Forrester eCommerce
OCTOBER 10, 2018
It may not seem like it yet, but climate change is altering the world so drastically that all enterprises will need to undergo a transformation to avoid going extinct. Earlier this week, the UN’s Intergovernmental Panel on Climate Change (IPCC) reported (with high confidence) that at the rate we’re going, global warming of 1.5°C is likely […].
Optimizely
OCTOBER 11, 2018
How many of your shoppers abandon their carts? While the number varies widely depending on the business, the product price point, and the industry, cart abandonment an issue for every single ecommerce brand. Even if your checkout process is flawless and your cart abandonment rate is low, you should always work to win back those buyers with the right cart abandonment email strategy that drives urgency.
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RTP blog
OCTOBER 9, 2018
By Bryan Wassel, Associate Editor Several recent articles I’ve written have touched on the importance of corporate responsibility. Shoppers, particularly among younger generations, increasingly will flock to retailers and brands that support a cause. The chosen purpose can be social, environmental or political; it can be a long-term commitment or pop up in reaction to recent news — but the one unbreakable rule is that the support must be perceived as authentic.
BigCommerce
OCTOBER 12, 2018
80% of businesses say they currently use or are planning to use chatbots by 2020. 50% of customers say they are more likely to shop if chat is available. Chatbots range from Facebook bots in messenger to on-site bots via tools like Drift.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Forrester eCommerce
OCTOBER 10, 2018
Personas and journey maps have become key tools for the modern marketer. As my colleague Lori Wizdo expertly explains: It is the job of marketing to guide the buyer through the buying journey. Becoming a journey marketer is essential in this digital age. (Lori can help you get there – check out her workshop at […].
Kissmetrics
OCTOBER 9, 2018
Did you know that I’ve failed at SEO before? No, I’m not talking about when I first started my career. This was when I knew SEO like the back of my hand. I’m talking about when I was good enough to get sites ranked on page 1… that’s when I really failed at SEO. And boy was it was heartbreaking! Let’s just say this: I was able to rank a site on page 1 of Google for the term “online poker” and then my rankings tank.
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BigCommerce
OCTOBER 11, 2018
There’s no denying that Amazon represents a massive opportunity for ecommerce brands to reach customers at scale.
Forrester eCommerce
OCTOBER 9, 2018
I love going to Japan where everything works flawlessly and where customer obsession, or “omotenashi”, is deeply engrained into the culture of every institution: this is where, for instance, train operators apologize when their trains leave the platform 25 seconds earlier than schedule. It’s also an economy stifled by a widespread risk averse culture, a […].
Ecommerce Platforms
OCTOBER 12, 2018
What’s the best ecommerce platform for your store? With such a wide array of choices, picking the right ecommerce solution for your business is not an easy task. Different platforms have different pros and cons, and the right one for you could be lurking in the shadows. For most merchants, the top contenders in our comparison chart are the way to go.
Bootstrapping Ecommerce
OCTOBER 11, 2018
In this guide, you'll learn how to make a product & create a brand strategy that will elevate your ecommerce business from the crowd. The post How to Make a Product & New Brand: Blueprints for Success appeared first on Bootstrapping Ecommerce.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
BigCommerce
OCTOBER 8, 2018
I’ve been a student of retailing since I was 12.
Forrester eCommerce
OCTOBER 11, 2018
I am really honored to have represented Forrester in the jury of the eCAC40/Les Echos Index measuring the digital maturity of the largest French companies quoted at the French Stock Exchange (CAC 40 Index). The results are as follows (TOP 10 only): SOCIETE GENERALE TOTAL SCHNEIDER AIRLIQUIDE ORANGE BNP ATOS ENGIE AXA SAINT GOBAIN What […].
Inflow Insights
OCTOBER 9, 2018
Have you been working diligently on the SEO of your eCommerce site only to find that you’re still losing traffic? The reason for that traffic drop — as counterintuitive as it seems — may be that you are over-optimizing for SEO. Over-optimization happens when your SEO tactics come across as “spammy” to Google. Examples include having too many internal links per page and keyword stuffing (the most common culprit behind over-optimizing your site).
RTP blog
OCTOBER 12, 2018
By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience. While traditional views still dominate the industry, technology innovations, if applied correctly, can really help elevate the creative process.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Optimizely
OCTOBER 10, 2018
The popularity of subscription boxes isn’t slowing down. There are boxes for everything from foods to wines to clothes to makeup. Consumers love them because they’re a great way to discover new products. Ecommerce business leaders love them because of the reliable monthly recurring revenue. But because subscription boxes are such a successful business model, the market has also gotten far more competitive.
Forrester eCommerce
OCTOBER 11, 2018
Nearly 20 years after SaaS giants such as Salesforce and NetSuite made their foray into the world of enterprise applications, we still see SaaS disrupting the traditional software world at a fast pace.
SellBrite
OCTOBER 8, 2018
Starting an ecommerce business is a popular dream these days, and for good reason. . With all the tools and support out there to help budding entrepreneurs, all you really need to get started is a good idea and enough spare time to get things rolling. Before you know it, you’ll have a sales platform up and running, and will be watching your figures climb.
RTP blog
OCTOBER 10, 2018
With the unemployment rate reaching 3.7% in September 2018 — the lowest rate since December 1969 — retailers are likely feeling the heat to fill positions with qualified candidates. Now, that pressure has been amplified: Amazon raised its minimum wage to $15 per hour and is lobbying for an increase in the U.S. federal minimum wage, signaling to the rest of retail that it’s time to pony up.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Optimizely
OCTOBER 9, 2018
You can’t beat the excitement of opening a package. But what if you could combine the joy of unboxing something new with a deep dive into the marketing behind the ecommerce brand? If that sounds like fun to you, you’re our kind of marketing nerd. As you might’ve guessed from the video above, we’re sitting on some pretty exciting news here at Zaius.
Forrester eCommerce
OCTOBER 10, 2018
This blog post is part of Forrester’s Holiday 2018 retail series. Despite news of brands such as Nike, Adidas, Allbirds, and SeatGeek successfully selling on social networks, social media is still not a place that consumers buy products and services. Our Forrester Social Technographics® data uncovers that consumers scored the lowest in the buy stage of the […].
Webbula
OCTOBER 9, 2018
Getting any two email verification companies to agree on anything can be harder than wrestling a Grizzly Bear. Especially when it comes down to terminology. One company’s verification is another’s. The post Email Verification & Validation – What’s the Difference? appeared first on Webbula.
RTP blog
OCTOBER 8, 2018
By Fred Kneip, CyberGRX Business expansion and growth are standard signs of a healthy economy, however such rapid advancement often goes hand in hand with company outsourcing — one of the major entry points that leave retailers vulnerable to data compromise. As brands outsource tasks and services to support their growth, they also share and exchange data with third-party vendors.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
A Better Lemonade Stand
OCTOBER 12, 2018
Evaluate your product ideas with these 15 essential questions every entrepreneur must ask themselves to find great products to sell online. The post Infographic: How to Choose a Million Dollar Ecommerce Product to Sell Online appeared first on A Better Lemonade Stand.
Forrester eCommerce
OCTOBER 9, 2018
Web apps or native apps? For a long time, that was the choice we had for building mobile experiences. And we all know the trade-off: native apps are really expensive, but give the best experience. Web apps can be mobile-optimized, but the experience is terrible. While this was once directionally true, today it’s not true […].
TradeGecko
OCTOBER 8, 2018
With Amazon accounting for 26% of all online sales, traditional retailers are recognizing the need for a multichannel sales strategy to capture a greater share of the market. But while more than half of US consumers have shopped at eCommerce marketplaces, not all customers are created equal in terms of spending habits and behaviors. So, should you be focusing on multichannel buyers or their single-channel counterparts?
Steve Dennis
OCTOBER 7, 2018
After learning that Amazon might open up to 3,000 Go stores by 2021, the industry was still catching its collective breath when the retail behemoth opened an entirely new format in Manhattan’s Soho neighborhood last week. Amazon 4-Star is the latest move into physical retail on the part of the once online-only retailer, joining Amazon Books and Whole Foods.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
A Better Lemonade Stand
OCTOBER 8, 2018
Let’s jump into everything you need to do now to prep, plan and promote your online store with this last minute Black Friday marketing strategy! The post Last Minute Black Friday & Cyber Monday Marketing Strategy for 2018 appeared first on A Better Lemonade Stand.
Forrester eCommerce
OCTOBER 8, 2018
Alibaba has become one of the world’s most fascinating and cutting-edge technology businesses — and is key to understanding where the digital era is heading.
Sailthru
OCTOBER 10, 2018
Far more in-depth than the first one, Sailthru’s second annual Retail Personalization Index involved the exhaustive analysis of more than 250 brands. One thing that impressed us across the board was retailers’ commitment to personalized experiences on their websites. Of the top 100, only 4% of brands earned fewer than half the available points on the website category.
Wiser
OCTOBER 9, 2018
Are there winners at the end of price wars? Not really. Some people may feel that lower prices are better for consumers, but bottom-barrel prices equal tiny margins for businesses. And that can lead to reduced services, lower quality products, less competition, and many other concerns. . Put simply, price wars are bad for business. Unfortunately, they are increasingly common in the age of eCommerce.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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