Sat.Aug 17, 2019 - Fri.Aug 23, 2019

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Why a Great Product Line is Critical in Ecommerce

Omnisend

Retailers face a whole array of issues to address when launching an online presence. To help with at least one of them, we now bring a product line in focus. We are going to show how retailers can make smart decisions when they pay due regard to their product profile and associated ecommerce type when Read more The post Why a Great Product Line is Critical in Ecommerce appeared first on Ecommerce Marketing Automation | Omnisend.

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Using Behavior Based Marketing in Your Campaigns

UpSellIt

Imagine this – you’re shopping on your favorite site, you add an item to your cart – but you get distracted and leave. Minutes later, you receive an email reminding you to complete your purchase. This is a classic example of Behavior Based Marketing. This kind of marketing is highly effective when engaging customers – and it’s taking ecommerce by storm.

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The 4 Reasons Your Customers Are Leaving Your Site And Ditching Their Shopping Carts

RTP blog

By Casey Bullock, Worldpay, Inc. Online shopping surpassed in-store sales in the U.S. for the first time in history this past February, signifying changing tides for the world of retail and consumer preferences. With the rise of e-Commerce, consumers want more convenience and more options when it comes to fueling their retail desires. This phenomenon has gradually changed how they shop and their methodology for making purchases, but with that comes the effects of many consumers failing to close

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Channel Marketers Need To Become Community Marketers – Here’s How

Forrester eCommerce

A lot has changed in the 25+ years I have spent in the technology channel. New technologies, partner business models, shifting demographics, expanding communication vehicles, and most recently, new technology buyers with different psychology, behavior, and journey have created a whirlwind of change for vendors, distributors, and partners alike. The one constant is the […].

Channel 419
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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CBD Marketing 101: Strategies for Sellers to Stand Out in a Sea of Green

BigCommerce

It’s not every day that a product manages to grasp the attention of a global consumer market within such a…

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Marketing Unboxed: The Sill’s Marketing Grows on You

Optimizely

Plants make people happy. Or at least that’s the notion behind The Sill , an online greenhouse that will ship a living plant to your door — a convenience any modern gardener will appreciate. Even if you relentlessly kill plants, The Sill’s easy-to-care-for indoor plants will bring out your nurturing side. But how well cultivated is their marketing?

Marketing 285

More Trending

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Product Teams For Infrastructure And Operations

Forrester eCommerce

As an analyst at Forrester, I talk to a lot of IT professionals. One of the most common inquiries lately goes something like this: “We’ve piloted DevOps and Agile and like the results. However. ” and then come the “what-abouts.” What about ITIL, the NOC, the auditors, the service desk, and perhaps […].

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How to (Successfully) Sell CBD Online: A 2019 Seller’s Guide

BigCommerce

Within the next five years, the global hemp-derived CBD (referred to throughout as “CBD”) market is expected to bring in…

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269: How My Student Makes 60K/Month Selling Party Supplies With Amanda Wittenborn

My Wife Quit Her Job

Today I’m really happy to have Amanda Wittenborn on the show. Not only is Amanda a student in my Create A Profitable Online Store Course but she was also a finalist in the 5 Minute Pitch, my Shark Tank like show, where she competed to win $50,000. Amanda started AmandaCreation.com where she makes over 60K/month selling children’s party supplies online.

Supplies 227
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Zaius Joins Magento Technology Partner Program

Optimizely

MarTech Cube. The post Zaius Joins Magento Technology Partner Program appeared first on Zaius.

Magento 43
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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The Importance Of Defining Event ROI In The B2B Marketing Mix

Forrester eCommerce

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” This question, first attributed to philosopher George Berkeley in 1710, raises questions about observation and perception.* Both are important to consider when assessing the value that physical events deliver. While you can attribute some ROI […].

Events 390
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50,000 SKUs Later, Here Are the Lessons We’ve Learned About B2B Ecommerce

BigCommerce

Over the past 30 years, our company has served thousands of retailers.

B2B 237
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10 ways to drive organic ecommerce traffic

GetElastic

Publishing relevant and quality content is the easiest way to increase your website’s organic traffic. Also, enlisting effective search enginge optimization (SEO) techniques will influence ranking on various search engines. Websites that have higher rankings (i.e. presented higher in the search results) are identified to a larger number of people who will then visit those sites.

eCommerce 153
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Why Aren’t Mid-Market Retailers Offering BOPIS?

RTP blog

By Derek O’Carroll, Brightpearl If you Google “buy online pick up in store” (BOPIS), you’ll be struck by how popular in-store pickup has become with consumers — but only with the big box retailers like Macy’s, Old Navy, Kohl’s, JCPenney, Target and Walmart. A recent report published by Global Data estimates that the BOPIS market will be worth an estimated $10 billion by 2022, and account for an estimated 13.9% of total retail spend within the next four years.

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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VMware Welcomes Estranged Sibling Pivotal Back Home

Forrester eCommerce

On August 22, 2019, VMware announced that it will acquire sister company Pivotal Software, vendor of a widely used cloud development platform, Pivotal Cloud Foundry. The transaction is a reacquisition of software development assets that VMware spun out into a separate company in 2013 after struggling to integrate them into its primary data center management […].

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Commerce and Marketing: The Connection is Made

Optimizely

Marketing and commerce are two complex roles that are closely related, but very different. When you boil it down to the most simplified view, marketing exists to deliver traffic, while commerce is focused on converting that traffic. However, the real magic is in the connection between commerce and marketing — and that connection centers on the customer. .

Magento 150
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How to create an effective ecommerce customer journey mapping

GetElastic

Statistics show 48% of shoppers abandon a brand’s website and move on to the competitor due to poor customer experience (CX). And 89% of consumers quit shopping from ecommerce sites after experiencing poor CX. The best way to solve this problem of high abandonment rate is to develop an effective customer journey map against your brand’s story that features desired CX.

eCommerce 153
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Financial Insecurity Plagues Retail Workers: Is There A Cure?

RTP blog

A recent study from MetLife revealed the alarming depth of money worries among retail employees. Just 54% of these workers are confident about their finances, with retail employees showing more stress than those in IT ( 79% ), construction ( 79% ), manufacturing ( 68% ) and the public sector ( 63% ). Retail workers rated personal finances as their top source of stress in the 2019 Annual U.S.

Retail 150
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Collective Bargaining: Your Biggest Risk In The Age Of The Customer

Forrester eCommerce

Social media has created customer groups that coalesce around a brand — in effect, a union. They collectively can and will change your corporate policy. With collective bargaining, business as usual is no longer acceptable. Are you ready for the empowered, technically savvy, and motivated customer? It’s the age of the customer: What are you […].

Customer 388
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Zaius Joins Magento Technology Partner Program

Optimizely

Yahoo! Finance. The post Zaius Joins Magento Technology Partner Program appeared first on Zaius.

Magento 30
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Web push notification or email marketing: how to overcome ecommerce cart abandonment

GetElastic

About seven out of every ten online shoppers abandon their online shopping carts making shopping cart abandonment an enormously frustrating and expensive challenge for ecommerce merchants. It is personally draining to spend time, effort and monetary resources to attract and provide users with a lucrative offering only for them to leave at the last moment.

eCommerce 147
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HubSpot Marketing Hub Review (August 2019) – The Ultimate Guide

Ecommerce Platforms

Welcome to the only HubSpot Marketing Hub review you're going to need this year. Marketing isn't easy. It’s a game where the rules are continually changing, driven by evolution in customer demand and expectation, as well as new technology and innovations. Great marketers need more than just skill to get by these days; they need the right tools to help them stay ahead of the competition.

Marketing 134
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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VMware Signals The End Of “Endpoint” Detection And Response

Forrester eCommerce

The acquisition of Carbon Black by VMware was a bit of a surprise to me, but once put into perspective it makes sense. In this blog, I make a few observations from a value perspective. Carbon Black brings a strong brand and technology that warranted a leader position in my last Forrester Wave on the […].

Blog 377
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Zaius Joins Magento Technology Partner Program

Optimizely

TheStreet. The post Zaius Joins Magento Technology Partner Program appeared first on Zaius.

Magento 30
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Inventory Management 101: The Short Guide for Ecommerce Entrepreneurs

A Better Lemonade Stand

In this post, you'll learn about all the most popular inventory management systems and how to implement them in your ecommerce business, big or small. The post Inventory Management 101: The Short Guide for Ecommerce Entrepreneurs appeared first on A Better Lemonade Stand.

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67 Back to School Email Subject Lines + 5 Email Examples

Omnisend

Fortunately or unfortunately, summer is quickly coming to an end: meaning you’ll need to catch up on your back to school email subject lines. Why are they so important? Well, that’s because having great back to school subject lines means you’re going to have great back to school sales for your campaigns. (And, of course, Read more The post 67 Back to School Email Subject Lines + 5 Email Examples appeared first on Ecommerce Marketing Automation | Omnisend.

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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Why Chatbots Can’t Read Your Mind

Forrester eCommerce

By Will White and Ian Jacobs Chatbots — And Why They Can’t Read Your Mind Chatbots are cropping up everywhere, from customer service to internal help desks, but what makes them tick? When we interact with chatbots, we’re often coming in from the end-user side and confronting a chatbot window. When we ask a question, […].

Customer 370
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Zaius Joins Magento Technology Partner Program

Optimizely

MarTech Series. The post Zaius Joins Magento Technology Partner Program appeared first on Zaius.

Magento 30
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Single Keyword Ad Groups: Still Relevant in 2019?

Store Growers

Google Ads works best when your ad can exactly match what a person is looking for. That sounds simple, but it’s not always easy to accomplish as an advertiser. There are a ton of different search query combinations and many searches are completely new, even to Google. So to run successful search campaigns, you need to cover a wide range of keywords and, ideally, have a unique ad for each of them.

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10 Most Needed BigCommerce Apps for Conversions

Omnisend

There are tons of apps available at BigCommerce, but you don’t need to download all of these to have a successful ecommerce business. What you need to do is to choose the right apps that will meet your business needs. What happens if you’re not sure of what you need? Most of us might be Read more The post 10 Most Needed BigCommerce Apps for Conversions appeared first on Ecommerce Marketing Automation | Omnisend.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.