Sat.May 27, 2023 - Fri.Jun 02, 2023

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Six Ways That B2B CMOs Can Make Customer Obsession Real

Forrester eCommerce

It’s easy to buy into the idea of customer obsession — but putting it in action is hard, continuous work. Explore these concrete ways to bring customer obsession to life.

B2B 368
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What is Sustainability in Retail?

Wiser

In more recent years sustainability has become a major priority for many brands and retailers. Unfortunately, this is because retail plays a huge role in climate issues. In fact, according to World Retail Congress , retailers are responsible for more than 25 percent of global emissions. Retail is an industry that inevitably generates waste, but there is a path forward that is more environmentally friendly.

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The Biggest Deals of the Year: How Retail Sales Events Have Grown into Loyalty Drivers

Retail TouchPoints

Consumers have no reason to pay full price for almost anything these days. Shoppers have gotten smarter about pricing strategies; they also have an arsenal of tools and options at their disposal for saving big on almost any purchase — from loyalty programs to partner marketing, to cash back incentives, bundle deals, discounts and price-watching intelligence from sites like CamelCamelCamel.

Events 278
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The Future of Retail: Rethinking Digital Signage to Improve the In-Store Experience

Retail TouchPoints

Expectations are never-ending in the retail industry. They’re also ever-changing — even more so in light of recent events. People have different mindsets when entering a brick-and-mortar store. Some people are certainly cautious about in-person interactions, so they’re often in the store for a specific reason. Others might have just stopped in out of happenstance, doing a little window shopping for the day.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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The Case For The Innovative Product Manager

Forrester eCommerce

More than ever, organizations are relying on digital initiatives as a key driver of growth. These include digital offerings that are used by customers as well as those leveraged by an organization’s employees.

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464: Dead Simple Business Ideas That Anyone Can Start With No Money – Family First Friday

My Wife Quit Her Job

Welcome to Family First Fridays, which is a new segment of the show in honor of my book, The Family First Entrepreneur. It’s official! I’m a Wall Street Journal bestselling author! The first half of my book discusses how to find your next side hustle. So in this episode, I’m giving you 10 dead simple side hustle ideas that you can start from home right now with no money.

Books 296

More Trending

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Ingka Group’s Ikea Stores to Adopt Fulfillment and Store Operations Solution

Retail TouchPoints

Inkga Group, owner and operator of 482 Ikea stores and ecommerce in 31 countries, will adopt a solution from Made4net to power fulfillment centers and store operations worldwide. The deployment follows the purchase of Made4net by Ingka Investments , the group’s investment arm. The Made4net SCExpert platform is designed to help more than 100,000 users deliver faster, more accurate order fulfillment via improved supply chain visibility, enhancing experiences for both associates and Ikea customers.

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The Robots Are Not Coming — They Are Already Here: The Future Of Physical Automation Will Be People-Driven

Forrester eCommerce

Automation is having a moment. Generative AI and large language models have the spotlight, but physical automation has advanced, as well. First, the pandemic gave life to robots for cleaning and disinfection. Labor shortages then left businesses scrambling to just keep the place running.

Customer 369
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Amazon Suspension Appeal: How To Get Your Amazon Account Reinstated

My Wife Quit Her Job

If your Amazon Seller account has been suspended, you can appeal Amazon's decision and have your account successfully reinstated, but you must follow the proper steps. In this article, I explain the suspension appeal process in detail, help you understand why you were suspended, and outline the steps to get reinstated. The post Amazon Suspension Appeal: How To Get Your Amazon Account Reinstated appeared first on MyWifeQuitHerJob.com.

Article 296
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From Cost Center to Profit Driver: Transforming eCommerce Customer Service

Groove

Take a look at this downloadable.PDF eBook to learn why eCommerce customer service is quickly becoming the leading variable to gain and retain customers in today's highly-competitive online marketplace.

eCommerce 195
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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How the Packaging Industry Can Help Tackle Confectionery’s Big Waste Problem

Retail TouchPoints

The confectionery industry continues to boom in the U.S. A recent study found that 2023 Easter candy sales exceeded projections, with Americans spending $3.3 billion on Easter candy alone. And Easter isn’t the only holiday to boost confectionery sales. Valentine’s Day saw consumers projected to spend an average of $16 on chocolates and candy — up from under $9 per person in 2010 — while Halloween candy sales reached a record $3.1 billion in 2022.

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Not All Alignment Is Equal: Achieve Alignment That Drives Growth

Forrester eCommerce

Successful alignment is less about process and more about calibrating buyer value. Learn about the five dimensions that top organizations align on — and learn more at Forrester’s B2B Summit North America.

B2B 359
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Amazon Merchant Fulfilled (FBM): How It Works, Fees, Pros & Cons

My Wife Quit Her Job

Many Amazon sellers are considering switching to the Fulfilled By Merchant (FBM) program due to constantly increasing fulfillment prices and changing rules. But is FBM cost-effective, and does the program affect your chances of winning the Buy Box? I address those concerns in this article. I also compare Amazon FBM to other Amazon fulfillment methods and explain how you can get started.

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The 6 Best Shopify Landing Page Builder for 2023

Ecommerce Platforms

The best Shopify landing page builder offers business leaders in the ecommerce market all the tools they need to create compelling, conversion-optimized pages. With the right tool, you can instantly improve your chances of capturing new leads, expanding your email list, or just generating interest for your next product launch or event. The question is, with so many tools to choose from on the Shopify app marketplace, how do you choose the right one?

Shopify 211
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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The ABCs of a Successful Back-to-School Shopping Season

Retail TouchPoints

The back-to-school (BTS) season, which had traditionally been confined to August and early September, has been expanding as its boundaries have blurred. In 2022, a National Retail Federation/Prosper Insights and Analytics survey indicated that 56% of consumers had started their BTS shopping by early July, with 81% planning to shop sales the week of July 11.

Books 294
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Q2 2023: These Five Priorities Are Most Critical To B2C CMOs

Forrester eCommerce

June not only marks the year’s halfway point, but it’s also when CMOs begin to plan for the new year. With six months left in 2023, there’s still lots to get done. Forrester’s Q2 2023 B2C Marketing CMO Pulse Survey featured a list of 16 marketing priorities.

B2C 195
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Amazon Multiple Seller Accounts: Here’s What You Need To Know

My Wife Quit Her Job

As an Amazon seller, it can be tempting to want to open additional accounts to maximize your profits. But while Amazon will allow you to sell from multiple accounts, managing more than one store can be complicated. In this article, I guide you through setting up and managing multiple Amazon seller accounts so that you understand what's involved. The post Amazon Multiple Seller Accounts: Here’s What You Need To Know appeared first on MyWifeQuitHerJob.com.

Article 296
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The Enterprise Guide to Promotions Engines for Retailers

Fabric

Promotions engines are essential for creating, tracking, and delivering promotions to customers. According to the 2020 Shopper Story study by Criteo, 93% of US shoppers cite discounts and promotions as driving factors when deciding which retailers or brands to patronize. A robust promotions engine can significantly reduce operational workload, increase conversion and retention , and make your promotional content more customer-centric, which will in turn generate more revenue.

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Street Legal: Ebay Expands Authenticity Guarantee to Cover Streetwear

Retail TouchPoints

Ebay has expanded its Authenticity Guarantee to streetwear to help ensure all new and pre-owned items sold for $200 or more can be verified for authenticity. This adds a sixth category to Ebay’s authentication service , which also includes sneakers, watches, jewelry, handbags and trading cards. All eligible streetwear bought and sold in the U.S. will be vetted and verified by Ebay’s professionally trained authenticators, using a combination of physical inspection and technical equipment in

Jewelry 290
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Generative AI Revolutionizes Marketing Creativity

Forrester eCommerce

The controversy over AI is settling in the world of marketing and creativity. Two arguments have emerged that defend or denounce artificial intelligence. (1) Humanists decry the existential dangers as underscored by an open letter signed by hundreds of tech experts calling for a pause on generative AI.

Marketing 195
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Doba Review: Easiest Way To Start Dropshipping For FREE

My Wife Quit Her Job

If you have difficulty sourcing quality products for your dropshipping business, Doba might be the solution you need. Doba has been helping online sellers source products from thousands of suppliers for over a decade. But is it still worth using as a dropshipping solution? In this Doba review, I cover the platform's key features, pros, and cons to help you make an informed decision.

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The Enterprise Guide to Promotions Engines for Retailers

Fabric

Promotions engines are essential for creating, tracking, and delivering promotions to customers. According to the 2020 Shopper Story study by Criteo, 93% of US shoppers cite discounts and promotions as driving factors when deciding which retailers or brands to patronize. A robust promotions engine can significantly reduce operational workload, increase conversion and retention , and make your promotional content more customer-centric, which will in turn generate more revenue.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Perry Ellis Debuts ‘Eco Denim’ Line Made from Recycled Textile Waste

Retail TouchPoints

Perry Ellis is partnering with materials science firm Recover to create “eco denim” collections using low-impact recycled cotton fiber. The first Perry Ellis x Recover capsule collection launched with 10 styles of low-impact men’s denim pants as part of the brand’s spring 2023 line and is currently available exclusively on PerryEllis.com. Each piece in the collection contains 20% Recover recycled cotton fiber, created from textile waste, and was produced by Recover’s vertically integrated strate

Fashion 290
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The CLM Market Is Ripe For Disruption, And Thirteen Vendors Vie To Lead The Charge

Forrester eCommerce

When thinking of markets on the cusp of disruption, legal tech — and especially contract management — is not likely what comes to mind. But it should, and here’s why: Contracts are the heart and soul of commerce and business relationships.

Marketing 195
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463: Crazy Rich Poets! How Will Green Gets 3M Visits/Month On His Poetry Analysis Website

My Wife Quit Her Job

Today, I’m thrilled to have William Green on the show. William is a member of my mastermind group and he is killing it online with an unusual website called Poem Analysis, a site that analyzes poetry. He gets over 3 million visits per month and makes hundreds of thousands of dollars every year from poetry! In this episode, we break down how he does it!

Books 291
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The Enterprise Guide to Promotions Engines for Retailers

Fabric

Promotions engines are essential for creating, tracking, and delivering promotions to customers. According to the 2020 Shopper Story study by Criteo, 93% of US shoppers cite discounts and promotions as driving factors when deciding which retailers or brands to patronize. A robust promotions engine can significantly reduce operational workload, increase conversion and retention , and make your promotional content more customer-centric, which will in turn generate more revenue.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Sun-Times: Walgreens to Lay Off 10% of Corporate Workforce

Retail TouchPoints

Walgreens Boots Alliance is reportedly planning to lay off 504 corporate employees, or approximately 10% of its corporate workforce, according to the Chicago Sun-Times. Most of the layoffs will be at its Deerfield, Ill. headquarters or Chicago office, and no stores will be affected. “None of these roles are based at our stores, microfulfillment centers or call centers,” said Marty Maloney, Spokesman for Walgreens in an interview with the Sun-Times.

Travel 289
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Getting Buyer Experience Right Is A Must For B2B Organizations

Forrester eCommerce

B2B organizations excel at customer experience (CX), but they don’t apply the same discipline to the buyer experience. And with B2B buyers more savvy and demanding than ever, taking a CX approach to understanding and managing the buyer experience can be a competitive advantage. This blog post covers three things to consider when thinking through how to manage the buyer experience at your organization.

B2B 195
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How To Improve Your Amazon IPI Score

My Wife Quit Her Job

The Amazon Inventory Performance Index (IPI) score helps Amazon sellers understand their inventory health so that they can optimize their inventory to generate more sales on Amazon. Find out what metrics are included and how to improve your Amazon IPI score. The post How To Improve Your Amazon IPI Score appeared first on MyWifeQuitHerJob.com.

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How Businesses Can Use Emerging Technology To Extract Value From Social Media

lateshipment

While the COVID-19 pandemic did slow the economy down amidst a lot of problems, it also led to an e-commerce surge and accelerated digital transformation by 5 years. What was considered futuristic is now being experienced in the present and businesses who haven’t implemented them are considered outdated. This is because, with growing advancements, comes increasing competition that keeps brands on their toes to constantly adapt to this ever-changing playing field.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt