Forrester eCommerce
SEPTEMBER 25, 2018
Many companies ask their customers “How likely are you to recommend us to a friend?” However, for most brands, advocacy — positive word of mouth — isn’t the key to revenue growth. Retention and enrichment matter much more. Retention is when current customers continue to buy your products and services.
RTP blog
SEPTEMBER 26, 2018
Amazon is reportedly considering a plan to open as many as 3,000 new Amazon Go cashierless stores by 2021, with more than 50 locations in major markets by 2019, according to Bloomberg. While Amazon has not confirmed the report, Amazon Go stores in major metro markets would likely take a bite out of food and beverage sales at supermarket, drug, dollar, convenience and mass chains as consumers — especially the growing ranks of Amazon Prime members — opt to skip the checkout process altogether
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Optimizely
SEPTEMBER 27, 2018
Have you ever discovered an exciting new ecommerce brand, picked out the perfect thing to buy, and then realized at checkout the company doesn’t deliver products to where you live? For many people around the world, this is a frustrating reality. It’s clearly a terrible customer experience and yet, many brands don’t do much to fix it because even in 2018, international ecommerce can be intimidating.
BigCommerce
SEPTEMBER 26, 2018
In the words of marketing guru Seth Godin, “People do not buy goods and services.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Forrester eCommerce
SEPTEMBER 28, 2018
Digital banks are not eating the incumbent banks’ lunch (yet!) but they’re certainly demonstrating voracious appetite. In the UK, Monzo recently hit the one million customer mark, whilst Revolut has almost tripled its customers to 2.8 million in a year. Lifestyle-app Alipay, the digital wallet and payments solution operated by Ant Financial, now has 700 […].
Kissmetrics
SEPTEMBER 25, 2018
I promised you months back that I was going to release a newer, better version of Ubersuggest for free. And can you guess what? I just released it! ??. Before I go into the features of the new Ubersuggest and how it works, I just want to tell you that not all of the features have been released yet. For the first release, I focused on keyword research.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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BigCommerce
SEPTEMBER 28, 2018
I grew up in Beaumont, Texas –– a small town near Houston on I-10.
Forrester eCommerce
SEPTEMBER 26, 2018
Not everyone is on board with low-code development platforms, even though they are a key part of a strategy to accelerate app delivery. Why do many pro developers shun low-code? Two reasons: Low-code will limit the kinds of apps I can build and the scale of apps. Low-code will lock out me out of […].
Optimizely
SEPTEMBER 25, 2018
Acquiring new customers is no longer enough to build a successful B2C business. As the cost of customer acquisition rises across channels, you have to focus your energies on incentivizing the repeat purchase to build a sustainable and growing business. We talked about this challenge with three brilliant marketers from exciting B2C and ecommerce brands: Jon Corwin of One Click , Jack Meredith of Kettle & Fire , and Joey Ng of Output.
Groove
SEPTEMBER 26, 2018
The growth and development of today’s technologies has changed the way businesses operate. We understand the difficulties businesses face when finding the best way to drive revenue. That’s why we’ve partnered with HubSpot, a company that’s software and benefits provide you with what you need to succeed. Benefits of HubSpot. They Created the Inbound Marketing Methodology.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
RTP blog
SEPTEMBER 28, 2018
By KC Fox, Radial Retailers today continue to face an uphill battle in the ongoing fight against fraud. While wider adoption of the EMV chip and PIN standard has reduced fraud at the point of sale, it has triggered an increase in fraud in other channels — including online and mobile — as criminals look for alternative ways to cheat the system. There are many types of online fraud, but account-takeover fraud continues to be the biggest threat to online consumers.
Forrester eCommerce
SEPTEMBER 28, 2018
Facebook Loses More User Data (This Time Unintentionally) Facebook announced that it experienced a breach this week that lost 50 million user’s data. Ironically, the breach happened in part due to exploited bugs in three features developed to give users more control over their privacy. Some quick key lessons to take away from this breach: […].
GetElastic
SEPTEMBER 25, 2018
Today, customers use an average of 5 to 6 touchpoints when buying an item. [1] In this fast-paced world of communication and information overload, consumer’s attention is the most coveted currency that brands are striving to capture in order to realize their business goals. This is why customer experience is key to acquiring and retaining loyal customers.
Bootstrapping Ecommerce
SEPTEMBER 25, 2018
Here are 6 of the best freelancing platforms to find Facebook advertising consultants so you can create better Facebook marketing campaigns. The post The Top 6 Websites to Find Facebook Advertising Consultants appeared first on Bootstrapping Ecommerce.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
RTP blog
SEPTEMBER 27, 2018
By Jessica Bergmann, Salesforce ‘Tis the season for voice-assisted shopping: This year, 50% of consumers will use voice search to research products , while 33% say they plan to use it to shop. Voice will power shopping behaviors this season like never before — and not just through smartphones. Devices like Echo, Google Home, Siri, and Cortana are bringing retailers and brands directly into customers’ homes.
Forrester eCommerce
SEPTEMBER 24, 2018
The use of artificial intelligence (AI) in specific marketing applications such as programmatic real-time bidding is now commonplace. Although marketing has yet to adopt it more broadly, new use cases are gathering momentum. My latest report, Leverage AI To Improve Marketing Efficiency, covers the nine AI marketing use cases that have the potential to deliver […].
A Better Lemonade Stand
SEPTEMBER 24, 2018
You may feel alone on your entrepreneurial journey but this post sheds light on the struggles other entrepreneurs face as they grow their online businesses. The post Ecommerce & Entrepreneurial Insights: Audience Survey Results for 2018 appeared first on A Better Lemonade Stand.
Fastr
SEPTEMBER 27, 2018
Everyone knows how important reviews and referrals are to a business. Everyone knows how bad scathing Yelp reviews can be to a business’ […]. The post Handling Negative Criticism: How To Navigate These Reviews appeared first on Zmags.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
RTP blog
SEPTEMBER 25, 2018
By Glenn Taylor, Senior Editor With nearly nine in 10 retailers having increased their marketing budgets in 2018, according to RetailMeNot , merchants are strongly motivated to ensure the money is being spent effectively. But with the oversaturation of available data points changing how retailers view the shopper journey, the a question that should be on every retailer’s mind is: Am I measuring this spend accurately?
Forrester eCommerce
SEPTEMBER 27, 2018
Do you see the Chief Digital Officer as some kind of digital superhero, swooping in to rescue a dysfunctional business and transform it into a digital powerhouse? The truth is Chief Digital Officers can be very effective with strong CEO backing, but they are not always necessary. A business savvy, customer-obsessed CIO can be as […].
SellBrite
SEPTEMBER 28, 2018
As Amazon has grown as an eCommerce platform so have the complexities of being an Amazon Seller. The days of simple SEO optimization is no longer enough to keep with the massive number of sellers – and that number is growing every day. Marketing techniques previously reserved for large marketing firms and name-brands are now impressively being implemented by individual sellers.
Fastr
SEPTEMBER 25, 2018
Blogs and budgets are due and Q4 is about to begin. To be candid, you may be dropping the ball as you figure […]. The post Seize The Day: Time Saving Hacks For Content Marketing appeared first on Zmags.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
RTP blog
SEPTEMBER 24, 2018
By Chris Parker, ownerIQ We are in very interesting times where all marketing is becoming data-driven and moving toward transparency, especially for retailers. It’s a highly competitive environment where retailers need to compete for every shopper, and it’s now more important than ever to measure and optimize every dollar spent on digital marketing.
Forrester eCommerce
SEPTEMBER 24, 2018
I’ve been thinking a lot about exponential technology and asking myself: “Is disruptive change due to ‘Moore’s Law’ done?” Newsweek recently proclaimed, “The Future Is Uncertain As Moore’s Law Comes To An End.” However, while most experts agree that silicon transistors will stop shrinking around 2021, this doesn’t mean Moore’s Law is dead in spirit […].
A Better Lemonade Stand
SEPTEMBER 28, 2018
Stuck in your latest project? We thought it was about time to do a roundup of some of the best and most helpful inspirational business quotes & videos. The post Quotes and Videos that Will Inspire & Motivate You to Take Major Action appeared first on A Better Lemonade Stand.
SellBrite
SEPTEMBER 22, 2018
The average conversion rate of an eCommerce store varies between 2% to 4% depending on the source of traffic, user’s device and your industry. The conversion rate is likely to be lower on a mobile device like smartphone and higher on desktops. According to a whitepaper published by ComScore, there are a handful of reasons why customers do not convert well on smartphones.
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
Ecommerce Platforms
SEPTEMBER 25, 2018
Wouldn’t it be great if you could compare your results with Google Analytics with an even better web analytics tool? Certainly, Google Analytics is a key player when it comes to website tracking, but it’s not the only game in town. Look: I am not debating that it’s the market leader boasting an 85.7% share. My point is, even though some consider Google Analytics the standard, it’s vital to get a grasp of issues that may be out of view if you focus on just one tool.
Forrester eCommerce
SEPTEMBER 25, 2018
“Insurance is sold, not bought.” This industrywide perception has gone unchallenged for decades, reaffirming agent- and advisor-based distribution models. But now a plethora of insurtech startups such as Brolly in the UK, Gabi in the US, and PolicyPal in Singapore aim to help customers find suitable cover. A newcomer among the firms digitalizing insurance distribution […].
Steve Dennis
SEPTEMBER 27, 2018
It’s hard to underestimate the success and increasing power of Amazon. Their market cap hovers just under $1 trillion. Their growth rates have been astounding. By most estimates Amazon now accounts for nearly 50% of all US e-commerce revenues , roughly 5% of all retail and is significantly bigger than their next 10 competitors combined. One study has some 55% of all online product searches starting at Amazon.
Sailthru
SEPTEMBER 25, 2018
Predictive analytics is one of the most exciting emerging areas in marketing, and technology at large. While there are many wonderful examples below on how brands like Google, Uber and Apple are utilizing predictive analytics, there are far more easy-to-implement and practical use cases. Sailthru’s Prediction Manager helps publishers and retail/ecommerce businesses better engage their end-customers and ultimately drive higher engagement and revenue, while optimizing their customer experie
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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