TradeGecko
APRIL 1, 2020
COVID-19 is impacting on every area of our lives, from work to travel, shopping to schools, and even eating out. However, it’s also leading to a few interesting trends—and some great opportunities for small businesses.
Forrester eCommerce
APRIL 3, 2020
To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we are applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands. Three weeks ago, COVID-19 was driving consumer energy […].
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Ecommerce Guru
APRIL 2, 2020
COVID-19. We as a whole realize this has been influencing the soundness of various individuals. It has just blended the movement and the travel industry, sports industry, and some more. Is it irritating the e-commerce Industry as well? How about we see the features on the circumstance of the e-commerce business. The flare-up of the COVID-19 Coronavirus has stagnated worldwide business development.
BigCommerce
APRIL 1, 2020
The coronavirus pandemic has upended plans all over the globe in the past few months — from events and vacations to…
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Kissmetrics
MARCH 31, 2020
Marketing has evolved into an omnichannel approach. This means you can no longer just go after one channel to succeed. Back in the day, companies like Facebook grew into billion-dollar businesses through one channel. Facebook used email to grow and they did it by having you invite all your contacts to join Facebook. Yelp was also similar. They grew into a multi-million dollar business through one channel… SEO.
Forrester eCommerce
MARCH 30, 2020
In looking at the experiences of the Asian countries that entered the COVID-19 crisis in January, I believe that the pandemic will play out over four phases in the US. Phase One (Infection) ran from January through mid-March. In this period, there was no social distancing and no active management — the virus was passing […].
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BigCommerce
APRIL 3, 2020
Email marketing is alive and well in 2020.
lateshipment
APRIL 1, 2020
Shipping is the most important factor in any online shopper’s decision criteria. Providing quick deliveries at the location and time of choice with a variety of payment options is a must in the modern world of online retail. Flexibility and convenience are key. When not enough delivery options are provided, a shopper may decide to shift over to a competitor who provides them.
Forrester eCommerce
MARCH 31, 2020
Conducting Research Remotely Has Benefits The shift to working remotely in response to the current pandemic means many organizations are having to rethink their approach to understanding customers. Luckily, conducting research remotely has long been part of business as usual for many organizations, and for good reason — it provides benefits that help make research […].
My Wife Quit Her Job
MARCH 30, 2020
Right now, there are many ways to advertise your products directly on the Amazon platform. But how do you reach customers who aren’t shopping on Amazon? How can you advertise to customers who aren’t necessarily searching for your products? This is where Amazon DSP comes in. Right now there are over 5 million sellers on Amazon. And all of these sellers are fighting for limited eyeballs (~200 million shoppers/month) on the Amazon marketplace.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
BigCommerce
MARCH 31, 2020
Here are a few offers from our BigCommerce agency partners.
Optimizely
APRIL 2, 2020
The more you know , the better able you are to navigate change and uncertainty. At Zaius, we are constantly working to make sense of the broader trends we are seeing, and to distill those insights into actionable next steps for our clients. Our goal is to help marketers take charge and feel in control of their brand, even while so much happening in the world is outside of their control.
Forrester eCommerce
MARCH 31, 2020
The single biggest transformation in the retail industry in the last decade has been the emergence of third-party marketplaces (often online bazaars subject to few restrictions) where sellers and buyers meet. Some sellers on online marketplaces, however, traffic in the business of outright fake products. Others may procure merchandise through legitimate channels but engage in […].
Groove
MARCH 30, 2020
Optimizing your social media branding strategy is critical if you're trying to increase interaction and engagement among your audience. You could have tens of thousands of fans on your Facebook page, for example, but you're probably not seeing an increase in ROI if no one is interacting with your posts. The ultimate goal of any social media community is to increase consumer trust among your brand.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Steve Dennis
MARCH 31, 2020
It’s hard to imagine a time filled with more fear and less certainty. Our daily routines are now anything but. Markets are in turmoil and job losses are mounting. Some of the businesses and organizations we love edge ever closer to the precipice and there is a growing realization that many will not recover. Millions legitimately wonder how they will pay for the very basics of everyday living.
Optimizely
APRIL 1, 2020
Did you know that worldwide, more people own a cell phone than a toothbrush? In the United States alone, over 300 million people are cell phone owners, 81% of whom have smartphones. With native messaging apps enabled on cell phones, our shoppers are opening up new communication channels and many are inviting brands to engage with them. And we can’t turn our back on that invitation; it would be a huge missed opportunity.
Forrester eCommerce
MARCH 31, 2020
To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the Internet of Things (IoT) predictions for 2020, we spoke with Forrester IoT expert Frank Gillett. Madeline Cyr: In 2020 you predict […].
Ecommerce Platforms
APRIL 3, 2020
Ecommerce is bigger today than ever. While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. According to Statista, the B2B eCommerce market worldwide is worth $12.2 trillion (as of 2019). That’s more than 6 times the value of B2C ecommerce. The question for today’s ambitious entrepreneurs, is how can you take advantage of this growing marketplace?
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Steve Dennis
APRIL 3, 2020
The following is excerpted from my forthcoming book Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption , which will be published by LifeTree Media on April 14th. There is nothing inherently wrong with the concept of continuous improvement. We all understand that when we seek to improve something, we have to start where we are.
MakeWebBetter
APRIL 1, 2020
The Coronavirus is spreading like a wildfire and every community is under its threat. This pandemic has gone so vast in such a short period that almost every country is worried now for its people. It will be wrong to gauge the Corona effect as minor since the prevailing news contributes to the counts of […]. The post MakeWebBetter Stands Strong For Its Customers Amidst Corona Effect appeared first on MakeWebBetter.
Forrester eCommerce
MARCH 30, 2020
Airlines have a major role to play in the global fight against the COVID-19 pandemic because they are part and fabric of this interconnected world, carrying people and cargo.
Ecommerce Platforms
APRIL 1, 2020
Are you on the hunt for the best website builder for small business? Or perhaps you're after a high-quality platform to create a mobile-friendly site? Either way, you're in the right place because we're going to list and explore some of our favorite website builders for small business owners. Does that sound good to you? Fab. Let's delve straight into this review!
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
ROI Revolution
APRIL 1, 2020
Every week of Q1 2020 has been jam-packed with news. The initial impacts of the coronavirus have started to take shape in the past few weeks, but there are surely more to come. We’ve broken down the most noteworthy events from this quarter into health news and ecommerce news. Scroll to see how the coronavirus has progressed through the world, and how it has impacted ecommerce.
Salsify
MARCH 31, 2020
Now more than ever, digital experiences are not only how people learn, but also how buyers discover, research, and purchase. With this in mind, we're excited to announce a new event, the Digital Shelf Virtual Summit, a content series designed to help digital commerce leaders shift strategies to win on the rapidly changing digital shelf.
Forrester eCommerce
MARCH 30, 2020
As with every other major crisis facing the world, whether a global war or a pandemic, humanity prevails through unity, empathy, responsibility and leadership. Tactical and momentary actions alone will not be enough because we have to be prepared for a sustained period of strife. Governments and private sector organizations have a shared responsibility to […].
Ecommerce Platforms
MARCH 31, 2020
Here’s a rather interesting fact about the BigCommerce to WooCommerce migration procedure. While the whole process might not be as difficult as you think, it might also not be as simple as it sounds. Whichever way you look at it, the BigCommerce to WooCommerce data migration process involves many variables and technical considerations, which ultimately influence the overall health of your online business one way or another.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Steve Dennis
MARCH 30, 2020
Confronted with the escalating coronavirus crisis—and the shockingly dramatic sales declines many brands are experiencing—companies need to re-think their ways of doing business. In some cases, these new efforts are in direct response to the specific challenges posed by the global pandemic. As just one less radical example, some stores are shortening their hours to give their operations teams time to sanitize and restock shelves while at the same time creating special shopping windows for thei
TradeGecko
APRIL 2, 2020
Inventory management is the operational backbone of any business with a product to sell. If you are just starting out with a small number of products without many variants, Microsoft Excel is a good tool for beginners to create an inventory list template.
Forrester eCommerce
APRIL 2, 2020
Remote Work Is Having Its Moment Over the past couple of weeks, I’ve fielded dozens of inquiries from companies across the globe that are transitioning their workforces from the office into the home. For many, this is a new, difficult, and scary transition, one in which the stakes are high. As I and many of […].
Omnisend
APRIL 1, 2020
Time is money, and in today’s fast-moving ecommerce world digital marketers seemingly have less time and more than ever to do. Omnisend has always been focused on helping our customers grow by providing them with powerful omnichannel marketing tools, allowing them to easily, and quickly, execute their marketing strategy — saving them time and money.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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