-oriented and bounded contexts.

Vend 130

Vend Article Technology Other 130

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

Forrester eCommerce

FEBRUARY 13, 2019

Extra, extra! Read all about it! TOPO declares that“86% of account-based organizations report improved close rates and 80% say it is driving increased customer lifetime value!” TribalVision channels the ITSMA when it reports, “Companies that implement ABM strategies typically see 171% increase in annual contract value!” Really? Wow.

Channel 359

Channel Improvements Customer 359

A Better Lemonade Stand

FEBRUARY 15, 2019

If you’re a brand, influencer, or just a regular Instagram user & want some fresh Instagram captions, check out this roundup of 900+ Instagram captions! The post 900+ Instagram Captions and Instagram Quotes for Influencers, Brands & Businesses appeared first on A Better Lemonade Stand.

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ecomdash

FEBRUARY 11, 2019

The craft and handmade items community has grown from a relatively small niche to a full-grown online industry in the past several years. While this community has an estimated worth of $43 billion in the US, there are still only a handful of well-known online marketplaces selling handmade items. Below is a list of ten places to market and sell your handmade items online.

Arts 122

Arts Subscription Jewelry Supplies 122

Fastr

FEBRUARY 14, 2019

Answer: it’s your partner relationship! First and foremost, Happy Valentine’s Day. With so much love going around today, let’s not forget to […]. The post What’s The Best Relationship On Valentine’s Day? appeared first on Zmags.

eCommerce 100

eCommerce Article 100

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail