Liveintent
JANUARY 21, 2020
In the beginning, a third-party cookie was a humble tracking code with an adorable name. Marketers loved its potential and most web users didn’t really know what it was. It grew up to become the currency of digital advertising – but, today, it’s under attack. Customers finally found a cookie they don’t like and the industry is moving on.
BigCommerce
JANUARY 22, 2020
I hate to be the one to break it to you, but driving traffic to your online store is not…
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Kissmetrics
JANUARY 21, 2020
SEO has been changing drastically over the years. In 2010, Google made 516 algorithm changes. That number increased to 1,653 in 2016 and to 3,234 in 2018. We don’t have data for the last couple of years, but still, you can bet that the number is continually going up. With over 9 algorithm changes a day, it’s safe to say that it is no longer easy to manipulate or game Google.
Forrester eCommerce
JANUARY 24, 2020
In the US, cannabis is fully legal (medical and recreational) in 11 states and Washington, DC. For medical use, it is legal in 33 states. This is a flourishing industry, with one study conservatively estimating it will reach $30 billion by 2025. As dispensaries set up shop, they face many of the same risks as […].
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
lateshipment
JANUARY 23, 2020
As a retailer who ships to your customers, have you struggled to decode which carrier is the best for your business? When it comes to choosing between carriers, there are a number of critical factors to keep in mind, such as shipping rates, services, and overall value. Having a better understanding of what the carriers have to offer can help you choose which works best for your eCommerce business.
BigCommerce
JANUARY 22, 2020
Chapter by chapter we’ve unlocked the keys to online small business success. You’ve created a great product.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
.jpg) |
Forrester eCommerce
JANUARY 21, 2020
Augmented reality (AR) and the internet of things (IoT). In principle these two hot technologies are a great match, with data streaming from IoT-connected machines to be used by AR-wielding engineers on the factory floor. My latest report, “Combine Augmented And Mixed Reality With IoT To Deliver Insight At The Point Of Need,” began with […].
Optimizely
JANUARY 23, 2020
The way people buy has changed forever. We hardly need to tell you that. Today, your customers are practically begging you to be more customer-centric. And that’s not just a buzzword — there are stats to prove it. 83% of consumers will share personal information if it creates a personalized experience. 91% of consumers are more likely to buy from companies who remember them and provide relevant offers.
BigCommerce
JANUARY 21, 2020
Now that you’ve done all the research, it’s time to choose your ecommerce platform, build your store, and launch your…
Inflow Insights
JANUARY 22, 2020
In this guide, we’ll share our go-to eCommerce keyword research strategy. This keyword research strategy is great for eCommerce in particular because it is based on intent marketing to optimize every type of page on your eCommerce website. In other words, this process will show you how to find the right keywords to add to your website’s: Homepage. Product descriptions.
Speaker: Becky Parisotto and John Vurdelja
Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever
Forrester eCommerce
JANUARY 22, 2020
I work with digital execs at global insurance firms that are in the throes of digital transformation. And one of the top inquiries that I’ve received from our insurance clients is: what is the ROI of digital transformation? The time has come for insurers to take a hard look at their digital investments to date. […].
Optimizely
JANUARY 21, 2020
As a marketer, your job has become more and more data-centric in the past few years. Data is now so essential to marketers, that we hardly even have to mention it! It’s already likely on your mind. Your brand needs an incredibly in-depth understanding of the buyer in order to market effectively. The first interaction you have with a potential buyer begins before they even land on your site.
BigCommerce
JANUARY 22, 2020
As your business takes flight, you’ll begin growing quarter over quarter, year over year.
Ecommerce Platforms
JANUARY 23, 2020
So, if you're reading this article, you're probably thinking about starting an online business, and you like the idea of ecommerce. But, before you do anything, you’ll need to decide on the best online store builder for your business. Luckily for you, there are loads to choose from. But, to help you wade through the options, we've listed and reviewed some of our favorites below.
Advertisement
Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.
Forrester eCommerce
JANUARY 23, 2020
The theme of Forrester’s “Predictions 2020: B2B Marketing And Sales” report was “accelerating response to the great expectations for the B2B buying experience.” The report made five unique calls; one of them was mine: The number of organizations with audience-based structures will more than double. Since we published the report late last year, I’ve had […].
My Wife Quit Her Job
JANUARY 23, 2020
Today I’m thrilled to have Kevin Stecko back on the show. Kevin runs an awesome site called 80stees.com where he sells t-shirts from the 80s. Kevin’s t-shirt business was already super competitive but in the past several years, it’s gotten even more intense. As a result, he made some fundamental changes to his business strategy and it’s paid off in droves, both in terms of profit and lifestyle.
BigCommerce
JANUARY 22, 2020
Success is nothing without a way to measure it.
Omnisend
JANUARY 24, 2020
Automated text messages are small, yet powerful marketing tools that can help brands boost their customer engagement and prolong their lifetime value. Almost absolute open rate (98%) and a 29% engagement rate makes SMS a must-have marketing channel for every ecommerce site. Two out of every three people in the world use a mobile phone Read more The post 5 Automated Text Messages Necessary for Every Ecommerce Site appeared first on Ecommerce Marketing Automation | Omnisend.
Advertisement
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Forrester eCommerce
JANUARY 22, 2020
Last week at the NRF 2020 Vision show, I spent a few hours at the immersive Innovation Lab exhibit that showcased over 50 “new-to-market” technologies to transform the customer’s shopping experience. Aiming to make shopping an easier process, these solutions let the customer browse products strategically, experience the product before they buy, and tailor the […].
Wiser
JANUARY 22, 2020
At a broad level, category management is simple: to improve the customer experience, drive efficiencies for businesses, and deliver quality products and services that generate profits. As we all know, this isn’t as simple as it sounds. In reality, there is much more to category management. Category Management Definition. First of all, what is category management?
Omniconvert
JANUARY 22, 2020
You’ve set up an e-commerce store? Fantastic! But how do you plan on getting your platform to stand out from. The post Want More eCommerce Conversions? Improve Your Marketing Strategy appeared first on ECOMMERCE GROWTH Blog.
Omnisend
JANUARY 21, 2020
Every year people spend more and more on their Valentine’s gifts. In 2019, roughly $162 was spent per person on average. In the age bracket of 35-44, that average climbed up to $279 per person. The overall shopping pool for Valentine’s day exceeded 20 Billion US dollars. It’s an insane amount of money spent on Read more The post 19 Valentine’s Day Email Subject Lines with Awesome Newsletter Examples appeared first on Ecommerce Marketing Automation | Omnisend.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Forrester eCommerce
JANUARY 24, 2020
Whither Infrastructure and Operations? Cloud-native, DevOps, and automation are turning I&O’s world upside down. As organizations move to self-provisioning, I&O professionals are rightfully concerned about their futures. In the world of self-service consumption, the traditional tools and tasks of I&O teams are subject to constant overhaul and replacement.
Liveintent
JANUARY 24, 2020
Chrome Changes are a Blessing in Disguise. I am sure that everyone has seen the news that Google Chrome will drop third-party cookies by the year 2022. While this change is to be applauded in that it appears Google will finally hold themselves to the same standards as the rest of the industry, we shouldn’t be naive. First-party cookies from YouTube and Google Search will be unaffected by this change.
A Better Lemonade Stand
JANUARY 20, 2020
[…]. The post Ecommerce & Entrepreneurial Insights: Audience Survey Results for 2019 appeared first on A Better Lemonade Stand.
Omnisend
JANUARY 22, 2020
Whenever a new subscriber joins your email newsletter or other subscription services, you want to help them feel welcomed. You can easily do this through a welcome email. Welcome emails allow your business to improve your email marketing metrics by inviting subscribers to interact with your business. As your business sends out welcome, you’ll notice Read more The post How to Create a Welcome Email Template (+ examples) appeared first on Ecommerce Marketing Automation | Omnisend.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Forrester eCommerce
JANUARY 24, 2020
This month, I joined Forrester’s security and risk research team as a senior analyst covering cyber threat intelligence, digital risk protection, vulnerability management, and industrial control system (ICS) security. I am excited about joining the team and expanding Forrester’s existing research in threat and vulnerability management and securing the control systems that keep our manufacturing facilities, critical infrastructure, and communities safe and productive.
SellBrite
JANUARY 22, 2020
Retail giant Amazon is responsible for nearly half of all online retail spend in the United States, so it makes sense for ecommerce sellers to use the platform to get their products in front of buyers. However, with hundreds of millions of products for sale on Amazon, it can be a challenge to get your products seen by the right people. One of the most effective ways to expose people to your product is through influencer marketing, which uses leaders in a specific industry to share your brand’s p
ChannelAdvisor
JANUARY 22, 2020
A lot can happen in 20 years. . Something as ubiquitous as the payphone can suddenly become extinct. Ads can be replaced with conversations. A search engine can change the way the world works. And an entire industry can expand from a couple of key channels to an explosion of 100+ marketplaces generating trillions of dollars in global revenue. . Still, when ChannelAdvisor was founded nearly 20 years ago, there was no way to predict just how much e-commerce was going to change.
Ecommerce Platforms
JANUARY 21, 2020
SiteGround one of the best-known digital companies in the market today. Offering sensational packages for shared hosting, cloud hosting, dedicated servers, and more, SiteGround ensures that your business has everything it needs to maintain an effective online presence. Not only does SiteGround deliver dedicated hosting plans specifically optimized for Joomla , WordPress , WooCommerce , and more, but the brand also has a strong reputation for exceptional service too.
Advertisement
Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Expert insights. Personalized for you.
129 
Let's personalize your content