Forrester eCommerce
SEPTEMBER 25, 2018
Many companies ask their customers “How likely are you to recommend us to a friend?” However, for most brands, advocacy — positive word of mouth — isn’t the key to revenue growth. Retention and enrichment matter much more. Retention is when current customers continue to buy your products and services.
RTP blog
SEPTEMBER 26, 2018
Amazon is reportedly considering a plan to open as many as 3,000 new Amazon Go cashierless stores by 2021, with more than 50 locations in major markets by 2019, according to Bloomberg. While Amazon has not confirmed the report, Amazon Go stores in major metro markets would likely take a bite out of food and beverage sales at supermarket, drug, dollar, convenience and mass chains as consumers — especially the growing ranks of Amazon Prime members — opt to skip the checkout process altogether
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Optimizely
SEPTEMBER 27, 2018
Have you ever discovered an exciting new ecommerce brand, picked out the perfect thing to buy, and then realized at checkout the company doesn’t deliver products to where you live? For many people around the world, this is a frustrating reality. It’s clearly a terrible customer experience and yet, many brands don’t do much to fix it because even in 2018, international ecommerce can be intimidating.
BigCommerce
SEPTEMBER 26, 2018
In the words of marketing guru Seth Godin, “People do not buy goods and services.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Forrester eCommerce
SEPTEMBER 28, 2018
Digital banks are not eating the incumbent banks’ lunch (yet!) but they’re certainly demonstrating voracious appetite. In the UK, Monzo recently hit the one million customer mark, whilst Revolut has almost tripled its customers to 2.8 million in a year. Lifestyle-app Alipay, the digital wallet and payments solution operated by Ant Financial, now has 700 […].
My Wife Quit Her Job
SEPTEMBER 27, 2018
A few weeks ago, I attended Klaviyo’s first ever email marketing conference and it was an amazing event. In this episode I go over some of my key takeaways from day 1 along with Toni Anderson and Austin Brawner of Ecommerce Influence. What You’ll Learn How to create optin forms to attract higher LTV customers Is giving away coupon codes for an email a good idea any more?
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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BigCommerce
SEPTEMBER 28, 2018
I grew up in Beaumont, Texas –– a small town near Houston on I-10.
Forrester eCommerce
SEPTEMBER 26, 2018
Not everyone is on board with low-code development platforms, even though they are a key part of a strategy to accelerate app delivery. Why do many pro developers shun low-code? Two reasons: Low-code will limit the kinds of apps I can build and the scale of apps. Low-code will lock out me out of […].
Optimizely
SEPTEMBER 25, 2018
Acquiring new customers is no longer enough to build a successful B2C business. As the cost of customer acquisition rises across channels, you have to focus your energies on incentivizing the repeat purchase to build a sustainable and growing business. We talked about this challenge with three brilliant marketers from exciting B2C and ecommerce brands: Jon Corwin of One Click , Jack Meredith of Kettle & Fire , and Joey Ng of Output.
Groove
SEPTEMBER 26, 2018
The growth and development of today’s technologies has changed the way businesses operate. We understand the difficulties businesses face when finding the best way to drive revenue. That’s why we’ve partnered with HubSpot, a company that’s software and benefits provide you with what you need to succeed. Benefits of HubSpot. They Created the Inbound Marketing Methodology.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
GetElastic
SEPTEMBER 25, 2018
Today, customers use an average of 5 to 6 touchpoints when buying an item. [1] In this fast-paced world of communication and information overload, consumer’s attention is the most coveted currency that brands are striving to capture in order to realize their business goals. This is why customer experience is key to acquiring and retaining loyal customers.
Forrester eCommerce
SEPTEMBER 28, 2018
Facebook Loses More User Data (This Time Unintentionally) Facebook announced that it experienced a breach this week that lost 50 million user’s data. Ironically, the breach happened in part due to exploited bugs in three features developed to give users more control over their privacy. Some quick key lessons to take away from this breach: […].
RTP blog
SEPTEMBER 28, 2018
By KC Fox, Radial Retailers today continue to face an uphill battle in the ongoing fight against fraud. While wider adoption of the EMV chip and PIN standard has reduced fraud at the point of sale, it has triggered an increase in fraud in other channels — including online and mobile — as criminals look for alternative ways to cheat the system. There are many types of online fraud, but account-takeover fraud continues to be the biggest threat to online consumers.
Bootstrapping Ecommerce
SEPTEMBER 25, 2018
Here are 6 of the best freelancing platforms to find Facebook advertising consultants so you can create better Facebook marketing campaigns. The post The Top 6 Websites to Find Facebook Advertising Consultants appeared first on Bootstrapping Ecommerce.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
SellBrite
SEPTEMBER 28, 2018
As Amazon has grown as an eCommerce platform so have the complexities of being an Amazon Seller. The days of simple SEO optimization is no longer enough to keep with the massive number of sellers – and that number is growing every day. Marketing techniques previously reserved for large marketing firms and name-brands are now impressively being implemented by individual sellers.
Forrester eCommerce
SEPTEMBER 24, 2018
The use of artificial intelligence (AI) in specific marketing applications such as programmatic real-time bidding is now commonplace. Although marketing has yet to adopt it more broadly, new use cases are gathering momentum. My latest report, Leverage AI To Improve Marketing Efficiency, covers the nine AI marketing use cases that have the potential to deliver […].
RTP blog
SEPTEMBER 27, 2018
By Jessica Bergmann, Salesforce ‘Tis the season for voice-assisted shopping: This year, 50% of consumers will use voice search to research products , while 33% say they plan to use it to shop. Voice will power shopping behaviors this season like never before — and not just through smartphones. Devices like Echo, Google Home, Siri, and Cortana are bringing retailers and brands directly into customers’ homes.
A Better Lemonade Stand
SEPTEMBER 24, 2018
You may feel alone on your entrepreneurial journey but this post sheds light on the struggles other entrepreneurs face as they grow their online businesses. The post Ecommerce & Entrepreneurial Insights: Audience Survey Results for 2018 appeared first on A Better Lemonade Stand.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
SellBrite
SEPTEMBER 22, 2018
The average conversion rate of an eCommerce store varies between 2% to 4% depending on the source of traffic, user’s device and your industry. The conversion rate is likely to be lower on a mobile device like smartphone and higher on desktops. According to a whitepaper published by ComScore, there are a handful of reasons why customers do not convert well on smartphones.
Forrester eCommerce
SEPTEMBER 27, 2018
Do you see the Chief Digital Officer as some kind of digital superhero, swooping in to rescue a dysfunctional business and transform it into a digital powerhouse? The truth is Chief Digital Officers can be very effective with strong CEO backing, but they are not always necessary. A business savvy, customer-obsessed CIO can be as […].
RTP blog
SEPTEMBER 25, 2018
By Glenn Taylor, Senior Editor With nearly nine in 10 retailers having increased their marketing budgets in 2018, according to RetailMeNot , merchants are strongly motivated to ensure the money is being spent effectively. But with the oversaturation of available data points changing how retailers view the shopper journey, the a question that should be on every retailer’s mind is: Am I measuring this spend accurately?
A Better Lemonade Stand
SEPTEMBER 28, 2018
Stuck in your latest project? We thought it was about time to do a roundup of some of the best and most helpful inspirational business quotes & videos. The post Quotes and Videos that Will Inspire & Motivate You to Take Major Action appeared first on A Better Lemonade Stand.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Steve Dennis
SEPTEMBER 27, 2018
It’s hard to underestimate the success and increasing power of Amazon. Their market cap hovers just under $1 trillion. Their growth rates have been astounding. By most estimates Amazon now accounts for nearly 50% of all US e-commerce revenues , roughly 5% of all retail and is significantly bigger than their next 10 competitors combined. One study has some 55% of all online product searches starting at Amazon.
Forrester eCommerce
SEPTEMBER 24, 2018
I’ve been thinking a lot about exponential technology and asking myself: “Is disruptive change due to ‘Moore’s Law’ done?” Newsweek recently proclaimed, “The Future Is Uncertain As Moore’s Law Comes To An End.” However, while most experts agree that silicon transistors will stop shrinking around 2021, this doesn’t mean Moore’s Law is dead in spirit […].
RTP blog
SEPTEMBER 24, 2018
By Chris Parker, ownerIQ We are in very interesting times where all marketing is becoming data-driven and moving toward transparency, especially for retailers. It’s a highly competitive environment where retailers need to compete for every shopper, and it’s now more important than ever to measure and optimize every dollar spent on digital marketing.
Sailthru
SEPTEMBER 25, 2018
Predictive analytics is one of the most exciting emerging areas in marketing, and technology at large. While there are many wonderful examples below on how brands like Google, Uber and Apple are utilizing predictive analytics, there are far more easy-to-implement and practical use cases. Sailthru’s Prediction Manager helps publishers and retail/ecommerce businesses better engage their end-customers and ultimately drive higher engagement and revenue, while optimizing their customer experie
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Omniconvert
SEPTEMBER 27, 2018
I’m back with the monthly dose of product updates. What comes next is not for the faint-hearted. ??Update #1: Create experiments based on buying behavior. There are 99 million bicycles in Beijing. That’s a fact. Like the fact that we have over 40 parameters (ex: weather, location or days since the last visit) which you […]. The post New in Omniconvert: September edition appeared first on eCommerce Growth Marketing Blog.
Forrester eCommerce
SEPTEMBER 25, 2018
“Insurance is sold, not bought.” This industrywide perception has gone unchallenged for decades, reaffirming agent- and advisor-based distribution models. But now a plethora of insurtech startups such as Brolly in the UK, Gabi in the US, and PolicyPal in Singapore aim to help customers find suitable cover. A newcomer among the firms digitalizing insurance distribution […].
Fastr
SEPTEMBER 27, 2018
Everyone knows how important reviews and referrals are to a business. Everyone knows how bad scathing Yelp reviews can be to a business’ […]. The post Handling Negative Criticism: How To Navigate These Reviews appeared first on Zmags.
Ecommerce Platforms
SEPTEMBER 25, 2018
Wouldn’t it be great if you could compare your results with Google Analytics with an even better web analytics tool? Certainly, Google Analytics is a key player when it comes to website tracking, but it’s not the only game in town. Look: I am not debating that it’s the market leader boasting an 85.7% share. My point is, even though some consider Google Analytics the standard, it’s vital to get a grasp of issues that may be out of view if you focus on just one tool.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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