Forrester eCommerce

MAY 23, 2019

To help retailers and brands plan for 2019, Researcher Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.” Last week, we spoke to Sam Stern about how employee experience will impact retailers in 2019. This week, Claudia interviewed Michele Goetz, principal analyst on Forrester’s enterprise architecture team and an expert in AI, on her 2019 AI predictions report. […].

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Optimizely

MAY 23, 2019

You don’t need us to tell you that mobile commerce is killing it. More than half of US shoppers have made a purchase using a mobile device, yet at the same time, only 12% of consumers find mobile shopping convenient. Unfortunately, many ecommerce websites and online stores simply aren’t easy to navigate via phone. Because of that, many marketers assume you need to build an app in order to succeed in mobile commerce.

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GetElastic

MAY 21, 2019

A successful B2B digital transformation doesn’t mean going from paper catalogs to artificial intelligence (AI) overnight. And as much as this phrase is overused, it really needs to be a “crawl, walk, run” venture for B2B organizations to succeed. . Before setting out on this digital transformation journey, let’s go over the challenges the industry currently faces and what steps other B2B organizations are taking to overcome them. ?

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RTP blog

MAY 24, 2019

By Antony Edwards, Eggplant Every day seems to bring another headline about a web site being down or an app being unavailable — from Instagram to J.Crew to Walmart, it’s clear brands are failing their customers. Rather than waiting for an outage — and the accompanying social media backlash from infuriated customers and potential loss of revenue — retailers must understand the warning signs that their app is a problem and make the necessary adjustments before it ends up in the ER.

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Forrester eCommerce

MAY 24, 2019

Have you experienced or heard of anything similar to these anecdotes? “Tesla can’t figure out how to manage its glass inventory and replacements” or “I was abroad and had to give Uber my credit card number again!” or “My banking mobile app is not approving my online train ticket that was purchased on the web […].

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Banking Mobile Management Customer Experience 403

Kissmetrics

MAY 21, 2019

Do you want to be instafamous? Well, who doesn’t? Over the last few months, I’ve been running numerous Instagram experiments and I’ve finally figured out how to grow my Instagram following. My Neil Patel account has been growing by 1,260 followers per week. And I know what you are thinking… Neil, you are already well known, this can’t be replicated by anyone else.

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Optimizely

MAY 22, 2019

We all do it: an email pops up in your inbox for a compelling webinar. The topic is spot on and completely relevant to a marketing subject you’re interested in, so you register. You add it to your calendar and fully intend to go. Then, a week or so later when the reminder pops up to attend, you struggle to remember why you registered. And unfortunately, something more urgent came up and you decide to skip it.

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Forrester eCommerce

MAY 21, 2019

As I’m kicking off the next iteration of the Forrester Wave™ for vulnerability risk management in the coming weeks, I’ve been fielding a lot of questions about what I’m going to be focusing on and why. Traditional vulnerability management solutions date back 30 years and are a critical element of an infrastructure hardening process, but […].

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RTP blog

MAY 22, 2019

The retailer-as-a-tech-company dynamic has been heavily influenced by Amazon. (and Alibaba in China), and has further been prompted by Walmart’s continued investments in AI, robotics and VR, among other technologies. In the latest example, this week Lowe’s brought talent and technology under its own wing to mesh with existing operations, acquiring a retail analytics platform (and team members) from Boomerang Commerce.

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BigCommerce

MAY 22, 2019

Magento ecommerce software has been around since the initial version was launched back in 2008.

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Magento eCommerce Software eCommerce 267

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Optimizely

MAY 21, 2019

With so many options for custom printing out there, how can one business possibly stand out? It seems impossible, but Sticker Mule has pulled it off. Known as “the internet’s favorite custom printer”, the brand is incredibly popular with both businesses and individuals for their easy customization and fast turnaround on products. But how sticky is their marketing strategy?

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Forrester eCommerce

MAY 23, 2019

We know that better customer experience (CX) in healthcare better engages customers and patients, improves care outcomes, and reduces costs. But there are several factors contributing to lagging CX in healthcare. The most common pitfalls we observe with healthcare organizations are that they: Have a limited understanding of customers’ wants, needs, and behaviors.

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RTP blog

MAY 20, 2019

By Jeremy Witikko, Cisco Retail is not what it used to be. With so many new, enriching and interesting things to do in this world, traditional shopping just doesn’t have the shine it used to. Consumer expectation and interest have shifted from browsing and pondering what they might be interested in, to making split-second decisions and moving onto the next thing.

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Retail Shipping Costs Recommendation Fulfillment 150

BigCommerce

MAY 24, 2019

Retailers and ecommerce sellers can’t underestimate the value of a loyal customer.

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Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Optimizely

MAY 20, 2019

Kyle Flaherty, go-to-market and branding leader, joins Zaius as CMO to accelerate growth and amplify one of the hottest brands in MarTech. Boston, MA: Zaius , the world’s leading B2C CRM, announced today four new executive hires to further accelerate growth and the company’s clear leadership in the MarTech industry. Joining the Zaius leadership team are Kyle Flaherty, CMO, Greg Cypes, VP of Product, Rick Kenney, VP of Industry Strategy and Dan McNamara, VP of Customer Success. “We’re

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B2C Marketing Customer Customer Loyalty 150

Forrester eCommerce

MAY 24, 2019

Ad serving… sounds boring right? And on its face, it is. Ad servers are the pipes of digital advertising – they (virtually) move content or ad creatives into empty slots on publisher’s pages, and then keep track of how many times they did it. So, it’s no wonder the ad serving market is seen by […].

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Ecommerce Platforms

MAY 23, 2019

Is Planet Express legit? Quite a common question, I’d say. And understandably so, because Planet Express is a young company in the goods and mail forwarding space. At the time of writing this Planet Express review, it had barely earned two candles on its birthday cake. Admittedly, the good thing with startups, as you probably know by now, is the aggression they come with.

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Shipping Costs Merchant Services Payment Services Shipping 162

BigCommerce

MAY 23, 2019

Your ecommerce site is like a window into your business.

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Optimizely

MAY 21, 2019

Yahoo! Finance. The post Zaius Appoints Chief Marketing Officer, VPs of Product, Industry Strategy, and Customer Success appeared first on Zaius.

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Forrester eCommerce

MAY 22, 2019

As companies strive to improve customer experience through better customer and employee engagement, they inevitably face the problem of scalability. How can we provide a seamless, convenient, and consistent experience to all our customers? And how can we best equip our employees to do so, as well? The technologies in our recently published “The Forrester […].

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Customer Experience Technology Improvements Customer 376

Ecommerce Platforms

MAY 20, 2019

The need to interact with data on my Shopify store is indisputably an intelligent way to get hold of my profitable audiences. Shopify Google Analytics is a quick-witted game plan to boost my store's performance. As a store owner, I need to be conscious of the customer's experience. Why does this matter? To get the most out of my Shopify store, I need to have a deep-rooted discernment of what the data trends actually mean.

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Shopify Merchant Services eCommerce Payment Services 161

BigCommerce

MAY 22, 2019

Magento ecommerce software has been around since the initial version was launched back in 2008.

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Magento eCommerce Software eCommerce 174

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Omnisend

MAY 24, 2019

This topic is NOT about the best time to send emails in general. It’s about the best time to send newsletter campaigns. The ones that retailers send to their customers promoting their apparel, books, small electronic devices, etc. Every year, the Omnisend team does research on client metrics and shares the newest findings. This time, Read more The post The Best Time to Send Emails (Omnisend Research 2019) appeared first on Ecommerce Marketing Automation | Omnisend.

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Forrester eCommerce

MAY 20, 2019

Unprecedented Growth Chief customer officers and chief experience officers were once a small community of visionaries and practitioners pioneering customer experience (CX) across industries. But we’ve seen more than 1,000% growth in the CX executive role in just five years, and in that time, many have turned that new frontier into an established practice and […].

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B2C B2B Customer Experience Customer 361

GetElastic

MAY 22, 2019

Mobile commerce apps for B2B are increasing, and with good reason — 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. With mobile commerce driving or influencing 40% of B2B revenue and 75% of B2B buyers prefer to self-serve than engage with sales reps – the case for dedicated mobile experiences is clear.

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B2B Mobile eCommerce Shipping Costs 146

Optimizely

MAY 23, 2019

Retail Touchpoints. The post Zaius Debuts Data-Powered Marketing Assistant appeared first on Zaius.

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Marketing Retail 150

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

Omnisend

MAY 23, 2019

When it comes to conversion rate, many marketers look towards source channels for the answers to optimization. However, it’s usually the very last step that has the biggest impact on conversion rate: your checkout page. After all, your most important marketing channel is your site. With our newest CartHook integration, you’ll be able to optimize Read more The post Omnisend and CartHook Integration: Because Your Checkout Page Deserves Better appeared first on Ecommerce Marketing Automation | Omni

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Forrester eCommerce

MAY 23, 2019

Offline stores are more important than ever despite the eCommerce boom. How will digital technologies transform the future of the store? My colleague Michelle Beeson and I share our points of view. For more research, see The Digital Store Playbook For 2019 and Case Study: Intime Embraces New Retail Transformation To Drive Growth.

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Technology eCommerce Retail 343

Ecommerce Platforms

MAY 21, 2019

If you're already running an e-commerce store, you won't be surprised to hear that international e-commerce is predicted to grow as much as 25% year on year. Interestingly, this growth is near twice as much as domestic e-commerce sales. This is why online sellers NEED to start using reliable shipping solutions; this section of infrastructure is essential for growing your business and breaking into international markets.

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Optimizely

MAY 22, 2019

Free Press. The post 8 Experts On Elevator Pitches for Tech Professionals appeared first on Zaius.

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Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail