Omnisend

AUGUST 20, 2019

Retailers face a whole array of issues to address when launching an online presence. To help with at least one of them, we now bring a product line in focus. We are going to show how retailers can make smart decisions when they pay due regard to their product profile and associated ecommerce type when Read more The post Why a Great Product Line is Critical in Ecommerce appeared first on Ecommerce Marketing Automation | Omnisend.

eCommerce 60

eCommerce eCommerce Marketing Marketing Retail 60

UpSellIt

AUGUST 21, 2019

Imagine this – you’re shopping on your favorite site, you add an item to your cart – but you get distracted and leave. Minutes later, you receive an email reminding you to complete your purchase. This is a classic example of Behavior Based Marketing. This kind of marketing is highly effective when engaging customers – and it’s taking ecommerce by storm.

Marketing 65

Marketing Mobile eCommerce Technology 65

RTP blog

AUGUST 19, 2019

By Casey Bullock, Worldpay, Inc. Online shopping surpassed in-store sales in the U.S. for the first time in history this past February, signifying changing tides for the world of retail and consumer preferences. With the rise of e-Commerce, consumers want more convenience and more options when it comes to fueling their retail desires. This phenomenon has gradually changed how they shop and their methodology for making purchases, but with that comes the effects of many consumers failing to close

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Shopping Carts Merchant Services eCommerce Payment Services 150

Forrester eCommerce

AUGUST 23, 2019

A lot has changed in the 25+ years I have spent in the technology channel. New technologies, partner business models, shifting demographics, expanding communication vehicles, and most recently, new technology buyers with different psychology, behavior, and journey have created a whirlwind of change for vendors, distributors, and partners alike. The one constant is the […].

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Optimizely

AUGUST 20, 2019

Plants make people happy. Or at least that’s the notion behind The Sill , an online greenhouse that will ship a living plant to your door — a convenience any modern gardener will appreciate. Even if you relentlessly kill plants, The Sill’s easy-to-care-for indoor plants will bring out your nurturing side. But how well cultivated is their marketing?

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Marketing Workshop Outdoor Subscription 285

Kissmetrics

AUGUST 20, 2019

Everyone thinks SEO is a long-term game… that you have to wait months if not years to see results. And, maybe that was the case a few years ago when content was still king. With Google making 3200 algorithm changes in just one year , their goal isn’t to make a website wait a year or two before they are able to achieve a top spot. Instead, they want to show the user the right site as quick as possible.

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SEO Games Blog Other 265

Forrester eCommerce

AUGUST 21, 2019

As an analyst at Forrester, I talk to a lot of IT professionals. One of the most common inquiries lately goes something like this: “We’ve piloted DevOps and Agile and like the results. However. ” and then come the “what-abouts.” What about ITIL, the NOC, the auditors, the service desk, and perhaps […].

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Operations Information Management Technology 395

RTP blog

AUGUST 23, 2019

By Derek O’Carroll, Brightpearl If you Google “buy online pick up in store” (BOPIS), you’ll be struck by how popular in-store pickup has become with consumers — but only with the big box retailers like Macy’s, Old Navy, Kohl’s, JCPenney, Target and Walmart. A recent report published by Global Data estimates that the BOPIS market will be worth an estimated $10 billion by 2022, and account for an estimated 13.9% of total retail spend within the next four years.

Merchant Services 150

Merchant Services Marketing Shipping Costs Retail 150

Optimizely

AUGUST 21, 2019

Marketing and commerce are two complex roles that are closely related, but very different. When you boil it down to the most simplified view, marketing exists to deliver traffic, while commerce is focused on converting that traffic. However, the real magic is in the connection between commerce and marketing — and that connection centers on the customer. .

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Magento Marketing POS Technology 150

BigCommerce

AUGUST 22, 2019

Over the past 30 years, our company has served thousands of retailers.

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B2B eCommerce Retail 237

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Forrester eCommerce

AUGUST 19, 2019

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” This question, first attributed to philosopher George Berkeley in 1710, raises questions about observation and perception.* Both are important to consider when assessing the value that physical events deliver. While you can attribute some ROI […].

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Events B2B Marketing Customer Experience 390

RTP blog

AUGUST 21, 2019

A recent study from MetLife revealed the alarming depth of money worries among retail employees. Just 54% of these workers are confident about their finances, with retail employees showing more stress than those in IT ( 79% ), construction ( 79% ), manufacturing ( 68% ) and the public sector ( 63% ). Retail workers rated personal finances as their top source of stress in the 2019 Annual U.S.

Retail 150

Retail Other Technology 150

GetElastic

AUGUST 22, 2019

Publishing relevant and quality content is the easiest way to increase your website’s organic traffic. Also, enlisting effective search enginge optimization (SEO) techniques will influence ranking on various search engines. Websites that have higher rankings (i.e. presented higher in the search results) are identified to a larger number of people who will then visit those sites.

eCommerce 153

eCommerce Social Media SEO Presentation 153

Ecommerce Platforms

AUGUST 20, 2019

Welcome to the only HubSpot Marketing Hub review you're going to need this year. Marketing isn't easy. It’s a game where the rules are continually changing, driven by evolution in customer demand and expectation, as well as new technology and innovations. Great marketers need more than just skill to get by these days; they need the right tools to help them stay ahead of the competition.

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Marketing Live Chat Social Media SEO 134

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Forrester eCommerce

AUGUST 23, 2019

Social media has created customer groups that coalesce around a brand — in effect, a union. They collectively can and will change your corporate policy. With collective bargaining, business as usual is no longer acceptable. Are you ready for the empowered, technically savvy, and motivated customer? It’s the age of the customer: What are you […].

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Customer Social Media Management 388

Optimizely

AUGUST 20, 2019

Americaninno. The post How Boston Offices Are Going to the Dogs appeared first on Zaius.

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GetElastic

AUGUST 20, 2019

Statistics show 48% of shoppers abandon a brand’s website and move on to the competitor due to poor customer experience (CX). And 89% of consumers quit shopping from ecommerce sites after experiencing poor CX. The best way to solve this problem of high abandonment rate is to develop an effective customer journey map against your brand’s story that features desired CX.

eCommerce 153

eCommerce Customer Customer Retention Information 153

Ecommerce Platforms

AUGUST 22, 2019

So you want to make your business go live? . Here’s the deal. It all starts with an action-packed website builder. Apparently, both Weebly and WordPress have remarkably shown their proficiency in the market. While trying to make intense steps to run your site, using the most engaging tool ultimately goes a long way. Having a website alone isn't good enough anymore.

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eCommerce Payment Services Shipping Costs SEO 123

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Forrester eCommerce

AUGUST 23, 2019

The acquisition of Carbon Black by VMware was a bit of a surprise to me, but once put into perspective it makes sense. In this blog, I make a few observations from a value perspective. Carbon Black brings a strong brand and technology that warranted a leader position in my last Forrester Wave on the […].

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Blog Technology Customer 377

Optimizely

AUGUST 20, 2019

Destination CRM. The post Zaius Integrates with Magento appeared first on Zaius.

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Magento 150

GetElastic

AUGUST 23, 2019

About seven out of every ten online shoppers abandon their online shopping carts making shopping cart abandonment an enormously frustrating and expensive challenge for ecommerce merchants. It is personally draining to spend time, effort and monetary resources to attract and provide users with a lucrative offering only for them to leave at the last moment.

eCommerce 147

eCommerce Merchant Services Marketing Shipping Costs 147

Store Growers

AUGUST 20, 2019

Google Ads works best when your ad can exactly match what a person is looking for. That sounds simple, but it’s not always easy to accomplish as an advertiser. There are a ton of different search query combinations and many searches are completely new, even to Google. So to run successful search campaigns, you need to cover a wide range of keywords and, ideally, have a unique ad for each of them.

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Shipping Costs Clothing Subscription Books 125

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Forrester eCommerce

AUGUST 21, 2019

By Will White and Ian Jacobs Chatbots — And Why They Can’t Read Your Mind Chatbots are cropping up everywhere, from customer service to internal help desks, but what makes them tick? When we interact with chatbots, we’re often coming in from the end-user side and confronting a chatbot window. When we ask a question, […].

Customer 370

Customer Customer Experience Operations 370

Omnisend

AUGUST 21, 2019

Fortunately or unfortunately, summer is quickly coming to an end: meaning you’ll need to catch up on your back to school email subject lines. Why are they so important? Well, that’s because having great back to school subject lines means you’re going to have great back to school sales for your campaigns. (And, of course, Read more The post 67 Back to School Email Subject Lines + 5 Email Examples appeared first on Ecommerce Marketing Automation | Omnisend.

eCommerce Marketing 128

eCommerce Marketing eCommerce Marketing 128

A Better Lemonade Stand

AUGUST 22, 2019

In this post, you'll learn about all the most popular inventory management systems and how to implement them in your ecommerce business, big or small. The post Inventory Management 101: The Short Guide for Ecommerce Entrepreneurs appeared first on A Better Lemonade Stand.

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Management eCommerce Shipping Fulfillment 132

Elsner

AUGUST 22, 2019

Growing an eCommerce business requires implementing some of the most profitable and reliable methods of online marketing. . In present times, email marketing has become an essential part of the sales process. . A qualified email list acts as a strong base for building value and further engaging your clients. . According to statistics, email marketing generates nearly 23% of sales every year. .

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eCommerce Marketing Reference Accessories 121

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

Forrester eCommerce

AUGUST 22, 2019

For all the dramatic headlines about influencers, our research states that they’re capturing steadily larger proportions of marketing budget. For our latest report we interviewed more than 30 enterprise marketers who are responsible for their brand’s influencer marketing. And the data shows: investments continue to rise and marketers’ budgets for influencer marketing are growing in […].

Marketing 361

Marketing Social Media B2C Technology 361

Omnisend

AUGUST 19, 2019

There are tons of apps available at BigCommerce, but you don’t need to download all of these to have a successful ecommerce business. What you need to do is to choose the right apps that will meet your business needs. What happens if you’re not sure of what you need? Most of us might be Read more The post 10 Most Needed BigCommerce Apps for Conversions appeared first on Ecommerce Marketing Automation | Omnisend.

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BigCommerce Download eCommerce Marketing eCommerce 126

GetElastic

AUGUST 19, 2019

We’re excited to announce our media partnership with the inaugural e-connect Europe 2019 , taking place this December in Copenhagen. In our current age of do-or-die digital transformation , ecommerce represents both the greatest opportunity and threat to manufacturing organizations. The online world offers access to a vast pool of potential customers, and the opportunity to profile customers for complexity reduction or value offering.

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Events Article eCommerce Presentation 121

Omniconvert

AUGUST 22, 2019

Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.

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Customer Experience eCommerce Customer Blog 99

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail