Sat.Aug 18, 2018 - Fri.Aug 24, 2018

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5 Ways to Boost Your Ecommerce Conversions

Optimizely

This is a guest post from Digioh. As an ecommerce marketer, you’re never completely satisfied with your website’s conversion rate. You’re always looking for that small tweak that will help you eke out a slight increase in clicks. Especially for high-traffic sites, even a small increase in conversion rate can mean a big increase in revenue. But what should you optimize?

eCommerce 210
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Are Retail-Health Care Partnerships Just What The Doctor Ordered?

RTP blog

Retail and health care are two industries that continue to intertwine, but is that a good thing for the industry and the consumer? In the past year, major mergers between CVS Health and Aetna , Amazon and PillPack , and Best Buy and GreatCall have changed the relationship between retailers and health care services. Most recently, health insurance company Anthem unveiled a program with Walmart. that will allow its Medicare Advantage (MA) plan customers to use their over-the-counter (OTC) plan a

Retail 150
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Insights For All: Data-Driven Innovation And The Retail Ecosystem

RTP blog

By Jonathan Cherki, ContentSquare The benchmark for digital experience is constantly shifting, as a new generation of disruptors compete for uniqueness while simultaneously raising the bar on convenience. As a result, consumers have grown addicted to exceptional online journeys, and developed a low tolerance for sites and apps that don’t help them achieve their digital goals quickly and painlessly.

Retail 150
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How Are You Using IoT Technology To Drive Business Innovation?

Forrester eCommerce

Over the past several months, I’ve spoken to dozens of Forrester clients about many emerging technologies. A common thread that I’ve observed is they all need help seeing around the corner, identifying the next “big thing” before it becomes the next big thing. Since I recently explored additive manufacturing and autonomous vehicles in depth, I’ve spoken […].

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Less is More: Why I Wish I Never Wrote 4,784 Blog Posts

Kissmetrics

Can you guess how many blog posts I have on NeilPatel.com? Well, if you guessed 4,784 you’re wrong. ??. Technically I just published this blog post, which makes it 4,785. That’s a lot of content! Especially considering that the blog has been around for roughly 4 years. That means that I am publishing an average of 3.27 blog posts per day. I know what you are thinking… seems a bit too much content for one person to write.

Blog 253
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Google Shopping Strategies to Fight Amazon

Optimizely

A version of this post appeared on Multichannel Merchant. . Amazon is tough to beat. The ecommerce behemoth’s vast product range, easy shipping options, convenience, and speed mean that it has a stronghold on the ecommerce market. But it’s no longer the only game in town. While you should still be selling on Amazon, you can compete in your own way by offering a better customer experience across multiple channels.

More Trending

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Your Next Brand Crisis Is Just Around The Corner

Forrester eCommerce

Chipotle, Starbucks, Uber, Wells Fargo. the list of companies that have found themselves pounded by controversy is long — in fact, 50% of the Fortune 100 have had to deal with a crisis in the past three years. Check out this short overview of the new report Emily Collins and I coauthored. […].

Customer 210
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222: How To Sell 25,000 Online Courses Without An Audience With Joe Nicoletti

My Wife Quit Her Job

Today I have my friend Joe Nicoletti with me on the show and Joe is probably one of the most successful online course creators that I know. He’s sold over 25,000 courses which is a ridiculous amount and he’s got this great down to earth and step by step teaching style that everyone loves. In this episode, you’ll learn how he started from nothing and built a 7 figure business with no audience of his own.

Books 159
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Ecommerce Pricing Strategies for Success: How to Price Your Products

Bootstrapping Ecommerce

In this blog post, we’re going to discuss a number of different ecommerce pricing strategies you can use to help your business succeed. The post Ecommerce Pricing Strategies for Success: How to Price Your Products appeared first on Bootstrapping Ecommerce.

eCommerce 159
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10 Essential Productivity Apps for Entrepreneurs & Business Owners

A Better Lemonade Stand

This article rounds up 10 of the best productivity apps that are essential for entrepreneurs and business owners. If you’re looking for that app that’s going to help you work smarter, you’ve come to the right place. The post 10 Essential Productivity Apps for Entrepreneurs & Business Owners appeared first on A Better Lemonade Stand.

Article 131
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Tune In To The 10 Social Listening Platforms That Matter

Forrester eCommerce

Once upon a time, most brands relied on 6+ week cycles of feedback through consumer surveys and expensive focus groups to listen to their consumers. Today, social listening platforms have become a staple in most brands’ marketing tech stacks because of their ability to give brands near real-time feedback and insight into conversations about their […].

Consumer 210
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ConstantContact Review [E-mail Marketing Service]

Ecommerce Platforms

Whether you are a current ecommerce store owner or a budding online seller looking to make a start, you should hopefully be aware of the value that email marketing can bring your business. The process of choosing the right email marketing software for your company however could leave you with a headache. There are plenty of options available and this has made the market quite saturated.

Marketing 112
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Beauty Is Art: Creative Ways to Boost Your Content

Fastr

Art can be categorized into various genres like abstract, contemporary, expressionist, and more. If we think about beauty as an art, […]. The post Beauty Is Art: Creative Ways to Boost Your Content appeared first on Zmags.

Arts 100
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6 Strategies for Reducing Your Ecommerce Store’s Shipping Costs

SellBrite

The one thing that every ecommerce business has in common — regardless of size, niche and experience — is shipping. Whether you sell food, fashion accessories or tech gadgets, you’re always going to have to ship something to your customers. But shipping isn’t cheap and at times it isn’t even fast. At least not for small businesses.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Health Insurers Must Improve Member Experience Now or Be Replaced

Forrester eCommerce

Improve Your Member Experience Now or Be Replaced Oscar Health is leading with a customer-centric business model and using technology to transform the future of health insurance. Alphabet’s continued investment in Oscar Health follows recent profit announcements from Oscar, firing a second warning shot to insurers. As Oscar shifts its focus to new populations including […].

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How to Sell Digital Products & Downloads: The Complete Guide

eCommerce CEO

Still wondering what digital product to sell and how to sell it? I have been there. Since 2008, I have sold every type of product (digital, physical, SaaS, services) under the sun. I’ve tested a lot of markets, some failed and some didn’t. I recently wrote about selling what physical products to sell online but digital goods could be your go-to. They are tempting because they more simpler to run compared to physical products.

Download 106
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Meet the CEO at the helm of £1.93 billion annual sales at IRC in October

Retail Technology Review

Henry Birch, the newly-appointed CEO at Shop Direct is making his first ever speaking appearance at InternetRetailing Conference.

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The Importance of Data Validation in an Imperfect Retail World

Wiser

What good is data if it’s incorrect? As new solutions arise to solve the “How do I collect data” question, don’t overlook the importance of data validation and just how accurate that data actually is. . This is especially true in brick-and-mortar retail. Pricing, promotions, display compliance, and more—you need data across all segments of your business.

Retail 84
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Insights on cybersecurity from board members

Forrester eCommerce

Over the past few weeks I’ve had the rare opportunity to meet with board members and discuss their views on cyber security. Many of the questions I posed were sourced from my LinkedIn community, where 25+ people suggested 50+ unique questions (eek!). Even in our short time together, I was left with a much deeper understanding […].

Customer 170
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Sorry, Alexa: Voice shopping is still mostly hype

Steve Dennis

Voice-activated shopping—and Amazon’s anticipated dominance of the platform via Alexa-enabled devices—has been touted as one of the next big things in retail. In fact, a simple Google search with any combination of the relevant keywords reveals a large number of bold predictions about the revolutionary nature of the technology. Go ahead and give it a try.

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Omnichannel retail experience is key to the survival of high street brands, say over half of UK shoppers

Retail Technology Review

Over 52% of shoppers in the UK believe that retailers need to offer a more seamless experience between online and offline commerce to retain their custom.

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Price list management: How to calculate cost price

TradeGecko

Cost price analysis is a fine art. After all, getting your prices right is key to covering your costs, staying competitive, creating a value perception for customers, and, ultimately, making a profit.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Introducing The Consumer Tech Stack For Europe

Forrester eCommerce

In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution. His research shows that our uniquely evolved […].

Consumer 170
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How Email Creates Clear Personal Benefits for Your Most Valued Customers

Liveintent

With Facebook facing criticism over its use of customer data, companies should start considering whether they lean too hard on the site for marketing. In other words: Do they really want their fortunes tied to the way the tech giant treats users? Marketers already know that relying on Facebook leaves them vulnerable to the site’s changes and challenges.

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Watch retailer's timeless marketing approach triggers success

Retail Technology Review

Liverpool-based luxury watch retailer Miltons Diamonds has experienced an 87% revenue increase after revising its digital marketing strategy.

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Grab The Fresh One

Webbula

Finish off your Summer Email Campaigns with a nice cold refreshing Multi-Method Email Hygiene Summer is sadly coming to an end, and as email marketers you’re packing up your. The post Grab The Fresh One appeared first on Webbula.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Oracle’s ATP Raises The Bar On Database Administration

Forrester eCommerce

Oracle recently launched Autonomous Transaction Processing (ATP) service to complement its Autonomous Data Warehouse (ADW) offering. Similar to ADW, Oracle’s ATP service focuses on self-tuning, self-securing and self-managing but for OLTP databases. An important part of its autonomous database strategy is its Exadata appliance, which is an scale-out optimized database system.

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SUPACAZ: Reinventing the wheel for cycling gear & B2B eCommerce

TradeGecko

Growing up in California on a healthy diet of surfing, skating, and cycling, Anthony Sinyard wondered why cycling gear was always so dull and boring, while well-known surf and skate brands were vibrant and original.

B2B 68
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14 Highly Ranked WooCommerce Themes to Increase Sales

ecomdash

Choosing a shopping cart integration that is best for your business can be intimidating. If you are tech-savvy and price conscientious, WooCommerce , an open source add-on for WordPress websites, might be the one for you. With over 42% of all ecommerce sites being powered by WooCommerce, it is worth trying. To make it super easy and effective, you can launch a fully-fledged web store using one of Template Monster’s best WooCommerce themes.

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What Are the Requirements of a Modern PIM System?

Salsify

The world of modern commerce is one requiring investing in the proper technology to keep up with customer demands. These demands entail fully understanding what customers want in products and giving them personalized experiences. You may be looking for a PIM (Product Information Management) to help organize your data and help to grow revenue. Here are some requirements for a modern PIM system.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt