Sat.Sep 29, 2018 - Fri.Oct 05, 2018

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Read This If You Use Free WordPress Plugins And Javascript Code On Your Site

My Wife Quit Her Job

Over the last decade of running this blog and teaching my online store course, I’ve noticed a disturbing trend among many ecommerce entrepreneurs. Now this trend is especially prevalent because 99% of online store owners do not have a programming background nor do they bother trying to learn the basics of how web technologies work. As a result, whenever they need or want a certain feature for their shopping cart, they do what any normal person would do… They do a search on Google, lo

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The Ultimate Instagram Marketing Guide for Ecommerce Stores

BigCommerce

On 9 April 2012, the lives of Kevin Systrom and Mike Krieger were about to change forever.

Marketing 404
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What Will Be The Top E-Commerce Trends In 2019?

RTP blog

It’s no secret to anyone following retail that e-Commerce is evolving rapidly (along with the store experience), particularly as the channels continue to converge. Industry experts believe retailers will need to deepen their understanding and develop their capabilities in six key areas within e-Commerce: AI/Machine Learning , Personalization and Customer Engagement , Next-Generation Technologies , Global Commerce , Omnichannel and the Last Mile.

eCommerce 150
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How I Almost Got Phished And Why Training Isn’t Enough

Forrester eCommerce

I received a text message the other day that looked a lot like what I might get from my bank if I triggered some anti fraud check. The timing was impeccable, I had just used the card to pay for takeout and had walked out to my motorcycle to head home. When I initially got […].

Banking 397
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Live and Die by Your Repeat Purchase Rate

Optimizely

You might’ve read the title to this post and thought, “Wow guys, don’t you think a statement like this is a bit much?”. Ok, we’re perhaps being a tad overdramatic (not to mention giving Liam Neeson ideas for the title of his next action flick). But the fact is, repeat purchase rate is incredibly important to your ecommerce business. From more loyal customers to higher average order values , there’s a reason we talk about this subject so frequently.

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Email Automation: Pro Tips for Ecommerce Marketers to Win Big

BigCommerce

Email marketing continues to reign as the highest performing marketing channel for return on investment (ROI), according to the 2018…

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When Social Tech Socializes: Brandwatch + Crimson Hexagon Make A Logical Match

Forrester eCommerce

Brandwatch and Crimson Hexagon, two social listening platforms, announced their merger today. The company will maintain the Brandwatch name with Brandwatch founder and CEO, Giles Palmer, at the helm. At Forrester, we’ve been pushing for the next evolution in the social listening space. Our recent The Forrester Wave™: Social Listening Platforms, Q3 2018 evaluation uncovered […].

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Using eCommerce AdWords to Generate Orders

Groove

Every eCommerce business wants to sell more of what it has to offer. If you’re anything like me, you probably gravitate toward t-shirts with famous memes on them. The point is that in the eCommerce world, there's a market for everyone. eCommerce is an exciting and growing industry. Shopify points out that global eCommerce saw $2.3 trillion in sales in 2017 and is expected to experience $4.5 trillion in sales in 2021.

eCommerce 191
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Zaius is Now an Official Shopify Plus Partner

Optimizely

What goes together better than peanut butter and jelly? No, it’s not another food combo — it’s Zaius and Shopify Plus! Now that Zaius is an official Shopify Plus partner , the mix of the two is even sweeter than before. While the barrier to entry has never been lower to start an ecommerce business, B2C brands can easily get sidetracked by costly and complicated technology builds and marketing implementations.

Shopify 186
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Ecommerce Instagram Strategy: 3 Ways to Use Instagram to Boost Ecommerce Sales

Bootstrapping Ecommerce

Developing an Instagram strategy that supports your ecommerce site can be a task but we’ve broken it down into 3 steps for your business to implement. The post Ecommerce Instagram Strategy: 3 Ways to Use Instagram to Boost Ecommerce Sales appeared first on Bootstrapping Ecommerce.

eCommerce 167
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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The Day Of The Machine Is Here: Are We Human Enough To Seize It?

Forrester eCommerce

You’re an executive, an employer, or maybe an up-and-comer in your organization, but either way, you have surveyed the moment and you know that big things are poised to happen. Unlike the big things of the past — the Internet or mobile — the change won’t be the result of consumers embracing a shiny new object or buying into a […].

Mobile 369
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B2B commerce has arrived. It’s big, it’s urgent, and it’s got to get done

GetElastic

Former Forrester analyst and founder of B2B Paradigm, Andy Hoar, in collaboration with Vertical Web Media brought a much-needed conference to B2B companies attempting to “reinvent for a digital-first economy” Over 700 B2B commerce practitioners from manufacturers and distributors of all sizes and specialties convened in Chicago for three days to evolve or begin their digital commerce strategy.

B2B 162
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Research: How Much Does It Cost to Hire an eCommerce SEO or SEM Professional?

Inflow Insights

If you want to improve SEO or SEM results for your eCommerce site, should you hire a marketing agency to help you? Or should you add an in-house SEO or SEM employee to your staff? To help you with this decision, we looked at data from Glassdoor to see what salaries are being offered today for eCommerce SEO or SEM professionals. We also took a deeper look into current job listings for SEO and SEM marketing positions so you can better understand what skills you’re getting if you decide to hire an

SEO 157
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Shopify Goes Multilingual: What To Expect and How it Helps Your Store

Ecommerce Platforms

One of the easiest ways to expand your store's reach around the globe is by incorporating a multilingual interface. This means that a website that's usually shown in, say, English, could be instantly translated to German, Italian, or whatever language the current user wants. In addition, multilingual websites often have options for accepting multiple currencies at checkout.

Shopify 152
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Apptio moves to automate enterprise tech optimization

Forrester eCommerce

Nearly all CIO organizations struggle with cloud consumption optimization. It’s helpful that there are a growing set of tools to help you learn how to best leverage cloud platform services and how to identify when your use is suboptimal and overly costly. But this guidance would be far more effective if it could give you […].

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3 Questions To Ask Your Managers To Prevent Compliance Fines

RTP blog

By Derek Jones, Deputy Activity-based scheduling (ABS) refers to crafting a schedule that considers shifts and tasks necessary for execution. For example, if a retail associate is scheduled to work from 9 a.m. to 3 p.m., their full shift would be broken down into hourly increments to boost productivity. This may include a range of different positions like stockroom, guest experience, shelving, register and so on.

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The Ultimate Ecommerce Business Toolbox

A Better Lemonade Stand

55 of the top online business tools and ecommerce resources for building an automated, online, outsourced, turbocharged ecommerce business. The post The Ultimate Ecommerce Business Toolbox appeared first on A Better Lemonade Stand.

eCommerce 134
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Walmart's successful supply chain management

TradeGecko

When you drop by your local Walmart, you are witnessing one of history’s greatest logistical and operational triumphs. According to Supply Chain Digest , this global retail giant operates more than 11,700 stores under 59 company names, with 2.3 million employees in 28 countries around the world while managing an average of $32 billion in inventory.

Supplies 133
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Digital Legacy: The New Big Mistake

Forrester eCommerce

The extensive industry activity and commotion about digital transformation — mobile, IoT, machine learning, cloud, APIs, microservices, and on and on — is all well and good, but while everyone is happily going along with the next new and way cool digital thing, most are making a big mistake. Digital is great — and necessary — […].

Mobile 351
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You Can’t Spell Retail Without AI: How To Optimize Your Chain Retail Store Design With Data Science

RTP blog

By Seth Redmore, Lexalytics The old saying “retail is detail” has never been more true. From what’s in stock to the size of the customer service desk, data science rules the decision-making process. While machine learning has been the darling of large chains for years, increasing accessibility, ROI and AI hype are encouraging uptake among mid-sized chains looking to maximize operational efficiency alongside delivering superior customer service.

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Instagram Exposed: Advanced Instagram Marketing Tactics to Get a Ton of Followers

A Better Lemonade Stand

A comprehensive step by step guide on how to get more followers on Instagram using smart and little known advanced marketing tactics. The post Instagram Exposed: Advanced Instagram Marketing Tactics to Get a Ton of Followers appeared first on A Better Lemonade Stand.

Marketing 124
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228: Improving Email Deliverability And Powerful New Klaviyo Features With Jake Cohen

My Wife Quit Her Job

Recently, I attended Klaviyo’s first ever email marketing conference in Boston and while I was there, I recorded a bunch of podcasts. Today’s episode is with Jake Cohen who is the director product at Klaviyo and an expert on email deliverability. In this episode, we discuss some of the awesome features Klaviyo just released but the best part are the nuggets that Jake provides on how to improve your email deliverability.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Harness The Power of Predictive Analytics To Hyperlocalize Your Retail Presence

Forrester eCommerce

Forrester readers sometimes ask me if machine learning can really have any relevance to retail. We start by discussing their current approach to demand management. How do they determine the assortment nd depth and breadth for each store cluster or even for each store?

Retail 346
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Leaders in Logistics: Post & Parcel Europe 2019

Retail Technology Review

Comprising two forums, the Innovation in Operations day and the two-day Post & Parcel Europe Summit, this event offers the actionable insight you need to survive in the evolving world of delivery.

Events 116
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How to Really Understand Your Buyer Persona

Omniconvert

Before You Start Spending (More) Money on Paid Campaigns TL;DR: It’s expensive to waste money on advertising to the wrong people. That’s why you need to find out who your best customers are and why they buy from you. Unfortunately, Google Analytics only shows you tons of data and not many deep insights into […]. The post How to Really Understand Your Buyer Persona appeared first on eCommerce Growth Marketing Blog.

Blog 113
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How to Create Winning Black Friday Promotions

Wiser

Which Black Friday marketing ideas drive the most sales? There are quite a few out there: gift guides, free products, longer sales periods, and many more. However, one marketing tactic has stood the test of time, and for good reason: the promotion. . Shoppers won’t know your excellent sales if you don’t promote them. Promotions are one of the best ways to communicate your discounts, sales periods, and other crucial information to your target audience.

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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Ask A Flowchart: What Should I Name My Marketing AI?

Forrester eCommerce

Artificial Intelligence is a big deal in marketing technology. Forrester sees strong potential in AI as an enabling technology for marketing, and it’s great to see many vendors embracing AI to enhance existing offerings and as the basis for new solutions. But for vendors, mastering AI technology alone isn’t enough to get to the top. […].

Marketing 323
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Dzinga launches new communications platform for business

Retail Technology Review

Dzinga has announced its new communications platform for business which supports communications between businesses and their customers across web, phone, mobile and social media.

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Three Creative Ways to Sell without Incentives

UpSellIt

Spending money to increase sales can sometimes feel like a catch-22. After all, promotions are intended to entice customers to shop, which ultimately helps with bottom lines; however, promotions can sometimes harm companies with smaller profit margins. Giving customers a discount can be a great way to attract their attention, but if you operate on low profit margins, you suddenly find yourself losing money rather than making it.

X-cart 103
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Facebook Pixel Update For First-party Cookies: What It Means

CPC Strategy

Facebook is making an important update to its tracking Pixel later this month that will offer businesses a first-party cookie option. According to. > Read More. The post Facebook Pixel Update For First-party Cookies: What It Means appeared first on Retail Performance Marketing Blog - CPC Strategy.

Blog 102
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.